Jordan Baker
PR and Founder Visibility Expert
Bio:
Jordan Baker is the founder of Fair Public Relations, also known as The Fair PR Agency, a founder-led, journalist-led boutique PR agency helping founders, experts, B2B businesses, B2C brands, professional services firms and growing companies build visibility, credibility and authority across the UK, US and Canada.
A former UK journalist, Jordan has more than a decade of PR experience. His career has included work involving internationally recognised names, brands and organisations including Britney Spears, Joan Collins, Kourtney Kardashian, Lindsay Lohan, Amazon, Anytime Fitness, Dolce & Gabbana, the House of Commons and The O2.
Jordan founded the agency in London in 2015 and remains directly involved in client relationships, strategy, positioning and campaign direction. He works closely with clients to identify the stories, expertise and media opportunities most likely to translate into meaningful earned coverage.
Credentials:
Former UK national journalist with more than a decade of PR experience.
LinkedIn:
https://www.linkedin.com/in/jordan-james-baker/
Location:
London, UK
Website:
www.fairpublicrelations.com
Media Room:
https://drive.google.com/drive/u/0/folders/1RnKvdLxN44VQlMqWVHO1VgBPRIdiQEzO
Jordan Baker is available for media interviews, expert commentary, broadcast appearances and journalist requests.
Recent press:
25th September 2026: Authority Magazine
Jordan Baker reveals the 5 things you need to create a highly successful career as a public relations pro.
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26th August 2026: Brainz
Jordan Baker explains seven common mistakes businesses make when pitching journalists, from relying too heavily on media relationships to sending unclear, irrelevant or overly complicated pitches.
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21st August 2026: London Daily News
Jordan Baker shared five practical ways small businesses can secure media coverage without spending thousands, including expert commentary, reactive PR and identifying genuinely newsworthy stories.
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20th August 2026: Daily Mail
Jordan Baker provided expert PR commentary on how Meghan’s potential return to the UK could help boost sales of her As Ever lifestyle brand through British-inspired positioning and imagery.
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