Professional Services PR That Builds Authority, Trust and Visibility
Journalist-led PR for consultancies, advisers, agencies and expertise-led businesses.
Professional services are built on expertise.
Potential clients are not simply buying a service. They are deciding whether they trust your judgement, experience, knowledge and ability to solve a problem that matters to them.
That makes the people and expertise behind your business some of your strongest PR assets.
Fair Public Relations is a founder-led, journalist-led boutique PR agency helping professional services businesses turn specialist knowledge, founder expertise, industry insight, data, opinions and business stories into credible earned media coverage.
We work with suitable consultancies, advisers, agencies, legal and finance-related experts, business service providers and other expertise-led organisations.
Depending on your business and the story, we may pitch a mixture of national and consumer media, business publications and relevant specialist or trade titles.
The goal is to help more people find your business, understand what you know, trust your expertise and recognise your name before they make an enquiry.
Several Ways to Build Professional Services Visibility
Professional services PR is rarely about one single announcement.
For many businesses, the strongest campaigns use several different PR routes at the same time.
Depending on your expertise, goals and media potential, your Standard PR campaign may include:
Sharing Expertise
Positioning a founder, partner, director, consultant, adviser or other specialist as a credible source journalists can quote and interview.
This could involve:
explaining an industry change
offering practical advice
responding to new legislation
commenting on business trends
identifying common mistakes
explaining complicated subjects clearly
For professional services businesses, this is often one of the strongest routes into the media.
Thought Leadership
Helping your business become associated with useful ideas.
Good thought leadership is not about producing generic commentary designed to make someone sound important.
It is about identifying the subjects where your business genuinely has something informed, useful or distinctive to say.
That could include:
challenging misconceptions
reacting to current news
sharing predictions
discussing changes in customer behaviour
helping journalists understand specialist issues
challenging an established industry assumption
discussing where your sector is heading
explaining what clients repeatedly misunderstand
identifying a changing business trend
providing an informed opinion on policy or regulation
making a credible prediction
using your experience to explain why businesses make certain mistakes
We help turn those perspectives into angles journalists can actually use.
Founder and Leadership Visibility
For many professional services businesses, the people are the brand.
Prospective clients may want to understand who they would actually be working with before they enquire.
We can help founders, partners, directors and senior specialists build visibility through:
expert commentary
interviews
business features
founder stories
leadership commentary
entrepreneurship coverage
opinion-led opportunities
podcast opportunities where appropriate
reactive media commentary
This can be particularly useful for founder-led firms and businesses competing against larger organisations with stronger brand recognition.
Business News
Professional services businesses also generate genuine news.
Potential opportunities might include:
expansion
partnerships
acquisitions
new offices
international growth
appointments
funding
Not every announcement will be newsworthy.
We assess whether there is a wider editorial story before deciding how to approach it.
Data and Research
Many professional services firms have access to useful information.
You might have:
customer research
client surveys
industry benchmarking
internal data
market analysis
business sentiment research
trend information
proprietary reports
anonymised customer patterns
Where the data reveals something genuinely useful or interesting, we can help turn it into a media story.
Founder and Business Stories
Sometimes the strongest PR opportunity is the story behind the business itself.
A founder may have left a successful career to start something new.
The business may have been created following a personal experience.
A consultancy may have grown from one person into a larger team.
Someone may have built a company after spotting a problem they experienced repeatedly in their industry.
A business may have survived a major setback or taken an unconventional approach to growth.
Where there is a strong human angle, we can explore founder-led and real-life storytelling alongside expert PR.
Interviews and Podcasts
Where appropriate, we may also explore interviews and podcast opportunities.
These can work particularly well for consultants, advisers and founders with:
specialist knowledge
clear opinions
interesting career histories
distinctive business perspectives
useful advice
strong founder stories
We do not position Standard PR as a guaranteed podcast booking service.
Podcast and interview outreach can form part of a broader campaign where there is a good fit.
original research
significant client or business milestones
new initiatives
mergers
major campaigns
changes in business direction
What Is Professional Services PR?
Professional Services PR is the process of turning your knowledge, people, experience, data, opinions and business stories into credible media opportunities.
It is particularly relevant to businesses where expertise is central to the buying decision.
That might include a consultancy, law firm, accounting business, advisory firm, agency, specialist business service or other expertise-led company.
Instead of simply telling journalists what your company sells, we look at what the people inside the business know.
A journalist might need:
an employment lawyer to explain a workplace issue
an accountant to discuss a business finance question
a consultant to explain why companies are struggling with a particular challenge
a marketing expert to discuss changing consumer behaviour
an adviser to comment on a new regulation
an agency founder to explain a wider business trend
a specialist to interpret new research
a business owner to provide a practical perspective on entrepreneurship
The service itself may not be the story.
Your expertise can be.
Professional Services PR Is Different From Consumer Service PR
This distinction matters.
We do not generally promote B2B professional services for editorial service inclusion.
If you run a consultancy, accountancy practice, law firm, agency or advisory business, we would not normally approach journalists asking them to include your firm in a roundup of the best providers.
That type of direct service inclusion is much more common in consumer PR.
For professional services clients, we are much more likely to build campaigns around:
expertise
thought leadership
commentary
industry trends
founder visibility
leadership insight
useful advice
original research
data
founder stories
reactive opportunities
The business receives exposure because its people and knowledge add value to the media story.
Consumer, Business and Trade Media
Professional Services PR does not mean your company has to appear exclusively in specialist business publications.
Depending on the expertise and story, we may pitch:
national newspapers
consumer publications
mainstream online media
business titles
entrepreneurship publications
finance media
workplace publications
marketing media
property publications
legal publications
accounting and finance titles
specialist trade publications
regional media
podcasts
relevant digital publications
An employment specialist could contribute to a national article about workplace rights.
An accountant might discuss common financial mistakes made by small businesses.
A marketing consultant could explain a consumer trend.
A legal expert may help a journalist understand a complex issue in plain English.
A business adviser could contribute to an entrepreneurship feature.
A professional services founder might be relevant to an article about building a company.
We look for the media opportunities that genuinely fit rather than restricting a campaign to one type of publication.
Why PR Matters for Professional Services Businesses
Professional services can be difficult to evaluate before purchase.
A website can explain your services.
It can describe your experience.
It can publish testimonials.
It can say that your people are experts.
But those claims still come from the business itself.
Potential clients often look for external reassurance.
Before making an enquiry, they may:
Google your company
search your founder or partner's name
look at LinkedIn
compare you with competitors
search for independent references
review your credentials
look for evidence of your expertise
read articles you have contributed to
look for media logos or third-party recognition
PR can contribute to that credibility.
If journalists repeatedly use your people as expert sources, it creates independent evidence that your knowledge has value outside your own marketing.
That can make a professional services firm feel more established, recognisable and credible.
PR for Expertise-Led Sales
Professional services often involve a longer or more considered sales process.
Someone may not see one article and immediately become a client.
That does not make the coverage commercially irrelevant.
PR can support the stages around the sale.
A prospect may discover your founder through an article.
Someone who has already heard of the company may search your name and encounter multiple media references.
A referral may feel more confident after seeing that your specialists have been quoted by credible publications.
A sales prospect may recognise your company because they have encountered your commentary previously.
A potential partner may understand your expertise more clearly.
Media visibility can help create familiarity before the sales conversation begins.
For expertise-led businesses, that familiarity and trust can be particularly valuable.
Professional Services PR for Founders and Partners
Professional services businesses often depend heavily on individual reputations.
The founder, partner or senior adviser may be one of the biggest reasons a client chooses the firm.
We can help turn that expertise into a stronger public profile.
Potential spokespeople might include:
advisers
agency leaders
specialist consultants
technical experts
practice leaders
other credible subject-matter experts
managing partners
directors
senior consultants
lawyers
accountants
The most senior person is not automatically the best spokesperson.
We are looking for people with:
relevant knowledge
genuine experience
clear opinions
useful insight
credibility
an ability to explain their subject clearly
the willingness to respond when media opportunities arise
Sometimes one person becomes the primary expert.
For larger firms, several specialists may contribute across different subjects.
Your Expertise, Packaged for the Media
Where appropriate, professional services clients may be added to our Expert Directory.
This gives journalists a clear overview of who can speak on behalf of the organisation and which subjects they can credibly discuss.
An expert profile may include:
name
role
company
professional background
qualifications
credentials
areas of expertise
sectors
specialist topics
thought leadership themes
key opinions
location
website
LinkedIn profile
media room
availability for journalist requests
The Expert Directory is not a replacement for active pitching.
It complements it by making your expertise easier for journalists to understand, search and use.
communications businesses
leadership consultants
specialist recruiters
training businesses
business service providers
specialist agencies
independent consultants
founder-led professional services firms
other expertise-led B2B businesses
consultancies
advisory businesses
professional advisers
law firms
lawyers and legal experts
accountants
accountancy firms
tax specialists where appropriate
business consultants
management consultants
marketing agencies
digital agencies
Who Professional Services PR Is For
Our approach can work particularly well for businesses where expertise, reputation and trust are central to the buying decision.
This may include:
You do not need to be a large corporate firm.
You do need to have credible knowledge, people, stories or perspectives journalists can use.
Professional Services PR in Action
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Business and legal media visibility through expert commentary
Buckworths
Legal and professional services businessThe campaign used specialist legal and business expertise to generate media opportunities around entrepreneurship, regulation, business and wider professional issues.
Coverage appeared across publications including Startups, Compliance Week, Law360, The i Paper, IT Pro and Daily Mirror.
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22 published articles through business and marketing expertise
Bacon Marketing
Marketing and business expertiseThe campaign used founder insight, marketing expertise and business commentary to build visibility across national and business media.
Coverage appeared across publications including The Guardian, Forbes, Euronews, Press Gazette, Startups, Verdict and TechRound.
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Digital, business and professional expertise in the media
e-innovate
Digital and professional services businessWe used expertise around digital business, marketing and technology to secure coverage across publications including Creative Bloq, Digiday, IT Pro, The Grocer, CMSWire and Business Leader.
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National media visibility through founder and expert PR
Jessica Crane
Business coach and entrepreneurA nine-month campaign combined expert commentary, business insight and personal storytelling to build visibility across national, business, finance and lifestyle publications.
pricing
productivity
artificial intelligence
professional reputation
succession planning
business risk
consumer rights where relevant
business trends
new legislation
changing customer expectations
mistakes founders make
common misconceptions within your profession
predictions about your industry
practical advice for businesses or consumers
common mistakes businesses make
Topics Journalists May Want From Professional Services Experts
Professional services businesses can contribute to a wide variety of media subjects.
Potential angles will depend on your actual area of expertise, but they might include:
changes in regulation
employment issues
tax or accounting trends where appropriate
business growth
entrepreneurship
leadership
customer behaviour
marketing
workplace trends
management
legal issues
small business challenges
business finance
recruitment
The key is relevance.
We do not try to make every client an expert on everything.
We identify the subjects where your knowledge is strongest and most useful to journalists.
How We Turn Professional Expertise Into PR
We start by understanding what makes the business credible.
What do your people genuinely know?
What problems do your clients repeatedly encounter?
What does your founder believe?
Which issues do you explain every day to customers?
What changes are happening within your profession?
Where do you disagree with conventional wisdom?
What are your clients worried about?
What mistakes do you see repeatedly?
What data or research do you have?
What does your company want to become known for?
Every Standard PR campaign includes journalist-led strategic thinking, angle development, media positioning and a Founder & Authority Positioning Session.
Depending on the campaign, this can include:
identifying your strongest spokespeople
defining areas of expertise
developing authority themes
creating media-ready expert profiles
shaping specialist knowledge into accessible commentary
responding to journalist requests
monitoring relevant news
developing proactive story ideas
creating advice-led media angles
developing research and data stories
pitching founder commentary
promoting genuine business news
developing founder stories
pitching interviews
exploring podcast opportunities where suitable
following up with journalists
monitoring coverage
strengthening positioning over time
We handle the strategy, writing, pitching and follow-up.
You provide the expertise, context, information and approvals that make the campaign credible.
Thought Leadership for Professional Services Firms
Thought leadership can be particularly valuable in professional services because expertise is often what clients are buying.
But calling something thought leadership does not automatically make it interesting.
Strong thought leadership usually has a clear idea at its centre.
For example:
Why businesses misunderstand a particular regulation.
Why a common industry practice no longer works.
What your clients are increasingly worried about.
Where your profession is heading.
Which business trends are being exaggerated.
What founders repeatedly get wrong.
How technology is changing your industry.
What new research means in practice.
Why a widely held assumption needs challenging.
What you expect to change over the next year.
We help turn that expertise into journalist-friendly commentary rather than generic marketing content.
The aim is to help your people become associated with useful ideas.
Good Professional Services PR Is Useful, Not Promotional
Journalists generally do not want a sales pitch.
They want information that improves the article they are working on.
A lawyer might explain what new legislation means.
An accountant could highlight a common small business mistake.
A consultant may explain why companies are struggling with a particular challenge.
A marketing specialist might interpret a change in consumer behaviour.
A business adviser could provide practical guidance to founders.
The value to the journalist comes from the expertise.
The value to your business comes from being associated with that expertise.
That is why some of the strongest professional services PR does not directly promote the service at all.
Responsible Expert Positioning
Some professional services involve regulated, technical or sensitive subjects.
That makes accurate positioning especially important.
We do not encourage clients to comment outside their genuine area of expertise.
Where relevant, we also need to be careful around:
professional qualifications
regulatory boundaries
financial claims
legal commentary
confidential client information
professional responsibilities
predictions presented as certainty
statements that could mislead audiences
Credibility is more important than appearing in every possible article.
We would rather decline an opportunity than position someone irresponsibly.
Professional Services PR for SEO and Search Visibility
Professional services clients are often researched online before someone enquires.
PR and SEO are different disciplines, but earned media can complement your wider search strategy.
Coverage may help:
create additional references to your brand
strengthen branded search results
associate your experts with relevant subjects
create editorial backlinks where publications choose to link
create independent third-party proof
give prospects credible information to find
expand the digital footprint around your founders
demonstrate expertise beyond your own website
Not every publication will include a backlink.
We cannot guarantee rankings.
We do not control how publications link to contributors.
However, a strong body of credible earned media can contribute to the wider authority and discoverability around a professional services business.
Why Professional Services PR Can Take Longer
Professional Services PR is often B2B PR.
That can mean longer lead times.
There may be fewer journalists covering a specialist professional subject.
Business and trade publications can work to longer editorial schedules.
Specialist articles may require more detailed input.
A journalist may commission commentary weeks before the finished article is published.
Very narrow professional niches can also have a smaller pool of relevant media opportunities.
This means there can be a longer period between pitching and seeing published coverage.
That does not necessarily mean the campaign is inactive.
During that period, we may be:
developing ideas
monitoring news
preparing commentary
responding to journalist requests
pitching journalists
following up
discussing future opportunities
waiting for commissioned articles to publish
Some opportunities move quickly.
Others take significantly longer.
We believe clients should understand that from the beginning.
Optional Advertorial, Sponsored and Contributor Opportunities
Business, professional and specialist trade publications may also offer paid advertorial, sponsored content, contributor opportunities or other commercial partnerships.
These are not included within Standard PR and they are not required to work with us.
Our core service focuses on earned media.
However, for businesses with an additional marketing budget, carefully selected commercial opportunities can sometimes complement the wider marketing strategy.
These may include:
sponsored thought leadership
advertorial
paid contributor articles
commercial interviews
sponsored reports
industry features
specialist publication partnerships
Where we become aware of something we think may be useful, we can flag the opportunity to you.
We can also help you assess whether we think it is worth considering.
Any media payment is made directly to the publication or commercial provider. The media fee does not go to Fair Public Relations.
You decide whether you want to proceed.
If you do, we can support the messaging or content side where appropriate.
An additional media budget is completely optional.
You can decline every paid opportunity and continue with your earned PR campaign.
For some professional services firms, selected commercial opportunities can complement earned PR alongside SEO, LinkedIn, events, advertising, content and other marketing activity.
We will always make it clear whether an opportunity is earned or paid.
Earned Coverage and Paid Coverage Are Different
We believe that distinction should always be transparent.
Earned media is published because a journalist or editor believes your expertise, data, story or commentary adds value.
Paid media exists because the business has purchased a commercial opportunity.
Both can have a role in a wider marketing strategy.
They are not the same thing.
We do not present sponsored or advertorial content as earned PR.
authority in your specialist area
speaker profiles
media logos and proof points
branded search presence
editorial backlinks where publications choose to link
SEO
AI and search visibility
stronger LinkedIn content
a wider digital footprint
brand visibility
founder visibility
partner visibility
executive positioning
professional credibility
thought leadership
trust before enquiries
referrals
partnership conversations
What Professional Services PR Can Support
Professional Services PR can help support:
PR also gives you assets you can reuse across your wider marketing.
A media quote can be shared on LinkedIn.
Coverage logos can strengthen your website.
An article may be useful during a sales conversation.
An interview can support a speaker profile.
A prospect may discover independent proof of your expertise while researching you.
A partner may understand your authority more clearly.
That is where earned media can become particularly useful for professional services businesses.
What Professional Services PR Can and Cannot Do
PR can help build visibility, credibility and authority over time.
It can help your people become recognised for subjects they genuinely understand.
It can help strengthen the digital footprint surrounding the business.
It can create useful third-party evidence.
But PR cannot guarantee:
a specific publication
a fixed number of articles every month
that every pitch receives a response
service roundup inclusion
that every article contains a backlink
Google rankings
AI citations
website traffic
enquiries
leads
new clients
revenue
partnerships
a particular commercial outcome
PR is earned media.
Journalists and editors make independent decisions about what they publish.
We can control the strategy, ideas, writing, pitching, follow-up and communication.
We cannot control editorial decisions.
expertise is a major part of what your clients buy
your business has credible specialists
your founder or leadership team can contribute
your clients research you before making contact
you want to build authority over time
you have useful opinions or insight
you have original data or research
Is Professional Services PR Right for You?
Our approach could be a strong fit if:
you want to become known for particular subjects
you are open to thought leadership
you can respond to journalist opportunities
you understand that B2B PR can take time
you want media coverage that supports your wider marketing
you are comfortable with a mixture of consumer, national, business and trade media where relevant
It may not be the right fit if:
your main objective is direct service inclusion
you want guaranteed coverage
you require a specific publication
you only care about backlinks
you expect instant results
you want completely hands-off PR
nobody within the business can contribute expertise
you need investor relations
you require lobbying or public affairs
you require highly specialist corporate communications
you expect PR to guarantee new clients or revenue
If we do not think our approach is suitable for your business, we will tell you.
Why Fair Public Relations for Professional Services?
Fair Public Relations was established in August 2015 to provide experienced, journalist-led boutique PR without the inflated retainers and impersonal structures associated with many traditional agencies.
We help founders, experts, small businesses and growing companies turn what they know, do and stand for into meaningful earned media coverage.
Fair Public Relations is led by Founder Jordan Baker, a former UK national journalist with more than a decade of PR experience.
Jordan’s career has included working with internationally recognised brands, organisations and public figures, including Amazon, Jameson Whiskey, Dolce & Gabbana, the UK House of Commons, Joan Collins and Britney Spears.
Fair PR supports clients across the UK, US and Canada.
Clients work with a dedicated PR team, headed by Jordan and supported by experienced PR professionals, writers and former journalists.
We help:
shape your positioning
identify authority themes
define your strongest spokespeople
develop media angles
draft expert commentary
pitch journalists
respond to journalist requests
develop stories
monitor opportunities
follow up
track coverage
strengthen positioning over time
Clients also have a WhatsApp group with the team and access to a client portal where they can follow campaign activity, pitching, coverage and updates.
We are honest about what we think will work.
We will tell you when an idea needs strengthening.
We will explain where we believe the strongest opportunity sits.
And if we do not think our model is appropriate for your business, we will tell you.ill Have Questions? We’ve Got You
Personal, Relationship-Led PR
Professional services businesses are not interchangeable.
A law firm needs different positioning from a marketing consultancy.
An accountant has different expertise from an HR adviser.
A founder-led agency has a different story from an established professional practice.
A management consultant may need a different media strategy from a property adviser.
We take time to understand:
your business
your services
your customers
your founders
your partners
your specialists
your credentials
your goals
your industry
your expertise
your opinions
your commercial positioning
the subjects you want to become known for
the subjects you should avoid
That understanding helps us create a campaign that reflects what is genuinely distinctive about your business.
Our technology and internal systems help us stay organised and responsive, but the strategy, relationships, writing and final PR work remain human-led.
AI supports the process. Humans do the PR.
Standard PR
Professional Services PR is delivered through Standard PR.
£797, US$997 or CAD$1,497 per month.
Standard PR starts with a three-month initial commitment.
After that, it continues month to month with one full billing-cycle notice.
Depending on your goals and media potential, your campaign may include:
expert commentary
thought leadership
founder visibility
partner and executive positioning
business news
data-led PR
research-led stories
reactive journalist opportunities
proactive media pitching
interviews
podcast opportunities where suitable
founder stories
ongoing media positioning
Coverage is earned and cannot be guaranteed.
Optional commercial media opportunities are separate from Standard PR and any media fee is paid directly to the relevant publication or provider.
Still Have Questions? We’ve Got You
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Professional Services PR uses the expertise, people, opinions, research, data and stories within an expertise-led business to generate credible earned media opportunities.
At Fair Public Relations, the focus is usually on thought leadership, expert commentary, founder visibility, business stories and authority rather than direct service promotion.
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Our model can work with consultancies, advisory firms, law firms, accountants, agencies, business advisers, independent consultants and other professional services businesses with credible expertise, people or stories.
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No.
We do not generally pitch B2B professional services for direct inclusion in lists of recommended providers.
Our campaigns are more likely to focus on expertise, commentary, thought leadership, data, founder stories and wider editorial opportunities.
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No.
Depending on your expertise and the story, we may pitch consumer, national, business and specialist trade media.
We focus on where your expertise genuinely fits.
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Yes, where the expertise is relevant to a mainstream audience.
Legal, financial, workplace, marketing, property, entrepreneurship and wider business expertise can all overlap with consumer and national media topics.
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Yes.
Founder, partner and specialist positioning can form an important part of a professional services campaign where the individual has credible knowledge and useful perspectives.
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Potentially.
Our model can work where lawyers or other legal experts can provide useful commentary, explain relevant issues or contribute to broader media stories.
We are not a specialist legal communications or litigation PR agency.
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Potentially.
We can support suitable accounting, finance and advisory experts where our earned media model fits.
We are not an investor relations, financial markets or specialist financial communications agency.
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Yes, where the consultancy has credible expertise and clearly defined subjects it can speak about.
Thought leadership and expert commentary can be particularly useful for consultancy businesses.
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Yes.
For expertise-led businesses, thought leadership can be one of the strongest parts of a PR campaign.
We help identify credible opinions, themes and perspectives and turn them into journalist-friendly media angles.
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Potentially.
Credible original research, anonymised data and industry insight can generate strong media stories where they reveal something genuinely useful or interesting.
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Professional Services PR is often B2B PR.
Some specialist business and trade publications have longer editorial lead times, and narrow sectors may have fewer relevant journalists.
This can create a longer period between pitching and publication.
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There is no fixed timeline.
Some opportunities can publish quickly.
Others may take weeks or months, particularly in specialist business media.
PR works best when treated as an ongoing visibility strategy.
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No.
PR is earned media and the final editorial decision belongs to the journalist or publication.
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No.
Some publications link to sources and businesses. Others do not.
Editorial backlinks can be a useful additional benefit, but they cannot be guaranteed.
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PR can complement SEO by creating independent brand references and editorial backlinks where publications choose to link.
We cannot guarantee rankings or specific SEO results.
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Earned media can contribute to a stronger body of third-party information around your business and experts.
That may support wider search and AI discoverability, but we cannot guarantee citations or recommendations from any AI platform.
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No.
An additional media budget is completely optional.
Standard PR does not depend on buying coverage.
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Any media payment is made directly to the publication or commercial provider.
The media fee does not go to Fair Public Relations.
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Yes.
They are entirely optional and do not affect your earned PR campaign.
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We handle strategy, writing, pitching and follow-up.
You need to provide access to the genuine expertise within your business.
That may include answering questions, approving commentary, sharing data or making a spokesperson available when a journalist has a deadline.
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Professional Services PR is delivered through Standard PR.
Standard PR costs £797 per month or US$997 per month, with an initial three-month commitment.
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Tell us about your company, services, people, expertise and objectives.
We will assess whether we believe there is a strong media opportunity.
If we think you require a different type of communications agency, we will tell you.
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Get in touch and tell us about your business, expertise, spokespeople and goals.
We will review the opportunity and give you an honest view of where we think PR can help
Want more detail?
You can read our full FAQs for more information on how we work, reporting, approvals, AI, media contacts and what to expect from earned coverage.
Ready to Build Your Professional Profile?
If your business is built around credible people, useful knowledge, specialist expertise, original data or a strong point of view, Professional Services PR can help turn those assets into wider visibility.
We can help position founders, partners and specialists, develop thought leadership, respond to relevant news, identify business stories and pitch opportunities across national, consumer, business and trade media.
We will also be clear about the limitations.
We do not generally promote B2B professional services for editorial service inclusion.
We cannot guarantee articles, backlinks, rankings, AI citations, enquiries or sales.
Some specialist business publications have longer editorial lead times, meaning professional services campaigns can sometimes take longer to translate into published coverage.
Optional paid media opportunities may complement a wider marketing strategy, but they are not required and any media fee is paid directly to the relevant publication or provider.
Professional Services PR is delivered through Standard PR.
Get in touch and tell us about your business, expertise and goals. We will let you know where we think the strongest PR opportunities are and whether Fair is the right fit.