TERMS OF SERVICE

Our PR Service

1. General & Order of Precedence

Any information, representations, examples, or statements made in proposals, on our website, in marketing materials, emails, calls, or other conversations are provided for general guidance only and do not form part of this agreement.

In the event of any inconsistency, these Terms and Conditions take precedence and supersede all prior communications, whether written or verbal.

For the avoidance of doubt, no marketing content, sales communication, proposal, estimate, example, or informal correspondence shall override, amend, or form part of these Terms unless expressly agreed in writing and signed by an authorised director of the company.

By proceeding with our services, you confirm that you have read, understood, and agreed to these Terms.

2. Who We Are

We are Fair Public Relations

Registered Address:

66 Paul Street
London
EC2A 4NA

2A. Assignment, Business Transfers & Changes of Service Provider

We may assign or transfer our rights under this Agreement, including rights to receive payment, to an affiliate, successor, purchaser of our business or assets, or another entity under common ownership or control.

If responsibility for providing the Services is transferred to another legal entity, we will notify the Client of the identity of the new service provider and the effective date of the transfer.

Where the new service provider assumes the relevant obligations under this Agreement and the Client continues to access or use the Services following notification, such continued use will constitute acceptance of the new service provider to the extent permitted by applicable law.

Where express acceptance is required or considered appropriate, we may require the Client to confirm acceptance electronically before the transfer takes effect.

Any rights, liabilities, fees or payment obligations accrued before a transfer remain unaffected.

3. Client Responsibilities

You confirm that all information you provide, including business history, expert or spokesperson details and credentials, product, service and story details, testimonials, media claims, and affiliations, is true, accurate, and complete.

You must inform us of any reputational, legal, regulatory, or ethical risks, including criminal convictions, insolvency, liquidation, investigations, adverse press, or controversial associations.

Providing false, misleading, or incomplete information constitutes a material breach and may result in immediate termination without refund.

Expert & Spokesperson Representations

You confirm that any expert, spokesperson, founder, or representative presented for media commentary is genuine, appropriately qualified, and authorised to speak on behalf of the brand.

You confirm that such individuals do not have undisclosed criminal convictions, regulatory sanctions, investigations, fraudulent credentials, or reputational issues that could reasonably damage media credibility or expose our company to reputational harm.

You agree to immediately notify us of any reputational, legal, or regulatory issues that arise during the engagement.

Failure to disclose such matters may result in immediate suspension or termination of services without refund.

We reserve the right to refuse to promote any individual, brand, product, or service that we believe presents a reputational, legal, ethical, or regulatory risk.

4. Client Acknowledgement & Due Diligence

The client acknowledges and agrees that Fair Public Relations is a specialist professional services provider with relevant expertise, experience, and operational capability in the services offered.

By entering into this agreement, the client confirms that they have conducted their own independent due diligence, including reviewing our website, materials, processes, pricing, and service model, and have decided to engage our services based on their own assessment, not on any guarantee of outcomes.

The client confirms they have had the opportunity to ask questions, seek clarification, and obtain independent advice prior to engagement, and that no reliance has been placed on informal statements, examples, or representations outside these Terms.

5. PR Services & No Guarantees

PR results are never guaranteed.

We do not promise media coverage, backlinks, publication in specific outlets, article tone, format, images, timing, or outcomes.

We do not control journalist interest, editorial decisions, article content, publication format, or backlink inclusion.

PR success depends on journalist demand, editorial judgment, news relevance, timing, and client cooperation.

6. How PR Works & Maximising Results

PR is a collaborative process between journalists and brands.

Journalists require timely, relevant content, and brands provide insight and expertise in exchange for exposure.

PR supports brand awareness, credibility, SEO visibility and AI search visibility, but should form part of a broader marketing strategy.

PR takes time. Articles may take weeks or months to publish, and results often compound over time.

Clients are expected to maintain realistic expectations and focus on long-term exposure rather than individual placements.

6A. Editorial Independence

All editorial decisions remain solely with journalists, editors, and publications.

We do not control whether coverage is published, how articles are written, what quotes are used, whether backlinks are included, or how content is edited.

Media coverage may be edited, shortened, syndicated, updated, or removed by publications at any time without notice.

7. Onboarding, Systems & Way of Working

Use of Services and Client Portal

By accessing or using our client portal, continuing to receive or engage with our services, submitting information, approving content, responding to requests, or otherwise communicating with us in connection with the Services, you confirm that you have read, understood and agree to be bound by these Terms and Conditions.

Where an individual accesses the portal, provides instructions, approves content or communicates with us on behalf of a business or organisation, they confirm that they are authorised to do so on that organisation’s behalf.

You must complete all onboarding steps, forms and communications through our designated systems, including the Monday.com client portal, or agreed alternatives where expressly confirmed in writing.

You must follow reasonable instructions relating to the delivery of the Services, including responding through designated channels, submitting required information or forms, approving content where required, and scheduling calls through provided links.

Failure to follow instructions or complete required steps may delay, limit, pause or prevent service delivery and does not entitle you to a refund, credit or subscription extension.

We are not required to operate outside our systems, workflows or approved processes unless expressly agreed in writing.

Client Dependencies means any information, approval, sign-off, access, image, document, product, factual confirmation, expert response, spokesperson availability or other input reasonably required from the Client, its representatives or third parties under its control in order for us to perform the Services.

7A. Client Cooperation, Approvals & Responsiveness

PR requires timely collaboration from the Client.

Delays in providing information, expert comments, product or business details, approvals, sign-off, spokesperson availability or responses to journalist opportunities may reduce the volume or effectiveness of PR activity and may result in missed media opportunities.

Where the Client requires content to be approved before it is pitched or distributed, we will not be required to submit that content to journalists until approval has been received.

The Client acknowledges that an approval-based workflow may reduce the speed and volume of media outreach. Where we offer an alternative workflow involving reduced or no prior sign-off and the Client chooses to retain an approval-based process, the Client accepts the effect this may have on campaign activity.

Failure to respond within a reasonable timeframe does not constitute non-performance by Fair Public Relations and does not entitle the Client to refunds, credits, subscription pauses or extensions.

7B. Inactive Accounts

If a Client becomes inactive or unresponsive for fourteen (14) days or more, proactive campaign activity may be reduced or paused until communication resumes.

Subscription fees remain payable during periods of inactivity or reduced activity caused by outstanding Client information, approvals, sign-off or other Client Dependencies.

7C. Authorised Contacts & Communications

The Client is responsible for identifying the individuals authorised to manage the account, communicate with us, provide information, approve content and give instructions on its behalf.

We are entitled to rely on instructions, approvals and information provided by an authorised account contact until the Client notifies us otherwise in writing.

Communications, requests for approval, account updates and notices sent through the Client Portal or to an authorised account contact will be treated as communications to the Client.

The Client is responsible for ensuring that relevant information is communicated internally to its directors, employees, spokespeople, representatives or other stakeholders.

A failure by the Client to circulate our communications internally does not constitute a failure by Fair Public Relations to communicate with the Client.

8. Subscription, Billing & How We Charge

Subscriptions renew automatically each month on your renewal date.

Payments are processed at 12:00am UK time.

For example, if you sign up on the 14th of a month, you will be billed at 12:00am on the 14th of each following month.

Work begins immediately upon onboarding and payment.

Subscription fees cover professional PR services including strategy, research, story development, media outreach, journalist engagement, and campaign management.

Fees compensate for work undertaken and not solely for media coverage secured at a later date.

Office closures, including holidays and weekends, do not automatically entitle clients to refunds.

All subscription fees are non-refundable and non-prorated. Once a billing cycle has commenced, the full fee for that period remains payable regardless of cancellation timing, account closure, or level of service usage.

Subscription fees are not calculated on a daily, usage, or time-apportioned basis under any circumstances.

9. Failed Payments Account Pauses

If a payment fails, we may retry automatically.

After three (3) days of non-payment, proactive work may be paused.

Your account remains chargeable until cancellation is completed via the portal.

After ten (10) days of non-payment, we may cancel the subscription, but all outstanding invoices remain due and payable.

10. Minimum Term, Cancellation & Termination

Subscriptions require a minimum commitment of three (3) months.

After the initial three-month period, subscriptions continue on a rolling monthly basis.

10A. Cancellation

Cancellation requires one full billing cycle notice and must be completed through the designated portal.

Once cancellation is submitted, one final billing cycle will apply before the subscription ends.

Cancellation requests submitted via email, message, or verbal communication do not constitute valid cancellation.

Examples

If your subscription renews on the 14th of each month:

• If cancellation is submitted on 10 April, the 14 April payment will still apply, and the subscription will end 14 May.

• If cancellation is submitted on 20 April, the 14 May payment will still apply, and the subscription will end 14 June.

In all cases, one final billing cycle applies after cancellation is submitted.

Cancellation requests submitted via email, message, or verbal communication do not constitute valid cancellation.

10B. Immediate Cancellation vs Notice Period

If a client requests that their account be closed immediately, we will action this instruction and cease all services, access, and ongoing work from that point.

However, the required notice period and associated billing obligations will still apply in full.

Immediate closure:

• does not waive, reduce, or prorate the final billing cycle

• may result in a reduction or cessation of services during the notice period

• is carried out at the client’s instruction and does not give rise to any entitlement to refund, credit, or adjustment

The client acknowledges that immediate closure constitutes an early cessation of service delivery but not of the billing obligation.

10C. Termination by Us

We may terminate services immediately and without refund in cases including, but not limited to:

• material breach

• false or misleading information

• failure to disclose reputational or legal risks

• abusive or threatening behaviour

• non-payment

• reputational, legal, regulatory, or operational risk to our business

In such cases:

• all fees paid remain non-refundable

• all outstanding invoices remain due and payable in full

• no refund, credit, or adjustment will be issued for the current billing cycle or any other amounts already accrued or due under this Agreement

Termination does not affect accrued rights, outstanding invoices, or obligations owed to us.

10D. Effect of Account Closure

Where an account is closed at any point during an active billing cycle, whether:

• following client instruction, or

• due to interpretation of a cancellation request

the billing cycle shall remain valid in full.

The client acknowledges that:

• the subscription is not time-based or usage-based

• closure of an account does not convert the service into a prorated model

• no refund, credit, or adjustment is due for any unused portion of the billing cycle

The date and time recorded by our designated cancellation system will determine when notice was received, except in the case of manifest system error.

11. Calls & Meeting Policy

If you book a call and cannot attend, you must reschedule in advance.

Repeated no-shows may limit or remove eligibility for future calls.

12. Journalist Contact Details

We do not share journalist contact details unless the journalist explicitly requests a follow-up from you.

We may share journalist names, publications they write for, and confirmation of where press releases have been pitched.

12A. Media Coverage Changes

We are not responsible for articles, mentions, or backlinks that are edited, updated, archived, or removed by publications after publication.

Publications retain full editorial control over their content.

12B. Coverage After Cancellation

Due to the nature of PR and editorial publishing schedules, media coverage secured during an active subscription may appear after the subscription has ended.

Such coverage is still considered part of work completed during the active subscription period and does not entitle the client to refunds or credits.

13. Exclusivity During Engagement

While working with us, you agree that neither you nor any third party acting on your behalf (including agencies, PR firms, consultants, employees, contractors, or representatives) will pitch your brand or expert(s) directly to the media unless expressly agreed in writing.

This restriction exists to prevent duplication, reputational damage, conflicting outreach, and confusion for journalists.

If any journalist, editor, publisher, or media representative contacts you directly in relation to your brand, expert(s), or any topic within the scope of our engagement, you must promptly forward that communication to us and not respond directly unless we have provided written approval to do so.

14. Content Authority, Approvals & Marketing Rights

Unless otherwise agreed in writing, we retain ownership of all content we create.

If we write content without your sign-off, you authorise us to draft and pitch content on your behalf without requiring prior approval.

If we are engaged on behalf of your client, you confirm that you have obtained their consent for us to draft and pitch content under the same terms.

Unless restricted in writing, we may reference your brand, logo, or collaboration for marketing and case study purposes.

15. Indemnity

You agree to indemnify and hold us harmless against claims, losses, damages, liabilities, or expenses arising from:

• false or misleading information provided by you

• breaches of these Terms

• unlawful, unethical, or negligent conduct

15A. Limitation of Liability

To the maximum extent permitted by law, Fair Public Relations will not be liable for any indirect, incidental, consequential or special loss, including loss of profit, revenue, opportunity, anticipated savings, goodwill, reputation, website traffic, search visibility or business.

Our total aggregate liability arising out of or in connection with the Services or this Agreement will not exceed the total fees actually paid by the Client to Fair Public Relations during the three months immediately preceding the event giving rise to the claim.

Nothing in these Terms excludes or limits any liability which cannot lawfully be excluded or limited.

16. Payment Disputes & Chargebacks

If a payment dispute or chargeback is initiated, we may suspend Services while the matter is investigated.

The Client authorises us to provide relevant contractual, billing, account, communication and service-delivery records to the applicable bank, card issuer, payment processor or other financial institution for the purpose of responding to the dispute.

A payment dispute or chargeback does not itself extinguish an amount properly due under this Agreement.

Where a payment dispute is rejected, withdrawn or otherwise resolved in our favour, we reserve the right, to the extent permitted by law, to recover the outstanding amount together with reasonable administrative, collection and enforcement costs.

17. Data Privacy

We collect, process, and store personal and business data in accordance with our Privacy Policy.

By using our services, you consent to such processing for service delivery, account management, compliance, and internal operations.

17A. Confidentiality

Each party agrees to keep confidential any non-public business, commercial, financial, technical or strategic information received from the other in connection with the Services.

We may use confidential information where reasonably necessary to provide the Services, including sharing relevant information with employees, contractors, journalists or service providers where required for the campaign.

Confidentiality obligations do not apply to information which is already public, was lawfully known before disclosure, is independently developed, or must be disclosed by law or regulatory requirement.

18. Governing Law & Jurisdiction
These Terms and Conditions and any dispute or claim arising out of or in connection with them, the Services, or their subject matter shall be governed by and construed in accordance with the laws of England and Wales.

The courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms and Conditions or the Services.

We reserve the right to recover reasonable legal and enforcement costs incurred in recovering overdue sums or enforcing our rights under these Terms, to the extent permitted by law.

19. Changes to Terms

We may update these Terms and Conditions from time to time.

Any update will apply prospectively from its stated effective date and will not affect any rights, obligations, fees, invoices, notice periods or liabilities that arose before that date.

Where required by applicable law, we will provide reasonable notice of material changes before they take effect.

Continued use of the Services after the effective date of updated Terms constitutes acceptance of the updated Terms to the extent permitted by law.

Where applicable law requires express consent to a particular change, we may request that consent electronically.

No amendment to these Terms releases the Client from any existing payment obligation, minimum term, notice period or other liability unless we expressly confirm otherwise in writing.

20. Agreement

By using our services, you confirm that you understand and accept these Terms and Conditions in full.

21. Net Payment Terms (Credit Accounts)

Net payment terms (including Net30) are offered strictly at our sole discretion and must be agreed in writing prior to the commencement of work.

Unless expressly agreed otherwise, our standard terms require payment upfront.

a) All invoices must be paid in full by the stated due date. Time is of the essence in respect of all payment obligations.

b) Failure to make payment by the due date constitutes a material breach of this agreement.

c) In the event of late or missed payment, we reserve the right, without notice, to:

• immediately suspend all services and delivery;

• revoke any agreed Net terms;

• require all future work to be paid upfront; and

• withhold further delivery until payment is received in full.

d) Suspension of services due to non-payment does not relieve the client of their obligation to pay any outstanding amounts in full.

e) If any invoice is not paid by its due date, all outstanding amounts become immediately due and payable. We reserve the right to demand immediate payment of all outstanding invoices at any time following a missed payment, regardless of any previously agreed payment schedule or terms. This applies to all payment plans, instalments, and staged payments.

f) We reserve the right to withdraw or amend Net terms at any time, for any reason, including but not limited to payment behaviour, credit risk, or changes in engagement scope.

g) The provision of Net terms does not alter the nature of the services provided, which remain payable for professional services performed and ongoing, and are not contingent on outcomes, deliverables, or publication timing.

h) Where services are purchased on behalf of a third party or end client, the contracting party remains fully liable for all payments, regardless of whether they have been paid by their own client.

i) We shall have no obligation to mitigate loss or continue services in the event of non-payment. The client acknowledges that any suspension or delay resulting from non-payment may impact timelines, opportunities, or outcomes, and agrees that we shall have no liability whatsoever for any loss, damage, or consequences arising from such impact.

j) We reserve the right to charge interest on overdue invoices at a rate of 2% per month (or the maximum rate permitted by law, if lower), calculated daily and compounded monthly, from the due date until payment is received in full.