How Our PR Work
Real PR shouldn't feel mysterious.
At Fair Public Relations, we believe founders, experts, consumer brands, product businesses, service-led businesses and growing companies should understand what is happening, who is working on their campaign, what we need from them, what results might look like and what can affect momentum.
Our core service is Standard PR.
Standard PR is our journalist-led, account-managed PR service designed to help businesses build credibility, visibility and trusted influence through earned media.
Every campaign is shaped around what gives you the strongest opportunity to earn meaningful coverage. Depending on your business, that may include consumer PR, product PR, service PR, founder PR, expert commentary, thought leadership, product launches, customer stories, real-life stories, business news and wider media opportunities where relevant.
We don't believe boutique PR should mean inflated retainers, vague activity reports or paying senior consultants to complete every task.
Instead, we've built a more commercially sensible model that combines experienced people, clear systems and honest communication. You receive journalist-led strategy, dedicated account management and a team that actively develops ideas, creates content and pitches journalists on your behalf.
This page explains exactly how that works—from your first enquiry and onboarding through to positioning, campaign planning, media outreach, reporting, communication and what you can realistically expect from your PR campaign.
If you know how the process works, you'll be in a much better position to get the most from it.
Our PR Service
Fair Public Relations offers one core service: Standard PR.
Standard PR: £597/month | US$797/month
Three-month initial commitment, followed by one full billing cycle's notice.
Standard PR is a boutique, journalist-led PR service for founders, experts, consumer brands, product businesses, service-led companies and growing businesses looking to build long-term credibility through earned media.
Unlike agencies that separate every activity into different packages, Standard PR gives us the flexibility to build campaigns around what journalists are genuinely interested in.
Your campaign may include:
Consumer PR
Product PR
Product launch PR
Service PR
Founder PR
Expert commentary
Thought leadership
Business news
Customer stories
Real-life stories
No two businesses are the same.
A consumer product launch requires a different strategy to a founder building authority or an expert looking to become a regular media commentator.
Rather than forcing every client into the same PR process, we build campaigns around the opportunities most likely to create meaningful coverage.
Our goal isn't simply to generate publicity.
It's to help you become a trusted voice within your industry while increasing awareness of your business through credible media coverage.
Media interview preparation
Founder & Authority Positioning Session
Journalist-led angle development
Content creation
Media outreach
Press monitoring
Private WhatsApp group
Client portal
Fortnightly progress updates
Monthly account calls
Step 1: Get in Touch
Every campaign starts with a short fit check.
Before arranging a conversation, we'll ask a few simple questions so we can understand whether Standard PR is likely to be the right fit.
We'll usually want to know:
what your business does
what you'd like PR to achieve
whether you sell products, services or both
when you're looking to get started
whether your budget aligns with Standard PR
This isn't about making PR exclusive.
It's about making sure we can genuinely help.
We don't believe in signing businesses simply to fill capacity.
If we don't think we can add value, we'd much rather tell you that before you invest.
PR works best when there's something meaningful to build from.
That might be:
genuine expertise
an interesting founder
a strong consumer product
a useful service
a compelling customer story
If we believe there's a good opportunity to build media momentum, we'll invite you to the next stage.
an upcoming launch
a credible spokesperson
valuable insight
relevant business news
Step 2: Your Initial Conversation
If it looks like we could be a good fit, we'll arrange an initial conversation.
This isn't a sales presentation.
It's an opportunity for both sides to understand whether we're likely to work well together.
We'll talk about your business, your goals and what success would look like.
We may discuss:
what you ultimately want PR to achieve
who your ideal customers are
your current visibility
your strongest products or services
your founder story
your expertise
what you would like to become known for
upcoming launches or announcements
customer success stories
previous media coverage
previous PR experience
whether there are any real-life stories with genuine editorial potential
the types of publications that may be realistic
We'll also be honest about expectations.
Sometimes PR is the right investment immediately.
Sometimes we suggest strengthening positioning, messaging or assets before beginning.
That honesty helps campaigns perform better over the long term.
We're not interested in overpromising during the first call.
We're interested in building campaigns that have a realistic opportunity to succeed.
Step 3: Sign-Up & Onboarding
Once you've decided to move forward, we'll begin onboarding.
This is where we build the foundations of your campaign.
The more we understand about your business, your audience and your goals, the stronger your PR campaign is likely to become.
Onboarding isn't about completing endless forms or creating unnecessary admin.
It's about giving our team the information we need to identify opportunities, develop stronger media angles and respond quickly when journalists get in touch.
Depending on your business, we'll usually ask for:
your website
product or service information
founder or spokesperson biographies
professional headshots
product photography
lifestyle imagery
previous media coverage
customer case studies or testimonials
social media links
If you're a consumer brand, we'll also look at your products, launch plans, seasonal opportunities and the types of publications your customers actually read.
If you're an expert or founder, we'll spend more time exploring your expertise, authority themes and the topics you could become known for.
Every onboarding is slightly different because every campaign starts from a different place.
brand guidelines, where available
expert credentials
topics you can confidently comment on
upcoming launches, announcements or milestones
target audiences
competitors, where relevant
any subjects you'd rather avoid
commercial goals you'd like PR to support
The Founder & Authority Positioning Session
Every Standard PR client receives a Founder & Authority Positioning Session.
This is one of the most important parts of the entire campaign.
Rather than immediately writing press releases or sending pitches, we first take time to understand what genuinely makes your business interesting.
We'll explore questions such as:
What should your business become known for?
Why should journalists speak to you instead of someone else?
Which stories are strongest?
What expertise do you have that people genuinely care about?
What makes your products or services different?
What themes should appear consistently across your media coverage?
For consumer brands, we'll also discuss:
product positioning
launch opportunities
seasonal campaigns
customer benefits
lifestyle angles
By the end of the session, we should have a much clearer idea of the campaign we're building and the direction most likely to generate meaningful media opportunities.
Rather than chasing every possible angle, we focus on the ones that genuinely support your reputation and your wider business goals.
buying guides
gift guides
trend-led stories
founder stories
How You Share Information
Good PR relies on good information.
As your campaign develops, there will inevitably be occasions where we need your input.
We've tried to make that as straightforward as possible.
Most communication happens through your private WhatsApp group, your client portal or email, depending on what works best for the situation.
You might send us:
product images
new launches
company updates
customer stories
media ideas
statistics
Likewise, we'll use these channels to share:
draft press releases
expert commentary
media opportunities
journalist requests
The easier it is to exchange information, the easier it is to keep your campaign moving.
documents
videos
approvals
corrections
interview availability
interview invitations
campaign updates
published coverage
next steps
How Involved Do You Need to Be?
One of the biggest misconceptions about PR is that clients need to spend hours every week managing the process.
In reality, we try to keep the amount of time we need from you relatively small.
Most weeks, we simply need timely responses when opportunities arise.
That could mean:
approving a press release
answering a journalist's question
providing a quote
confirming facts
sending images
reviewing a draft
letting us know about an upcoming announcement
Some weeks we may not need anything at all.
Other weeks, a journalist might need an answer within a few hours.
Being reasonably responsive helps us make the most of those opportunities.
As a general guide, we usually suggest clients are prepared to spend around 10 minutes a day when needed.
The rest of the campaign is handled by us.
Building Your Campaign
Once onboarding is complete, we begin turning information into opportunities.
This is where strategy becomes action.
Rather than relying on one big announcement, we start building a pipeline of media opportunities that can develop over time.
Depending on your campaign, that may include:
identifying the strongest media angles
developing founder stories
creating expert commentary themes
planning product launches
identifying consumer PR opportunities
preparing service-led campaigns
writing press releases
Many campaigns include several of these at the same time.
PR isn't usually one story.
It's a series of stories, opportunities and conversations that gradually build your credibility and visibility over time.
From this point onwards, the focus shifts from preparation to consistent journalist outreach, relationship building and generating earned media opportunities.
researching journalists
building targeted media lists
developing thought leadership ideas
preparing reactive commentary
identifying seasonal opportunities
planning business news announcements
Who Will You Work With?
Every Standard PR client works with a dedicated PR team headed by Jordan Baker, Founder of Fair Public Relations.
Jordan is a former UK national journalist with more than a decade of PR experience. He oversees the wider strategy, standards and direction behind the service, while your day-to-day account is supported by the wider Fair Public Relations team.
Depending on your campaign, that team may include:
PR strategists
account managers
writers
media outreach specialists
You will also have a main day-to-day contact who helps keep the campaign moving, coordinates activity and makes sure communication stays clear.
The aim is to give you the benefit of senior experience without building the kind of expensive agency structure where every task is passed through multiple layers of consultants.
You are working with a real PR team that develops angles, creates media materials, approaches journalists, manages opportunities and tracks coverage.
You are not being given access to a platform and left to do the work yourself.
former journalists
press monitoring support
senior team members
specialist editorial support
How Involved Is the Senior Team?
Senior and founder-level involvement is built into the service.
That may include:
enquiry review
initial strategy
campaign planning
Founder & Authority Positioning Sessions
difficult positioning decisions
That does not mean Jordan or another senior team member personally writes every comment or sends every pitch.
Standard PR is designed to remain commercially sensible because it uses a structured team model.
You still benefit from journalist-led standards, senior strategic input and founder-level oversight, while the wider team supports the day-to-day work needed to keep the campaign moving.
high-priority media angles
story development
client reviews
complex campaigns
escalation points
Specialist Real-Life Story Support
Some businesses have stories that need a more editorial approach.
That could include:
an unusual founder journey
a major personal turning point
an emotional customer experience
a health or family story
a difficult life event
a transformation
a story with a strong human-interest angle
Where a real-life, founder or customer story has genuine media potential, we may involve Emma Elms.
Emma is an established journalist and editor with more than 25 years of experience working with publications including The Telegraph and Daily Mail.
She may interview you, your founder, a customer or another relevant story subject to draw out the strongest details and identify the angle most likely to interest journalists.
This helps us develop the story properly before it is pitched.
A good real-life story is not simply a list of facts.
It needs:
a clear human angle
specific detail
emotion
tension or change
strong photographs
a reason for readers to care
a credible connection to the wider business, where relevant
Emma's role is to help identify and shape those elements in a way that remains accurate and natural.
Not every campaign needs this support, and not every personal story is suitable for national media.
Where it is relevant, it gives the campaign an additional level of journalist-led story development.
Your Private WhatsApp Group
Every Standard PR client receives a private WhatsApp group with the Fair Public Relations team.
This is designed to make everyday communication faster and easier.
You can use the group to:
ask quick questions
share business updates
send images or assets
approve comments
review media angles
We may use it to:
flag urgent journalist opportunities
request approval
ask for additional information
prepare you for an interview
share published coverage
discuss a new angle
confirm next steps
PR can move quickly.
A journalist may need a response within a few hours, especially when working on breaking news, expert commentary or a time-sensitive feature.
WhatsApp helps us avoid unnecessary delays while keeping communication informal and direct.
It does not replace your portal or reporting.
It works alongside them.
respond to journalist requests
discuss interviews
let us know about launches or milestones
check what is happening with the campaign
Your Client Portal
Your client portal gives you a clearer view of the campaign.
It may include:
current media angles
pitches being worked on
journalist opportunities
content awaiting approval
campaign notes
The portal is there to reduce vague communication and make the campaign easier to follow.
You should be able to see what is happening even during quieter periods when coverage has not yet gone live.
We strongly encourage clients to use it, particularly for:
approvals
campaign updates
assets
important notes
coverage tracking
You can still use email where needed, and WhatsApp remains the quickest option for day-to-day communication.
Each channel serves a slightly different purpose:
WhatsApp is for quick communication.
The portal is for visibility and campaign tracking.
Email is useful for longer information, documents and formal communication.
Together, they help keep the account organised without making communication feel complicated.
published coverage
article links
publication details
assets
next steps
How Often Will You Hear From Us?
You shouldn't feel left wondering what's happening with your campaign.
PR naturally has busier and quieter periods, depending on journalist deadlines, media interest and where stories are in the editorial process. Our aim is to keep you informed throughout, without overwhelming you with updates that don't add value.
During your campaign, communication may include:
WhatsApp messages
client portal updates
email support
requests for approval
journalist opportunity questions
Some weeks we'll be in touch more often than others.
For example, if a journalist is working to a deadline or we'd like your input on a story, you may hear from us several times in a week. At other times, we'll be researching, writing, pitching and following up behind the scenes while waiting for journalists to respond.
Our goal is simple: you should always know what we're working on and where your campaign is heading.
interview preparation
fortnightly progress updates
monthly account calls
coverage notifications
discussions around new ideas and next steps
Is This Just Qwoted, HARO or Journalist Requests?
No.
We do not rely on Qwoted, HARO, ResponseSource, Editorielle or similar journalist request platforms as the basis of our service.
Those tools can be useful for businesses managing their own PR, but they are not a substitute for a complete campaign.
At Fair Public Relations, we actively develop and pitch opportunities ourselves.
That includes:
creating media angles
identifying suitable journalists
preparing the media material
approaching journalists directly
responding to relevant requests
We may respond to journalist opportunities where they are relevant, but we are not simply waiting for requests to appear.
We proactively create opportunities around your:
products
services
expertise
founder story
customer stories
The work is handled by our team.
You are not expected to monitor feeds, write your own pitches or work out what journalists might want by yourself.
following up
managing interest
supporting interviews
tracking coverage
launches
research
business news
consumer trends
Is This Just Mass Pitching?
No, although consistency is an important part of PR.
Journalists receive a large number of emails.
Not every idea will interest them.
Not every reply will turn into coverage.
Not every article will publish quickly.
That means a successful campaign needs consistent outreach, but good PR is not simply a numbers game.
It also requires:
choosing the right angle
approaching relevant journalists
writing clearly
understanding what an editor needs
matching stories to suitable publications
responding quickly
following up appropriately
testing different ideas
learning from journalist feedback
adjusting the campaign over time
We do not believe in sending the same generic pitch to everyone.
Different stories belong with different journalists.
A new consumer product may suit shopping editors, lifestyle writers, gift-guide contributors or specialist reviewers.
A founder story may be more relevant to business journalists, profile writers or human-interest editors.
Expert commentary may need to reach news desks, trade publications, consumer writers or broadcasters.
Our job is to understand those differences and shape the outreach accordingly.
Is PR Just Media Outreach?
No.
Media outreach is one important part of PR, but the work begins before a pitch is sent.
Strong campaigns require us to understand:
what makes you credible
what your business should become known for
which stories are strongest
what customers care about
which journalists are likely to respond
what proof points support the story
how your founder or spokesperson should be positioned
what could damage or weaken the angle
That thinking shapes everything that follows.
Depending on the campaign, we may be developing:
consumer PR angles
product launches
founder stories
expert commentary
thought leadership
The goal is not simply to send emails to journalists.
The goal is to build credibility and trusted influence through meaningful earned media.
customer stories
service-led campaigns
real-life stories
business news
seasonal ideas
What Does a Typical Week Look Like?
No two weeks are exactly the same.
Some weeks are driven by breaking news and journalist deadlines. Others focus on proactive campaigns, content creation, or developing new ideas.
Depending on your campaign, a typical week may include:
reviewing current media opportunities
identifying new consumer PR angles
researching journalists
developing story ideas
writing expert commentary
drafting press releases
creating founder content
preparing product launch materials
Sometimes a lot of work happens behind the scenes before any coverage appears.
That's completely normal.
PR often involves a delay between pitching a story, receiving journalist interest, writing the article, editorial review and eventual publication.
A quieter week doesn't necessarily mean the campaign has slowed down.
pitching journalists
following up on existing pitches
arranging interviews
responding to media enquiries
monitoring published coverage
updating your client portal
discussing next steps with you
What Do We Need From You?
PR works best when it's collaborative.
You don't need to become a PR expert or spend hours every week managing the campaign.
That's our job.
However, we do need your knowledge, insight and occasional input.
During your campaign, we may ask you to:
approve a press release
answer a journalist's question
provide a quote
review drafted content
send product photography
supply images or logos
Most requests are quick.
Some weeks we won't need anything from you at all.
Other weeks, a journalist may be working to a tight deadline and need an answer within a few hours.
Responding promptly helps us make the most of those opportunities.
As a general guide, we suggest clients are available to spend around 10 minutes a day when needed.
clarify information
tell us about new launches
share company updates
provide customer examples
suggest useful statistics
approve interview availability
How We Work With Journalists
In most cases, we manage journalist communication on your behalf.
That includes:
identifying relevant journalists
preparing pitches
sending comments
supplying supporting information
providing images or assets
If a journalist wants to speak directly with you, we'll help prepare you beforehand.
This may happen for:
interviews
podcasts
founder profiles
expert features
broadcast opportunities
You won't be expected to manage media relationships on your own.
We'll explain what's happening, what the journalist is looking for and how best to approach the conversation.
If appropriate, we'll also help you prepare your key messages beforehand.
Our role is to make the process feel straightforward and give you confidence before speaking to the media.
answering routine media questions
following up
managing ongoing conversations
arranging interviews
tracking interest
product demonstrations
consumer features
fact-checking
more technical subjects
How We Prepare You For Interviews
Many clients worry about speaking to journalists before their first interview.
In reality, most interviews are simply conversations.
Before an interview, we'll usually discuss:
the publication
the journalist
why they're interested
the likely direction of the interview
possible questions
key points you may wish to communicate
anything that should be avoided
practical advice to help you feel comfortable
We won't script your answers.
Journalists want genuine conversations, not rehearsed speeches.
Our role is to help you feel prepared, understand the context and communicate naturally.
Many clients tell us afterwards that the interview was much more relaxed than they expected.
What Does Reporting Look Like?
We believe reporting should be useful.
You should always have a clear understanding of what we're doing, what progress has been made and what we're working towards next.
Depending on your campaign, reporting may include:
media angles in development
pitches sent
journalist conversations
expert opportunities
interviews arranged
coverage secured
You'll also receive:
regular client portal updates
fortnightly progress reports
monthly account calls
Our reporting focuses on the work we're directly responsible for.
PR can also influence enquiries, website traffic, partnerships, sales conversations and brand awareness, but those wider commercial outcomes are usually measured through your own analytics and sales processes.
Even during quieter periods, you should still understand what is happening and where the campaign is heading.
publication details
article links
campaign notes
upcoming opportunities
next steps
Why We Use A Client Portal
Your client portal gives you visibility over your campaign.
Rather than wondering what's happening, you'll have one place where you can review activity, approvals, coverage and campaign progress.
Depending on your campaign, the portal may include:
media angles
campaign notes
draft content
approvals
published coverage
We strongly encourage clients to use the portal because it keeps everything organised and reduces unnecessary email chains.
It isn't designed to replace communication.
It's designed to make communication clearer.
Together with your private WhatsApp group and regular updates, it helps ensure you always know what's happening throughout your campaign.
article links
assets
journalist activity
upcoming work
next steps
What Can Affect PR Results?
PR is one of the most effective ways to build credibility, but it's also one of the few marketing disciplines where the final decision sits with somebody outside your business.
Journalists and editors decide what gets published, not PR agencies.
That means there are factors we can influence, and factors we can't.
For example:
A journalist may show interest but not publish
This happens more often than many people realise.
Editorial priorities change, news agendas move quickly, space is limited and articles are sometimes postponed or dropped altogether.
Coverage may take longer than expected
A comment or interview may not appear for several weeks—or even months.
Some journalists keep useful contacts and return to them long after the original conversation.
Not every story will land
Even well-developed ideas won't always receive media interest.
Good PR involves testing different angles, learning what resonates and refining campaigns over time.
Journalists may choose a different angle
Sometimes the aspect of your business that journalists find most interesting isn't the one you originally expected.
We'll always recommend the angle we believe has the greatest editorial potential.
Backlinks aren't guaranteed
Many publications include links to company websites, while others don't.
The decision always sits with the publication.
Although backlinks can be a valuable benefit of PR, they should be viewed as a possible outcome rather than an expectation.
Delays in approvals can slow momentum
Journalists often work to tight deadlines.
If we're waiting for approvals, quotes or images, opportunities can occasionally be missed.
Responding promptly helps us keep campaigns moving.
Being open about these realities helps build better campaigns and stronger long-term relationships.
What Should You Expect During Your First Month?
The first month is usually about building the foundations of your campaign.
Although some clients receive media coverage very quickly, our initial focus is understanding your business, developing positioning and creating opportunities that can build momentum over time.
During the first few weeks, we may be:
completing onboarding
collecting assets
refining your positioning
holding your Founder & Authority Positioning Session
developing media angles
creating expert commentary themes
identifying consumer PR opportunities
planning product or service campaigns
preparing launches
writing press releases
building media lists
pitching journalists
responding to reactive opportunities
setting up your client portal and WhatsApp group
This stage gives us the information we need to represent your business accurately and confidently.
The stronger the foundations, the stronger the campaign is likely to become.
What Should You Expect Over Months Three to Six?
PR is rarely about one article.
It's about building recognition over time.
By months three to six, we usually have a much clearer understanding of:
which stories journalists respond to
which publications are most receptive
which authority themes are performing well
what types of content generate interest
where your campaign has gained momentum
which opportunities we should prioritise moving forward
This is often when campaigns begin to gather pace.
Journalists become more familiar with your name.
Media relationships strengthen.
Successful angles are refined and repeated.
Coverage often becomes more consistent because we've learned what works best for your business.
Every campaign develops differently, but PR generally delivers its greatest value through consistency rather than one-off publicity.
What Does Success Look Like?
Success means different things to different clients.
For some, it's appearing in a national newspaper.
For others, it's becoming the expert journalists regularly contact for comment.
Depending on your goals, success might include:
high-quality earned media coverage
stronger founder visibility
recognised industry expertise
product features
consumer recommendations
interviews
podcast appearances
expert quotes
Many of these benefits continue long after an article has been published.
A single piece of coverage can strengthen your reputation, improve your search presence and give customers more confidence in your business for years to come.
That's why we focus on building trusted influence, not simply chasing headlines.
business news coverage
improved Google visibility
stronger AI search visibility
greater customer trust
increased credibility during sales conversations
media logos for your website
long-term authority within your industry
What We Can't Promise
Honest expectations are an important part of good PR.
No reputable PR agency can guarantee editorial decisions because those decisions are always made by journalists and editors.
That means we can't promise:
coverage in a specific publication
a fixed number of articles each month
national press within a set timeframe
backlinks in every article
replies to every pitch
that every journalist who shows interest will publish
immediate increases in enquiries or sales
that every product will be reviewed
that every founder story will be picked up
that every real-life story will be suitable for publication
identical results for every client
PR is earned.
Our job is to give your business the strongest possible opportunity to earn media coverage by developing compelling angles, creating high-quality media materials, building relationships with journalists and pitching consistently.
We believe it's far better to be honest about that from the beginning than make promises no agency can genuinely keep.
Why Our Approach Is Different
Traditional PR agencies often charge several thousand pounds or dollars each month.
For larger organisations, that may be the right model.
For many growing businesses, it simply isn't practical.
Fair Public Relations was built differently.
We wanted to create a boutique PR agency that delivers experienced, journalist-led support at a price that's accessible to ambitious businesses without compromising on quality.
We achieve that through:
experienced PR professionals
former journalists
clear campaign processes
efficient systems
collaborative team working
structured reporting
focused account management
direct communication through WhatsApp
technology that improves efficiency, rather than replacing people
The result is a service that's commercially sensible without feeling like a budget PR package.
You're still working with experienced people who understand journalists, editorial standards and what makes a story worth covering.
Who Is Standard PR Best Suited To?
Standard PR works best for businesses that want to build their reputation over time rather than chase one-off publicity.
It is typically a good fit if:
you have genuine expertise
you sell a strong product or service
you're launching something new
you're building a consumer brand
you're growing an established business
you want to raise your founder profile
you're prepared to work collaboratively
you understand that PR builds momentum
you value credibility over hype
you're open to strategic advice and positioning
you want ongoing media opportunities rather than a single press release
Many of our clients combine several objectives.
For example, they may want to build founder visibility while also launching products, increasing consumer awareness and becoming recognised experts within their industry.
Standard PR gives us the flexibility to support all of those goals within one joined-up campaign.
When Standard PR May Not Be The Right Fit
We believe good client relationships start with honest conversations.
Standard PR may not be the right choice if:
you want guaranteed coverage
you expect immediate national press
you're only interested in backlinks
you're unwilling to provide information when needed
you don't have time for occasional approvals or interviews
you want paid advertising rather than earned media
you're looking for a fully bespoke senior consultancy where one consultant handles every task
you're unwilling to adapt your positioning or messaging if stronger opportunities emerge
We'd much rather explain this before you sign up than create unrealistic expectations later.
If we don't believe we're the right fit, we'll tell you.
Our Goal
Everything we do comes back to one simple objective:
Helping your business become better known, more trusted and more credible through meaningful earned media.
Sometimes that means positioning you as the expert journalists call for comment.
Sometimes it's launching a consumer product into the right publications.
Sometimes it's telling a founder story that resonates with readers.
Sometimes it's helping customers discover your business because they keep seeing your name in places they already trust.
No two campaigns look exactly the same.
What stays consistent is our approach.
We build campaigns around genuine stories, credible expertise and opportunities that are relevant to both journalists and your business.
We communicate openly, report honestly and keep refining the campaign as we learn what the media responds to.
Because the best PR isn't built on one article.
It's built through consistency, credibility and trusted influence over time.
Our Promise
We'll always be honest about what's realistic.
We'll tell you when we think an angle is strong.
We'll also tell you when we think something is unlikely to interest journalists.
You'll never be left wondering what's happening with your campaign, and we'll never hide behind vague activity reports or meaningless PR jargon.
Instead, you'll work with experienced people who care about building long-term credibility through thoughtful, journalist-led PR.
That's a much stronger emotional finish before the call to action.
Still Have Questions? We’ve Got You
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Some opportunities happen within the first few weeks, but PR is usually most effective over months three to six as journalists become familiar with your business, stronger angles emerge and media momentum builds.
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Yes. Every Standard PR client has a dedicated day-to-day contact, supported by the wider Fair Public Relations team and overseen by Founder Jordan Baker.
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Most clients only need to spend around 10 minutes a day when required. Some weeks we may not need anything from you, while other weeks we may ask for approvals, quotes or interview availability.
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No. Developing stories is a core part of what we do.
We'll help identify opportunities around your expertise, products, services, launches, founder story, customers, business news and wider industry trends.
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No.
We work with founders, consumer brands, product businesses, service-led companies and growing businesses.
Some campaigns focus on expert commentary, while others centre around consumer PR, product launches, founder visibility or business news.
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We'll normally prepare you beforehand and help you understand what to expect.
If appropriate, we'll also discuss likely questions and key messages before the interview takes place.
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Yes.
You'll have a private WhatsApp group, access to your client portal, fortnightly progress updates and monthly account calls, so you'll always have visibility over your campaign.
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Absolutely.
PR is an ongoing process.
As we learn which stories, publications and media angles generate the strongest response, we'll refine the campaign to build greater momentum.
Want more detail?
You can read our full FAQs for more information on how we work, reporting, approvals, AI, media contacts and what to expect from earned coverage.
Ready to Get Started?
If you're looking for a boutique PR agency that combines journalist-led expertise with clear communication, transparent pricing and a practical approach to earned media, we'd love to hear about your business.
Whether you're building a consumer brand, launching a product, growing a service business or establishing yourself as a recognised expert, we'll help you understand what's realistic, identify the strongest opportunities and create a campaign that's built around your goals.