Affordable PR Agency for Small Businesses in London
Founder-led, journalist-led boutique PR for London small businesses, founders, experts, coaches and consumer brands.
Build credibility, visibility and trusted influence through earned media.
£597 per month
Three-month initial term. Then one full billing cycle’s notice.
Examples of publications where our clients have secured coverage:
The Times | The Telegraph | Daily Mail | Forbes | Newsweek | BBC | Metro | The Standard | and more
Fair Public Relations is an affordable, founder-led, journalist-led London PR agency helping businesses and credible people turn what they know, do and stand for into stories journalists can actually use.
Founded in London on 10th August 2015, Fair PR has a London office at 66 Paul Street, a London-based core team and a founder with deep personal and professional roots in the capital.
Founder Jordan Baker is an East Londoner, originally from Chingford E4, and a former UK national journalist who worked at the Daily Mail in Derry Street before moving into PR.
Today, we work with businesses and experts across Greater London, including clients in areas such as Islington, King’s Cross, Chelsea, Mayfair, Vauxhall, Clapton and elsewhere across the capital.
Our Standard PR service costs £597 per month, giving London businesses access to journalist-led strategy, positioning, content creation, media pitching, founder involvement, monitoring, reporting and ongoing campaign support without the traditional multi-thousand-pound agency retainer.
We Know London PR Because We Have Worked in It
London PR is not something we understand from a postcode or a directory listing.
It is where Fair Public Relations started.
Over the years, our work in the capital has taken us into TV studios, fashion shows, award ceremonies, launches, press lunches, client shoots, media interviews and journalist events.
We have worked with founders, experts, clinics, consumer brands, hospitality businesses, professional services and small businesses across London.
We understand that the media landscape here is broad.
For one client, the right opportunity might be a national interview or expert comment.
For another, it could be The Standard, Metro, City A.M., The Londoner, a specialist trade publication, lifestyle media or a publication serving a particular London audience.
For a consumer brand, it may be product inclusion, a review, a launch, a seasonal shopping opportunity or a lifestyle story.
For an expert or founder, it may be commentary, thought leadership, an interview or a story built around their experience.
Being a London business does not automatically make something newsworthy.
Our job is to identify what makes your business interesting beyond the fact that it is based in London, shape the strongest angle and put it in front of journalists who may genuinely care.
Behind the scenes on a London client campaign.
You Have Something Worth Talking About
London is full of businesses competing for attention.
That makes clear positioning particularly important.
You may have:
specialist expertise journalists could use
an interesting founder journey
a distinctive consumer product
a useful service
an unusual customer story
a strong opinion on your industry
genuine business news
a launch, expansion or milestone
a real-life story
insight into a subject currently in the news
The challenge is working out which of those things has genuine media potential.
You do not need every business development turned into a press release.
You need to understand:
what makes your business credible
what makes your story different
why somebody outside the business should care
what journalists are already writing about
where your expertise can add something useful
which audiences you want to reach
which stories support your wider business goals
That thinking happens before we start pitching.
Every Standard PR campaign begins with a tailored direction based on the business, its people, its audience, its strongest media opportunities and the type of credibility it wants to build.
No PR for the sake of PR.
No generic London business story because somebody has added “London” to the headline.
Just relevant ideas, clear positioning and journalist-led outreach.
PR With a Purpose
Strong PR starts before an email reaches a journalist.
Every Fair PR campaign includes journalist-led strategic thinking, tailored angle development, media positioning and our Founder & Authority Positioning Session.
We consider:
what your London business should become known for
what makes your founder or expert credible
which areas of expertise you can genuinely own
which audiences matter to the business
what journalists are likely to find useful
where London itself adds relevance to the story
when national media is more valuable than London-only coverage
which consumer, business, lifestyle or trade opportunities make sense
how PR can support credibility, visibility and wider business goals
For consumer brands, we can also consider product relevance, seasonal opportunities, launches, reviews, recommendations, trends, customer needs and founder-led angles.
For experts and founders, the focus may be commentary, thought leadership, interviews, advice and positioning around subjects where they have genuine authority.
For service businesses, PR often works best when the campaign goes beyond promoting the service itself and instead demonstrates the knowledge, experience and point of view behind it.
The goal is simple:
Build a clear reason for journalists to pay attention, then earn credible third-party visibility around it.
London PR With National Reach
Being a London PR agency does not mean we only pitch London publications.
Quite the opposite.
London can be the starting point, not the boundary.
Depending on the campaign, we may consider appropriate opportunities across:
London media
Including relevant titles and platforms such as The Standard, Metro, City A.M., The Londoner, local and regional publications and specialist London media.
National media
Including newspapers, magazines, consumer websites, broadcast outlets and national digital publications.
Business and trade media
Particularly useful for professional services, technology, finance, property, hospitality, health, workplace experts and B2B businesses.
Consumer and lifestyle media
Useful for products, services, interiors, beauty, wellness, food, travel, parenting, property, health and other consumer-facing businesses.
Specialist media
Sometimes the publication that matters most is not the biggest publication.
A highly relevant industry title may be more commercially useful than a national article read by millions of people who are never likely to buy from you.
We shape each campaign around media relevance, not simply publication size.
Supporting clients around broadcast and media opportunities in London.
Is Fair PR Right for Your London Business?
Standard PR could be a good fit if:
you want sustained media visibility rather than one press release
you have credible expertise, a founder story, product, service or genuine news
you want PR strategy as well as pitching
you value credibility, authority and trust
you are willing to respond when journalists work to short deadlines
you want a bespoke campaign rather than generic mass outreach
you want transparent pricing
you want an experienced PR team
you want direct founder involvement
you want the option to meet your PR team in London
you understand that earned media cannot be guaranteed
you want PR to support wider business goals over time
It may not be right if:
you expect guaranteed coverage in named publications
you need instant results
you only care about backlinks
you want hundreds of automated press-release submissions
you do not want to provide information, opinions or approvals
you need a large corporate communications consultancy
you want somebody to tell you every idea is brilliant
Good PR sometimes means telling a client:
“That story is not strong enough.”
It can also mean finding the much better story sitting behind it.
A Fairer London PR Model
Typical London PR agency
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Many traditional PR agencies ask clients to commit to longer contracts before there is much clarity on how the campaign will perform. That can make PR feel risky for growing brands that want momentum, but also need flexibility.
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Traditional agency retainers are often built around larger teams, higher overheads and broader service structures. For founders, experts, consultants, coaches and growing brands, that level of spend does not always make commercial sense.
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Many agencies do not publish pricing, which can make it difficult to understand whether PR is realistic before booking a call. We believe clear pricing helps clients make better decisions from the start.
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Traditional agencies often involve multiple layers of account management, strategy and delivery. That can work well for large organisations, but smaller brands may end up paying for structure they do not really need.
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At lower retainer levels, some agencies focus more on delivery than strategic thinking. We believe commercially sensible PR should still include clear positioning, strong angles and honest guidance before outreach begins.
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Many agencies do not publish pricing, which means brands often have to book a call before they know whether the service is financially realistic.
Fair Public Relations
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We don’t believe in tying our clients down for 6+ months. PR should be flexible and so after an initial 3-month commitment to get you going - then 1 billing cycle’s notice.
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Commercially sensible PR without traditional agency retainers.
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A fair starting point that gives us time to build foundations, test angles and start creating media momentum.
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You can see what we’re working on, where momentum is building and what has been secured.
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Our team understands what journalists need and shapes your expertise, stories and updates into usable media angles.
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Senior PR strategy support helps clarify authority angles, founder story, commentary opportunities and media-ready messaging before outreach begins.
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“The real deal. They do exactly what they say they’ll do.”
- Isaac, TOAD Diaries
A Fairer PR Model
Typical PR agency
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Many traditional PR agencies ask clients to commit to longer contracts before there is much clarity on how the campaign will perform. That can make PR feel risky for growing brands that want momentum, but also need flexibility.
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Traditional agency retainers are often built around larger teams, higher overheads and broader service structures. For founders, experts, consultants, coaches and growing brands, that level of spend does not always make commercial sense.
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Many agencies do not publish pricing, which can make it difficult to understand whether PR is realistic before booking a call. We believe clear pricing helps clients make better decisions from the start.
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Traditional agencies often involve multiple layers of account management, strategy and delivery. That can work well for large organisations, but smaller brands may end up paying for structure they do not really need.
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At lower retainer levels, some agencies focus more on delivery than strategic thinking. We believe commercially sensible PR should still include clear positioning, strong angles and honest guidance before outreach begins.
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Many agencies do not publish pricing, which means brands often have to book a call before they know whether the service is financially realistic.
Fair Public Relations
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Commercially sensible PR without traditional agency retainers.
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A fair starting point that gives us time to build foundations, test angles and start creating media momentum.
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You can see what we’re working on, where momentum is building and what has been secured.
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Our team understands what journalists need and shapes your expertise, stories and updates into usable media angles.
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Senior PR strategy support helps clarify authority angles, founder story, commentary opportunities and media-ready messaging before outreach begins.
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Flexible campaign support across consumer brands, products and services, using the angles most likely to interest relevant journalists.
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Where there is a strong human-interest angle, an experienced journalist can help interview the subject, shape the story and prepare it for media outreach.
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Jordan remains closely involved in client relationships and campaign strategy, while the wider Fair PR team supports content, pitching, media opportunities and delivery.
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A dedicated WhatsApp group gives you a quick, simple way to communicate with Jordan and the wider team when questions, approvals or journalist opportunities come up.
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Your client portal gives you a clear view of campaign activity, journalist opportunities, pitching, published coverage and anything that needs your input.
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Standard PR is £597 per month or US$797 per month, with no hidden agency charges or media-placement fees.
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You receive a clear progress update every two weeks covering campaign activity, media interest, published coverage and what we are working on next.
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A regular monthly call gives us time to review progress, discuss what is gaining traction and agree priorities for the next stage of the campaign.
Simple, Transparent Pricing
Standard PR Service
£597 / US$797 per month
Three-month initial term, followed by one full billing cycle’s notice.
PR usually starts to build properly over months three to six.
Standard PR is for businesses that want journalist-led strategy, content creation, media pitching, monitoring and account-managed support without a traditional agency retainer.
What is included:
A tailored PR proposal and campaign direction before outreach begins
Founder & Authority Positioning Session
Media positioning and angle development
Consumer PR strategy where relevant
Expert commentary and thought leadership
Founder visibility
Product and service PR
Product launches and seasonal consumer campaigns
Real-life stories
Customer stories
Business news and company announcements
Press release and media content creation
Journalist outreach and follow-up
Media interview preparation
Dedicated team headed by Jordan Baker
Direct communication through a private WhatsApp group
Client portal for campaign visibility
Press monitoring
Fortnightly progress updates
Monthly account call
Suitable campaigns may include a combination of proactive ideas and reactive journalist opportunities each month.
The exact level of activity depends on the campaign direction, media relevance and opportunities available.
Many suitable campaigns secure around two to four pieces of coverage per month once momentum has started to build, but coverage is never guaranteed.
Results depend on:
the strength of the story
product or service relevance
media fit
journalist interest
timing
available opportunities
client responsiveness
the quality of information and assets provided
Everything is done with you, not dumped on you.
This is not DIY PR, and it is not a traditional agency retainer.
We shape the angles, prepare the materials, pitch journalists, follow up, monitor coverage and keep you updated as momentum develops.
Our model is structured, but it is not generic.
Clear systems keep the service commercially sensible, while every campaign is shaped around the individual brand, audience, story and media potential.
“They’ve already been getting me national coverage for a price I’m totally happy with.”
- Ben, Hugo Energy App
What We Do
The campaign may combine expertise-led, founder-led, consumer and story-led PR depending on your goals and what journalists are most likely to respond to.
Sharing Expertise, Thought Leadership and Founder Visibility
Turn knowledge and experience into media authority
We position founders, spokespeople and subject-matter experts as credible voices journalists can quote, interview and feature.
This can include:
expert commentary
founder insight
thought leadership
leadership and workplace topics
industry opinion
practical advice
reaction to current news and trends
media interviews
founder and executive profiles
Every campaign includes journalist-led angle development so your expertise is shaped around what journalists and their audiences are likely to care about.
The Founder & Authority Positioning Session helps clarify:
what you should become known for
where your authority is strongest
which topics you can credibly own
how your experience can become more media-ready
how your personal profile supports the wider
business
What this can do for your business:
Repeated expert and founder-led coverage can make you more recognisable, trusted and credible.
It can support sales conversations, strengthen your professional reputation and create a clearer online footprint around you and your brand.
Promoting Consumer Products and Services
Put distinctive products, services and experiences in front of relevant audiences
Consumer PR is about more than sending a product description to journalists.
We identify why the product, service or experience is relevant to a wider audience and connect it to useful, timely and credible editorial angles.
This may include:
product roundups
buying guides
reviews and hands-on features
seasonal gift guides
trend-led features
launch coverage
service recommendations
expert-backed consumer advice
“best of” lists
comparison features
lifestyle and consumer news
founder stories behind the brand
customer problems the product or service helps solve
For many consumer brands, the strongest campaigns combine product visibility with founder expertise, customer stories, trend commentary and relevant business news.
What this can do for your business:
Consumer coverage places your brand in trusted editorial environments.
It can support:
brand discovery
consumer confidence
website conversion
retail and partnership conversations
product launches
search visibility
long-term brand recognition
It gives prospective customers an independent reason to pay attention to and trust the business.
Telling Stories and Announcing News
Build connection and credibility through stories people remember
Not every strong PR opportunity is based on expertise or a product.
Media opportunities may also come from:
real-life experiences
customer stories
founder journeys
product or business launches
awards
partnerships
We shape and pitch these stories so they feel relevant, authentic and genuinely newsworthy.
Where a real-life, founder or customer story has strong press potential, it may be overseen by a senior current or former journalist.
This can include:
interviewing the client or story subject
identifying the strongest emotional or human angle
checking factual detail
preparing a press-ready story
guiding the subject through media interest
pitching suitable journalists and publications
What this can do for your business:
Story-led and news-led coverage can build emotional connection, strengthen trust and give audiences something memorable to associate with the brand.
It is particularly powerful when combined with expert commentary, founder visibility and consumer PR.
Finding the Right PR Angle for Your Brand
Not every business earns coverage in the same way.
Some campaigns are built around expertise and thought leadership.
Some rely more heavily on consumer products, services, customer needs or seasonal relevance.
Others work best through founder stories, real-life experiences, business announcements or lifestyle media opportunities.
Standard PR follows the same core process, but the strategy changes according to:
product or service
credibility
media potential
commercial goals
the business
target audience
sector
founder
We will tell you honestly which direction is most likely to work.
Results at a Glance
Our strongest campaigns often combine expert commentary, founder visibility, consumer PR, product features, story-led media angles and business news.
Hundreds of pieces of coverage secured across the UK, US and Canada
Coverage in publications including Forbes, Business Insider, MailOnline, The Times and The Telegraph
84 national features for interior designer Rudolph Diesel
35 media placements for One Less Thing in under 12 months
78 media features for Spectrum Search
Supported a gut health brand during a successful product launch
Generated US$75,000 in event sales for a New York food and beverage venue
Delivered international and culture-led coverage, including a mention on Jimmy Kimmel
Worked on campaigns involving recognised names and consumer brands
What We Need From You
Strong PR is collaborative.
To provide thoughtful, journalist-led PR at this price, we need clients to play an active role when required.
You should be willing to:
invest appropriate time and budget
provide around ten minutes a day when necessary
respond promptly to journalist deadlines
provide accurate information
supply professional-quality brand assets
maintain a credible online presence
be open-minded about story angles
share opinions, expertise and experience
take part in interviews where suitable
listen to honest advice about what will and will not work
We will never force an angle that is not credible.
When a brand is not the right fit, we will say so and point it towards a more appropriate option where possible.
founders and personal brands
product businesses
service-led businesses
consultants
professional service providers
doctors and medical experts
health, wellness and lifestyle experts
home, interiors and property brands
Who We Work Best With
We work particularly well with:
finance and workplace experts
e-commerce and direct-to-consumer brands
technology and SaaS businesses
travel and hospitality brands
beauty and skincare businesses
fashion and lifestyle brands
food and drink brands
growing small businesses
wealth or property coaching programmes
media outlets or publishing platforms
marketing agencies seeking PR for themselves
artists, musicians, films or fiction writers
jewellery brands
cryptocurrency or investment opportunities
financial institutions
smoking or vaping brands
CBD or cannabis businesses
political organisations
gambling or adult content
businesses selling or promoting weapons
religious organisations
multilevel marketing businesses
Brands We Cannot Help
We do not work with:
Meet the Team Behind Your PR
Hi, I’m Jordan, Founder of Fair Public Relations.
For more than a decade, I have worked across the UK and US helping founders, experts, consumer businesses and growing brands earn meaningful media coverage.
Not vanity headlines. Not generic press release distribution.
Coverage that builds credibility, visibility and long-term trusted influence.
Our team includes experienced PR professionals, writers and former journalists who understand how newsrooms work, what editors need and how to turn genuine expertise, products, services and stories into media opportunities.
I work directly with clients and remain closely involved throughout the campaign, leading strategy and joining account calls, supported by our dedicated PR team.
You also have a private WhatsApp group with the team, making it easy to ask questions, respond to opportunities and keep communication moving without relying on long email chains.
We believe strong PR starts before the first pitch is sent.
That is why every campaign includes strategic thinking, positioning and angle development.
The Founder & Authority Positioning Session helps clients understand:
what they should become known for
what makes the business distinctive
where the strongest authority lies
which consumer, founder or expertise-led angles are credible
how the brand should be presented to the media
We do not chase coverage simply to inflate a report.
When an idea is unlikely to land, we will tell you.
When there is a better angle, we will help you find it.
When a journalist wants to interview you, we will help you prepare and understand what to expect.
The goal is consistent, credible media momentum that supports your wider business goals.
Jordan Baker, Founder
Fair Public Relations
What Our Clients Have Achieved
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10 pieces of coverage and an initial stock sell-out
Gut Wealth
Gut health and wellness brandHow founder storytelling, expert commentary, customer case studies and product PR supported the launch of a new Scottish digestive-health brand and helped build visibility around its first product.
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38 published articles and 35 editorial backlinks
One Less Thing
Franchise cleaning businessHow expert-led digital PR helped One Less Thing earn national media coverage, secure 35 editorial backlinks and strengthen the authority of a newly launched website.
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1,122 ticket sales and 28,000 new website visitors
5th & Mad
New York gastropub and entertainment venueHow event-led hospitality PR helped 5th & Mad generate media attention, drive more than 1,100 ticket sales and bring around 28,000 new unique visitors to its website.
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41 published articles in 12 months
Christopher Paul Jones
Harley Street hypnotherapist and phobia specialistHow expert commentary, real-life stories and service-led features helped Christopher build national media visibility and strengthen his authority ahead of a book launch.
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84 published articles and Domain Authority growth from 4 to 22
Rudolph Diesel
Interior DesignerWe positioned Rudolph Diesel as a go-to interior design expert, using his professional knowledge to contribute commentary across interiors, kitchens, bathrooms, colour, property and home trends. Over a 24-month case-study period, the campaign secured 84 published articles in titles including The Times, Forbes, House Beautiful, Ideal Home and Homes & Gardens, while his Moz Domain Authority increased from 4 to 22.
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30+ published articles and Domain Authority growth from 11 to 25
Admiral Jet
International private jet charter company
Founder David Doughty was positioned as a travel and aviation expert, contributing commentary across flying, airports, destinations and wider travel trends. Over approximately 21 months, the campaign secured 30+ published articles in titles including Forbes, The Sun, HuffPost UK, Travel + Leisure, Daily Express and Yahoo, while Admiral Jet’s Moz Domain Authority increased from 11 to 25.
Still Have Questions? We’ve Got You
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Yes. We assess whether each business is suitable before recommending the service. Certain industries and business models are excluded.
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Clients need a credible business, genuine expertise, a product, service, story or development with realistic media potential.
They must also be willing to provide information, approvals and input when required.
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Get in touch and tell us about the business.
When we believe we may be able to help, we will arrange a call with our Founder to discuss the likely PR direction and whether Standard PR is a suitable fit.
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Standard PR costs £597 or US$797 per month.
We will explain any optional or campaign-specific costs before work begins.
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You receive:
a dedicated PR team
direct WhatsApp communication
a client portal
fortnightly progress updates
a monthly account call
content and pitching support
interview preparation
campaign strategy and positioning
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Once onboarding information and assets have been received, we begin shaping the campaign, positioning and initial media angles.
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No.
Journalists and editors decide what they publish.
We guarantee professional strategy, content development, pitching, follow-up and honest communication, but not editorial decisions.
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Some early opportunities may arise within the first few weeks.
PR usually becomes more consistent and valuable over months three to six.
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We use effective systems, a focused team structure and clear processes to keep the service commercially sensible.
The campaign itself remains tailored to the individual brand.
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No.
Publications control links and may choose not to include one.
The broader value of PR includes credibility, visibility, reputation, authority and third-party validation.
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Yes.
Every client receives a Founder & Authority Positioning Session to clarify what they should become known for, how the business should be described and which media angles are most credible.
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We support suitable consumer products, services and experiences through product inclusion, recommendations, buying guides, seasonal opportunities, trend-led stories, expert commentary and founder PR.
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Yes, where there is genuine media potential.
Suitable stories may receive senior journalist-led development and interview support before pitching begins.
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Yes.
Standard PR costs £597 or US$797 per month.
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Standard PR starts with a three-month initial term.
After that, it continues with one full billing cycle’s notice.
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No.
We use systems to organise the work, but each campaign direction, story angle, media document and pitch is tailored to the client.
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Should I choose a freelancer or Fair Public Relations?
A freelancer may suit a small project or occasional support.
Fair Public Relations is more suitable for clients who want an ongoing team, wider campaign support, direct communication, content creation, pitching and regular account management.
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Yes, when they have credible expertise, useful insight, strong positioning and media-relevant topics.
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Yes.
Consumer products and services are a core part of Standard PR where the business has a distinctive offer and credible media potential.
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Yes, subject to the area of expertise, regulatory considerations and the strength of the available media topics.
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Standard PR is designed to be commercially sensible, not low-quality.
It includes tailored strategy, positioning, content creation, journalist outreach, account management and direct support from the team.
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The price and commitment are lower, but the service still includes strategy, content, pitching, reporting and ongoing account management.
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Jordan remains directly involved in client accounts and works closely with clients throughout the campaign. He leads strategy and joins account calls, while the wider Fair PR team supports content, pitching, media opportunities, monitoring and day-to-day campaign delivery.
Want more detail?
You can read our full FAQs for more information on how we work, reporting, approvals, AI, media contacts and what to expect from earned coverage.
How to Get Started
2. We’ll have a chat
You will speak with Jordan on Google Meet.
We will discuss your goals, current visibility, target customers, brand positioning, consumer or expertise-led opportunities, founder story, product or service, possible media angles, and whether Standard PR is likely to be the right fit
1. Get in touch
Send us a message and tell us about your business, product, expertise, story or wider PR goals.
3. We’ll set up your PR foundations
Once signed up, we collect the information and assets needed to shape the campaign.
This may include expert commentary, founder visibility, thought leadership, consumer PR, product and service angles, customer stories, real-life stories, business news, and launches and seasonal opportunities
4. We’ll start pitching
We identify suitable journalist opportunities and develop relevant proactive ideas.
Our team prepares the content, pitches journalists, follows up, monitors opportunities and guides you through interviews and requests.
We ask for your input where needed so the campaign remains grounded in your genuine expertise, story and brand.
Ready to See Whether PR Could Work for Your Brand?
Get in touch and tell us about your expertise, consumer product, service, founder story, customer story, real-life experience, announcement or wider business goals.