PR Case Studies
Real PR campaigns. Real businesses. Real results.
Every business has a different story, and every PR campaign takes a different approach.
Our case studies showcase how we've worked with founders, experts and growing businesses to build authority, generate media coverage and increase their visibility. Rather than focusing solely on headlines, we'll explain the thinking behind each campaign, the opportunities we identified and the outcomes we achieved together.
You can also explore our Client Reviews and Media Coverage pages to see what our clients have to say and the types of publications they've appeared in.
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How Black Hammer built media visibility through trades expertise
20 published articles | 9-month ongoing campaign.
How Black Hammer's construction and DIY expertise reached homeowners through Homebuilding & Renovating, Ideal Home and Country Living.
How Halo Design built media visibility through interior expertise
30 published articles | 12-month ongoing campaign.
How Halo Design and Blanca Sanchez brought interior design expertise into Homes & Gardens, Ideal Home and Homebuilding & Renovating.
How Vapor Clean used cleaning expertise to reach national homes and consumer media
18 published articles | 9-month campaign.
How Vapor Clean and cleaning specialist Lee Keet contributed to homes journalism in Ideal Home, Homes & Gardens and woman&home.
How MotivatePT used fitness expertise in national health and lifestyle media
13 published articles | 3-month campaign.
How MotivatePT and Kira Mahal contributed practical fitness expertise to reporting in Stylist, The Daily Telegraph and Women's Fitness.
How Trinity SES brought business and technology expertise into specialist media
7 published articles | 3-month campaign.
How Trinity SES and Francisco Gaffney contributed leadership and technology expertise to CIO, Raconteur and ICAEW Insights.
How VEXA Beauty brought beauty expert Sabah Karimi into national and specialist media
13 published articles | 6-month campaign.
How VEXA Beauty and expert Sabah Karimi contributed beauty and fragrance insights to Marie Claire, Retail Week and The Sun.
How Buckworths brought founder Michael Buckworth’s legal expertise to the media
15 published articles | 6-month campaign.
How Buckworths founder Michael Buckworth brought legal and business expertise to journalists covering consumer and professional issues.
How Atkins Dellow brought specialist legal knowledge into consumer and business media
9 published articles | 6-month campaign.
How Atkins Dellow lawyers contributed specialist legal commentary to consumer, property, employment and business media.
How Frantoio Grove secured 10 media placements through gardening expert PR
Fair Public Relations used sixth-generation farmer Patrick Martin's horticulture and regenerative agriculture expertise to increase online visibility for Frantoio Grove. The three-month campaign secured 10 publicly shareable media placements across seven media brands, including Homes & Gardens, House Beautiful, Ideal Home and Woman & Home.
How Kidztivity secured 21 media placements through parenting and children’s activity PR
Kidztivity founder Chris Sharman was positioned as a media expert on children's activity, parenting, sport and family participation. The nine-month campaign generated 21 unique published placements across 15 media brands, including The Independent, The Times, HuffPost, The i Paper, Yahoo, MSN and Netmums.
How Experity Wealth secured 17 media placements in a three-month finance PR campaign
Fair Public Relations helped Experity Wealth founder Robert Cannon secure 17 published media placements across six titles, including U.S. News & World Report, Yahoo Finance, NASDAQ and GOBankingRates, during a three-month finance PR campaign.
How InnerXLab secured 19 media features through expert-led PR
Fair Public Relations helped InnerXLab founder Adam Levine secure 19 published articles across 15 publications through expert commentary spanning leadership, entrepreneurship, workplace performance, wellbeing and technology.
How Figment secured 16 published media opportunities through digital marketing expert PR
Fair PR positioned Figment's Emma and Steve Grant as digital marketing and business media experts, generating 16 published media opportunities across 13 publication titles.
How Tower Tandoori secured 16 published media opportunities through food and hospitality expert PR
Fair PR positioned Tower Tandoori Head Chef Saifur Rahman as a food and hospitality media expert, securing 16 published media opportunities across 12 publication titles during a three-month campaign.
How WarmZilla secured 14 published media opportunities through heating and air conditioning expert PR
Fair PR positioned two WarmZilla experts around heating and air conditioning, securing 14 published media opportunities across six publication titles during a six-month case-study period.
How E-Innovate secured 35 published media opportunities through digital marketing expert PR
Fair Public Relations positioned E-Innovate founder Karim Salama as a digital marketing and technology expert, generating 35 published media opportunities during a 12-month PR campaign.
How Mask Plumbing Solutions secured five media opportunities in a three-month PR project
A focused three-month PR project helped Mask Plumbing Solutions secure five published media opportunities across Grand Designs Magazine, Homes & Gardens, House Beautiful and Good Homes.
How Ordinarily Different secured 26 published media opportunities through expert HR PR
A nine-month expert PR campaign helped Ordinarily Different founder Sophie Bryan turn more than 20 years of HR and workplace culture experience into 26 published media opportunities across HR, business, finance and consumer media.
How More to Organising secured 38 media opportunities through expert PR
Fair Public Relations worked with Kathryn Lord, founder of More to Organising, to build her profile as an expert across professional organising, decluttering, family routines, parenting and life with children.
Over approximately 12 months, the campaign generated 37 recorded media opportunities across national, consumer, homes, lifestyle, parenting and broadcast media, followed by a further major profile in The Times.
Coverage included The Sun, BBC Radio London, Homes & Gardens, Livingetc, SheerLuxe, Daily Express, Ideal Home, Woman & Home, The Independent, The Mirror, OK! and other national and consumer titles.
How Spectrum Search secured 86 published media opportunities through B2B expert PR
Over an 18-month PR campaign, Fair Public Relations helped position Spectrum Search Chief Strategy Officer Peter Wood as a media expert on AI, technology, recruitment and business. The campaign secured 86 published media opportunities, including coverage in The Sunday Times, The Daily Telegraph, Computer Weekly, Raconteur, ICAEW Insights and FTAdviser.