Our PR Services: Find the Right Support for What You Want to Achieve
Two Fair PR services, three realistic ways to approach publicity: handle the work yourself, ask us to manage suitable expert commentary, or invest in broader business PR. The right route depends on your actual publicity goals, expertise and available time.
Fair PR is a journalist-led boutique PR agency helping credible experts, founders and businesses earn relevant editorial attention.
Some people already know their specialist subject and want help getting useful commentary to journalists.
Others need broader campaign direction, founder positioning and publicity for a company, product or service.
Those are different jobs and deserve different levels of support.
Expert Commentary PR
The professionally managed middle ground for credible experts, knowledgeable startup founders and small-business owners who want the writing, relevant research, outreach and follow-up handled rather than managing DIY journalist opportunities themselves.
Monthly price: UK £397 | US US$497 | Canada CAD$747
We identify relevant journalist requests and topical opportunities, gather authentic specialist insight, prepare and pitch commentary, follow up, and monitor coverage. Proactive expert-commentary pitching is included, with up to two genuine, newsworthy expert-led press releases per month when suitable. You have client-portal visibility, a monthly written update, team WhatsApp access and the ability to book a useful call. There are no scheduled recurring account-management meetings or ongoing campaign strategy sessions.
Best fit: a media-ready doctor, therapist, accountant, consultant, HR specialist, property professional, designer or other credible source who wants help putting professional expertise in front of relevant journalists.
Not for: promoting product launches, services, corporate announcements, founder stories or complex brand campaigns.
Standard PR
For businesses, founders, experts and brands who need broader journalist-led PR: strategic positioning, campaign development, proactive media storytelling, product/service and company news, and account-managed delivery.
Monthly price: UK £797 | US US$997 | Canada CAD$1,497.
Standard PR includes:
a tailored campaign direction
the Founder & Authority Positioning Session
broader proactive storytelling
reactive journalist opportunities
press releases
thought leadership
founder visibility
appropriate specialist support
Jordan remains involved in strategy and account management. The team supports content, pitching, monitoring, client-portal reporting, fortnightly updates and monthly account calls.
Best fit: companies seeking brand or product publicity, founders wanting wider positioning, and experts who need strategic development rather than only media-commentary execution.
Which PR service is right for you?
If you already have real expertise and the primary aim is to contribute to relevant news or features, you could use DIY opportunities or choose Expert Commentary PR to have the professional writing, research, pitching and follow-up handled for you. The specialist service also suits a busy founder or lean marketing team seeking an additional, narrow source of earned-media opportunities, not a full new strategy.
If you want a joined-up campaign about you and your organisation, including story development, positioning, launches, company news or ongoing strategic advice, Standard PR is the appropriate route.
Neither service guarantees publication, named outlets, backlinks, Google rankings or AI citations. Journalists and publishers decide what they use, and both services require honest input and timely cooperation.
Three levels of PR support: which job needs doing?
DIY access or distribution: you take the lead
Platforms such as ResponseSource, Editorielle and Qwoted can help users discover reporter requests and media opportunities. PR Fire offers writing/distribution packages for press releases. The pricing and functions differ, and some providers have additional managed options.
DIY can be sensible for a founder with time to assess each request, write credible responses and handle outreach.
Expert Commentary PR: Fair handles expert-media execution
For £397 a month in the UK, an eligible specialist, founder or small-business spokesperson can have our experienced team assess relevant stories, develop suitable angles, gather their real knowledge, write professional comments, pitch directly and follow up. We provide monthly progress reporting and portal visibility.
It is not self-service, and it does not replace company news campaigns or formal founder positioning.
Standard PR: broader strategic company publicity
Our £797 UK Standard PR provides a wider, account-managed campaign covering suitable business announcements, products, services, founder positioning, thought leadership and other credible stories. It involves broader strategy and regular account management. It is a different job, not simply more journalist requests. The specialist service and Standard PR both require three months initially and one full billing cycle's notice thereafter.
Neither guarantees published articles, backlinks, SEO results, AI citations or business enquiries.
Read the DIY PR comparison or talk to us about the right level of support.
For further reading, explore how to get press coverage without hiring a full agency or our practical DIY-versus-managed-PR comparison.
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Expert Commentary PR vs Full-Service PR: Which Do You Actually Need?
Compare Fair's two PR services, their different scopes and which is right for your goals.
Both services share the same Fair PR principles
We lead with editorial relevance and real expertise.
We don't manufacture credentials, imply a story is newsworthy when it isn't or sell guarantees we cannot control.
We assess suitability before accepting a client, communicate honestly and report genuine progress.
Our approach is rooted in newsroom experience and direct pitching rather than treating PR as indiscriminate mass distribution.
See how our approach works, our case studies, and published media coverage.
What happens when you enquire?
Tell us a little about your expertise, company and goals.
We will review what you're trying to achieve and explain which service is appropriate.
An introductory call may be arranged when useful. Where the right scope is not clear or we do not think your story has realistic media potential, we'll say so.
Both Fair services start with a three-month initial commitment and then require one full billing cycle's notice under our terms.
We confirm the applicable price, exact work and suitability before sign-up.
Still Have Questions? We’ve Got You
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Expert Commentary PR is a specialist, team-delivered service for credible individuals who need relevant journalist outreach and expert-commentary pitching. Standard PR provides broader strategic, account-managed campaigns covering founders, businesses, products, services and other stories.
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No. It is a different, narrower service for people whose professional expertise is suitable for journalist commentary. Standard PR includes wider campaign strategy, positioning, company and product PR and ongoing account management.
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Tell us about your expertise, organisation and publicity aims. We will assess your fit and recommend the appropriate service or explain when neither is suitable.
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No. Fair controls research, writing, pitching, follow-up and reporting within the agreed scope. Editors control publication and whether links appear.
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Expert Commentary PR is UK £397, US US$497 or CAD$747 per month. Standard PR is UK £797, US US$997 or CAD$1,497 per month. Each starts with a three-month initial commitment and thereafter one full billing cycle's notice applies under our terms. The specialist offer is expert-only, not the whole Standard PR programme.
Want more detail?
You can read our full FAQs for more information on how we work, reporting, approvals, AI, media contacts and what to expect from earned coverage.
Not sure where to start?
Whether you are a credible expert hoping to contribute informed commentary or a business looking for a broader PR partner, tell us what you have in mind.
We'll help you choose the service that matches your needs rather than automatically recommending the more expensive or cheaper option.