Who We Help
PR for Founders, Experts, B2B Businesses, B2C Brands and Growing Companies
At Fair Public Relations, we help credible people and businesses build visibility, trust and authority through journalist-led PR.
We work with B2B businesses, B2C brands, professional services firms, founders, subject-matter experts, small businesses, consumer product brands and consumer service businesses that have something genuinely useful to contribute. That might be specialist expertise, a founder story, original research, business insight, an innovative product, customer knowledge or a point of view journalists will find interesting.
Our role is to shape that into credible media opportunities that help raise your profile, strengthen your reputation and build long-term trust.
Who We Work With
B2B Businesses
For B2B businesses, strong PR is often about demonstrating expertise rather than simply promoting a product or service.
We help suitable B2B companies build authority through expert commentary, thought leadership, founder and executive visibility, original research, business news and relevant national, business and specialist media opportunities.
B2C Brands
Consumer-facing businesses can have a wide range of PR opportunities, from product and service features to expert commentary, founder stories, launches, trends and seasonal media.
We help B2C brands identify the stories, products, expertise and consumer insight most likely to interest journalists and build credible visibility with the audiences they want to reach.
Professional Services
Consultancies, advisers, agencies and other professional services firms often have valuable expertise that is more interesting to journalists than a direct promotion of the service itself.
We help expertise-led businesses turn specialist knowledge, research, industry insight and founder or partner experience into thought leadership, expert commentary, business stories and credible earned media opportunities.
Learn more about Professional Services PR
Founders
Founders often have the strongest stories to tell. Whether you have built a business from scratch, overcome challenges, spotted an industry problem or have valuable lessons to share, we help turn your experience into media opportunities that build authority and credibility.
Learn more about PR for Founders
Experts
Journalists are always looking for knowledgeable people who can explain trends, offer practical advice and provide informed opinion.
We help experts become trusted media voices through expert commentary, thought leadership, interviews and wider media opportunities.
Learn more about PR for Experts
Small Businesses
PR is not just for household names.
We work with ambitious small businesses that want to build credibility, compete with larger competitors and become better known through earned media coverage.
Whether you sell products or services, good PR can help people discover and trust your business.
Learn more about PR for Small Businesses
Consumer Product Brands
From product launches and seasonal features to gift guides, reviews and shopping roundups, we help consumer brands find editorial opportunities that put products in front of the right audiences.
This works best for products with a genuine story, innovation or clear consumer appeal.
Learn more about PR for Consumer Product Brands
Consumer Services
Many service businesses have valuable expertise but struggle to gain visibility.
We help consumer service brands secure media coverage through expert advice, customer insight, seasonal stories, lifestyle features and founder-led PR.
Is Fair Public Relations Right for You?
Fair Public Relations could be a good fit if:
you have genuine expertise, a credible business or a product people care about
you want to build long-term trust and visibility through earned media
you understand that PR is about credibility rather than advertising
you are happy to work collaboratively with our team
you can respond promptly when journalists need information, comments or approvals
We may not be the right fit if:
you expect guaranteed coverage
you want overnight results
you are only interested in backlinks
you do not have a genuine story or angle to share
you want sponsored content rather than earned media
Why Clients Choose Fair Public Relations
We are a boutique, journalist-led PR agency working with businesses that want sensible, transparent PR without expensive agency retainers.
Every campaign is shaped around your business, expertise and the stories most likely to interest journalists.
Rather than relying on templates, software or automated journalist platforms, we combine editorial thinking, campaign strategy and direct media outreach to help clients build trusted influence over time.
Still Have Questions? We’ve Got You
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Fair Public Relations is best suited to businesses and individuals with genuine expertise, a strong founder story, a credible product or service, or useful insight to share.
If you are unsure whether your business is suitable, get in touch and we will give you an honest assessment before recommending our service.
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We work with founders, experts, small businesses, consumer product brands and consumer service businesses that have a genuine story, useful expertise, a credible product or service, or valuable insight journalists may be interested in.
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No. Most of our clients are not household names.
What matters is having something credible, useful or interesting to contribute rather than already having a large public profile.
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Yes, provided there is a clear story, product, service or area of expertise to build media opportunities around.
Many growing businesses use PR to establish credibility, visibility and authority at an early stage.
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No. While we work with consumer product brands and consumer service businesses, we also support B2B businesses, professional services firms, founders, experts and small businesses where there is a strong story, useful expertise or genuine editorial potential.
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Get in touch and tell us about your business.
We will have an honest conversation about your goals, story, expertise, product or service and let you know whether we believe there is a strong opportunity for journalist-led PR.
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No. Journalists and editors make the final decision about whether something is covered.
Our role is to develop strong ideas, identify relevant opportunities, approach suitable journalists and give your campaign the best possible chance of securing earned media coverage.
Want more detail?
You can read our full FAQs for more information on how we work, reporting, approvals, AI, media contacts and what to expect from earned coverage.
Ready to Build Your Profile?
Whether you are a B2B business, B2C brand, professional services firm, founder, expert, small business or consumer-facing company, we would love to hear about your business and what you want to become known for.
Get in touch and we will let you know honestly whether we think there is a strong PR opportunity and whether Fair Public Relations is the right fit for you.