Boutique PR Agency UK
Founder-led, journalist-led PR with direct senior involvement.
Bespoke PR for small businesses, founders, experts and growing companies across the UK.
£797 per month
Three-month initial term. Then one full billing cycle's notice.
Examples of publications where our clients have secured coverage:
The Times | The Telegraph | Daily Mail | Forbes | Newsweek | BBC | Metro | The Standard | and more
Fair Public Relations is a founder-led, journalist-led boutique PR agency helping small businesses, founders, experts, B2B companies, B2C brands and professional services firms build credible visibility through earned media.
Boutique PR should feel different from working with a large agency.
You should know who is responsible for your strategy.
You should have access to experienced people.
Your campaign should feel built around your business rather than fitted into a standard agency template.
And the senior people you meet before signing should remain involved after you become a client.
That is how we have built Fair PR.
Founder Jordan Baker works directly with clients, leads onboarding and strategy, participates in account calls and provides senior oversight across the PR work we produce.
Our wider team supports the research, writing, media opportunities, pitching, campaign management and day-to-day delivery needed to maintain an active PR campaign.
Our Standard PR service costs £797 per month for UK clients.
The aim is to provide the personal involvement and senior oversight associated with boutique PR without requiring every suitable small business to commit to a traditional multi-thousand-pound agency retainer.
What Makes a PR Agency Boutique?
There is no official definition of a boutique PR agency.
It is not simply an agency below a certain number of employees.
And it is not determined by price.
For us, boutique PR is primarily about access, personalisation and involvement.
You should feel that the agency knows your business.
Your strategy should reflect what is distinctive about you.
The people making senior decisions should understand your campaign.
And you should be able to speak to experienced people when you need them.
A boutique model will often include:
direct founder or senior access
fewer layers between the client and decision-makers
a more personalised PR strategy
specialist or sector knowledge
smaller client portfolios
responsive account management
close collaboration
senior oversight of the work
flexibility around different PR opportunities
a stronger understanding of the individual business
That does not mean the founder needs to write every email or perform every administrative task.
A good boutique agency should still have a team.
The advantage is having experienced people at the right points while other specialists handle the work they are best placed to do.
Boutique PR Without a Traditional Boutique Retainer
Boutique PR agencies in the UK can charge several thousand pounds each month.
There can be perfectly good reasons for that.
Senior PR professionals are expensive.
Specialist expertise can be expensive.
Agencies with small client portfolios need each account to generate more revenue.
London salaries, office space and other operating costs can also increase retainers.
But not every business needs the same level of infrastructure.
Fair PR was built differently.
We created our systems, team structure and service model specifically to make ongoing PR more accessible while retaining senior involvement.
For £797 per month, Standard PR may include:
PR strategy
Founder & Authority Positioning Session
media positioning
proactive campaign ideas
reactive journalist opportunities
expert commentary
thought leadership
founder visibility
business news
consumer PR
B2B PR
professional PR writing
press releases and media content
journalist outreach
follow-up
interview preparation
monitoring
reporting
fortnightly progress updates
monthly account calls
a dedicated PR team
a private WhatsApp group
a client portal
direct founder involvement
The exact campaign depends on what you have to work with.
We do not force every company through exactly the same PR activity.
Direct Access to the Founder
One of the main reasons businesses choose boutique agencies is access to experienced people.
At Fair PR, founder involvement is not limited to the sales process.
Jordan works directly with clients.
He leads onboarding.
He helps determine positioning and campaign direction.
He joins client calls.
He remains part of the ongoing client relationship.
And PR work is subject to senior review.
That matters because good PR requires judgement.
Someone needs to decide whether an idea is actually interesting.
Someone needs to recognise when a story is too promotional.
Someone needs to understand whether a journalist is likely to care.
And sometimes someone needs to tell a client that the idea they love is not the one we think has the strongest media potential.
Boutique PR should give clients access to that judgement.
Bespoke Does Not Mean Unstructured
A boutique service should be personal.
That does not mean it should be disorganised.
Fair PR uses established systems to manage media opportunities, writing, approvals, pitching, follow-up, monitoring and reporting.
Those systems make the agency more efficient.
But the campaign itself is shaped around the client.
We consider:
what your business does
who you want to reach
what your founder knows
what your experts can credibly comment on
what your products or services offer
what stories sit behind the company
what data or research you have
what journalists are currently covering
what makes you different
which areas have genuine editorial potential
where you may struggle
what PR can realistically support
Technology supports that process.
It does not replace the editorial judgement behind it.
AI supports the process. Humans do the PR.
Who Is Boutique PR Best Suited To?
Boutique agencies can be a particularly strong fit for businesses that need more support than one freelancer can realistically provide, but do not require the infrastructure of a large corporate communications agency.
That can include:
small and growing businesses
founders
entrepreneurs
experts
professional services firms
consultancies
B2B businesses
B2C brands
owner-managed businesses
businesses with one or more credible spokespeople
companies with several potential media angles
A freelancer can be an excellent choice for a very small business or a narrowly defined project.
But one individual has finite capacity.
An active PR campaign can require strategy, research, writing, pitching, monitoring, reactive responses, approvals, follow-up and account management, sometimes simultaneously.
A boutique agency gives you a wider team while retaining access to senior people.
Boutique PR for Small Businesses
Small businesses often sit in an awkward part of the traditional PR market.
They may have excellent stories, credible expertise or strong products.
But they may not need a corporate communications agency charging several thousand pounds every month.
Our PR for small business approach is built around identifying what is genuinely interesting about the company.
That might be:
the founder
specialist expertise
a consumer product
a useful service
original data
a customer story
a business milestone
a topical opinion
an unusual personal story
a changing trend within the industry
Small does not mean uninteresting.
It simply means the PR strategy needs to be commercially sensible.
Founder PR
Founders can be one of the strongest assets available to a small or growing business.
A founder may have:
specialist expertise
an unusual career
a strong business story
an interesting personal journey
lessons from building a company
knowledge of an emerging industry
strong opinions
useful consumer advice
experience of overcoming a significant challenge
a distinctive way of running their business
Our Founder PR work can turn those assets into interviews, expert commentary, thought leadership, founder profiles, business stories and other media opportunities.
The purpose is not fame for the sake of it.
It is to build a credible public identity around the person behind the company.
Expert PR
Expertise is another area where boutique PR can work particularly well.
Journalists need credible people who can explain subjects clearly.
Our Expert PR work can position suitable professionals as useful media sources.
That may include:
expert commentary
practical advice
trend analysis
reaction to news
interviews
thought leadership
specialist features
podcasts where appropriate
The strongest expert PR is not advertising disguised as advice.
The contribution needs to make the journalist's article better.
B2B PR
Boutique PR can also work particularly well for B2B companies that want to build authority around the people behind the business.
Our B2B PR may focus on:
founder visibility
executive commentary
thought leadership
industry trends
original research
company news
data
business commentary
interviews
specialist trade media
national business media
For many B2B companies, the strongest media asset is not the service itself.
It is the expertise behind it.
We do not generally take B2B products and promise inclusion in recommended-service lists.
Editorial inclusion remains an editorial decision.
expert commentary
consumer advice
product roundups
gift guides
buying guides
reviews
seasonal features
consumer trends
founder stories
business news
data-led PR
service features
The exact mix depends on the company and what journalists are currently looking for.
Products and services can be pitched for relevant editorial opportunities.
They cannot be guaranteed inclusion.
Professional Services PR
Professional services businesses are often selling expertise and trust.
That makes external credibility particularly valuable.
Our Professional Services PR can support suitable:
consultancies
agencies
lawyers
accountants
advisers
independent consultants
specialist service providers
other expertise-led firms
The media opportunity often sits with what the people inside the firm know rather than direct promotion of the service.
That can make founder and expert positioning particularly important.
Sector Knowledge Matters
Many boutique PR agencies specialise.
There is value in that.
An agency that understands your sector should have a better feel for:
the relevant journalists
what they are currently covering
which subjects are becoming important
which ideas have already been overused
the terminology of the sector
the sensitivities involved
what constitutes a credible expert
where the strongest media opportunities are likely to sit
Highly specialist sectors can therefore command higher PR fees.
Technology, finance and other technical industries can require particularly specialist communications knowledge.
Fair PR works across a defined range of sectors where we believe our model can add value.
You can explore our PR sectors to see the areas we currently support.
We are also happy to tell prospective clients when we believe a more specialist agency would be the better choice.
Boutique PR Agency vs Freelancer
Neither option is automatically better.
A freelancer may be ideal when:
the business is very small
the scope is narrow
there is one specific project
the budget is limited
the campaign does not require significant capacity
A boutique agency may become more useful when:
you need regular pitching
several PR opportunities are running simultaneously
you require ongoing writing
reactive media matters
you want account management
you want senior oversight as well as delivery
more than one person needs to work on the campaign
you need someone available when opportunities move quickly
The correct answer depends on the business.
major corporate communications
crisis communications
investor relations
public affairs
large-scale event management
major influencer programmes
Boutique PR Agency vs Large PR Agency
Larger agencies can provide capabilities that a smaller boutique firm may not.
You may genuinely need a larger agency if you require:
extensive media training
several international markets
numerous internal stakeholders
multiple brands
many simultaneous campaigns
complex approvals across a large organisation
There is nothing wrong with paying more when the business needs more.
Problems arise when businesses assume the biggest agency must automatically be the best agency for them.
If you do not need that infrastructure, a smaller founder-led team may provide a closer relationship and a more appropriate service.
How Much Does a Boutique PR Agency Cost in the UK?
There is no standard boutique PR rate.
As a broad personal guide, Fair PR founder Jordan Baker would associate many UK boutique agency retainers with approximately £1,500 to £5,000 per month.
Some agencies charge less.
Highly specialist firms and agencies handling complex communications programmes can charge considerably more.
Price may be influenced by:
seniority
founder involvement
sector specialism
number of clients per team member
campaign complexity
amount of pitching required
location
staffing costs
additional services
reputation
agency infrastructure
A higher price can absolutely be justified.
But it should buy something meaningful.
What Should £1,000, £2,000 or £5,000 of Boutique PR Buy?
At around £1,000 per month, I would expect a structured ongoing PR service but probably relatively limited senior hours.
There may be direct access to an experienced person, with junior or mid-level staff carrying out more of the execution.
At around £2,000 per month, I would expect more client time, more strategic involvement and greater access to senior people.
At around £3,000 to £5,000 per month, I would expect either substantially more senior involvement or a broader campaign.
Perhaps several areas of the business are being promoted simultaneously.
Maybe there are different spokespeople, products, services, launches or campaign themes.
There may also be elements such as events, media training or crisis support.
The important question is:
What does the additional money actually buy me?
If the answer is not clear, ask.
Why Does Fair PR Cost £797 Per Month?
Fair PR was built from the ground up with affordability as part of the model.
We did not build a £5,000-a-month agency and then attempt to discount it.
We have spent years developing systems and processes that allow different parts of a PR campaign to be handled efficiently by the right people.
Our team has an established way of working.
We focus on particular client types and sectors.
And we do not automatically bundle expensive services into every client's monthly retainer when most clients do not require them.
Senior involvement remains central.
Jordan leads client relationships, onboarding, strategy and account calls, and provides senior oversight across the work.
Longevity also matters.
Our model is built around developing long-term relationships with clients rather than continually replacing short, expensive projects.
The longer an agency works with a good client, the better it understands:
the people
the business
the expertise
the approval process
the strongest angles
how quickly the client can respond
what journalists have previously found interesting
Journalists can also become increasingly familiar with the people an agency represents.
That benefits everybody.
A long-term client does not need to generate an enormous monthly fee to be commercially valuable to the agency.
That helps us keep the monthly cost lower.
Standard PR costs £797 per month for UK clients.
There is a three-month initial term.
After that, it continues month to month with one full billing cycle's notice.
We are not trying to be the cheapest PR agency available.
We also turn down prospective clients when we do not believe they are a suitable fit.
The aim is to work with a manageable group of clients we understand and can support properly.
What Is Not Included in Standard PR?
An affordable boutique retainer needs a clear scope.
Not every client requires:
professional photography
consumer surveys
original research projects
paid media
advertorials
newswire fees
major events
influencer management
specialist crisis communications
extensive media training
corporate communications
investor relations
public affairs
We do not automatically build those costs into Standard PR.
Where something additional could genuinely strengthen the campaign, we can discuss it.
That may sometimes include photography, research, surveys, newswire distribution or a relevant commercial media opportunity.
You decide whether you want to proceed.
Optional Paid Media Opportunities
Our core service focuses on earned media.
Some publications also offer commercial opportunities such as advertorials, sponsored articles or paid contributor partnerships.
Those opportunities are not required to work with Fair PR.
If we become aware of something we think could genuinely be useful, we may flag it.
You decide whether it makes sense.
Any third-party media charge is paid directly to the publication, newswire or other provider.
It does not become an additional Fair PR media fee.
And we will always distinguish between earned and paid coverage.
Boutique PR Case Studies
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86 published media opportunities through B2B expert PR
Spectrum Search
Technology recruitment businessA B2B expert PR campaign combined specialist technology and recruitment commentary with reactive journalist opportunities, securing 86 published media opportunities across national, technology, finance, business and recruitment media.
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National media visibility through founder and expert PR
Jessica Crane
Business coach and entrepreneurA nine-month campaign combined expert commentary, business insight and personal storytelling to build visibility across national, business, finance and lifestyle publications.
You might also like
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How Much Does a Boutique PR Agency Cost in the UK?
A practical guide to UK boutique PR retainers, senior involvement, specialist support and what businesses should expect.
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Boutique PR Agency vs Large PR Agency: Which Is Better for a Small Business?
Compare boutique and large PR agencies on cost, senior involvement, service model and value for small businesses.
A Boutique PR Agency With UK Reach
Fair PR works with suitable businesses throughout England, Scotland, Wales and Northern Ireland.
You do not need to be based in London to work with a boutique agency or secure national media opportunities.
Journalist interviews can take place remotely.
Expert commentary can be submitted electronically.
Products can be sent to writers and editors.
A strong founder or spokesperson can speak to national journalists from anywhere in the UK.
Depending on the campaign, we may consider:
national newspapers and news websites
consumer media
business publications
specialist trade titles
regional publications
broadcast opportunities
podcasts where relevant
digital publications
The strongest outlet is the one that makes sense for the story and audience.
It is not automatically the publication with the biggest logo.
For businesses specifically looking for support in the capital, see our London PR Agency page.
For broader UK support, see our UK PR Agency page.
Boutique PR, SEO and Digital Authority
PR and SEO are different disciplines.
But they can complement one another.
Earned media can create independent references to:
your company
your founder
your experts
your products
your services
your specialist subjects
Some publishers also choose to include editorial backlinks.
Those links can contribute to a company's wider digital footprint.
However, we cannot guarantee backlinks.
We cannot guarantee rankings.
And we do not control how publishers structure their websites.
PR should not be sold as a guaranteed SEO shortcut.
Boutique PR and AI Search
People increasingly research companies and experts using AI-powered tools as well as traditional search engines.
Credible third-party media coverage can contribute to the wider body of information available about a company.
That can help establish relationships between:
your brand, your people, your expertise and the subjects you want to be associated with.
However, no credible PR agency can guarantee that ChatGPT, Google AI Overviews, Gemini, Perplexity or another AI system will recommend or cite a business.
Our role is to help build credible visibility across the wider web.
PR Takes Time
Boutique does not mean instant.
Earned media remains dependent on editorial decisions.
Some opportunities move extremely quickly.
A journalist may need commentary within an hour.
A product editor may be finalising a roundup that afternoon.
Other opportunities take much longer.
Interviews need scheduling.
Products may require testing.
Magazine features can have long lead times.
Trade publications may publish weeks or months after accepting material.
For many suitable campaigns, momentum becomes more established over months three to six.
That is why Standard PR starts with a three-month initial commitment.
The objective is consistent activity and developing momentum rather than judging the entire campaign on the first few weeks.
visibility
credibility
authority
founder recognition
expert positioning
What PR Can and Cannot Do
PR can help build:
brand awareness
independent third-party proof
media relationships
a broader digital footprint
enquiries
leads
sales
revenue
a backlink
Google ranking
It can support wider commercial objectives.
But PR cannot guarantee:
a particular publication
a fixed number of articles every month
a particular commercial return
AI recommendations
website traffic
What we can control is the quality of the strategy, writing, ideas, pitching, follow-up and communication.
Journalists control what they publish.
When Fair PR May Not Be the Right Boutique Agency
We are not right for every company.
You may need a larger or more specialist agency if you require:
large-scale corporate communications
crisis communications
investor relations
public affairs
complex financial communications
highly specialist technical PR
several international campaigns
extensive event management
large influencer campaigns
numerous stakeholders
many brands under one organisation
extensive media training
many simultaneous launches
There are also industries we do not work with.
If we do not believe our model is appropriate, we will tell you.
Part of being genuinely boutique is being selective about what you are equipped to do well.
Is Fair PR Right for You?
Standard PR could be a good fit if you:
want ongoing PR rather than one press release
have credible expertise, products, services or stories
want access to the founder and senior oversight
value a personalised strategy
want regular journalist pitching
want proactive and reactive PR
are prepared to respond to media opportunities
value clear pricing
want a team rather than a single freelancer
do not need a large corporate communications agency
understand that coverage cannot be guaranteed
want PR to build credibility and visibility over time
It may not be the right service if you need guaranteed publication, immediate results, a large corporate communications programme or specialist services outside our core model.
How to Get Started
1. Get in touch
Send us a message and tell us about your business, product, expertise, story or wider PR goals.
2. Speak directly with Jordan
We will discuss your business, what you want PR to achieve, what media assets you already have and where we think the strongest opportunities may sit.
We will also tell you if we do not think Fair PR is the right agency.
3. Build your positioning
Once you join, we gather the information and assets required to develop your campaign.
Standard PR includes a Founder & Authority Positioning Session to help clarify what your business and people should become known for.
4. Start pitching
Our team develops ideas, prepares content, identifies journalist opportunities, pitches relevant media, follows up, monitors coverage and keeps you informed.
You provide input and approvals where required.
We work together to build momentum.
Still Have Questions? We’ve Got You
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A boutique PR agency is generally a smaller, more focused agency that provides a personalised service with meaningful senior or founder involvement. The exact size varies, but the defining characteristics tend to be direct access, bespoke strategy, close relationships and specialist attention rather than the number of employees.
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Pricing varies considerably. Fair PR founder Jordan Baker would broadly associate many UK boutique PR retainers with around £1,500 to £5,000 per month, although agencies can sit above or below that depending on senior involvement, sector specialism, location and the amount of work required.
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Fair PR's Standard PR service costs £797 per month for UK clients.
There is a three-month initial commitment. After that, the service continues month to month with one full billing cycle's notice.
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Fair PR was deliberately built around an efficient operating model. We have established systems, an experienced team, a defined range of services and a focus on long-term client relationships.
We also do not automatically bundle expensive additional services into every monthly retainer.
Founder and senior involvement remain part of the model.
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Yes.
Founder Jordan Baker works directly with clients, leads onboarding and strategy, participates in account calls and provides senior oversight across campaign work.
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Yes.
Direct founder access is deliberately part of Fair PR's boutique model rather than something limited to the initial sales conversation.
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Yes, where the business has genuine media potential.
Boutique agencies can work particularly well for small and growing businesses because they can provide a wider team than a freelancer while retaining senior access and a more personalised relationship than many larger agencies.
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Not necessarily.
A freelancer may be ideal for a very small business or narrowly defined campaign.
A boutique agency may be more appropriate when the account requires substantial writing, regular pitching, reactive PR, monitoring, account management and several people working on different elements simultaneously.
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Again, it depends on what you need.
Boutique agencies can provide close senior access and personalised service.
Larger agencies may be better suited to complex corporate communications, crisis work, international campaigns, investor relations, public affairs, major events or organisations with numerous stakeholders.
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They often can.
London salaries, property and general operating costs are higher than in many other parts of the UK.
Many national media organisations are also based in London.
However, being based in London does not automatically make an agency better.
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It can.
Specialist agencies may charge more because they have deeper knowledge of a particular sector, understand the relevant journalists and know what subjects are currently gaining attention.
That expertise can be particularly valuable in technical or highly regulated industries.
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No.
A journalist may trust a PR professional enough to read a relevant pitch, and established relationships can help an agency understand what a journalist wants.
They do not make an editor publish a weak story.
Coverage remains an editorial decision.
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Depending on the campaign, Standard PR may include strategy, positioning, professional writing, proactive PR, reactive journalist opportunities, expert commentary, thought leadership, founder visibility, business news, consumer PR, journalist pitching, follow-up, interview support, monitoring, reporting, account management and senior oversight.
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No.
Not every client needs photography or original research, so these are not automatically included in the monthly fee.
Where we believe additional photography, data or research could strengthen a campaign, we can discuss the options with you.
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No.
Newswire distribution is not automatically required for Fair PR campaigns.
If we recommend a third-party newswire for a particular announcement, the external provider's fee would sit outside Standard PR.
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Our core service is earned PR.
We may occasionally flag relevant advertorial, sponsored or other commercial opportunities where we believe they could be useful.
They are always optional.
Any external media payment is made directly to the publication or provider.
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No.
No reputable earned-media agency can guarantee that a journalist will publish a particular story.
We can guarantee that we will undertake the agreed PR work.
Editorial decisions remain with journalists and publishers.
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No.
Publishers decide whether to link and where those links point.
We cannot guarantee backlinks.
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Earned media can support a wider SEO strategy by creating independent online references, brand mentions and potentially editorial backlinks.
However, PR does not guarantee search rankings.
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A stronger body of credible third-party information may support wider digital discoverability, including the information available to AI-powered research tools.
However, we cannot guarantee citations or recommendations from ChatGPT, Google AI Overviews or another AI platform.
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It varies.
Some opportunities can produce coverage quickly.
Others may take weeks or months.
We recommend thinking about PR as an ongoing process rather than expecting every activity to generate immediate publication.
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No.
We work with suitable businesses and experts across England, Scotland, Wales and Northern Ireland.
Most modern media relations can be carried out effectively regardless of where the client is based.
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Yes.
For suitable B2B companies, PR may focus on founder visibility, executive expertise, thought leadership, business news, original research, data and specialist industry commentary.
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Yes.
Suitable consumer campaigns may include expert PR, founder stories, product opportunities, reviews, roundups, buying guides, seasonal media and consumer advice.
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Yes.
Professional services firms can be particularly well suited to expert commentary and thought leadership because the people inside the business often have valuable specialist knowledge.
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We will tell you.
We would rather decline a campaign that does not suit our model than take on a client where we do not believe we can provide the right level or type of support.
Want more detail?
You can read our full FAQs for more information on how we work, reporting, approvals, AI, media contacts and what to expect from earned coverage.
Looking for a Boutique PR Agency in the UK?
You do not necessarily need a multi-thousand-pound monthly retainer to receive personal, senior-led PR.
You do need an agency that understands your business, identifies credible media opportunities and has the people and capacity to pursue them consistently.
Fair Public Relations combines a dedicated PR team with direct founder involvement, journalist-led thinking and a campaign built around your individual business.
Standard PR costs £797 per month for UK clients.
Three-month initial term. Then one full billing cycle's notice.