Affordable PR Agency for Small Businesses in London
Founder-led, journalist-led boutique PR for London small businesses, founders, experts, coaches and consumer brands.
Build credibility, visibility and trusted influence through earned media.
£597 per month
Three-month initial term. Then one full billing cycle’s notice.
Examples of publications where our clients have secured coverage:
The Times | The Telegraph | Daily Mail | Forbes | Newsweek | BBC | Metro | The Standard | and more
Fair Public Relations is an affordable, founder-led, journalist-led London PR agency helping businesses and credible people turn what they know, do and stand for into stories journalists can actually use.
Founded in London on 10th August 2015, Fair PR has a London office at 66 Paul Street, a London-based core team and a founder with deep personal and professional roots in the capital.
Founder Jordan Baker is an East Londoner, originally from Chingford E4, and a former UK national journalist who worked at the Daily Mail in Derry Street before moving into PR.
Today, we work with businesses and experts across Greater London, including clients in areas such as Islington, King’s Cross, Chelsea, Mayfair, Vauxhall, Clapton and elsewhere across the capital.
Our Standard PR service costs £597 per month, giving London businesses access to journalist-led strategy, positioning, content creation, media pitching, founder involvement, monitoring, reporting and ongoing campaign support without the traditional multi-thousand-pound agency retainer.
We Know London PR Because We Have Worked in It
London PR is not something we understand from a postcode or a directory listing.
It is where Fair Public Relations started.
Over the years, our work in the capital has taken us into TV studios, fashion shows, award ceremonies, launches, press lunches, client shoots, media interviews and journalist events.
We have worked with founders, experts, clinics, consumer brands, hospitality businesses, professional services and small businesses across London.
We understand that the media landscape here is broad.
For one client, the right opportunity might be a national interview or expert comment.
For another, it could be The Standard, Metro, City A.M., The Londoner, a specialist trade publication, lifestyle media or a publication serving a particular London audience.
For a consumer brand, it may be product inclusion, a review, a launch, a seasonal shopping opportunity or a lifestyle story.
For an expert or founder, it may be commentary, thought leadership, an interview or a story built around their experience.
Being a London business does not automatically make something newsworthy.
Our job is to identify what makes your business interesting beyond the fact that it is based in London, shape the strongest angle and put it in front of journalists who may genuinely care.
Behind the scenes on a London client campaign.
You Have Something Worth Talking About
London is full of businesses competing for attention.
That makes clear positioning particularly important.
You may have:
specialist expertise journalists could use
an interesting founder journey
a distinctive consumer product
a useful service
an unusual customer story
a strong opinion on your industry
genuine business news
a launch, expansion or milestone
a real-life story
insight into a subject currently in the news
The challenge is working out which of those things has genuine media potential.
You do not need every business development turned into a press release.
You need to understand:
what makes your business credible
what makes your story different
why somebody outside the business should care
what journalists are already writing about
where your expertise can add something useful
which audiences you want to reach
which stories support your wider business goals
That thinking happens before we start pitching.
Every Standard PR campaign begins with a tailored direction based on the business, its people, its audience, its strongest media opportunities and the type of credibility it wants to build.
No PR for the sake of PR.
No generic London business story because somebody has added “London” to the headline.
Just relevant ideas, clear positioning and journalist-led outreach.
PR With a Purpose
Strong PR starts before an email reaches a journalist.
Every Fair PR campaign includes journalist-led strategic thinking, tailored angle development, media positioning and our Founder & Authority Positioning Session.
We consider:
what your London business should become known for
what makes your founder or expert credible
which areas of expertise you can genuinely own
which audiences matter to the business
what journalists are likely to find useful
where London itself adds relevance to the story
when national media is more valuable than London-only coverage
which consumer, business, lifestyle or trade opportunities make sense
how PR can support credibility, visibility and wider business goals
For consumer brands, we can also consider product relevance, seasonal opportunities, launches, reviews, recommendations, trends, customer needs and founder-led angles.
For experts and founders, the focus may be commentary, thought leadership, interviews, advice and positioning around subjects where they have genuine authority.
For service businesses, PR often works best when the campaign goes beyond promoting the service itself and instead demonstrates the knowledge, experience and point of view behind it.
The goal is simple:
Build a clear reason for journalists to pay attention, then earn credible third-party visibility around it.
London PR With National Reach
Being a London PR agency does not mean we only pitch London publications.
Quite the opposite.
London can be the starting point, not the boundary.
Depending on the campaign, we may consider appropriate opportunities across:
London media
Including relevant titles and platforms such as The Standard, Metro, City A.M., The Londoner, local and regional publications and specialist London media.
National media
Including newspapers, magazines, consumer websites, broadcast outlets and national digital publications.
Business and trade media
Particularly useful for professional services, technology, finance, property, hospitality, health, workplace experts and B2B businesses.
Consumer and lifestyle media
Useful for products, services, interiors, beauty, wellness, food, travel, parenting, property, health and other consumer-facing businesses.
Specialist media
Sometimes the publication that matters most is not the biggest publication.
A highly relevant industry title may be more commercially useful than a national article read by millions of people who are never likely to buy from you.
We shape each campaign around media relevance, not simply publication size.
Supporting clients around broadcast and media opportunities in London.
Is Fair PR Right for Your London Business?
Standard PR could be a good fit if:
you want sustained media visibility rather than one press release
you have credible expertise, a founder story, product, service or genuine news
you want PR strategy as well as pitching
you value credibility, authority and trust
you are willing to respond when journalists work to short deadlines
you want a bespoke campaign rather than generic mass outreach
you want transparent pricing
you want an experienced PR team
you want direct founder involvement
you want the option to meet your PR team in London
you understand that earned media cannot be guaranteed
you want PR to support wider business goals over time
It may not be right if:
you expect guaranteed coverage in named publications
you need instant results
you only care about backlinks
you want hundreds of automated press-release submissions
you do not want to provide information, opinions or approvals
you need a large corporate communications consultancy
you want somebody to tell you every idea is brilliant
Good PR sometimes means telling a client:
“That story is not strong enough.”
It can also mean finding the much better story sitting behind it.
A Fairer London PR Model
Typical London PR agency
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Traditional London PR agency retainers can run into several thousand pounds per month, particularly where the model involves large teams, offices and multiple layers of account management.
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Many traditional agencies work around longer retainers that may not suit smaller businesses testing PR for the first time.
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It can be difficult to know whether an agency fits your budget until after an enquiry, briefing and proposal process.
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The person who sells the campaign may not be the person closely involved once the work begins.
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Smaller businesses can find themselves choosing between strategic input and affordable execution.
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Many agencies do not publish pricing, which means brands often have to book a call before they know whether the service is financially realistic.
Fair Public Relations
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Standard PR costs £597 per month.
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This gives us time to establish positioning, develop angles, begin outreach and see where media interest starts to develop.
After the initial term, the service continues with one full billing cycle’s notice.
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Jordan works directly with clients and remains closely involved throughout campaigns.
He leads campaign strategy, joins account calls and is part of client communication alongside the wider PR team.
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Fair PR has a London office at 66 Paul Street.
Our core team is London-based, and London clients can work with us remotely or meet in person where useful.
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Our team includes former journalists and PR professionals who understand how newsrooms work and what turns a business idea into something editorially useful.
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You know the Standard PR price before you contact us.
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Our systems keep communication and delivery organised.
The actual PR campaign is shaped around your business.
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Clients have a private WhatsApp group with Jordan and the wider team.
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You can see campaign activity, media opportunities, published coverage and progress.
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You receive clear progress updates every two weeks.
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A regular account call gives us time to review what is working, what journalists are responding to and what we should focus on next.
Simple, Transparent London PR Pricing
Standard PR Service
£597 per month
Three-month initial commitment.
Then one full billing cycle’s notice.
PR often becomes more consistent as the campaign develops over several months.
Standard PR can include:
tailored PR strategy and campaign direction
Founder & Authority Positioning Session
media positioning
angle development
expert commentary
thought leadership
founder visibility
consumer PR
product PR
product inclusion
product launches
service PR
business news
real-life storie
customer stories
proactive story ideas
reactive journalist opportunities
media materials
journalist research and outreach
pitching
follow-up
interview preparation
press monitoring
fortnightly reporting
monthly account calls
private WhatsApp communication
client portal
ongoing campaign supports
Not every client needs every PR route.
Campaigns are shaped around each client’s strongest media opportunities rather than forcing every London business through the same PR formula.
A Fairer PR Model
Typical PR agency
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Many traditional PR agencies ask clients to commit to longer contracts before there is much clarity on how the campaign will perform. That can make PR feel risky for growing brands that want momentum, but also need flexibility.
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Traditional agency retainers are often built around larger teams, higher overheads and broader service structures. For founders, experts, consultants, coaches and growing brands, that level of spend does not always make commercial sense.
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Many agencies do not publish pricing, which can make it difficult to understand whether PR is realistic before booking a call. We believe clear pricing helps clients make better decisions from the start.
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Traditional agencies often involve multiple layers of account management, strategy and delivery. That can work well for large organisations, but smaller brands may end up paying for structure they do not really need.
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At lower retainer levels, some agencies focus more on delivery than strategic thinking. We believe commercially sensible PR should still include clear positioning, strong angles and honest guidance before outreach begins.
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Many agencies do not publish pricing, which means brands often have to book a call before they know whether the service is financially realistic.
Fair Public Relations
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Commercially sensible PR without traditional agency retainers.
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A fair starting point that gives us time to build foundations, test angles and start creating media momentum.
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You can see what we’re working on, where momentum is building and what has been secured.
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Our team understands what journalists need and shapes your expertise, stories and updates into usable media angles.
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Senior PR strategy support helps clarify authority angles, founder story, commentary opportunities and media-ready messaging before outreach begins.
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Flexible campaign support across consumer brands, products and services, using the angles most likely to interest relevant journalists.
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Where there is a strong human-interest angle, an experienced journalist can help interview the subject, shape the story and prepare it for media outreach.
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Jordan remains closely involved in client relationships and campaign strategy, while the wider Fair PR team supports content, pitching, media opportunities and delivery.
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A dedicated WhatsApp group gives you a quick, simple way to communicate with Jordan and the wider team when questions, approvals or journalist opportunities come up.
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Your client portal gives you a clear view of campaign activity, journalist opportunities, pitching, published coverage and anything that needs your input.
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Standard PR is £597 per month or US$797 per month, with no hidden agency charges or media-placement fees.
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You receive a clear progress update every two weeks covering campaign activity, media interest, published coverage and what we are working on next.
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A regular monthly call gives us time to review progress, discuss what is gaining traction and agree priorities for the next stage of the campaign.
What We Do
The campaign may combine expertise-led, founder-led, consumer and story-led PR depending on your goals and what journalists are most likely to respond to.
Sharing Expertise, Thought Leadership and Founder Visibility
Turn what you know into media authority
London has a huge concentration of founders, professionals, specialists and business leaders.
Expertise itself is not enough to earn coverage.
It needs to be translated into something useful for a journalist and relevant to an audience.
We can position founders, executives and subject-matter experts around:
expert commentary
thought leadership
industry opinion
founder insight
practical advice
consumer guidance
leadership
workplace issues
trends
reaction to relevant news
interviews
founder profiles
professional expertise
The Founder & Authority Positioning Session helps clarify what you should become known for and where your strongest media authority lies.
Repeated expert coverage can create a body of independent evidence around your name and business, helping prospective clients, customers, partners and future journalists understand why your opinion matters.
Promoting Consumer Products, Services and Experiences
Give journalists a reason to include what you sell
For London consumer businesses, PR may include:
product inclusion
product roundups
gift guides
recommendations
reviews
buying guides
seasonal features
launch coverage
service-led stories
London lifestyle opportunities
expert-backed consumer advice
trend features
founder storie
customer insight
We do not assume that journalists want to write about a product simply because it exists.
We look for the wider editorial reason.
Why now?
Why this product?
Why this audience?
What problem does it solve?
What trend does it connect with?
What is different about the founder or brand?
That is what turns product promotion into consumer PR.
Telling Stories and Announcing News
Not every London PR campaign should revolve around expert commentary.
Sometimes the strongest opportunity comes from:
a founder journey
a customer experience
a personal story
a launch
an expansion
a new location
an award
a partnership
an unusual event
a milestone
a piece of research
a genuine change within the business
Where a founder, customer or real-life story has genuine press potential, senior journalist-led support may be used to help interview the subject, identify the strongest angle and prepare the material for outreach.
Journalists, clients and media activity at a London press event.
Finding the Right PR Angle for Your Business
There is no single formula for getting a London business into the media.
An interior designer may have expertise journalists want.
An aesthetics business may have medical or beauty insight.
A restaurant may have a founder story, consumer trends or an unusual launch.
A coach may have an opinion on a behaviour affecting millions of people.
A technology founder may understand a change journalists are already trying to explain.
A consumer product may belong in seasonal roundups.
A property business may have useful insight into the London housing market.
A hospitality business may have an experience journalists can actually review.
That is why the campaign comes before the pitch.
We look at:
business + founder + expertise + product/service + audience + sector + timing + media relevance
Then we decide where the strongest opportunities sit.
Results From London Clients
We believe sector and client evidence matters more than simply displaying publication logos.
Here are three examples of London-based clients and experts we have supported through ongoing earned-media campaigns.
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41 published articles in 12 months
Christopher Paul Jones
Harley Street hypnotherapist and phobia specialistWe positioned Christopher as a trusted media expert on phobias, anxiety, sleep, burnout and behaviour ahead of his book launch.
Through expert commentary, real-life stories and service-led features, the campaign secured national coverage, including a first-person review feature in The Standard.
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54 published articles in 12 months
Vie Aesthetics
Beauty, aesthetics and wellness expertWe positioned Vie Aesthetics as a useful media source on aesthetics, skin health, vitamins, wellbeing and wider consumer health topics.
Through timely expert commentary and advice-led pitching, the 12-month campaign secured 54 published articles across national, health, beauty and lifestyle publications.
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84 published articles and Domain Authority growth from 4 to 22
Rudolph Diesel
Interior DesignerWe positioned Rudolph Diesel as a go-to interior design expert, using his professional knowledge to contribute commentary across interiors, kitchens, bathrooms, colour, property and home trends. Over a 24-month case-study period, the campaign secured 84 published articles in titles including The Times, Forbes, House Beautiful, Ideal Home and Homes & Gardens, while his Moz Domain Authority increased from 4 to 22.
What London PR Looks Like Behind the Scenes
PR is often associated with the finished newspaper article.
A lot happens before that point.
Over the years, our London work has included TV studios, client shoots, award ceremonies, fashion shows, launches, press lunches, media events and face-to-face journalist opportunities.
Those experiences matter because PR is ultimately about understanding people.
Journalists have deadlines.
Editors need a reason to care.
Clients need clear advice.
Sometimes an opportunity needs to be turned around quickly.
Sometimes a story needs weeks of preparation.
Sometimes the most useful thing we can tell a client is that an idea is not strong enough yet.
Our job is to understand those moving parts and make the process manageable.
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London events and media opportunities have formed part of our work for more than a decade.
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At a London industry awards event.
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London’s media landscape includes everything from business and consumer journalism to entertainment, events and lifestyle media.
entrepreneurs
consultants
executive coaches
business coaches
life coaches
professional services
health businesses
aesthetics and beauty businesses
Who We Work Best With in London
Fair PR can support suitable:
consumer brands
product businesses
restaurants and food brands
technology companies
SaaS businesses
e-commerce businesses
direct-to-consumer brands
fashion and lifestyle businesses
We work with clients across Greater London, from established central London businesses to founders and small businesses operating across the boroughs.
You do not need to be in Mayfair or the City.
You need something credible for journalists to work with.
Meet the Founder Behind Your London PR
Hi, I’m Jordan Baker, Founder of Fair Public Relations.
London is home.
I grew up in Chingford, East London, and have spent most of my life in the capital.
Before moving into PR, I worked as a UK national journalist, including at the Daily Mail in Derry Street.
I founded the agency in London on 10th August 2015.
Since then, my work has taken me across London’s media and PR world, including TV studios, launches, award ceremonies, fashion events, media interviews, press lunches, shoots and client meetings.
Today, Fair Public Relations has its London office at 66 Paul Street, supported by our London-based core team.
I still work directly with clients.
I lead campaign strategy, join account calls and remain closely involved throughout the campaign, supported by experienced PR professionals, writers and former journalists.
London clients can work with us remotely, but we are also happy to meet in person when it is useful.
There is no need for endless agency theatre.
Good PR comes down to understanding what makes you credible, finding the story, knowing what journalists need and doing the work consistently.
Jordan Baker
Founder, Fair Public Relations
What We Need From You
Good PR is collaborative.
We do the strategy, angle development, writing, pitching, outreach, follow-up, monitoring and campaign management.
We still need access to the person, expertise and information behind the business.
You should be willing to:
respond promptly when journalists have deadlines
provide accurate information
supply useful imagery and assets where available
share opinions and expertise
approve important materials
take part in interviews where appropriate
be flexible around different media angles
listen when we explain why an idea may or may not work
maintain a credible online presence
Sometimes we may only need a few minutes from you.
Sometimes a bigger interview or story will require more.
We keep the client workload sensible, but the strongest campaigns usually happen when the business and PR team work together.
London PR Agency FAQs
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Yes.
Fair Public Relations was founded in London on 10th August 2015 and has a London office at 66 Paul Street.
Our core team is London-based.
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We work with clients across Greater London.
Our client experience includes businesses and experts in areas such as Islington, King’s Cross, Chelsea, Mayfair, Vauxhall, Clapton and elsewhere across the capital.
You do not need to be based in central London to work with us.
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Yes.
Most campaign communication can be handled efficiently through calls, WhatsApp and our client portal, but we are also happy to meet London clients in person where useful.
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London PR agency pricing varies significantly.
Traditional agency retainers can run into several thousand pounds each month.
Fair PR’s Standard PR costs £597 per month, with a three-month initial commitment followed by one full billing cycle’s notice.
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Yes, provided there is a credible PR opportunity.
Our model is specifically designed to make high-quality journalist-led PR more accessible to small businesses, founders, experts, coaches and consumer brands without removing strategy or personal support.
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No.
For some stories, London media may be particularly relevant.
For others, the strongest opportunities may be national newspapers, consumer magazines, business publications, trade titles, broadcasters or specialist websites.
We decide based on the story and audience.
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Depending on the subject and relevance, London-focused opportunities may include publications such as The Standard, Metro, City A.M., The Londoner, local and regional titles, trade publications and other media covering London businesses and consumers.
There are no guarantees that any particular publication will cover a client.
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No.
Earned editorial coverage is ultimately decided by journalists and editors.
We provide strategy, positioning, content development, outreach, pitching and follow-up, but we do not guarantee publication in named outlets.
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PR is not instant advertising.
Some campaigns secure opportunities relatively quickly, while others take longer to develop.
A three-month initial term gives us time to establish the campaign, test angles and begin building momentum.
Longer-running campaigns can create a much larger body of credible media coverage over time.
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No.
The journalist or publication controls whether an article links to your website.
A backlink can be valuable, but PR also creates brand mentions, third-party credibility, visibility, authority and independent evidence around your business or expertise.
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Yes, where you have genuine expertise and a credible subject area.
Expert commentary and thought leadership are central parts of many Fair PR campaigns.
We help identify the topics you should become known for, shape your insight into journalist-friendly commentary and pitch relevant opportunities.
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Yes.
Standard PR can support suitable consumer products, services and experiences through product inclusion, recommendations, reviews, seasonal opportunities, buying guides, launches, expert commentary, consumer advice and founder-led stories.
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We begin by learning about your business, goals, founder or expert, products or services and available media opportunities.
We then develop campaign positioning, potential angles and media direction.
From there, the team begins creating materials, pitching journalists and monitoring opportunities.
Clients receive a private WhatsApp group, client portal, fortnightly progress updates and monthly account calls.
Want more detail?
You can read our full FAQs for more information on how we work, reporting, approvals, AI, media contacts and what to expect from earned coverage.
London PR Should Be Fair in Price and Expectations
Fair PR was built around a simple idea:
Good PR should be fair in both price and expectations.
That means:
Fair pricing.
You know what Standard PR costs.
Honest advice.
We tell you when an angle has potential and when it does not.
Transparent communication.
You can see what is happening with your campaign.
Credible storytelling.
We pitch journalists because there is a genuine editorial reason to do so.
Realistic expectations.
We do not guarantee coverage, backlinks, rankings, leads or sales.
Personal support.
Jordan remains closely involved and clients work with a dedicated team.
Meaningful earned media.
The goal is credibility, visibility and trusted influence that supports the wider business over time.
Looking for an Affordable PR Agency in London?
If you are a London small business, founder, expert, coach or consumer brand and want journalist-led PR without a traditional agency retainer, tell us about your business.
We will look at your expertise, story, product, service, goals and media potential and tell you whether Standard PR is likely to be a good fit.
Standard PR: £597 per month
Three-month initial commitment, then one full billing cycle’s notice.