Boutique New York PR Agency for Founders, Experts & Small Businesses
Founder-led, journalist-led PR for New York small businesses, founders, experts and brands.
Build credibility, visibility and trusted influence through earned media.
US$997 per month
Three-month initial term. Then one full billing cycle's notice.
Examples of publications where our clients have secured coverage:
Forbes | Business Insider | Newsweek | Real Simple | Daily Mail | The Times | The Telegraph | and more
Fair Public Relations is a boutique, founder-led and journalist-led New York PR agency helping small businesses, founders, experts, B2B businesses, B2C brands and professional services firms turn their expertise, stories and ideas into credible earned media opportunities.
Fair PR has a New York presence at 224 W 35th Street in Manhattan, alongside a long history of working with businesses, media opportunities and campaigns in the city.
Our connection to New York is practical, not simply geographical. Our work has included New York client campaigns, media interviews, shoots, events and hospitality PR, giving us first-hand experience of what it takes to create credible media opportunities in one of the world's most competitive business and media markets.
Our Standard PR service costs US$997 per month, giving New York businesses access to boutique, journalist-led PR, direct founder involvement and senior strategic support without the multi-thousand-dollar monthly retainers associated with many traditional New York agencies.
We Know New York PR Because We Have Worked Here
New York PR is not something we understand from adding a Manhattan address to a website.
We have actually worked here.
Our experience in the city has included client campaigns, offices, media interviews, filming, events, hospitality and consumer PR activity.
New York is home to an enormous mix of businesses and media.
That means the right PR opportunity looks very different from one client to another.
For a founder, it might be an interview, profile, thought leadership opportunity or expert comment.
For a professional services firm or B2B business, it may be industry expertise, research, business news, workplace commentary or a strong point of view on the market.
For a consumer brand, it might be a product feature, recommendation, review, launch, seasonal opportunity or lifestyle story.
For a hospitality business, there may be events, experiences, openings, consumer trends and local relevance to work with.
And sometimes the strongest opportunity has nothing specifically to do with New York at all.
Being a New York business does not automatically make something newsworthy.
Our job is to identify what makes the business interesting beyond the fact that it is based in New York, shape that into a credible media angle and put it in front of journalists who may genuinely care.
You Have Something Worth Talking About
New York is full of people and businesses competing for attention.
Clear positioning matters.
You may have:
specialist expertise journalists could use
an interesting founder journey
a distinctive consumer product
a valuable professional service
proprietary data or customer insight
an unusual customer story
a strong opinion on your industry
genuine company news
a launch, expansion or milestone
a real-life story
insight into an issue already being discussed in the media
The challenge is determining which of those things actually has media potential.
You do not need every company update turned into a press release.
You need to understand:
what makes you credible
what makes the story different
why someone outside the company should care
what journalists are already covering
where your expertise can add something useful
which audiences matter commercially
whether New York genuinely adds relevance
which stories support your wider goals
That thinking happens before we start pitching.
Every Standard PR campaign begins with a bespoke direction built around the business, its people, audience, expertise, strongest stories and genuine media opportunities.
No PR for the sake of PR.
No generic "New York business" story simply because somebody has put NYC in the headline.
Just useful ideas, strong positioning and journalist-led outreach.
PR With a Purpose
Strong PR starts before an email reaches a journalist.
Every Fair PR campaign includes journalist-led strategic thinking, tailored angle development, media positioning and a Founder & Authority Positioning Session.
We consider:
what your business should become known for
what makes the founder, executive or expert credible
which areas of expertise you can genuinely own
which audiences matter to the business
what journalists are likely to find useful
when New York gives a story additional relevance
when national US coverage is more useful than New York-only coverage
which consumer, business, lifestyle, specialist or trade opportunities make sense
how PR can support your wider visibility and credibility
For B2B businesses, this may mean expert commentary, thought leadership, founder positioning, business news, data or industry insight.
For B2C brands, it may include product PR, consumer trends, recommendations, seasonal stories, founder visibility and customer-led angles.
For professional services firms, the strongest route is often to demonstrate expertise rather than simply promote the service.
For founders, experts, consultants, coaches and small businesses, New York can be one of the most valuable media markets in the world. The city is home to major national publications, broadcasters, business media, consumer titles and specialist outlets, but getting attention still comes down to having the right story, expertise or perspective at the right time. Our role is to identify what is genuinely newsworthy, shape it in a way journalists can use and pitch it to the publications and reporters where it has the strongest fit.
The goal is simple:
Build a clear reason for journalists to pay attention, then earn credible third-party visibility around it.
New York PR With National Reach
Being a New York PR agency does not mean we only pursue New York coverage.
New York can be the starting point, not the boundary.
Depending on the campaign, we can consider opportunities across:
New York Media
Local, city-wide, business, lifestyle, consumer and specialist publications where New York is genuinely relevant to the story.
National US Media
National newspapers, magazines, digital publications, television, radio, consumer websites and other US media.
Business and Trade Media
Particularly relevant for technology, HR and recruitment, finance, property, professional services, B2B companies and senior experts.
Consumer and Lifestyle Media
Relevant for food and drink, hospitality, wellness, fitness, beauty, interiors, travel, products, consumer services and other B2C businesses.
Specialist Media
The biggest publication is not necessarily the most useful publication.
A highly relevant specialist outlet read by prospective customers, partners or industry peers can be considerably more valuable than broad coverage with little connection to the business.
We shape campaigns around relevance, credibility and audience, not just publication size.
Supporting a media interview for a client in New York.
PR for New York B2B Businesses
New York is home to businesses operating across technology, finance, professional services, recruitment, property, consulting, marketing and many other B2B sectors.
For suitable B2B businesses, PR is usually less about promoting the service directly and more about building authority around the people and expertise behind it.
Campaigns may include:
executive and founder commentary
thought leadership
industry trends
research and proprietary data
company news
workplace and leadership insight
commentary around current events
founder profiles
relevant business and trade media
national media where the expertise has wider appeal
We do not generally pitch B2B products or professional services for editorial product or service inclusion.
The aim is to create the kind of third-party credibility that supports reputation, visibility, search presence and future business conversations.
PR for New York Consumer Brands
New York is also one of the world's major consumer, lifestyle, hospitality and retail markets.
For suitable consumer brands, campaigns may combine:
product PR
recommendations and roundups
reviews
buying guides
seasonal features
launches
hospitality PR
lifestyle stories
expert commentary
customer stories
founder stories
trend-led media opportunities
Where journalists need products, services, meals, experiences or other items to review, the client may need to provide them.
Providing a sample or experience never guarantees coverage.
New York and US PR Results
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5th & Mad
One example of our US work is 5th & Mad, a New York gastropub and entertainment venue.
Fair PR used event-led hospitality PR to generate media attention around the venue and its events.
The campaign helped generate:
1,122 ticket sales
and approximately:
28,000 new unique website visitors
The campaign shows why effective PR should start with a business objective rather than simply chasing headlines.
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19 published articles through technology and business expertise
InnerXLab
Technology businessExpert commentary and business insight generated coverage across publications including Creative Bloq, IT Pro, ICAEW Insights, Financial Accountant, TechRound and Croner-i.
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How Experity Wealth built online visibility through finance expert PR
Robert Cannon, MBA, AIFA®
Founder and President, Experity WealthWe used expert commentary and reactive journalist opportunities to position Robert as a credible media source on personal finance, investing, wealth management and financial decision-making.
The three-month campaign secured 17 published media placements across six publication titles, including U.S. News & World Report, Yahoo Finance, Nasdaq, MSN, AOL and GOBankingRates.
Is Fair PR Right for Your New York Business?
Standard PR could be a good fit if:
you want sustained media visibility rather than one press release
you have genuine expertise, a founder story, product, service, research or news
you want PR strategy as well as journalist outreach
you value credibility, authority and trust
you can respond when journalists work to tight deadlines
you want a bespoke campaign rather than mass distribution
you want transparent pricing
you want an experienced boutique PR team
you want direct founder involvement
you understand that earned media cannot be guaranteed
you want PR to support wider business goals over time
It may not be right if:
you expect guaranteed coverage in named publications
you need immediate results
you only care about backlinks
you want hundreds of automated press-release submissions
you do not want to contribute information, expertise or approvals
you need investor relations, lobbying or public affairs
you require a large corporate communications consultancy
you need guaranteed placements
you want highly specialised financial-market communications
Good PR sometimes means telling a client:
"That story is not strong enough."
It can also mean finding the much better story sitting behind it.
A Fairer New York PR Model
Traditional agency model
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Many traditional PR agencies ask clients to commit to longer contracts before there is much clarity on how the campaign will perform. That can make PR feel risky for growing brands that want momentum, but also need flexibility.
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Traditional agency retainers are often built around larger teams, higher overheads and broader service structures. For founders, experts, consultants, coaches and growing brands, that level of spend does not always make commercial sense.
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Many agencies do not publish pricing, which can make it difficult to understand whether PR is realistic before booking a call. We believe clear pricing helps clients make better decisions from the start.
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Traditional agencies often involve multiple layers of account management, strategy and delivery. That can work well for large organisations, but smaller brands may end up paying for structure they do not really need.
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Fair Public Relations
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Commercially sensible PR without traditional agency retainers.
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A fair starting point that gives us time to build foundations, test angles and start creating media momentum.
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Item description
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You’ll know exactly what Standard PR costs before you start: $997 per month. There are no hidden agency fees or mandatory media-placement charges. Any optional third-party costs, such as newswires or advertorials, are only used with your agreement and paid directly to the provider.
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Our team understands what journalists need and shapes your expertise, stories and updates into usable media angles.
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Senior PR strategy support helps clarify authority angles, founder story, commentary opportunities and media-ready messaging before outreach begins.
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Simple, Transparent PR Pricing
Standard PR
Three-month initial term, followed by one full billing cycle's notice.
Standard PR is for New York businesses, founders and experts that want boutique PR support, journalist-led strategy, direct senior involvement, content creation, media pitching, monitoring and account-managed support without the cost structure of a traditional New York PR retainer.
It can include:
bespoke campaign direction
Founder & Authority Positioning Session
media positioning
angle development
expert commentary
thought leadership
founder visibility
B2B PR
B2C PR
product and consumer PR
business news
press releases
media pitches
real-life stories where appropriate
customer stories
journalist outreach and follow-up
media interview preparation
press monitoring
direct founder involvement
dedicated account support
private WhatsApp communication
client portal
fortnightly updates
monthly account calls
The exact activity depends on the business, campaign direction, available opportunities and what journalists are genuinely interested in.
PR is earned.
Coverage, specific publications, backlinks, rankings, traffic, enquiries and sales cannot be guaranteed.
What We Do
Your campaign may combine expertise-led, founder-led, B2B, consumer and story-led PR depending on your business and the opportunities with the strongest media potential.
Expert Commentary and Thought Leadership
We position credible founders, executives and specialists as useful voices journalists can quote and interview.
This can include:
expert commentary
founder insight
industry opinion
thought leadership
leadership topics
workplace commentary
reaction to news and trends
advice
media interviews
executive profiles
Founder PR
A business often has a much more interesting story once you look at the person behind it.
We can help founders build visibility through:
founder stories
interviews
expert commentary
thought leadership
business insight
personal experience
leadership
company news
wider media positioning
Consumer PR
For suitable consumer businesses, we can promote products, services and experiences where there is a genuine editorial opportunity.
That can include reviews, roundups, gift guides, recommendations, launches, seasonal features and broader consumer stories.
Business News and Stories
Media opportunities can also come from:
launches
expansions
partnerships
business milestones
research
unusual customer stories
founder journeys
real-life experiences
trends and data
We find the strongest part of the story and determine how it can be made useful to journalists.
B2B businesses
B2C brands
professional services firms
technology and SaaS businesses
HR and recruitment businesses
finance experts
founders
executives
consultants
credible experts
Who We Work Best With in New York
We can work with suitable:
small and growing businesses
food and drink brands
hospitality businesses
fitness businesses and experts
consumer products
consumer services
We will tell you when we do not believe our model is the right fit.
PR Guides for New York Businesses
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How Much Does a Boutique PR Agency Cost in the US?
A guide to boutique PR pricing, including New York and major-market costs, senior involvement and what can influence monthly retainers.
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Can You Get Good PR for Under $1,000 a Month?
Learn how lower-cost boutique PR can work for small businesses and what to expect from a credible sub-$1,000 monthly service.
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PR Agencies for $2,000 to $5,000 a Month: What Should You Expect?
Compare what US businesses can expect from PR agencies charging $2,000 to $5,000 per month, including senior access and campaign support.
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How Much Does a PR Agency Cost in New York?
A practical guide to New York PR agency pricing, typical monthly retainers and what different budgets can realistically buy for a small business.
A Founder-Led PR Agency
Fair PR is genuinely founder-led.
Founder Jordan Baker is a former journalist and PR professional with more than a decade of experience working across the UK and US.
Jordan leads strategy and works directly with clients, including the initial campaign discussion, account calls and ongoing campaign direction.
He is supported by Fair PR's specialist team across content, positioning, media opportunities and campaign delivery.
AI can support research, organisation and parts of the working process.
Humans do the PR.
Every campaign is shaped around the individual client rather than pushed through a generic mass-pitching system.
New York Office
Fair Public Relations
224 W 35th Street
Suite 500 #183
New York, NY 10001
United States
Our New York presence supports our work with US businesses, founders, experts and brands while our wider team works with clients across the United States, UK and Canada.
If you are outside New York, visit our US PR Agency page for national PR support.
How to Get Started
1. Get in touch
Send us a message and tell us about your business, product, expertise, story or wider PR goals.
2. Speak directly with Jordan
Your initial conversation is with founder Jordan Baker.
We will discuss your business, current visibility, target audiences, positioning, expertise, founder story and potential media opportunities.
3. Build your PR foundations
Once you sign up, we collect the information and assets needed to properly understand and position you.
Your campaign direction may incorporate founder visibility, expertise, consumer PR, business news, products, services, data, customer stories or other suitable angles.
4. Start pitching
Our team identifies suitable journalist opportunities and develops proactive ideas.
We prepare the content, pitch journalists, follow up, monitor opportunities and help you navigate interviews and media requests.
You provide the knowledge, facts, approvals and input that keep the campaign authentic.
New York PR Agency FAQs
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Standard PR costs US$997 per month. There is an initial three-month commitment, followed by one full billing cycle's notice.
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Fair Public Relations has a New York presence at 224 W 35th Street in Manhattan and works with clients in New York and across the United States.
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No. A New York campaign can involve New York, national US, consumer, business, trade or specialist media depending on the story and audience.
We choose media based on relevance rather than restricting campaigns geographically.
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Yes, where the business is a suitable fit. B2B PR can include expert commentary, thought leadership, founder visibility, company news, research, industry insight and appropriate earned media.
We do not generally promote B2B products or services for editorial product or service inclusion.
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Yes. Suitable consumer campaigns can include product PR, reviews, roundups, recommendations, launches, seasonal features, consumer commentary and founder stories.
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Yes. We work with suitable consultancies, advisers, agencies and other expertise-led businesses.
For these campaigns, the focus is generally expertise, thought leadership, founder or partner visibility, research and business news rather than attempting to secure editorial service recommendations.
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No.
Editorial coverage is earned and journalists make the final decision about what they publish.
We can develop strong angles, create media-ready content and pitch relevant journalists, but no credible PR agency can guarantee earned coverage.
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No.
We can support suitable businesses across New York City and elsewhere in the United States.
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Earned media can contribute to a stronger online footprint by creating independent references to a company, founder or expert.
It may also support brand discovery, authority and the information available about a business online.
However, we do not guarantee Google rankings, backlinks or citations in AI systems.
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No.
Fair PR is intentionally boutique and founder-led.
Clients work with a small specialist team, with Jordan directly involved in strategy and client relationships.
Want more detail?
You can read our full FAQs for more information on how we work, reporting, approvals, AI, media contacts and what to expect from earned coverage.
Get boutique, founder-led and journalist-led PR support for US$997 per month.
You do not need another generic press release.
You need a reason for journalists to pay attention.
Tell us about your business, expertise, product, founder story or news and we will give you an honest view of where the strongest PR opportunities may be.