Sectors We Support
Journalist-Led PR Across Consumer, Business, Lifestyle and Expert-Led Sectors
At Fair Public Relations, we help credible businesses, founders and experts build visibility, trust and authority through earned media.
Fair PR works with suitable clients across the UK, US and Canada, with campaign strategy, media targeting and positioning adapted to the business, sector and market.
Our clients include B2B businesses, B2C brands, professional services firms, consumer product and service businesses, founders and subject-matter experts working across a wide range of industries.
Some sell products. Some provide services. Some are built around specialist knowledge. Others have founders, executives or experts with useful insight journalists can draw on.
What matters most is not simply the sector you work in. Strong PR needs something genuine behind it. That might be specialist knowledge, a compelling founder story, customer insight, a useful service, an interesting product, original data, lived experience or a clear point of view journalists may care about.
Our team helps identify those opportunities, shape them into strong media angles and present them to relevant journalists.
The Sectors We Work With
Health and Medical
We work with doctors, clinicians, therapists, medical professionals, healthcare businesses and health experts where media activity can be handled accurately and responsibly.
Health and medical PR must be evidence-led, careful and trust-focused. We prioritise credible expert commentary, useful public information and responsible media opportunities rather than exaggerated claims or hype.
We will not support misleading health claims or promote advice that falls outside the professional’s genuine qualifications and expertise.
Learn more about Health and Medical PR
Wellness
We support credible wellness experts, service providers and brands with useful, responsible insight to share.
This may include sleep, stress management, nutrition, fitness, mindfulness, workplace wellbeing and healthy lifestyle topics.
Campaigns must be grounded in appropriate expertise. We avoid exaggerated promises, unsupported claims and language that presents general wellness services as medical treatment.
Fitness
We work with fitness brands, gyms, studios, personal trainers, fitness apps, fitness technology businesses, active lifestyle brands and credible fitness experts.
PR opportunities may include exercise trends, training advice, consumer behaviour, fitness technology, gym culture, seasonal health and fitness stories, expert commentary, founder stories and product or service coverage where appropriate.
We focus on credible expertise and useful media angles. Fair PR is not a specialist athlete representation or sports sponsorship agency.
Therapy
We work with therapists, psychotherapists, counsellors, psychologists and other appropriately qualified mental health professionals with credible expertise and useful insight to share.
PR may focus on relationships, behaviour, communication, emotional wellbeing, boundaries, mental health, workplace issues and other subjects where the spokesperson has genuine professional authority.
Therapy PR requires particular care around qualifications, confidentiality and responsible commentary. We do not encourage therapists to diagnose people they have not assessed or comment beyond their genuine professional expertise.
Coaching
We work with business coaches, executive coaches, leadership coaches, career coaches, relationship coaches and other credible coaching professionals with useful experience and a clear area of authority.
Campaigns may focus on leadership, careers, workplace behaviour, business growth, relationships, confidence, personal development, founder experience and wider trends relevant to the coach's expertise.
Coaching and therapy are not the same. We do not position coaches as clinical mental health experts unless their qualifications genuinely support that positioning.
Beauty and Skincare
We work with beauty brands, skincare businesses, practitioners, founders and qualified experts with products, insight or stories suited to consumer media.
PR opportunities may include product launches, reviews, shopping roundups, seasonal features, beauty trends, ingredient education, expert commentary and founder stories.
Any product or treatment claims must be responsible, supportable and appropriate.
Learn more about Beauty and Skincare PR
Parenting and Family
We work with parenting experts, family-focused businesses, educators, childcare specialists, product brands and service providers with useful stories or advice to share.
PR may include parenting trends, child development, education, family finances, relationships, household routines, seasonal issues, expert commentary and consumer product coverage.
Sensitive topics must be approached carefully and supported by appropriate expertise.
Learn more about Parenting and Family PR
Food and Drink
We support suitable food and drink brands, founders, restaurants, producers and credible experts across consumer food, soft drinks, wine, beer, spirits and no and low alcohol products.
Campaigns may include product launches, reviews, recommendations, seasonal features, buying guides, recipes, consumer trends, founder stories, expert commentary and wider food and drink news.
Where journalists need to sample or review a product, the client may need to provide products and cover delivery costs. Providing a sample does not guarantee coverage.
We do not support unsupported health or nutritional claims.
Learn more about Food and Drink PR
Travel
We support travel businesses, travel experts, tour operators, travel planners, accommodation providers and founders with credible stories or useful insight.
Campaigns may include destination trends, travel advice, consumer behaviour, seasonal stories, unusual experiences, founder journeys and commentary on changes affecting travellers.
Hospitality
We work with hospitality businesses including restaurants, hotels, venues, food businesses, accommodation providers and experience-led brands.
PR opportunities may be built around launches, openings, seasonal campaigns, customer trends, founder stories, menus, events, business growth and expert insight into the hospitality industry.
Learn more about Hospitality PR
Home Services
We support credible home-service businesses helping people improve, maintain, organise and look after their homes.
Home services can be particularly well suited to expert-led PR because journalists regularly need credible professionals who can explain practical household problems, seasonal issues, consumer mistakes, maintenance, renovations and changing home trends.
Our dedicated Home Services PR areas include:
Cleaning PR
PR for domestic and commercial cleaning companies, cleaning franchises and other cleaning businesses using practical household expertise, cleaning advice, consumer trends and business stories.Gardening PR
PR for gardening and horticulture businesses, landscapers, garden designers, plant businesses and credible gardening experts.Professional Organiser PR
PR for professional organisers, professional organizers, decluttering businesses and home-organisation specialists.Plumbing PR
PR for plumbers, plumbing companies, plumbing contractors, drainage businesses and related specialists.Heating, HVAC and Cooling PR
PR for heating companies, HVAC contractors, boiler businesses, furnace companies, air-conditioning businesses and other heating and cooling specialists.
We can also consider other credible home-service and home-improvement businesses where there is genuine professional expertise, useful customer insight, a strong founder story or another clear media opportunity.
Learn more about PR for Home Services
Interior Design
We work with interior designers, stylists, architects, home experts, furniture brands and other professionals within the interiors sector.
PR may include design trends, expert advice, seasonal features, renovation insight, home styling tips, founder profiles and commentary for national, lifestyle and specialist media.
Learn more about Interior Design PR
Property
We support property experts and businesses with useful insight into buying, selling, renting, investing, developing and maintaining property.
This may include estate agents, property consultants, developers, landlords, relocation experts, mortgage specialists and founders working within the property market.
Campaigns can focus on market commentary, consumer advice, regional trends, property data, founder expertise and timely reactions to industry developments.
Technology
We work with suitable technology, SaaS, AI and tech-enabled businesses where there is credible expertise, useful data, a strong founder story or wider relevance beyond simply promoting the product.
Technology PR may include founder and executive commentary, thought leadership, research, business news, industry trends, workplace issues, consumer technology insight and relevant business or specialist media.
Fair PR is not a specialist technical product communications, analyst relations or investor relations consultancy.
Learn more about Technology PR
HR and Recruitment
We support recruitment businesses, HR companies, workplace experts, employment specialists and founders with credible insight into work, hiring and people management.
Campaigns may focus on recruitment trends, salaries, workplace culture, leadership, employee behaviour, hybrid working, careers, hiring data, employment issues and timely expert commentary.
For suitable businesses, the strongest opportunities often come from turning internal knowledge and data into useful insight for journalists rather than directly promoting recruitment or HR services.
Learn more about HR and Recruitment PR
Finance
We support accountants, mortgage advisers, financial educators, business finance experts and other credible professionals who can explain financial topics clearly and responsibly.
Campaigns may focus on consumer money issues, business costs, mortgages, budgeting, financial planning, tax, economic trends and timely expert commentary.
We avoid investment promises, exaggerated financial claims and unsuitable promotion of regulated products.
Different Sectors Need Different PR Strategies
A consumer product brand seeking inclusion in a gift guide needs a very different approach from a therapist providing expert commentary, a SaaS founder discussing AI, a recruiter analysing hiring trends or a property professional responding to market news.
We do not apply one campaign template to every client.
Depending on your business, your campaign may include:
expert commentary linked to current news and trends
thought leadership and opinion-led stories
founder and executive profiles
original research, surveys and data-led PR
product launches, reviews, recommendations and shopping roundups
seasonal and calendar-led campaigns
customer insight and consumer trends
business news, growth stories and company announcements
interviews, podcasts and broadcast opportunities where suitable
relevant business, consumer, national and specialist trade media
The strongest approach will depend on your credibility, goals, audience and the media potential behind your business.
Responsible PR in Sensitive Sectors
Some sectors require particular care.
Health, medical, wellness, therapy, finance and other sensitive subjects can affect important decisions people make about their lives, health or money.
We may ask for qualifications, supporting evidence, clarification of claims or changes to campaign language before presenting a story to journalists.
We will not promote misleading claims, guaranteed outcomes or advice that cannot be responsibly supported.
Is Fair Public Relations Right for Your Sector?
Fair Public Relations could be a good fit if:
you have genuine expertise, a credible business, a useful service, a strong consumer product, original data or a compelling founder story
you can offer useful advice, insight, data or informed opinion
your founder or spokesperson is willing to contribute to the campaign
you want to build long-term credibility and visibility
you understand that earned media coverage cannot be guaranteed
you are open to journalist-led guidance about which ideas are most likely to work
We may not be the right fit if:
you want guaranteed publication in specific media outlets
your product or service relies on misleading or unsupported claims
you only want backlinks
you are looking for paid advertorials or influencer marketing
you expect immediate results without contributing information or insight
there is no credible story, expertise, product angle or media hook behind the business
Why Work With Fair Public Relations?
Fair Public Relations is a boutique, journalist-led PR agency helping credible businesses and experts build trusted influence through earned media.
We combine editorial thinking, campaign strategy and direct journalist outreach. Each campaign is shaped around the client rather than being generated from a standard template.
Clients also receive direct communication through WhatsApp, access to a client portal, regular progress updates and ongoing guidance from our team.
Still Have Questions? We’ve Got You
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We work across therapy and coaching, travel, hospitality, home services, interior design, property, health and medical, wellness, beauty and skincare, finance, parenting and family.
We may also support businesses in other sectors where there is a credible founder, useful expertise, an interesting product or a strong media opportunity.
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Yes. We work with suitable B2B businesses, B2C brands, professional services firms, consumer businesses, founders and experts. The PR strategy changes according to the sector, audience, expertise and genuine editorial opportunities available.
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Potentially. We can support suitably qualified experts and responsible businesses in sectors such as health, medical services and finance.
All claims and commentary must be accurate, appropriately supported and within the spokesperson’s genuine expertise. We will not promote misleading claims, guaranteed outcomes or unsuitable regulated products.
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Get in touch and tell us about your business.
The sectors listed are areas we regularly support, but they are not necessarily the only sectors we can work with. We will assess your business, story, expertise and media potential before recommending our service.
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Yes. We work with consumer product brands and service-led businesses.
Product campaigns may involve launches, reviews, recommendations, gift guides and shopping coverage. Service campaigns often focus on expert advice, founder stories, customer insight, consumer trends and thought leadership.
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No. You do not need to have appeared in the media before.
Our team can help identify suitable opportunities, prepare you for journalist conversations and guide you through the process. You do need credible knowledge, a relevant story or a product or service with genuine editorial potential.
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No. Journalists and editors always decide what they publish.
We identify suitable publications, develop relevant ideas and approach journalists directly, but no ethical PR agency can guarantee earned editorial coverage.
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We consider your expertise, business story, target audience, products, services, current news, seasonal opportunities and the types of stories journalists are actively covering.
We then build campaigns around the areas where we believe you have the strongest and most credible media potential.
Want more detail?
You can read our full FAQs for more information on how we work, reporting, approvals, AI, media contacts and what to expect from earned coverage.
Ready to Build Trusted Media Visibility?
Tell us about your business, sector, expertise, product, service, data, founder story or wider PR goals.
We will review the opportunity and tell you honestly whether we believe Fair Public Relations is the right fit for your goals.