Technology PR That Builds Visibility, Authority and Trust
Journalist-led PR for technology, SaaS, AI and tech-enabled businesses.
Technology companies often have something valuable to say long before they have something journalists want to review.
The strongest PR opportunity may sit with your founder, leadership team, technical expertise, customer insight, original data or perspective on how technology is changing the way people and businesses work.
Fair Public Relations is a founder-led, journalist-led boutique PR agency helping suitable technology businesses turn their expertise, ideas, business stories and industry knowledge into credible earned media coverage.
We work with technology businesses where PR can be built around thought leadership, founder visibility, expert commentary, data, business news and useful insight.
Depending on the story, we may pitch a mixture of national and consumer media, business publications, technology titles and relevant specialist or trade publications.
We are not a traditional specialist technology PR agency offering highly technical product communications, analyst relations or investor relations.
Our strength is helping technology businesses build wider brand visibility, credibility, authority and discoverability.
Several Ways to Build Technology Visibility
Technology PR does not have to rely on one big product launch.
For many businesses, there are several different routes into the media.
Depending on your company, expertise, goals and media potential, your Standard PR campaign may include:
Sharing Expertise
Positioning your founder, CEO, technical specialist or another credible spokesperson as someone journalists can quote, interview and feature.
This could include commentary around:
artificial intelligence
automation
cybersecurity
online behaviour
digital transformation
software
workplace technology
recruitment technology
e-commerce
digital marketing
online privacy
scams and fraud
business technology
entrepreneurship
emerging technology trends
changing customer behaviour
how technology affects everyday life
Thought Leadership
Technology moves quickly.
That creates opportunities for founders and specialists with a useful perspective on where their industry is heading.
We can help turn your opinions, predictions, experience and observations into media-friendly thought leadership.
This might involve challenging a common assumption, explaining why a trend is being misunderstood, discussing the risks of new technology, predicting how behaviour will change or offering a practical perspective on a fast-moving issue.
Good thought leadership is not about attaching your company name to every trend.
It is about identifying the ideas you can credibly own.
Founder and Leadership Visibility
In many technology businesses, the founder is closely connected to the company's credibility.
Potential customers, investors, partners, employees and journalists may research the person behind the business as well as the company itself.
We can help build visibility around founders and senior leaders through:
expert commentary
business interviews
entrepreneurship features
opinion-led media opportunities
founder stories
leadership commentary
industry predictions
podcast opportunities where appropriate
commentary connected to breaking news
The aim is to create a recognisable and credible public profile around the people behind the business.
Data and Research
Technology companies can have access to valuable data.
You may understand how customers are behaving, how businesses are adopting new tools, which problems users encounter or how your industry is changing.
Potential PR assets could include:
customer surveys
platform data
anonymised user trends
market analysis
internal research
usage patterns
business surveys
consumer research
industry benchmarking
geographical trends
behavioural data
Where the information is credible, useful and genuinely newsworthy, we can help turn it into media stories.
Business News
Not every company announcement is automatically interesting to journalists.
However, significant developments can create opportunities.
These might include:
business growth
funding
expansion
acquisitions
partnerships
international launches
major appointments
We assess the wider editorial story rather than simply distributing announcements because they exist.
Founder and Business Stories
Technology can sometimes sound abstract.
People make it more interesting.
A founder may have identified a problem through their own experience.
The company may have started in unusual circumstances.
A business may have changed direction after an early failure.
A founder may have left a completely different profession to build a technology company.
There may be a personal experience behind the problem the business is trying to solve.
Where the story is strong enough, we can explore founder-led and human-interest PR alongside more traditional technology and business commentary.
Interviews and Podcasts
Where appropriate, we may also pitch founders and experts for podcasts, interviews and longer-form media opportunities.
These can work particularly well for people with a clear point of view, an interesting founder journey or genuine expertise in a subject undergoing significant change.
We do not position our service as guaranteed podcast booking.
Podcast and interview outreach can form part of a wider campaign where it makes sense.
original research
significant customer milestones
new locations
substantial business changes
new initiatives
industry developments
What Is Technology PR?
Technology PR is the process of turning the expertise, ideas, data, stories and developments within a technology company into media opportunities.
At Fair Public Relations, that does not necessarily mean promoting the technology itself.
For many clients, we focus much more heavily on the knowledge and people behind the business.
A journalist may need someone to explain how artificial intelligence is changing recruitment.
They may be covering an increase in online scams.
They may want a business leader to comment on workplace automation.
They may need an expert to explain how consumer behaviour is changing online.
They might be looking for a founder to discuss the challenges of building a growing technology company.
A business publication may want predictions about where a particular industry is heading.
Your technology business can become part of those conversations because you have relevant knowledge or experience.
That is the kind of technology PR we focus on.
We Do Not Promote B2B Technology Products for Editorial Inclusion
This is an important distinction.
We do not generally promote B2B technology products or services for product or service inclusion.
For example, if you sell business software, we would not normally take the platform and pitch journalists asking them to include it in a list of the best business software products.
If you run a SaaS company, we are not offering a service built around securing software reviews or guaranteed inclusion in buyer guides.
If you sell technology services to businesses, we would not generally pitch journalists asking them to include your company in a roundup of recommended providers.
That type of PR is different from the model we offer.
For technology businesses, we are much more likely to build campaigns around:
founder expertise
technical expertise
business insight
thought leadership
data
industry trends
useful advice
predictions
commentary
company developments
founder stories
reactive media opportunities
Your business receives visibility because the people, data, perspective or knowledge behind it add something useful to a journalist's story.
Consumer, Business, Technology and Trade Media
Technology affects businesses and consumers.
That means a technology PR campaign does not necessarily need to be restricted to specialist technology publications.
Depending on the subject, we may pitch:
national newspapers
consumer publications
mainstream online media
business publications
entrepreneurship media
technology publications
digital and IT media
workplace publications
marketing media
e-commerce publications
finance publications where relevant
industry-specific trade media
regional media
podcasts
other relevant digital publications
A cybersecurity expert might contribute advice to a consumer article about scams.
An AI founder might discuss automation with a business publication.
A recruitment technology company could comment on how AI is changing hiring.
An e-commerce specialist might contribute to retail and marketing publications.
A SaaS founder could speak about entrepreneurship, business growth or the challenges of scaling a company.
The publication is determined by the story.
We do not assume that a technology company should only appear in technology media.
Why PR Matters for Technology Businesses
Technology companies often operate in crowded markets.
Potential customers may be comparing multiple businesses offering broadly similar promises.
Prospects may struggle to understand the difference between platforms.
Businesses can make significant claims about innovation, expertise and technology on their own websites.
That makes independent credibility valuable.
Before speaking to your sales team, someone might:
Google the company
search the founder's name
check LinkedIn
look for independent media mentions
research your leadership team
compare you with competitors
look for signs that your expertise is recognised externally
search for commentary on the topics your business claims to understand
PR can contribute to that wider picture.
A collection of credible media references can help make your business appear more established.
It gives prospects something independent to find.
It can demonstrate that journalists consider the knowledge within your company useful enough to include in their reporting.
For technology businesses with longer sales cycles, that kind of trust can be valuable even when an article does not directly generate a lead.
Brand Visibility Beyond Product Promotion
Technology companies can become overly focused on explaining what the product does.
PR gives you another opportunity.
Instead of repeatedly saying:
Here is our software.
Here is our feature.
Here is why our platform is better.
You can contribute to wider conversations around the problems your customers actually care about.
A recruitment platform can discuss hiring.
A cybersecurity business can discuss online safety.
An AI company can discuss automation.
A digital agency can discuss consumer behaviour.
An e-commerce platform can discuss retail.
A workplace technology company can discuss how people work.
A marketing technology business can discuss how brands reach customers.
That lets you build visibility around the world your product exists within, rather than relying on journalists wanting to write directly about the product itself.
Are We a Specialist Technology PR Agency?
No.
We think it is important to be clear about this.
Fair Public Relations is not a traditional specialist technology PR agency.
We do not position ourselves as an agency specialising in:
highly technical product communications
analyst relations
investor relations
financial-market communications
developer relations
enterprise technology procurement
guaranteed software reviews
product inclusion campaigns
specialist corporate communications
lobbying
public affairs
brand visibility
thought leadership
executive visibility
expert commentary
consumer-facing technology commentary
business commentary
original data
There are specialist technology communications agencies that focus heavily on those areas.
If that is what you require, we may not be the right agency.
Where we can be particularly useful is helping suitable technology businesses with:
research stories
business news
founder stories
media credibility
editorial visibility
SEO-supporting PR
wider search visibility
AEO and AI discoverability
We would rather define that clearly than describe ourselves as something we are not.
Technology PR in Action
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86 published articles through AI, technology and recruitment thought leadership
Spectrum Search
Technology recruitment businessThe campaign built visibility around artificial intelligence, technology, recruitment, careers and changes in the workplace.
Using expert commentary, thought leadership and timely industry insight, Spectrum Search secured 86 published articles across a wide mixture of business, technology, recruitment and wider media.
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35 published articles through digital, marketing and technology expertise
e-innovate
Digital and technology businessThe campaign used digital expertise, business insight and commentary around technology and marketing to create media opportunities.
Coverage appeared across titles including Creative Bloq, Digiday, IT Pro, The Grocer, CMSWire and Business Leader.
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19 published articles through technology and business expertise
InnerXLab
Technology businessExpert commentary and business insight generated coverage across publications including Creative Bloq, IT Pro, ICAEW Insights, Financial Accountant, TechRound and Croner-i.
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16 published articles across technology, business and consumer media
Figment
Digital and technology businessThe campaign generated coverage across publications including Creative Bloq, InformationWeek, IT Pro, Retail Week, Stylist, Daily Mail, CIM and ICAEW.
business technology companies
consumer technology businesses
digital consultancies
technology founders
online platforms
data businesses
digital transformation businesses
technology-enabled service businesses
startups with credible media potential
established technology companies building wider visibility
SaaS businesses
AI companies
software businesses
digital businesses
recruitment technology
HR technology
marketing technology
e-commerce technology
cybersecurity businesses
workplace technology
Who Technology PR Is For
Our approach can work well for technology businesses with credible people, knowledge, data or perspectives to share.
This may include:
You do not need to be building the next global technology platform.
You do need to have something useful, credible or interesting to contribute.
Technology PR for SaaS Businesses
SaaS businesses can be difficult to promote directly through editorial media.
Journalists are not necessarily looking for another software company to add to an article.
That does not mean the business has no PR potential.
The expertise behind the platform can often be more interesting than the software itself.
For example, a SaaS company may understand:
how customer behaviour is changing
which tasks businesses are automating
where companies waste time
common mistakes customers make
how a particular industry is evolving
which problems are increasing
how businesses are using artificial intelligence
trends visible in platform data
challenges facing a specific type of customer
Those insights can create useful media opportunities.
The software gives your team experience.
PR turns that experience into something journalists can use.
Technology PR for AI Businesses
Artificial intelligence creates a large amount of media interest.
It also creates a large amount of weak commentary.
Simply being an AI company does not automatically make someone a credible AI expert.
The strongest opportunities usually come from specific experience.
That might include:
how a particular industry is using AI
where AI currently performs poorly
what businesses misunderstand about automation
how customer behaviour is changing
ethical considerations
risks
limitations
workforce implications
productivity
practical applications
how AI affects a specialist sector
We help clients identify where they have genuine authority rather than trying to comment on every AI story.
For some businesses, artificial intelligence will be the main media theme.
For others, it will be one part of a wider technology, business or industry positioning.
Technology PR for SEO and Search Visibility
Technology businesses are often researched heavily online.
A potential customer may encounter your company for the first time through a recommendation, LinkedIn post, search result, AI tool or sales conversation.
They may then search your company and leadership team before deciding what to do next.
Earned PR can contribute to that research journey.
Coverage may help:
create additional references to your brand
expand branded search results
associate your founders with relevant subjects
create editorial backlinks where publications choose to link
strengthen third-party credibility
give prospects independent material to find
create a larger online footprint around your expertise
reinforce the subjects you want to become known for
PR and SEO are separate disciplines.
We cannot guarantee rankings.
We cannot guarantee backlinks.
We cannot control how a publication links to your company.
However, credible earned media can complement a wider SEO and authority-building strategy.
Technology PR for AI Search and AEO
Technology buyers increasingly use AI tools as part of their research.
People may ask AI systems to explain a category, identify potential providers, compare businesses or recommend experts.
There is no legitimate way for a PR agency to guarantee inclusion in those answers.
However, having a strong and consistent digital footprint is increasingly useful.
Earned media can contribute third-party information around:
your company
your founders
your executives
your areas of expertise
your opinions
your research
your industry
your media coverage
the subjects your business is associated with
This can help create a richer body of information around the company across the wider web.
That can support traditional search visibility and newer AI-driven research experiences.
We sometimes refer to this as AEO, or Answer Engine Optimisation.
We cannot guarantee that ChatGPT, Google AI Overviews, Gemini, Perplexity or another AI platform will cite or recommend you.
Our role is to help build credible third-party visibility that can support broader discoverability.
Topics Journalists May Want From Technology Experts
Technology creates almost endless potential commentary.
The important thing is choosing subjects where you have genuine authority.
Depending on your business, potential angles might include:
where businesses are wasting money on technology
common artificial intelligence mistakes
the jobs most likely to change because of automation
how companies are actually using AI
technology trends businesses should ignore
online scams people should recognise
common cybersecurity mistakes
risks associated with new technology
how remote working technology is changing
why digital transformation projects fail
how consumers are changing their online behaviour
the future of e-commerce
how technology is affecting recruitment
the biggest mistakes companies make when buying software
why some technology projects fail
where businesses are over-automating
how small businesses can use technology effectively
how online privacy expectations are changing
digital marketing trends
how artificial intelligence is changing search
how AI may affect particular professions
technology predictions for the coming year
myths about automation
changes in customer behaviour
what founders misunderstand about scaling a technology business
trends visible within your own platform data
Not every technology business can credibly comment on all of these.
Our job is to identify where your actual experience overlaps with the subjects journalists care about.
How We Turn Technology Expertise Into PR
We start by understanding what is actually inside the business.
What do you know?
What does your founder understand particularly well?
What does your data reveal?
What problems do your customers repeatedly face?
Which changes are happening within your industry?
What do you disagree with?
Which technology trends do you think are overhyped?
Where are businesses making mistakes?
What does your company have direct experience of?
What do you want to become known for?
Every Standard PR campaign includes journalist-led strategic thinking, angle development, media positioning and a Founder & Authority Positioning Session.
Depending on your campaign, our work may include:
identifying your strongest spokespeople
defining areas of expertise
developing authority themes
creating media-ready expert profiles
shaping opinions into journalist-friendly commentary
responding to relevant journalist requests
proactively pitching expert advice
monitoring technology and business news
strengthening your positioning over time
developing data-led stories
turning original research into PR
pitching business developments
developing founder stories
pitching interviews
exploring podcast opportunities where appropriate
following up with journalists
monitoring coverage
We handle the PR strategy, writing, pitching and follow-up.
You provide the knowledge, data, context and approvals that make the campaign credible.
Thought Leadership for Technology Businesses
Technology is one of the easiest sectors in which to claim thought leadership and one of the hardest in which to make it interesting.
Generic predictions are everywhere.
Journalists do not need another person saying AI will transform business.
Strong thought leadership needs more substance.
You might say:
Why a widely discussed technology trend is being misunderstood.
Where AI is currently less useful than businesses assume.
Why your industry is adopting technology badly.
What customer data reveals about a changing behaviour.
Which technology investment businesses are likely to regret.
What people outside your sector misunderstand about the technology.
How a new development will affect ordinary consumers.
What you expect to change within the next year.
Why a common industry practice is outdated.
We help turn those perspectives into clear media angles.
The objective is not to make the founder sound controversial for the sake of attention.
It is to help your people become associated with useful and credible ideas.
Good Technology PR Is Useful, Not Promotional
Journalists do not usually need a paragraph explaining that your software is innovative.
They need useful information for their audience.
A cybersecurity specialist can explain how people can avoid scams.
An AI founder can explain where automation is genuinely useful.
A digital expert can discuss changes in consumer behaviour.
A SaaS founder can discuss business productivity.
A recruitment technology business can discuss hiring trends.
An e-commerce specialist can explain changes in online shopping.
A technology entrepreneur can discuss the realities of building and scaling a business.
The media value comes from the knowledge.
The company receives visibility because it is associated with that knowledge.
Why Credible Technology Experts Matter
Technology is particularly vulnerable to hype.
New tools and ideas can quickly generate exaggerated claims, weak predictions and commentary from people with little direct experience.
That makes genuine expertise useful.
Journalists may need someone who can:
explain a complicated subject clearly
provide practical context
challenge exaggerated claims
identify genuine risks
discuss limitations
explain what is changing
separate reality from hype
predict what could happen next based on direct experience
We help identify what your spokespeople can credibly discuss.
We do not encourage clients to present themselves as experts in subjects they do not genuinely understand.
Good PR strengthens credibility.
It should not manufacture it.
Why Technology PR Can Take Longer
Technology PR can move at very different speeds.
A reactive national media opportunity linked to breaking news may move within hours.
A specialist business or technology feature could take weeks or months to appear.
There are fewer journalists covering some highly specific technology niches.
Some trade publications work to longer editorial schedules.
Specialist features can require more detailed research.
Technical subjects may require additional scrutiny.
A journalist may be working on a feature long before it eventually goes live.
For this reason, technology and B2B PR can have longer lead times between pitching and seeing published articles.
This is particularly important for businesses operating in narrow B2B niches.
A longer lead time does not necessarily mean nothing is happening.
During that period, we may be:
developing stories
monitoring relevant news
responding to journalists
writing commentary
pitching publications
following up
discussing future features
submitting information for articles that have not yet been published
Some opportunities will move quickly.
Others will take considerably longer.
We believe clients should understand that before starting.
Optional Advertorial, Sponsored and Contributor Opportunities
Technology, business and specialist publications may also offer paid advertorial, sponsored content, contributor opportunities and commercial partnerships.
These opportunities are not included within Standard PR and they are not required to work with us.
Our core service focuses on earned media.
However, technology businesses with an additional marketing budget may sometimes find that a carefully selected commercial opportunity complements their wider marketing activity.
This could include:
sponsored thought leadership
advertorial
commercial contributor articles
sponsored reports
paid interviews
specialist publication partnerships
other relevant commercial media opportunities
Where we become aware of something that appears genuinely useful, we can flag it to you.
We can also help you assess whether we think the opportunity makes sense.
Any media payment is made directly to the publication or commercial provider. The media fee does not go to Fair Public Relations.
You decide whether you want to proceed.
If you do, we can provide support with the messaging or content side where appropriate.
An additional media budget is completely optional.
You can decline every paid opportunity and continue with your earned PR campaign.
For some technology businesses, carefully selected commercial opportunities can complement earned media alongside SEO, content, LinkedIn, events, advertising and other marketing channels.
We will always make it clear whether an opportunity is earned or paid.
Earned Coverage and Paid Coverage Are Different
We believe clients should always understand the difference.
Earned media is published because a journalist or editor decides your expertise, story, data or commentary adds value to their content.
Paid media exists because the company has purchased a commercial opportunity.
Both can have a place within a broader marketing strategy.
They are not the same thing.
We will not present advertorial or sponsored content as earned media coverage.
Transparency matters.
speaker profiles
recruitment
employer visibility
media logos and proof points
branded search presence
editorial backlinks where publications choose to link
SEO
AI and search visibility
stronger LinkedIn content
a wider digital footprint
brand visibility
founder visibility
executive positioning
thought leadership
credibility
authority
trust before sales conversations
recognition within your sector
partnerships
referrals
What Technology PR Can Support
Technology PR can help support:
PR can also create useful assets for your wider marketing.
A founder can share an expert quote on LinkedIn.
A media article can be included in a sales proposal.
Coverage logos can strengthen a website.
An interview can support a speaker profile.
A prospect may find independent media commentary while researching your business.
An expert article may help demonstrate the knowledge behind your product.
PR is often most commercially useful when the coverage continues working across the rest of your marketing.
What Technology PR Can and Cannot Do
PR can help build visibility, credibility and authority.
It can help establish your founders and specialists as credible voices.
It can create a wider digital footprint around the company.
It can help generate third-party evidence around your expertise.
But PR cannot guarantee:
coverage in a particular publication
a fixed number of articles each month
product reviews
inclusion in software roundups
that every journalist will respond
that every pitch will become an article
that every article will include a backlink
Google rankings
AI citations
website traffic
leads
investment
funding
sales
partnerships
a particular commercial outcome
PR is earned.
The final editorial decision belongs to the journalist or publication.
We can control the strategy, ideas, writing, pitching, follow-up and communication.
We cannot control independent editorial decisions.
Is Technology PR Right for You?
Our approach could be a good fit if:
your company has genuine expertise
your founder or leadership team can contribute
you want to build visibility around the business
you have useful opinions or insight
you have original data or research
you want to become associated with particular subjects
credibility matters in your sales process
prospects research your company before buying
you are open to thought leadership
you can respond to relevant journalist opportunities
you understand that B2B PR can take time
you want media coverage that supports wider search and brand visibility
you are comfortable with a mixture of consumer, business, technology and trade media where appropriate
It may not be the right fit if:
your primary goal is getting B2B software included in product roundups
you want guaranteed product reviews
you require analyst relations
you need investor relations
you require highly technical corporate communications
you need public affairs or lobbying
you require a particular publication
you expect instant results
you only care about backlinks
you do not have anyone willing to contribute expertise
you want completely hands-off PR
you expect PR to guarantee sales or investment
If we do not think our model is suitable for your business, we will tell you.
Why Fair Public Relations for Technology Businesses?
Fair Public Relations was established in August 2015 to provide experienced, journalist-led boutique PR without the inflated retainers and impersonal structures associated with many traditional agencies.
We help founders, experts, small businesses and growing companies turn what they know, do and stand for into meaningful earned media coverage.
Fair Public Relations is led by Founder Jordan Baker, a former UK national journalist with more than a decade of PR experience.
Jordan’s career has included working with internationally recognised brands, organisations and public figures, including Amazon, Jameson Whiskey, Dolce & Gabbana, the UK House of Commons, Joan Collins and Britney Spears.
Fair PR supports clients across the UK, US and Canada.
Clients work with a dedicated PR team, headed by Jordan and supported by experienced PR professionals, writers and former journalists.
We help:
shape positioning
identify authority themes
develop stories
draft expert comments
monitor relevant news
pitch journalists
respond to journalist requests
follow up
monitor coverage
keep campaigns moving
strengthen positioning over time
Clients also have a WhatsApp group with the team and access to a client portal where they can track activity, pitching, coverage and updates.
We will tell you when we think an idea is weak.
We will tell you when we think there is a stronger angle.
We will tell you when we do not think a particular media objective is realistic.
And if we do not believe our approach is right for your technology business, we will tell you before you spend money with us.
Personal, Relationship-Led PR
Technology businesses are not interchangeable.
A cybersecurity company needs different positioning from a recruitment platform.
A SaaS founder has different expertise from an e-commerce technology business.
An AI consultancy has different media potential from a workplace software company.
We take time to understand:
your business
your technology
your customers
your founder
your leadership team
your expertise
your market
your commercial goals
your opinions
your data
the subjects you want to become known for
the claims you can credibly make
the subjects you should avoid
Every campaign is built around the real assets within the business.
Our systems and technology help us keep campaigns organised and responsive, but strategy, writing, relationships and final PR work remain human-led.
AI supports the process. Humans do the PR.
thought leadership
founder visibility
executive positioning
business news
data-led PR
research-led stories
reactive journalist opportunities
proactive media pitching
interviews
podcast opportunities where suitable
founder stories
ongoing media positioning
Coverage is earned and cannot be guaranteed.
Optional commercial media opportunities are separate from Standard PR and any media fee is paid directly to the relevant publication or provider.
Still Have Questions? We’ve Got You
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Technology PR is the process of using the expertise, people, opinions, research, data and stories within a technology company to create relevant media opportunities.
At Fair Public Relations, our approach is generally focused on brand visibility, thought leadership, founder positioning and earned media rather than highly technical product communications.
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Our model can work with SaaS businesses, AI companies, software companies, recruitment technology, HR technology, digital businesses, marketing technology, e-commerce businesses, cybersecurity companies and other technology-led organisations with credible expertise or stories.
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No.
We work with suitable technology businesses where our expertise-led PR model makes sense, but we are not an analyst relations, investor relations or highly technical product communications agency.
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No.
We do not generally pitch B2B software or technology products for direct editorial inclusion in product roundups or buyer guides.
Our campaigns usually focus on expertise, thought leadership, founder visibility, research, business news and wider editorial opportunities.
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Potentially, yes.
For SaaS businesses, we usually focus on the expertise, insight, data and people behind the product rather than directly pitching the software for inclusion.
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Yes, where the business has credible expertise and a suitable PR opportunity.
We are particularly interested in specific, informed perspectives rather than generic commentary about artificial intelligence.
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No.
Depending on the story, we may pitch national, consumer, business, technology, industry and specialist trade publications.
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Potentially.
Technology affects everyday life, work, money, shopping, security, careers and many other consumer subjects.
Where your expertise is genuinely relevant, mainstream media may be part of the campaign.
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Yes.
Founder and leadership positioning can be an important part of a technology PR campaign where the spokesperson has useful experience, clear opinions or specialist knowledge.
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Potentially.
Original and credible data can create strong media stories where it reveals an interesting trend or new insight.
We can help identify what is genuinely newsworthy within the information you have.
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Yes.
We help identify the ideas and subjects your founders or experts can credibly own and turn them into commentary, predictions, opinion-led pitches and journalist responses.
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Specialist technology and B2B publications may have longer editorial lead times, and some technical sectors have a smaller number of relevant journalists.
As a result, there can be a longer gap between pitching and publication.
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There is no fixed timeline.
Reactive opportunities can sometimes move quickly, while business and specialist features may take weeks or months to appear.
PR should be approached as an ongoing visibility strategy rather than an instant-output service.
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No.
PR is earned media and the final decision belongs to the journalist or publication.
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No.
Some publications link to sources and businesses. Others do not.
Editorial backlinks can be a useful benefit of PR but cannot be guaranteed.
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PR can complement SEO by generating third-party brand references and editorial backlinks where publications choose to link.
We cannot guarantee rankings or specific SEO performance.
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Earned media can contribute to the wider body of third-party information surrounding your company, founders and expertise.
That may support wider search and AI discoverability, but we cannot guarantee that any AI platform will cite or recommend your company.
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No.
No PR agency can legitimately guarantee inclusion in a particular AI-generated answer.
Our role is to help build credible third-party visibility that can support broader online discoverability.
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No.
Paid advertorial, sponsored content and commercial contributor opportunities are completely optional.
Your Standard PR campaign does not depend on purchasing media.
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Any media payment goes directly to the relevant publication or commercial provider.
The media fee does not go to Fair Public Relations.
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Yes.
They are completely optional and do not affect your earned PR campaign.
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No.
If analyst relations are a major requirement, a specialist technology communications agency is likely to be more appropriate.
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No.
We may promote legitimate business news where there is an editorial story, but we are not an investor relations or financial communications agency.
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We handle the strategy, writing, pitching and follow-up, but strong technology PR requires access to genuine knowledge.
That may mean answering questions, explaining technical subjects, approving commentary, sharing data or making a spokesperson available when journalists have deadlines.
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Our Standard PR service costs £797 per month for UK clients, US$997 per month for US clients and CAD$1,497 per month for Canadian clients. It begins with an initial three-month commitment and then continues month to month with one full billing-cycle notice.
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Item desTell us what your company does, what your people understand, what you want to become known for and what you want PR to achieve.
We will assess whether we think our PR model is appropriate.
If we think you require a more specialist technology communications agency, we will tell you.cription
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Get in touch and tell us about your company, technology, spokespeople, areas of expertise and goals.
We will review your media potential and give you an honest view of where we think PR can help.
Want more detail?
You can read our full FAQs for more information on how we work, reporting, approvals, AI, media contacts and what to expect from earned coverage.
Ready to Build Your Technology Profile?
If your technology business has credible founders, useful expertise, original data or an interesting story, we can help turn that into relevant media opportunities.
We can position your people as experts, develop thought leadership, respond to breaking news and pitch business stories across national, business, technology and trade media.
Technology PR is delivered through our Standard PR service. We do not guarantee coverage, backlinks, rankings, leads or sales, and specialist B2B product-placement campaigns may not be suitable.
Tell us about your business, expertise and goals and we’ll let you know where we think the strongest PR opportunities are.