How Vie Aesthetics secured 54 published articles in 12 months
Vie Aesthetics
Aesthetics clinic | Beauty & Aesthetics | Health & Wellness
Vie Aesthetics came to us looking to increase brand awareness, strengthen the social proof surrounding its clinics and build greater online authority through earned media.
Over a 12-month campaign, we secured 54 published articles across national, health, beauty and lifestyle media, with coverage appearing in titles including Hello!, Daily Express, MailOnline, The Mirror, The Sun, Live Science, Woman & Home, GoodToKnow and Fit & Well.
The client
Vie Aesthetics is an aesthetics clinic with locations in London and Essex, offering a range of non-surgical aesthetic and wellness treatments.
Operating in a sector where credibility and consumer trust are particularly important, the clinic wanted to build a much broader media presence and create a stronger body of independent editorial coverage around the brand and its expertise.
The challenge
Vie Aesthetics wanted PR to support three main objectives:
— Increase awareness of the clinic and its expertise
— Build stronger social proof through recognised media coverage
— Earn authoritative editorial coverage that could also support the website’s wider online visibility
Rather than relying solely on stories about individual treatments, we identified an opportunity to position Vie Aesthetics as a useful source of expert commentary across a much wider range of health, beauty and wellness topics.
The PR strategy
The campaign combined expert commentary, health and wellness advice, beauty-led opportunities and clinic-related stories.
This allowed us to respond to a much broader range of journalist requests and develop proactive angles around subjects where the Vie Aesthetics team could contribute credible professional insight.
Topics covered during the campaign included:
— Vitamin D, B9 and B12 deficiencies
— Dementia risk and early warning signs
— Cholesterol and blood clotting
— Anti-ageing and vitamins
— Exercise and wellbeing
— Skincare and sun protection
— Cellulite and aesthetic treatments
— Hair and beauty advice
— Non-surgical aesthetic procedures
— Wider health and lifestyle trends
This broader positioning meant the campaign was not dependent on journalists specifically writing about aesthetic clinics.
54 pieces of earned media coverage
Across the 12-month campaign, Vie Aesthetics secured 54 published articles. Coverage extended well beyond traditional beauty media. The clinic’s expertise was used in national newspapers, health publications and mainstream consumer titles, helping Vie Aesthetics build a much broader editorial footprint. Examples included: — Hello!
— Daily Express
— MailOnline
— The Mirror
— The Sun
— Live Science
— Woman & Home
— GoodToKnow
— Fit & Well
— Essex Magazine The range of coverage demonstrated the value of positioning the clinic not simply as a provider of aesthetic treatments, but as a source of credible health, beauty and wellness expertise.
Building credibility through expert commentary
A significant part of the campaign centred on making Vie Aesthetics useful to journalists. Rather than repeatedly promoting the clinic itself, we identified subjects where its professional knowledge could contribute to wider consumer stories. That created opportunities around everything from vitamin deficiencies and skin health to anti-ageing, exercise and aesthetic treatments. This expert-led approach helped the clinic appear in publications and stories that would have been difficult to access through straightforward promotional PR alone.
What Vie Aesthetics said
“Best decision we have ever made. We have received some incredible opportunities for press coverage. They are so organised and attentive.”
The feedback reflected not only the volume of media opportunities generated, but the importance of having a structured and responsive PR process behind the campaign.
The outcome
The campaign gave Vie Aesthetics a substantial body of independent editorial coverage across national, health, beauty and lifestyle media. By combining the clinic’s core aesthetics expertise with wider health and consumer commentary, we were able to create a much larger pool of journalist opportunities and secure 54 published articles during the 12-month campaign. You can view Vie Aesthetics’ published articles in our Media Coverage database, alongside hundreds of other articles secured for our clients across a wide range of industries, sectors and areas of expertise.
The results
| Project length | 12 months |
| Published articles | 54 |
| Core strategy | Expert-led health, beauty and aesthetics PR |
| Primary objectives | Brand awareness, social proof and online authority |
| Media examples | Hello!, Daily Express, MailOnline, The Mirror, The Sun, Live Science, Woman & Home, GoodToKnow, Fit & Well |
| Markets | United Kingdom |
| Campaign status | Completed |
Could expert-led PR help build your business’s authority?
Fair Public Relations helps small businesses, founders and credible experts turn their knowledge and experience into useful media opportunities. Campaigns can include expert commentary, proactive story development, reactive journalist opportunities, founder positioning, service PR and wider earned-media outreach. Earned coverage, backlinks and changes in third-party SEO metrics cannot be guaranteed, but every campaign is built around relevant opportunities and genuine editorial value.
