Journalist-Led PR Without Expensive Agency Retainers

Boutique PR support for small businesses, founders, experts, coaches and consumer brands.

Strategic, relationship-led PR designed to build credibility, visibility and long-term media momentum.

UK £797 | US US$997 | Canada CAD$1,497

Three-month initial term. Then one full billing cycle’s notice. PR usually builds properly over months three to six.

Examples of publications where our clients have secured coverage:

The Times, The Telegraph, Daily Mail, Forbes, Newsweek, BBC, ITV and more.

Led by former journalists and experienced PR professionals, Fair Public Relations turns expertise, founder stories, consumer products, services, real-life experiences and business news into angles journalists can actually use.

Our Standard PR Service gives growing businesses a commercially sensible alternative to traditional agency retainers. It includes journalist-led strategy, tailored angle development, content creation, media pitching, account-managed support and clear reporting for under £1,000 a month.

Structured, not generic. Personal, not mass-market. Low-commitment, not low-strategy.

You Have Something Worth Talking About

You may have credible expertise, an interesting founder journey, a distinctive consumer product, a useful service, a real-life story or a growing business with genuine news to share.

The challenge is knowing what journalists will care about and how to present it.

You want to be seen as credible, trusted and relevant, rather than visible simply for the sake of it.

You want consistent media momentum, clear communication and honest advice, not vague PR activity with little indication of what is actually happening.

That is why we built Standard PR differently.

Before outreach begins, we shape a clear campaign direction around your brand, goals, audience, positioning and strongest media opportunities.

You receive a tailored PR proposal rather than a generic package. This helps you understand the recommended direction, likely story angles, media thinking and how PR can support visibility, authority, consumer awareness and trust.

No fluff. No vague activity reports. No PR for the sake of PR.

Just clear strategy, relevant stories, consistent pitching and media momentum that builds over time.

PR With a Purpose

Every campaign includes journalist-led strategic thinking, tailored angle development and media positioning.

We look at:

  • what makes your brand credible

  • what makes your product or service relevant

  • what you should become known for

  • what your audience genuinely cares about

  • what journalists are most likely to respond to

  • which media opportunities support your wider business goals

Every client also receives a Founder & Authority Positioning Session.

This helps clarify your messaging, strongest areas of authority, credible thought leadership themes and the stories that can make you or your brand more distinctive in the media.

For consumer brands, we also consider:

  • product and service relevance

  • customer problems and behaviours

  • seasonal opportunities

  • consumer trends

  • launches and new developments

  • founder stories

  • expert-led angles behind the brand

  • review, recommendation and buying-guide opportunities

For real-life, customer or founder stories, senior journalist-led support may also be included where there is genuine media potential.

This can involve interviewing the client or story subject, identifying the strongest human-interest angle and preparing the story in a press-ready format.

The goal is simple:

We shape the story and authority behind the brand, then earn the media visibility that validates it.

Is This the Right PR Service for You?

Standard PR could be a good fit if:

  • you want ongoing visibility rather than a single press hit

  • you understand that PR usually builds momentum over months three to six

  • you are comfortable starting with a three-month initial term

  • you have credible expertise, a founder story, consumer product, service, real-life experience or announcement

  • you value credibility, trust and consistency

  • you want people to understand why your product or service matters

  • you want PR to support both awareness and commercial opportunity

  • you can respond promptly when journalists need input, approvals or additional detail

  • you want strategy, content creation, pitching and account management

  • you want a tailored campaign rather than generic press release distribution

  • you want direct communication with an experienced PR team

  • you want clear pricing before committing

Standard PR is not a good fit if:

  • you expect guaranteed coverage in named publications

  • you need instant results

  • you want completely hands-off PR with no involvement

  • you are only interested in backlinks

  • you want mass press release distribution

  • you do not want honest feedback about which angles are likely to work

  • you are looking for the cheapest possible PR service

  • you need a large corporate communications consultancy

“The real deal. They do exactly what they say they’ll do.”
- Isaac, TOAD Diaries

A Fairer PR Model

Typical PR agency

Fair Public Relations

Simple, Transparent Pricing

Standard PR Service

UK £797 | US US$997 | Canada CAD$1,497

Three-month initial term, followed by one full billing cycle’s notice.

PR usually starts to build properly over months three to six.

Standard PR is for businesses that want journalist-led strategy, content creation, media pitching, monitoring and account-managed support without a traditional agency retainer.

What is included:

  • A tailored PR proposal and campaign direction before outreach begins

  • Founder & Authority Positioning Session

  • Media positioning and angle development

  • Consumer PR strategy where relevant

  • Expert commentary and thought leadership

  • Founder visibility

  • Product and service PR

  • Product launches and seasonal consumer campaigns

  • Real-life stories

  • Customer stories

  • Business news and company announcements

  • Press release and media content creation

  • Journalist outreach and follow-up

  • Media interview preparation

  • Dedicated team headed by Jordan Baker

  • Direct communication through a private WhatsApp group

  • Client portal for campaign visibility

  • Press monitoring

  • Fortnightly progress updates

  • Monthly account call

Suitable campaigns may include a combination of proactive ideas and reactive journalist opportunities each month.

The exact level of activity depends on the campaign direction, media relevance and opportunities available.

Many suitable campaigns secure around two to four pieces of coverage per month once momentum has started to build, but coverage is never guaranteed.

Results depend on:

  • the strength of the story

  • product or service relevance

  • media fit

  • journalist interest

  • timing

  • available opportunities

  • client responsiveness

  • the quality of information and assets provided

Everything is done with you, not dumped on you.

This is not DIY PR, and it is not a traditional agency retainer.

We shape the angles, prepare the materials, pitch journalists, follow up, monitor coverage and keep you updated as momentum develops.

Our model is structured, but it is not generic.

Clear systems keep the service commercially sensible, while every campaign is shaped around the individual brand, audience, story and media potential.

“They’ve already been getting me national coverage for a price I’m totally happy with.”
- Ben, Hugo Energy App

What We Do

The campaign may combine expertise-led, founder-led, consumer and story-led PR depending on your goals and what journalists are most likely to respond to.

Sharing Expertise, Thought Leadership and Founder Visibility

Turn knowledge and experience into media authority

Advertisement for classic interiors featuring a smiling man in a suit, with text mentioning country and town houses, homes and gardens, country living, and three rooms

We position founders, spokespeople and subject-matter experts as credible voices journalists can quote, interview and feature.

This can include:

  • expert commentary

  • founder insight

  • thought leadership

  • leadership and workplace topics

  • industry opinion

  • practical advice

  • reaction to current news and trends

  • media interviews

  • founder and executive profiles

Every campaign includes journalist-led angle development so your expertise is shaped around what journalists and their audiences are likely to care about.

The Founder & Authority Positioning Session helps clarify:

  • what you should become known for

  • where your authority is strongest

  • which topics you can credibly own

  • how your experience can become more media-ready

  • how your personal profile supports the wider

  • business

What this can do for your business:

Repeated expert and founder-led coverage can make you more recognisable, trusted and credible.

It can support sales conversations, strengthen your professional reputation and create a clearer online footprint around you and your brand.

Put distinctive products, services and experiences in front of relevant audiences

Consumer PR is about more than sending a product description to journalists.

We identify why the product, service or experience is relevant to a wider audience and connect it to useful, timely and credible editorial angles.

This may include:

  • product roundups

  • buying guides

  • reviews and hands-on features

  • seasonal gift guides

  • trend-led features

  • launch coverage

  • service recommendations

  • expert-backed consumer advice

  • “best of” lists

  • comparison features

  • lifestyle and consumer news

  • founder stories behind the brand

  • customer problems the product or service helps solve

For many consumer brands, the strongest campaigns combine product visibility with founder expertise, customer stories, trend commentary and relevant business news.

What this can do for your business:

Consumer coverage places your brand in trusted editorial environments.

It can support:

  • brand discovery

  • consumer confidence

  • website conversion

  • retail and partnership conversations

  • product launches

  • search visibility

  • long-term brand recognition

It gives prospective customers an independent reason to pay attention to and trust the business.

Two men sitting on a mattress with logos of fashion and lifestyle magazines behind them, including Glamour, T3, The Independent, The Standard, and Country Living. The text 'As Seen In' is prominently displayed.

Telling Stories and Announcing News

A woman with shoulder-length light brown hair smiling and holding a box labeled 'gut wealth'. She is wearing an orange blouse, and there are framed pictures on the wall behind her. The image has logos for The Times, Insider, and The Sun along the bottom, with the text 'AS SEEN IN' above them.

Build connection and credibility through stories people remember

Not every strong PR opportunity is based on expertise or a product.

Media opportunities may also come from:

  • real-life experiences

  • customer stories

  • founder journeys

  • product or business launches

  • awards

  • partnerships

We shape and pitch these stories so they feel relevant, authentic and genuinely newsworthy.

Where a real-life, founder or customer story has strong press potential, it may be overseen by a senior current or former journalist.

This can include:

  • interviewing the client or story subject

  • identifying the strongest emotional or human angle

  • checking factual detail

  • preparing a press-ready story

  • guiding the subject through media interest

  • pitching suitable journalists and publications

What this can do for your business:

Story-led and news-led coverage can build emotional connection, strengthen trust and give audiences something memorable to associate with the brand.

It is particularly powerful when combined with expert commentary, founder visibility and consumer PR.

Finding the Right PR Angle for Your Brand

Not every business earns coverage in the same way.

Some campaigns are built around expertise and thought leadership.

Some rely more heavily on consumer products, services, customer needs or seasonal relevance.

Others work best through founder stories, real-life experiences, business announcements or lifestyle media opportunities.

Standard PR follows the same core process, but the strategy changes according to:

  • product or service

  • credibility

  • media potential

  • commercial goals

  • the business

  • target audience

  • sector

  • founder

We will tell you honestly which direction is most likely to work.

Results at a Glance

Our strongest campaigns often combine expert commentary, founder visibility, consumer PR, product features, story-led media angles and business news.

  • Hundreds of pieces of coverage secured across the UK, US and Canada

  • Coverage in publications including Forbes, Business Insider, MailOnline, The Times and The Telegraph

  • 84 national features for interior designer Rudolph Diesel

  • 35 media placements for One Less Thing in under 12 months

  • 78 media features for Spectrum Search

  • Supported a gut health brand during a successful product launch

  • Generated US$75,000 in event sales for a New York food and beverage venue

  • Delivered international and culture-led coverage, including a mention on Jimmy Kimmel

  • Worked on campaigns involving recognised names and consumer brands

What We Need From You

Strong PR is collaborative.

To provide thoughtful, journalist-led PR at this price, we need clients to play an active role when required.

You should be willing to:

  • invest appropriate time and budget

  • provide around ten minutes a day when necessary

  • respond promptly to journalist deadlines

  • provide accurate information

  • supply professional-quality brand assets

  • maintain a credible online presence

  • be open-minded about story angles

  • share opinions, expertise and experience

  • take part in interviews where suitable

  • listen to honest advice about what will and will not work

We will never force an angle that is not credible.

When a brand is not the right fit, we will say so and point it towards a more appropriate option where possible.

Who We Work Best With

We work particularly well with:

  • wealth or property coaching programmes

  • media outlets or publishing platforms

  • marketing agencies seeking PR for themselves

  • artists, musicians, films or fiction writers

  • jewellery brands

  • cryptocurrency or investment opportunities

  • financial institutions

  • smoking or vaping brands

  • CBD or cannabis businesses

  • political organisations

  • gambling or adult content

  • businesses selling or promoting weapons

  • religious organisations

  • multilevel marketing businesses

Brands We Cannot Help

We do not work with:

Meet the Team Behind Your PR

A man with light brown hair and blue eyes, wearing a white shirt and a dark floral blazer, smiling slightly against a purple background.
Black background with white text featuring logos and names of various British news outlets and publications, including The Guardian, The Times, Mirror, The Sun, Mail Online, Metro, Elite Business, Reach, and Boutique Hotelier.

Hi, I’m Jordan, Founder of Fair Public Relations.

For more than a decade, I have worked across the UK and US helping founders, experts, consumer businesses and growing brands earn meaningful media coverage.

Not vanity headlines. Not generic press release distribution.

Coverage that builds credibility, visibility and long-term trusted influence.

Our team includes experienced PR professionals, writers and former journalists who understand how newsrooms work, what editors need and how to turn genuine expertise, products, services and stories into media opportunities.

I work directly with clients and remain closely involved throughout the campaign, leading strategy and joining account calls, supported by our dedicated PR team.

You also have a private WhatsApp group with the team, making it easy to ask questions, respond to opportunities and keep communication moving without relying on long email chains.

We believe strong PR starts before the first pitch is sent.

That is why every campaign includes strategic thinking, positioning and angle development.

The Founder & Authority Positioning Session helps clients understand:

  • what they should become known for

  • what makes the business distinctive

  • where the strongest authority lies

  • which consumer, founder or expertise-led angles are credible

  • how the brand should be presented to the media

We do not chase coverage simply to inflate a report.

When an idea is unlikely to land, we will tell you.

When there is a better angle, we will help you find it.

When a journalist wants to interview you, we will help you prepare and understand what to expect.

The goal is consistent, credible media momentum that supports your wider business goals.

Jordan Baker, Founder
Fair Public Relations

What Our Clients Have Achieved

  • Front view of a private jet on an airport runway at sunset with the text 'Luxury Private Jet Charter & Helicopter Specialists' overlaid.

    10 pieces of coverage and an initial stock sell-out

    Gut Wealth
    Gut health and wellness brand

    How founder storytelling, expert commentary, customer case studies and product PR supported the launch of a new Scottish digestive-health brand and helped build visibility around its first product.

  • A woman and a man wearing white shirts, blue aprons, and yellow gloves are cleaning a kitchen. The woman is smiling at the camera, and cleaning supplies are visible in the background.

    38 published articles and 35 editorial backlinks

    One Less Thing
    Franchise cleaning business

    How expert-led digital PR helped One Less Thing earn national media coverage, secure 35 editorial backlinks and strengthen the authority of a newly launched website.

  • A modern bar with a green marble counter, black barstools with gold accents, and illuminated shelves stocked with various liquor bottles.

    1,122 ticket sales and 28,000 new website visitors

    5th & Mad
    New York gastropub and entertainment venue

    How event-led hospitality PR helped 5th & Mad generate media attention, drive more than 1,100 ticket sales and bring around 28,000 new unique visitors to its website.

  • Person wearing gloves holding a pink cleaning cloth for cleaning a surface.

    41 published articles in 12 months

    Christopher Paul Jones
    Harley Street hypnotherapist and phobia specialist

    How expert commentary, real-life stories and service-led features helped Christopher build national media visibility and strengthen his authority ahead of a book launch.

  • A young man with short dark hair and blue eyes wearing a navy blue blazer and light blue shirt, standing with arms crossed in front of a modern, illuminated background with curved light fixtures and large windows.

    84 published articles and Domain Authority growth from 4 to 22

    Rudolph Diesel
    Interior Designer

    We positioned Rudolph Diesel as a go-to interior design expert, using his professional knowledge to contribute commentary across interiors, kitchens, bathrooms, colour, property and home trends. Over a 24-month case-study period, the campaign secured 84 published articles in titles including The Times, Forbes, House Beautiful, Ideal Home and Homes & Gardens, while his Moz Domain Authority increased from 4 to 22.

  • A Learjet 45 flight training aircraft in flight over a body of water with land visible in the distance.

    30+ published articles and Domain Authority growth from 11 to 25

    Admiral Jet
    International private jet charter company

    Founder David Doughty was positioned as a travel and aviation expert, contributing commentary across flying, airports, destinations and wider travel trends. Over approximately 21 months, the campaign secured 30+ published articles in titles including Forbes, The Sun, HuffPost UK, Travel + Leisure, Daily Express and Yahoo, while Admiral Jet’s Moz Domain Authority increased from 11 to 25.

Still Have Questions? We’ve Got You

Want more detail?

You can read our full FAQs for more information on how we work, reporting, approvals, AI, media contacts and what to expect from earned coverage.

How to Get Started

2. We’ll have a chat

You will speak with Jordan on Google Meet.

We will discuss your goals, current visibility, target customers, brand positioning, consumer or expertise-led opportunities, founder story, product or service, possible media angles, and whether Standard PR is likely to be the right fit

1. Get in touch

Send us a message and tell us about your business, product, expertise, story or wider PR goals.

3. We’ll set up your PR foundations

Once signed up, we collect the information and assets needed to shape the campaign.

This may include expert commentary, founder visibility, thought leadership, consumer PR, product and service angles, customer stories, real-life stories, business news, and launches and seasonal opportunities

4. We’ll start pitching

We identify suitable journalist opportunities and develop relevant proactive ideas.

Our team prepares the content, pitches journalists, follows up, monitors opportunities and guides you through interviews and requests.

We ask for your input where needed so the campaign remains grounded in your genuine expertise, story and brand.

Ready to See Whether PR Could Work for Your Brand?

Get in touch and tell us about your expertise, consumer product, service, founder story, customer story, real-life experience, announcement or wider business goals.