US PR Agency for Founders, Experts & Small Businesses
Founder-led, journalist-led PR for businesses, brands and credible experts across the United States.
Build visibility, credibility and trusted influence through earned media.
US$997 per month
Three-month initial term. Then one full billing cycle's notice.
Examples of publications where our clients have secured coverage:
Forbes | Business Insider | Newsweek | Real Simple | Daily Mail | The Times | The Telegraph | and more
Fair Public Relations is a founder-led, journalist-led US PR agency helping founders, experts, B2B businesses, B2C brands, professional services firms and growing companies earn meaningful media coverage.
We work with suitable clients across the United States, combining journalist-led strategy, positioning, content creation, media pitching, monitoring and ongoing campaign support.
Fair PR also has a New York presence at 224 W 35th Street in Manhattan, supporting our long-standing connection with the US market.
Our Standard PR service costs US$997 per month, giving businesses access to bespoke, journalist-led PR and direct senior involvement without the multi-thousand-dollar monthly retainers associated with many traditional agencies.
Every campaign is bespoke.
We look at what makes your business, expertise, founder, product, service or story genuinely interesting, then identify the media opportunities most likely to make sense.
US PR Built Around What Makes You Interesting
A business does not become newsworthy simply because it operates in the United States.
Strong PR starts with understanding what journalists and their audiences might actually care about.
You may have:
specialist expertise
an interesting founder journey
a distinctive product
an established professional service
original research or data
customer insight
a strong opinion on your industry
genuine company news
an unusual customer story
a launch or expansion
a real-life experience
useful insight into something already in the news
The challenge is identifying which of those things has genuine media potential.
We do not believe every company announcement deserves a press release.
Instead, we consider:
what makes the business credible
what makes the story different
why somebody outside the company should care
which audiences matter most
what journalists are already covering
where your expertise adds something useful
which media opportunities support your commercial goals
whether a national, regional, business, consumer or specialist audience is most appropriate
That thinking happens before outreach begins.
No PR for the sake of PR.
No generic press release distribution.
Just strong positioning, useful ideas and journalist-led outreach.
PR With a Purpose
Strong PR starts before the first pitch is sent.
Every Fair PR campaign includes strategic thinking, media positioning and angle development designed around the individual client.
We consider:
what your business should become known for
what makes the founder or spokesperson credible
which areas of expertise you can genuinely own
which audiences you want to reach
what journalists are likely to find useful
which stories reinforce your wider positioning
when national US media makes sense
when specialist or regional media may be more valuable
how PR can support visibility, credibility and authority over time
For B2B businesses, this may mean expert commentary, thought leadership, founder positioning, company news, research and industry insight.
For B2C brands, the campaign may include product PR, recommendations, reviews, seasonal opportunities, consumer trends, founder stories and expert commentary.
For professional services firms, PR often works best when it demonstrates the expertise behind the service rather than simply trying to promote the service itself.
For founders and experts, it may focus on commentary, interviews, thought leadership, personal positioning and becoming recognised for credible expertise.
The goal is simple:
Give journalists a genuine reason to pay attention, then build credible third-party visibility around it.
National US PR Without Limiting Your Campaign to One City
A US PR campaign should not automatically mean chasing the same handful of national publications.
The right media mix depends on the business.
Depending on your campaign, we may consider:
National US Media
National newspapers, magazines, consumer websites, television, radio and major digital publications.
Business Media
Relevant for founders, executives, B2B businesses, professional services firms and companies with credible business insight.
Consumer and Lifestyle Media
Particularly relevant for food and drink, health, wellness, fitness, beauty, travel, interiors, hospitality, products and consumer services.
Trade and Specialist Media
Useful where the audience is more valuable than the publication's overall size.
For some businesses, a highly relevant industry publication may have more commercial value than a large national outlet.
Regional and Local Media
Location can matter when there is a genuine regional angle, expansion, opening, event, community connection or locally relevant story.
We choose publications based on relevance, audience and credibility, not simply readership size.
US PR for B2B Businesses
For many B2B businesses, strong PR is primarily about authority.
Your prospective clients may want to understand:
whether you know your industry
whether credible third parties recognise you
whether your leadership has something useful to say
whether your business appears established
whether your expertise stands up outside your own marketing channels
Suitable B2B campaigns may involve:
expert commentary
executive positioning
founder visibility
thought leadership
industry opinion
workplace commentary
research and proprietary data
business news
trends
surveys
relevant trade media
broader national media where the expertise has consumer relevance
We do not generally promote B2B products or services for editorial product or service inclusion.
For suitable businesses, PR can instead help create an independent media footprint around the company and the people behind it.
product features
product roundups
buying guides
reviews
recommendations
gift guides
launches
US PR for Consumer Brands
For suitable B2C businesses, campaigns can be much more consumer-facing.
PR may include:
seasonal features
consumer advice
lifestyle stories
trend commentary
founder stories
customer stories
business news
Some journalists may need to test or experience a product or service before considering coverage.
Where samples, products, meals, services or experiences are required, these are provided by the client.
Providing something for review does not guarantee publication.
PR for US Professional Services Firms
Consultancies, advisers, agencies and other professional services businesses often need a different PR approach.
Rather than simply pitching the service itself, we can help build visibility around:
specialist expertise
founder or partner commentary
industry opinion
research and data
thought leadership
business trends
company news
leadership
workplace issues
relevant national and trade media opportunities
This helps demonstrate the knowledge behind the business.
We do not generally promote B2B professional services for editorial service inclusion.
US PR for Founders and Experts
Sometimes the strongest media asset inside a business is the person running it.
We help credible founders and experts become useful sources for journalists.
Campaigns may include:
expert commentary
founder stories
interviews
thought leadership
reaction to current news
industry opinion
personal experience
practical advice
executive profiles
business commentary
The strongest expert PR does not involve pretending to know everything.
It means identifying the subjects where you have genuine credibility and building recognition around them.
US PR in Practice
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5th & Mad
One example of our US work is 5th & Mad, a New York gastropub and entertainment venue.
Fair PR used event-led hospitality PR to generate media attention around the venue and its events.
The campaign helped generate:
1,122 ticket sales
and approximately:
28,000 new unique website visitors
The campaign shows why effective PR should start with a business objective rather than simply chasing headlines.
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19 published articles through technology and business expertise
InnerXLab
Technology businessExpert commentary and business insight generated coverage across publications including Creative Bloq, IT Pro, ICAEW Insights, Financial Accountant, TechRound and Croner-i.
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How Experity Wealth built online visibility through finance expert PR
Robert Cannon, MBA, AIFA®
Founder and President, Experity WealthWe used expert commentary and reactive journalist opportunities to position Robert as a credible media source on personal finance, investing, wealth management and financial decision-making.
The three-month campaign secured 17 published media placements across six publication titles, including U.S. News & World Report, Yahoo Finance, Nasdaq, MSN, AOL and GOBankingRates.
Our US PR Experience
Fair PR has worked across the US market for years, supporting businesses, founders, experts and consumer brands with national, regional, business, consumer and specialist media campaigns.
Our New York presence provides a base in one of the world's major business and media centres, but our US campaigns are not restricted to New York.
We can support suitable businesses across the country.
New York
Our New York presence is at:
224 W 35th Street
Suite 500 #183
New York, NY 10001
We have experience of client campaigns, media interviews, events, hospitality and consumer PR activity in the city.
A Fairer US PR Model
Traditional agency model
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Many traditional PR agencies ask clients to commit to longer contracts before there is much clarity on how the campaign will perform. That can make PR feel risky for growing brands that want momentum, but also need flexibility.
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Traditional agency retainers are often built around larger teams, higher overheads and broader service structures. For founders, experts, consultants, coaches and growing brands, that level of spend does not always make commercial sense.
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Many agencies do not publish pricing, which can make it difficult to understand whether PR is realistic before booking a call. We believe clear pricing helps clients make better decisions from the start.
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Traditional agencies often involve multiple layers of account management, strategy and delivery. That can work well for large organisations, but smaller brands may end up paying for structure they do not really need.
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Fair Public Relations
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Commercially sensible PR without traditional agency retainers.
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A fair starting point that gives us time to build foundations, test angles and start creating media momentum.
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Item description
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You’ll know exactly what Standard PR costs before you start: US$997 per month. There are no hidden agency fees or mandatory media-placement charges. Any optional third-party costs, such as newswires or advertorials, are only used with your agreement and paid directly to the provider.
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Our team understands what journalists need and shapes your expertise, stories and updates into usable media angles.
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Senior PR strategy support helps clarify authority angles, founder story, commentary opportunities and media-ready messaging before outreach begins.
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Simple, Transparent US PR Pricing
Standard PR
Three-month initial term, followed by one full billing cycle's notice.
Standard PR is designed for businesses that want ongoing, boutique PR support with journalist-led strategy and direct senior involvement, without committing to a traditional large-agency retainer.
Your campaign can include:
bespoke PR strategy
positioning
media angle development
expert commentary
thought leadership
founder PR
B2B PR
B2C PR
launches
business news
research and data stories
customer stories
real-life stories where appropriate
press release creation
media pitches
journalist outreach
follow-up
interview preparation
monitoring
account management
direct founder involvement
private WhatsApp communication
client portal access
fortnightly updates
monthly account calls
The exact campaign activity depends on your business, media relevance, opportunities and the strength of the angles available.
PR is earned.
We do not guarantee coverage, named publications, backlinks, rankings, traffic, leads, sales or AI citations.
Is Fair PR Right for Your US Business?
Standard PR could be a good fit if:
you want ongoing media visibility
you have credible expertise, a founder story, product, service or genuine news
you want strategic thinking as well as pitching
you care about credibility and authority
you can respond to journalist deadlines
you want a bespoke campaign
you value transparent pricing
you want direct founder involvement
you understand that earned media cannot be guaranteed
you want PR to support wider business goals
It may not be right if:
you expect guaranteed national coverage
you need immediate results
you only want backlinks
you want automated mass distribution
you do not want to contribute information or approve content
you need investor relations
you require lobbying or public affairs
you need a specialist crisis communications consultancy
you require guaranteed trade placements
you need highly specialised financial-market communications
Good PR sometimes means saying:
"That is not the strongest story."
Our job is then to help find the better one.
Industries We Support Across the US
Fair PR works with suitable businesses and experts across a range of industries.
These include:
US PR Guides for Small Businesses
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Can You Get Good PR for Under $1,000 a Month?
A practical guide for US small businesses on what good PR under $1,000 can include, what to avoid and how a lean boutique model can work.
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How Much Does a Boutique PR Agency Cost in the US?
Explore typical US boutique PR retainers, what influences agency pricing and what businesses should expect for their budget.
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PR Agencies for $2,000 to $5,000 a Month: What Should You Expect?
See what a $2,000 to $5,000 monthly PR budget can buy, including strategy, pitching, senior support and account management.
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Boutique PR Agency vs Large PR Agency: Which Is Better for a Small Business?
Compare boutique and larger PR agencies across senior involvement, account structure, pricing, expertise and suitability for small businesses.
A Founder-Led PR Agency
Fair Public Relations is genuinely founder-led.
Jordan Baker is the founder of Fair Public Relations, a former journalist and PR professional with more than a decade of experience.
His career has included working with internationally recognised brands, organisations and public figures including Amazon, Jameson Whiskey, Dolce & Gabbana, the UK House of Commons, Joan Collins and Britney Spears.
Jordan leads Fair PR's strategy and works directly with clients to identify the stories, expertise and commercial opportunities most likely to translate into credible media coverage.
He remains involved in client relationships, campaign strategy, account calls and the private WhatsApp groups used for ongoing communication.
Jordan is supported by Fair PR's specialist team across content, positioning, media opportunities and campaign delivery.
Our approach is deliberately personal.
AI supports the process. Humans do the PR.
How to Get Started
1. Get in touch
Send us a message and tell us about your business, product, expertise, story or wider PR goals.
2. We’ll have a chat
You will speak with Jordan on Google Meet.
We will discuss your goals, current visibility, target customers, brand positioning, consumer or expertise-led opportunities, founder story, product or service, possible media angles, and whether Standard PR is likely to be the right fit
3. We’ll set up your PR foundations
Once signed up, we collect the information and assets needed to shape the campaign.
This may include expert commentary, founder visibility, thought leadership, consumer PR, product and service angles, customer stories, real-life stories, business news, and launches and seasonal opportunities
4. We’ll start pitching
We identify suitable journalist opportunities and develop relevant proactive ideas.
Our team prepares the content, pitches journalists, follows up, monitors opportunities and guides you through interviews and requests.
We ask for your input where needed so the campaign remains grounded in your genuine expertise, story and brand.
Still Have Questions? We’ve Got You
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Standard PR costs US$997 per month.
There is an initial three-month commitment, followed by one full billing cycle's notice.
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Yes.
We work remotely with suitable businesses, founders and experts across the United States.
Our New York presence supports our US activity, but clients do not need to be based in New York.
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Fair Public Relations has a New York presence at 224 W 35th Street in Manhattan.
You can read more on our New York PR Agency page.
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No.
Depending on the campaign, we may target national, regional, consumer, business, trade or specialist media.
The right publication is the one that makes sense for the story and audience.
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Yes, where the business is suitable for our model.
B2B PR may include expert commentary, thought leadership, founder visibility, industry trends, company news, research and relevant earned media.
We do not generally pitch B2B products or services for editorial product or service inclusion.
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Yes.
Suitable B2C campaigns may include product features, reviews, roundups, buying guides, launches, seasonal opportunities, consumer commentary, founder stories and business news.
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Yes.
We work with suitable consultancies, agencies, advisers and expertise-led firms.
Campaigns generally build authority around the people, insights, research and expertise behind the company rather than attempting to secure editorial service recommendations.
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Earned media can create independent references, brand mentions and sometimes editorial backlinks that contribute to a stronger online footprint.
However, we do not guarantee backlinks or search rankings.
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Credible third-party coverage can contribute to the wider information available online about a business or expert.
It may support visibility and authority, but we do not guarantee inclusion or citations in ChatGPT, Google AI Overviews or other AI systems.
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No.
PR is earned.
Journalists and editors decide what gets published.
We can create strong angles and carry out professional outreach, but specific coverage cannot be guaranteed.
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No.
Fair PR is intentionally boutique.
Clients receive a personal, account-managed service with founder Jordan Baker directly involved in strategy and client relationships.
Want more detail?
You can read our full FAQs for more information on how we work, reporting, approvals, AI, media contacts and what to expect from earned coverage.
Ready to Build Your Profile Across the US?
You do not need another generic press release sent to hundreds of people.
You need something journalists have a reason to care about.
Tell us about your business, expertise, product, founder story or news and we will give you an honest assessment of the PR opportunities we see.