B2C PR That Helps Consumer Brands Get Seen, Trusted and Remembered
Journalist-led PR for consumer brands, products, services, founders and experts.
Consumer PR is about giving journalists and their audiences a reason to notice your brand.
Sometimes that means putting a product in front of the right editor.
Sometimes it means getting a journalist to experience your service.
Sometimes the strongest story is the founder behind the business, the expertise within your team, useful consumer advice, original data or something interesting happening within the company.
At Fair Public Relations, we help consumer-facing businesses turn their products, services, people, expertise and stories into credible earned media opportunities.
Our campaigns can include product PR, service PR, expert commentary, founder stories, business news, reviews, recommendations, seasonal features, advice-led coverage and reactive media opportunities.
Depending on your business, we may pitch national newspapers, lifestyle publications, consumer websites, specialist titles, regional media and relevant business publications.
The aim is to help more people discover your brand, understand what makes it interesting and see credible third-party evidence around the business.
That visibility can support brand awareness, trust, search visibility, SEO, AEO, social proof and wider marketing activity.
Several Ways to Build Consumer Visibility
Our B2C PR campaigns are not built around one single tactic.
Consumer businesses often have several potential routes into the media.
Depending on your brand, goals and media potential, your Standard PR campaign may include:
Promoting Consumer Products
For suitable consumer products, we can pitch journalists and editors for relevant editorial opportunities.
These may include:
product roundups
buying guides
seasonal features
gift guides
reviews
The strongest opportunities depend heavily on the product, price, photography, availability, timing, seasonality and the publications covering that category.
Product inclusion is earned and cannot be guaranteed.
Promoting Consumer Services
Consumer services can also create direct media opportunities.
Depending on the service, journalists may be interested in:
new product features
trend-led articles
expert recommendations
relevant lifestyle features
product testing opportunities
first-person reviews
service roundups
recommendations
experiences
advice-led features
Some service-based opportunities require a journalist to experience the service before writing about it.
Where that happens, we will explain what is required and you can decide whether you want to participate.
Sharing Expertise
Many consumer businesses have useful knowledge behind them.
A founder, practitioner, designer, chef, therapist, clinician, travel specialist, home expert or other credible spokesperson may be able to contribute advice and commentary to the media.
This can help build authority around the brand as well as visibility for the individual expert.
Potential opportunities might include:
seasonal stories
local or regional coverage
founder stories
trend-led features
expert commentary
expert quotes
advice-led features
commentary on trends
seasonal advice
myth-busting
common mistakes
consumer guidance
reactive commentary
interviews
specialist opinion
why you started the company
personal experiences behind the brand
unusual career journeys
significant challenges
family business stories
Founder and Brand Stories
Sometimes the strongest story is not the product.
It is the person or experience behind it.
We may explore:
Human stories can help make a business memorable in a way that product specifications alone often cannot.
Business News
Consumer brands can also have genuine news to share.
This might include:
major turning points
rapid growth
business setbacks
personal missions
stories connected to the problem your brand solves
launches
expansion
new locations
major partnerships
appointments
awards
funding
acquisitions
research
major milestones
international growth
new initiatives
significant business developments
We look for the wider editorial angle rather than sending announcements simply because they exist.
Data and Research
Original information can create strong consumer stories.
You may have:
customer surveys
consumer research
sales trends
search data
behavioural insights
Where the information reveals something genuinely interesting, we can help turn it into a media story.
Interviews and Podcasts
Where relevant, we may also identify interview and podcast opportunities for founders and experts.
These can work particularly well when the person behind the business has a strong story, useful expertise or a clear point of view.
We do not position Standard PR as a guaranteed podcast booking service.
Podcast and interview pitching can form part of a wider campaign where there is a good fit.
customer preferences
seasonal patterns
geographic differences
original studies
internal data
parenting products or services
consumer technology
property-related services
professional expertise sold directly to individuals
other consumer-facing products and services
physical products
consumer services
experiences
What Is B2C PR?
B2C PR is public relations for businesses that sell primarily to consumers.
It can include businesses selling:
At Fair Public Relations, B2C PR is not limited to promoting the product itself.
We look at the whole business.
That includes:
what you sell
who founded it
what your team knows
what problems you solve
what consumers care about
what stories sit behind the brand
what data you have
what expertise journalists could use
what trends you can comment on
what makes the company different
Sometimes the product is the story.
Sometimes the founder is the story.
Sometimes your expertise is far more interesting to journalists than the service itself.
Good consumer PR identifies the strongest route rather than forcing every business into the same campaign structure.
Product and Service Inclusion Can Form Part of B2C PR
Unlike our approach to B2B PR, direct product and service promotion can form part of a B2C campaign.
Journalists regularly create editorial content around things consumers can buy, try, visit or experience.
That can include:
product recommendations
buying guides
gift guides
product testing
reviews
service reviews
travel features
Where your product or service is genuinely appropriate, we can pitch it for consideration.
However, inclusion is always an editorial decision.
We cannot guarantee that a journalist will:
test the product
review the service
feature the brand
include the product in a roundup
recommend it
provide a backlink
publish by a particular date
Our job is to identify suitable opportunities, pitch the brand professionally and give journalists the information and assets they need to make a decision.
restaurant coverage
shopping articles
seasonal recommendations
expert-approved products
home and interiors roundups
beauty features
wellness recommendations
Product Samples, Services and Experiences
Some consumer PR opportunities require journalists to try what you offer.
A beauty editor may need a product sample.
A journalist reviewing a restaurant may need to visit.
A travel writer may need to experience a property.
A writer reviewing a consumer service may need access to that service.
A product reviewer may need an item sent to them.
Where this is required, we will explain the opportunity to you.
The cost of products, services, delivery, travel or experiences provided to journalists is not included within our Standard PR fee.
Providing something for review also does not guarantee coverage.
Journalists remain free to decide whether to publish and what they say.
national newspapers
consumer websites
women's lifestyle publications
men's lifestyle publications
homes and interiors media
beauty publications
health and wellness titles
parenting media
food publications
travel media
We Pitch Consumer, National, Specialist and Business Media
B2C PR does not mean pitching every brand to the same lifestyle publications.
The media mix depends on the company and the story.
Depending on the campaign, we may pitch:
A cleaning business might contribute expert advice to a homes publication.
A beauty brand could be pitched for a product roundup while its founder comments on skincare trends.
A travel company might be relevant to destination features and also have useful expertise around booking behaviour.
A restaurant could be reviewed while its chef contributes food commentary elsewhere.
A wellness brand might combine product pitching with founder expertise and consumer health commentary.
We look for the strongest genuine opportunities across the media rather than restricting your campaign to one tactic or publication category.
property publications
personal finance media
technology publications
regional media
specialist consumer titles
business publications
entrepreneurship media
podcasts
relevant digital publications
search the founder
look for press coverage
search for expert recommendations
investigate whether the company appears credible
ask an AI tool about the brand or category
Google the company
search the product
read reviews
compare alternatives
check social media
Why PR Matters for Consumer Brands
Consumers have enormous choice.
Before buying, they may:
Your own website can tell people that your product or service is good.
Advertising can tell them that you want them to buy it.
Earned media provides something different.
It creates third-party visibility.
Seeing a brand mentioned, reviewed or quoted by an established publication can contribute to trust.
It can help make the business feel more established.
It gives consumers something independent to find when researching you.
For smaller consumer businesses competing with larger brands, that external credibility can be particularly useful.
Consumer PR Is More Than Product Reviews
Product coverage can be valuable.
But relying exclusively on journalists wanting to review your product can severely limit a campaign.
That is why we look at the wider business.
A skincare brand might have a qualified expert who can discuss skin health.
A furniture company could have an interior designer who can discuss home trends.
A cleaning company could provide practical household advice.
A food business may have a chef who can comment on cooking mistakes.
A wellness founder might have a personal story behind the company.
A consumer technology business may have useful insight into how people use technology.
A travel business might understand booking patterns or destination trends.
A restaurant founder might have a strong entrepreneurship story.
These routes can create opportunities even when the product or service itself is not being directly featured.
Expert PR for Consumer Brands
One of the strongest assets many consumer businesses have is expertise.
Consumers often want advice before making purchasing decisions.
Journalists need credible sources who can provide that advice.
Where suitable, we may position your founder or another member of the team as a media expert.
Potential spokespeople might include:
founders
doctors
clinicians
therapists
nutritionists
designers
chefs
travel specialists
property professionals
beauty experts
skincare specialists
parenting experts
coaches
home experts
tradespeople
technical specialists
other credible practitioners
Your expert positioning should reflect what the person genuinely knows.
We do not manufacture expertise.
We identify it and make it easier for journalists to understand and use.
Your Expertise, Packaged for the Media
Where appropriate, B2C clients may be added to our Expert Directory.
This gives journalists a clear overview of your spokesperson and their areas of expertise.
A profile may include:
name and title
company
professional background
credentials
areas of expertise
consumer topics
specialist knowledge
thought leadership themes
key opinions
location
website
LinkedIn profile
media room
availability for journalist opportunities
The Expert Directory does not replace active pitching.
It supports the wider campaign by making your people and expertise easier to search, understand and use.
family brands
therapists and coaches
experts selling directly to consumers
e-commerce brands
independent retailers
founders building consumer brands
established consumer businesses seeking wider visibility
consumer product brands
consumer service businesses
home services companies
interior design businesses
beauty and skincare brands
wellness businesses
health and medical businesses
travel businesses
hospitality businesses
restaurants
food brands
Who B2C PR Is For
Our approach can work with a broad range of consumer-facing businesses.
This may include:
You do not need to be a household name.
You do need to have products, services, people, expertise or stories with genuine media potential.
B2C PR in Action
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25 published articles through product and expert-led PR
moonbird
Breathwork and wellness technology brandWe helped moonbird build UK visibility through a six-month campaign combining product reviews, gift guides and expert commentary from co-founder Stefanie Broes.
The campaign secured 25 published articles across 20 publication titles, including The Independent, The Times, Metro, Stylist, Glamour and Woman & Home, while the client also reported increased UK website visits and sales.
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10 pieces of coverage and an initial stock sell-out
Gut Wealth
Gut health and wellness brand
We supported the launch of Gut Wealth's postbiotic supplement by positioning founder Gemma Stuart as a credible voice in gut health and digestive wellbeing.The campaign combined founder storytelling, customer case studies, expert commentary and product PR, securing 10 pieces of coverage during the six-month campaign.
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49 published media opportunities through product and expert PR
Owl + Lark
Circadian fitness and sleep health brand
We combined consumer product PR with expert commentary to build visibility for Owl + Lark and founder Hafiz Shariff.The campaign generated 49 unique published media opportunities across titles including TIME, The Independent, The Sun, Glamour, Homes & Gardens, Ideal Home and TechRadar.
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65 published articles through interiors PR
Classic Interiors
Family-run kitchen and interiors business
We helped Classic Interiors build sustained national visibility by positioning Design Director Gareth Davies as a trusted expert in kitchens, interiors and home renovation.The campaign generated 65 published articles across titles including The Telegraph, The Times, Homes & Gardens, Ideal Home, Woman & Home and Real Simple.
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38 published article and 35 editorial backlinkss
One Less Thing
Cleaning and household expertWe positioned One Less Thing as a trusted source of practical cleaning, home organisation and household expertise for consumer journalists.
During the first 12 months of the campaign, expert-led pitching secured 38 published articles, including 35 editorial backlinks, across titles including Daily Express, Bustle, Forbes, Homes & Gardens, Ideal Home and Woman & Home.
How We Turn Consumer Brands Into PR Opportunities
We start by understanding the whole business.
What do you sell?
Who buys it?
What makes it useful?
Why was the business created?
Who is behind it?
What expertise exists inside the company?
What do your customers repeatedly ask about?
What trends can you comment on?
What consumer problems do you understand?
What products or services could journalists realistically experience?
What data do you have?
What stories could people care about?
What do you want the company to become known for?
Every Standard PR campaign includes journalist-led strategic thinking, angle development, media positioning and a Founder & Authority Positioning Session.
Depending on your campaign, this may include:
reviewing your products or services
identifying seasonal opportunities
developing product angles
pitching product roundups
identifying review opportunities
defining expert commentary areas
creating media-ready expert profiles
developing founder stories
responding to journalist requests
monitoring relevant news
developing proactive story ideas
creating consumer advice angles
developing data-led stories
pitching business news
exploring interviews
pitching podcasts where suitable
following up with journalists
monitoring coverage
strengthening your positioning over time
We handle the strategy, writing, pitching and follow-up.
You provide the products, expertise, information, approvals and access we need to make the campaign credible.
Christmas
Valentine's Day
Mother's Day
Father's Day
Easter
summer holidays
back to school
wedding season
Black Friday
Consumer PR and Seasonality
Consumer media is highly seasonal.
Journalists plan content around events, holidays and predictable consumer behaviour throughout the year.
Depending on your business, that can create opportunities around:
New Year
spring cleaning
home renovation seasons
gardening
travel periods
beauty trends
wellness trends
weather
major cultural events
Some opportunities require planning well in advance.
Christmas gift guides, for example, can begin far earlier than consumers might expect.
Other opportunities move very quickly.
We monitor both planned seasonal opportunities and faster reactive media moments.
Product PR Needs Strong Assets
Consumer product PR works much better when journalists have what they need.
That can include:
clear product photography
lifestyle images
accurate pricing
working purchase links
product descriptions
founder information
availability details
samples
fast responses
clear product benefits
relevant expert information
Poor photography or unavailable products can make otherwise strong PR opportunities difficult to convert.
For product-focused campaigns, we will tell you what we think is missing and what would improve your chances.
Service PR Can Work Differently
Services are less tangible than products.
That means service PR often requires a different approach.
For some businesses, a journalist may be able to experience the service.
For others, the strongest route will be:
advice
founder stories
customer stories where appropriate
business news
data
research
trends
interviews
seasonal consumer angles
A cleaning company, therapist, travel provider, restaurant and interior designer all sell services, but the PR strategy for each should look very different.
We build the campaign around the actual media potential rather than applying a generic service PR formula.
Good Consumer PR Is Useful, Not Just Promotional
Journalists are not there simply to advertise your company.
Even in consumer PR, the strongest coverage usually gives the audience something useful.
That might be:
a genuinely useful product
an interesting experience
practical advice
an expert explanation
a strong recommendation
an unusual founder story
new information
original data
a timely idea
a solution to a consumer problem
A cleaning expert might explain how to remove a difficult stain.
An interior designer might comment on kitchen trends.
A nutritionist could explain a common eating habit.
A chef might discuss food storage mistakes.
A travel expert could explain how to avoid a common booking problem.
A beauty specialist might explain how ingredients work.
Your brand receives visibility because it contributes something relevant to the article.
B2C PR for SEO and Search Visibility
Consumers often research brands before buying.
PR and SEO are different disciplines, but earned media can contribute to a stronger search presence.
Coverage may help:
create additional references to your brand
expand branded search results
generate editorial backlinks where publications choose to link
associate your company with relevant subjects
create independent third-party proof
give consumers more information to find
strengthen the digital footprint around founders and experts
create content that supports wider brand authority
Not every publication will link.
We cannot guarantee backlinks.
We cannot guarantee Google rankings.
We do not control how publications structure editorial links.
However, sustained earned media can complement a wider SEO and authority-building strategy.
B2C PR for AI Search and AEO
Consumers increasingly use AI tools as part of the way they discover and compare products, services and businesses.
Someone may ask an AI tool for:
products worth considering
brands in a category
expert advice
companies offering a particular service
recommendations
information about a founder
comparisons between providers
No PR agency can guarantee that an AI system will mention or recommend a particular brand.
What we can do is help create a stronger body of credible third-party information around your business.
Earned media can contribute external references to:
your brand
products
services
founders
experts
areas of expertise
media coverage
industry relevance
This can support broader discoverability across traditional search and newer AI-driven research experiences.
We sometimes refer to this as AEO, or Answer Engine Optimisation.
We cannot guarantee citations or recommendations from ChatGPT, Google AI Overviews, Gemini, Perplexity or another platform.
Our role is to build credible media visibility across the wider web.
Consumer PR Can Move Quickly, But Not Always
Consumer PR can sometimes move quickly.
A journalist writing a reactive article may need expert commentary within an hour.
An online shopping editor might be working on a roundup going live that week.
A breaking consumer trend could create a fast opportunity.
But other opportunities take much longer.
A magazine may work months ahead.
A product may be tested before a review is published.
A journalist may save information for a later feature.
Seasonal content can be commissioned well in advance.
A publication may accept a product sample without ever publishing an article.
For that reason, there is no fixed timetable for earned media.
Some opportunities move within days.
Others can take weeks or months.
Consistent PR gives us more opportunities to build momentum over time.
Optional Advertorial, Sponsored and Commercial Opportunities
Some consumer and specialist publications also offer paid advertorial, sponsored content, commercial reviews or other partnership opportunities.
These are not included within Standard PR, and they are not required to work with us.
Our core PR service focuses on earned media.
However, for brands with an additional marketing budget, selected commercial opportunities can sometimes complement wider marketing activity.
These might include:
sponsored articles
advertorial
paid product features
commercial interviews
sponsored guides
publication partnerships
other paid media opportunities
Where we become aware of something we think may genuinely be useful, we can flag it to you.
We can help you assess whether it makes sense for your wider marketing strategy.
Any media payment is made directly to the publication or commercial provider. The media fee does not go to Fair Public Relations.
You decide whether to proceed.
Paid media is completely optional.
You can decline every commercial opportunity and continue with your earned PR campaign.
We will always make it clear whether an opportunity is earned or paid.
Earned Coverage and Paid Coverage Are Different
This distinction matters.
Earned media is published because a journalist or editor chooses to feature your product, service, expertise, story or commentary.
Paid media exists because a company has purchased a commercial opportunity.
Both can be useful within a wider marketing strategy.
They are not the same thing.
We will never present paid advertorial or sponsored content as earned PR.
Transparency matters.
brand visibility
product awareness
service visibility
founder visibility
expert positioning
credibility
trust
authority
product discovery
consumer awareness
What B2C PR Can Support
Consumer PR can help support:
media logos and proof points
branded search presence
editorial backlinks where publications choose to link
SEO
AI and search visibility
stronger social media content
retailer conversations
partnership conversations
a wider digital footprint
Coverage can also become useful material for the rest of your marketing.
A publication logo can strengthen your website.
A product feature can be shared on social media.
A review might be useful in retailer conversations.
An expert quote can become a LinkedIn post.
A founder interview can support your personal profile.
An article can be included in an email campaign.
A potential customer may encounter the coverage when researching your company.
That is where PR can continue providing value after the article itself has been published.
What B2C PR Can and Cannot Do
PR can help consumer businesses build awareness, credibility and visibility over time.
It can help more people discover the business.
It can create third-party proof.
It can build visibility around your founders and experts.
It can provide opportunities for suitable products and services to be considered by journalists.
But PR cannot guarantee:
coverage in a particular publication
a fixed number of articles each month
a product review
a positive review
inclusion in a product roundup
service inclusion
that a journalist will use a sample
that every article will contain a backlink
Google rankings
AI citations
website traffic
sales
enquiries
retailer listings
partnerships
a particular commercial outcome
PR is earned.
The final editorial decision belongs to the journalist or publication.
We can control the quality of our ideas, pitching, writing, follow-up, strategy and communication.
We cannot control what independent media ultimately decide to publish.
Is B2C PR Right for You?
Our approach could be a good fit if:
you sell a product or service to consumers
your brand has genuine media potential
you want to build awareness over time
you have strong products, services, people or stories
your founder or experts can contribute
you have useful consumer insight
you can provide suitable photography and assets
you are able to provide samples where relevant
you are comfortable with earned media
you understand that inclusion cannot be guaranteed
you want media coverage that supports your wider marketing
you want to strengthen your brand's digital footprint
It may not be the right fit if:
you require guaranteed coverage
you require a specific publication
you expect every product sample to lead to an article
you want guaranteed positive reviews
you only care about backlinks
you expect instant results
your products are not readily available
you cannot provide adequate media assets
you do not want to collaborate
you expect PR to guarantee sales
you need guaranteed paid placement rather than earned media
If we do not think we can help, we will tell you.
Why Fair Public Relations for Consumer Brands?
Fair Public Relations was established in August 2015 to provide experienced, journalist-led boutique PR without the inflated retainers and impersonal structures associated with many traditional agencies.
We help founders, experts, small businesses and growing brands turn what they know, do, sell and stand for into meaningful earned media coverage.
Fair Public Relations is led by Founder Jordan Baker, a former UK national journalist with more than a decade of PR experience.
Jordan’s career has included working with internationally recognised brands, organisations and public figures, including Amazon, Jameson Whiskey, Dolce & Gabbana, the UK House of Commons, Joan Collins and Britney Spears.
Fair PR supports clients across the UK, US and Canada.
Clients work with a dedicated PR team, headed by Jordan and supported by experienced PR professionals, writers and former journalists.
We help:
shape positioning
identify the strongest products and services to promote
develop stories
define expert themes
draft commentary
respond to journalist requests
pitch products and services where appropriate
pitch founders and experts
monitor opportunities
follow up
track coverage
keep campaigns moving
strengthen positioning over time
Clients also have a WhatsApp group with the team and access to a client portal where they can track pitching, campaign activity, coverage and updates.
We are honest about what we think will work.
If we think a product is unlikely to interest journalists, we will say so.
If we think your founder or expertise creates a stronger opportunity than direct product promotion, we will explain why.
If we think you need stronger images or assets, we will tell you.
And if we do not think there is enough media potential for us to help, we would rather tell you before you spend money with us.
Personal, Relationship-Led PR
Consumer brands are not interchangeable.
A skincare company needs a different strategy from a cleaning business.
A restaurant has different opportunities from a therapist.
A home interiors business should not be pitched like a travel company.
A wellness product may require a different balance of product and expert PR from a consumer technology brand.
We take time to understand:
your business
your products
your services
your customers
your founder
your experts
your story
your goals
your pricing
your positioning
your competitors
your media assets
the subjects you want to become known for
the stories journalists could genuinely use
Every campaign is built around the assets and opportunities within the individual business.
Our technology and internal systems help us stay organised and responsive, but strategy, relationships, writing and final PR work remain human-led.
AI supports the process. Humans do the PR.
consumer product PR
consumer service PR
product roundup pitching
review opportunities
expert commentary
thought leadership
founder visibility
data-led PR
real-life stories where appropriate
reactive journalist opportunities
proactive media pitching
interviews
podcast opportunities where suitable
ongoing media positioning
Coverage is earned and cannot be guaranteed.
Product samples, complimentary services, experiences and optional commercial media costs are separate from Standard PR where required.
Still Have Questions? We’ve Got You
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B2C PR is public relations for businesses selling products or services primarily to consumers.
At Fair Public Relations, it can include product PR, service PR, expert commentary, founder stories, business news, research, reviews and other earned media opportunities.
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Our approach can work with consumer products, e-commerce brands, home services, beauty businesses, health and wellness brands, travel companies, hospitality businesses, restaurants, parenting brands, interior businesses, consumer technology and other consumer-facing companies with genuine media potential.
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Yes.
Where appropriate, we can pitch suitable consumer products for product roundups, buying guides, seasonal features, gift guides, reviews and other editorial opportunities.
Inclusion cannot be guaranteed.
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Yes.
Depending on the business, we may pitch consumer services through review opportunities, recommendations, expert commentary, founder stories, advice-led coverage and other relevant media angles.
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No.
Product inclusion is an editorial decision.
We can identify and pitch suitable opportunities, but the journalist or editor decides whether the product is featured.
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No.
We cannot guarantee that a journalist will review a product or service simply because it has been provided to them.
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Sometimes.
Product samples may be required for reviews, testing or consideration.
We will explain when a journalist requires a sample and you can decide whether to provide one.
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Sometimes a genuine review opportunity may require a journalist to experience the service.
You decide whether you want to provide it.
Providing a complimentary service does not guarantee coverage.
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Depending on your business and the story, we may pitch national newspapers, consumer websites, lifestyle titles, homes, beauty, health, travel, parenting, food, property, technology, regional, specialist and business media.
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No.
Consumer brands can also have relevant founder stories, business news and industry expertise suitable for business and trade media.
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Yes.
Where a founder or team member has credible expertise, expert commentary can form an important part of a B2C campaign.
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Yes.
Founder journeys, personal experiences and the story behind a consumer business can sometimes provide strong media opportunities.
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Yes.
Significant launches, partnerships, expansion, research, appointments and other company developments can be pitched where there is a genuine editorial story.
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Potentially.
Credible original research, surveys or internal data can create strong media stories where the information reveals something interesting or timely.
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There is no fixed timeline.
Some reactive opportunities move quickly.
Other product, seasonal or magazine features may take weeks or months to appear.
PR works best when approached consistently over time.
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No.
PR is earned media and journalists make independent editorial decisions.
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No.
Some publications link to brands and sources while others do not.
Backlinks can be a valuable additional benefit of PR but cannot be guaranteed.
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PR can complement SEO by creating third-party brand references and editorial backlinks where publications choose to link.
We cannot guarantee rankings or specific SEO results.
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Earned media can contribute to a stronger body of third-party information around your brand, products, services and experts.
This may support broader discoverability across search and AI systems, but we cannot guarantee citations or recommendations from any platform.
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PR can contribute to awareness, trust and discovery, and some coverage may generate traffic or sales.
However, we cannot guarantee sales or a specific commercial return from individual media coverage.
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No.
Paid media opportunities are completely optional.
Standard PR does not depend on buying coverage.
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Any media payment goes directly to the relevant publication or commercial provider.
The media fee does not go to Fair Public Relations.
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Yes.
They are completely optional and do not affect your earned PR campaign.
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We handle strategy, writing, pitching and follow-up.
You may need to provide information, approvals, photography, product samples, service access or expert input depending on the opportunity.
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B2C PR is delivered through Standard PR.
Standard PR costs £597 per month or US$797 per month, with an initial three-month commitment.
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Tell us what you sell, who your customers are, what makes the business interesting and what you want PR to achieve.
We will assess the products, services, people, expertise and stories within the company and give you an honest view of where we think the strongest opportunities are.
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Get in touch and tell us about your business, products, services, founder, expertise and goals.
We will review your media potential and explain what we think is realistic.
Want more detail?
You can read our full FAQs for more information on how we work, reporting, approvals, AI, media contacts and what to expect from earned coverage.
Ready to Build Your Consumer Brand Visibility?
If your business has a strong consumer product, useful service, credible expertise, an interesting founder or a story worth telling, B2C PR can help turn those assets into wider media visibility.
We can pitch suitable products and services, position founders and experts, develop stories, respond to journalist opportunities and build campaigns across national, consumer, specialist and relevant business media.
We will also be clear about the limitations.
Product and service inclusion is earned and cannot be guaranteed.
Providing a sample or complimentary experience does not guarantee that a journalist will publish.
We cannot guarantee articles, reviews, backlinks, rankings, AI citations, traffic or sales.
Optional commercial media opportunities can sometimes complement the wider marketing mix, but they are not required, and any media fee is paid directly to the publication or provider.
B2C PR is delivered through Standard PR.
Get in touch and tell us about your brand, products, services and goals. We will let you know where we think the strongest PR opportunities are and whether Fair is the right fit.