Our PR Services: Find the Right Support for What You Want to Achieve
Two ways to work with Fair Public Relations. The right one depends on the work you need, not simply the size of your budget.
Fair PR is a journalist-led boutique PR agency helping credible experts, founders and businesses earn relevant editorial attention.
Some people already know their specialist subject and want help getting useful commentary to journalists.
Others need broader campaign direction, founder positioning and publicity for a company, product or service.
Those are different jobs and deserve different levels of support.
Expert Commentary PR
For professionals whose expertise is suitable for journalist commentary and who want Fair to handle the outreach, rather than doing DIY PR.
Working monthly price: UK £397 | US US$497 | Canada CAD$747.
We identify relevant journalist requests and topical opportunities, gather authentic specialist insight, prepare and pitch commentary, follow up, and monitor coverage.
Proactive expert-commentary pitching is included, with up to two genuine, newsworthy expert-led press releases per month when suitable. You have client-portal visibility, a monthly written update, team WhatsApp access and the ability to book a useful call.There are no scheduled recurring account-management meetings or ongoing campaign strategy sessions.
Best fit: a media-ready doctor, therapist, accountant, consultant, HR specialist, property professional, designer or other credible source who wants help putting professional expertise in front of relevant journalists.
Not for: promoting product launches, services, corporate announcements, founder stories or complex brand campaigns.
Standard PR
For businesses, founders, experts and brands who need broader journalist-led PR: strategic positioning, campaign development, proactive media storytelling, product/service and company news, and account-managed delivery.
Monthly price: UK £797 | US US$997 | Canada CAD$1,497.
Standard PR includes:
a tailored campaign direction
the Founder & Authority Positioning Session
broader proactive storytelling, reactive journalist opportunities
press releases
thought leadership
founder visibility
appropriate specialist support.
Jordan remains involved in strategy and account management. The team supports content, pitching, monitoring, client-portal reporting, fortnightly updates and monthly account calls.
Best fit: companies seeking brand or product publicity, founders wanting wider positioning, and experts who need strategic development rather than only media-commentary execution.
Which PR service is right for you?
If your principal aim is to share credible expert insight on topical questions that journalists cover, Expert Commentary PR may be a sensible way to start. You bring the real knowledge; Fair handles the relevant outreach.
If you want a joined-up campaign about you and your organisation, including story development, positioning, launches, company news or ongoing strategic advice, Standard PR is the appropriate route.
Neither service guarantees publication, named outlets, backlinks, Google rankings or AI citations. Journalists and publishers decide what they use, and both services require honest input and timely cooperation.
You Might Also Like
-
Expert Commentary PR vs Full-Service PR: Which Do You Actually Need?
Compare Fair's two PR services, their different scopes and which is right for your goals.
Both services share the same Fair PR principles
We lead with editorial relevance and real expertise.
We don't manufacture credentials, imply a story is newsworthy when it isn't or sell guarantees we cannot control.
We assess suitability before accepting a client, communicate honestly and report genuine progress.
Our approach is rooted in newsroom experience and direct pitching rather than treating PR as indiscriminate mass distribution.
See how our approach works, our case studies, and published media coverage.
What happens when you enquire?
Tell us a little about your expertise, company and goals.
We will review what you're trying to achieve and explain which service is appropriate. An introductory call may be arranged when useful. Where the right scope is not clear, or we do not think your story has realistic media potential, we'll say so.
Both services have a proposed three-month initial commitment followed by the applicable notice provisions.
Prices, included support, and precise terms are confirmed before sign-up.
Still Have Questions? We’ve Got You
-
Expert Commentary PR is a specialist, team-delivered service for credible individuals who need relevant journalist outreach and expert-commentary pitching. Standard PR provides broader strategic, account-managed campaigns covering founders, businesses, products, services and other stories.
-
No. It is a different, narrower service for people whose professional expertise is suitable for journalist commentary. Standard PR includes wider campaign strategy, positioning, company and product PR and ongoing account management.
-
Tell us about your expertise, organisation and publicity aims. We will assess your fit and recommend the appropriate service or explain when neither is suitable.
-
No. Fair controls research, writing, pitching, follow-up and reporting within the agreed scope. Editors control publication and whether links appear.
-
The proposed Expert Commentary PR monthly prices are UK £397, US US$497 and Canada CAD$747. Standard PR remains UK £797, US US$997 and Canada CAD$1,497 per month. Both are proposed with a three-month initial commitment and the applicable notice terms. Confirm all prices and terms before publication.
Want more detail?
You can read our full FAQs for more information on how we work, reporting, approvals, AI, media contacts and what to expect from earned coverage.
Not sure where to start?
Whether you are a credible expert hoping to contribute informed commentary or a business looking for a broader PR partner, tell us what you have in mind.
We'll help you choose the service that matches your needs rather than automatically recommending the more expensive or cheaper option.