Affordable UK PR Agency for Founders, Experts & Growing Businesses
Founder-led, journalist-led PR for businesses across the UK.
Build credibility, visibility and trusted influence through earned media.
£797 per month
Three-month initial term. Then one full billing cycle's notice.
Examples of publications where our clients have secured coverage:
The Times | The Telegraph | Daily Mail | Forbes | Newsweek | BBC | Metro | The Standard | and more
Fair Public Relations is an affordable, founder-led, journalist-led UK PR agency helping businesses and credible people turn what they know, do, sell and stand for into stories journalists can actually use.
We support clients across England, Scotland, Wales and Northern Ireland, working with founders, experts, small businesses, consumer brands, B2B companies and professional services firms.
Our campaigns can combine expert commentary, thought leadership, founder visibility, consumer product and service PR, business news, real-life stories, data-led PR and reactive media opportunities.
Depending on the campaign, we may pitch national newspapers, consumer publications, business media, specialist trade titles, regional outlets, broadcast media and relevant digital publications.
Our standard PR service costs £797 per month, giving UK businesses access to journalist-led strategy, positioning, content creation, media pitching, founder involvement, monitoring, reporting and ongoing campaign support without a traditional multi-thousand-pound agency retainer.
UK PR Without the Traditional Agency Retainer
Hiring a PR agency in the UK has traditionally meant committing to a substantial monthly retainer.
For many small and growing businesses, that can make consistent PR difficult to justify.
Fair Public Relations was built differently.
We wanted experienced, strategic, journalist-led PR to be accessible to businesses that have genuine media potential but do not necessarily want to spend several thousand pounds every month on a traditional agency structure.
Our model is deliberately leaner.
You still receive:
PR strategy
media positioning
proactive campaign ideas
reactive media opportunities
content creation
journalist pitching
follow-up
founder involvement
a dedicated PR team
campaign monitoring
reporting
fortnightly updates
monthly account calls
a client portal
direct communication through WhatsApp
But Standard PR costs £797 per month.
There is a three-month initial commitment.
After that, the service continues month to month with one full billing cycle's notice.
The aim is not to create "cheap PR".
It is to create a more efficient PR model with clear pricing, experienced people and fewer unnecessary agency layers.
PR Across England, Scotland, Wales and Northern Ireland
You do not need to be based in London to secure meaningful UK media coverage.
PR is increasingly location-flexible.
Journalists work remotely.
Interviews can take place by phone, Zoom or Google Meet.
Expert commentary can be submitted electronically.
Products can be sent to journalists.
Founders can speak to national media from anywhere in the country.
A strong story remains a strong story whether the business is based in London, Manchester, Glasgow, Cardiff, Belfast or a smaller town.
We support businesses throughout the UK.
England
We can work with businesses throughout England, including companies and experts based in London, Manchester, Birmingham, Leeds, Liverpool, Bristol, Newcastle, Sheffield, Nottingham, Brighton, Oxford, Cambridge and elsewhere.
For some clients, location creates a useful regional media angle.
For others, the strongest opportunities are national.
A Manchester technology founder may be relevant to a national business publication.
A Birmingham interiors expert may be suitable for national homes media.
A Bristol fitness business may have consumer-media opportunities across the UK.
A specialist based in Newcastle may be just as relevant to a national journalist as someone working from central London.
The story and expertise matter more than the postcode.
Scotland
Scottish businesses can have both national and regional PR opportunities.
A Scottish founder, product or company may have a strong local story while also being relevant to national UK media.
For example, a Scottish health or wellness brand might combine:
Scottish business coverage
founder-led storytelling
UK consumer media
expert commentary
product PR
national business coverage
We do not restrict campaigns to Scottish publications simply because the company is based in Scotland.
Where the story has broader relevance, we pitch more widely.
Wales
Businesses in Wales can also combine geographic relevance with wider UK media opportunities.
Welsh founders, experts, consumer brands and professional services businesses may be relevant to:
Welsh media
national UK media
consumer publications
business titles
trade media
specialist publications
Sometimes the Welsh connection strengthens the story.
Sometimes it is simply where the business happens to be based.
We assess which approach makes the strongest editorial sense.
Northern Ireland
We can also support suitable businesses and experts in Northern Ireland.
Depending on the campaign, opportunities may include:
Northern Irish media
UK national media
business publications
consumer coverage
specialist trade publications
expert commentary
founder stories
business news
Again, the campaign is shaped around media relevance rather than geography alone.
National Reach, Wherever Your Business Is Based
Where your business is located does not determine which journalists we can approach.
A strong media opportunity can travel.
A Scottish nutrition expert may be useful to a national health journalist.
A Welsh property specialist could contribute to a UK housing story.
A Belfast founder may have a business story suitable for entrepreneurship media.
A Manchester recruiter could comment on national employment trends.
A Birmingham consumer brand may be suitable for a national product feature.
A Bristol technology company may have data relevant to business journalists across the country.
A London founder may appear in regional media when their story has a local angle.
The geography should support the story, not restrict it.
That is why our UK PR campaigns may consider a mixture of:
National media
Including newspapers, magazines, digital publications and broadcast outlets with UK-wide audiences.
Consumer media
Useful for products, services, health, homes, beauty, wellness, food, fitness, travel, parenting, property and other consumer-facing sectors.
Business media
Particularly relevant to founders, professional services firms, technology businesses, HR companies, consultants and other B2B organisations.
Specialist and trade media
Sometimes the most commercially relevant publication is not the biggest one.
A highly targeted trade publication can be more useful than a national feature that reaches millions of people who are unlikely to become customers.
Regional media
Regional publications can be valuable where the location itself adds relevance.
That might include a new opening, expansion, local founder story, regional data, employment story or community angle.
We shape campaigns around relevance rather than simply chasing the largest possible publication name.
Several Ways We Build Visibility
Our PR campaigns are not built around one tactic.
Different businesses earn media attention in different ways.
Some have credible experts.
Some have strong products.
Some have interesting founders.
Some have valuable data.
Some have genuinely newsworthy developments.
Some have real-life stories.
The strongest campaign may combine several of these.
consumer services
e-commerce brands
food and drink
beauty and skincare
fitness
wellness
home and interiors
B2C PR
We work with suitable consumer-facing businesses through our B2C PR approach.
This can include:
travel
hospitality
parenting
health
consumer technology
property-related services
lifestyle businesses
product roundups
buying guides
gift guides
reviews
consumer recommendations
expert commentary
Depending on the company, B2C PR may involve:
product roundups
buying guides
gift guides
reviews
consumer recommendations
expert commentary
For suitable consumer products and services, direct editorial inclusion can form part of the campaign.
However, inclusion remains an editorial decision and cannot be guaranteed.
B2B PR
We also work with suitable B2B businesses.
Our B2B PR model is generally focused on visibility, credibility and authority rather than direct product or service inclusion.
Potential campaign activity may include:
expert commentary
founder visibility
executive positioning
thought leadership
business news
original research
industry data
reactive media commentary
founder stories
interviews
podcasts where appropriate
We may pitch a mixture of consumer, national, business and specialist trade publications depending on the expertise and story.
We do not generally promote B2B products or services for editorial product or service inclusion.
For example, we would not normally take a SaaS product and pitch it for guaranteed inclusion in lists of recommended business software.
The PR opportunity is more likely to sit with the people, expertise, data and ideas behind the company.
B2B publications can also have longer editorial lead times, so B2B campaigns may take longer to translate into published articles.
We explain that clearly from the beginning.
Professional Services PR
Professional services businesses often sell expertise.
That makes credibility particularly important.
Our Professional Services PR approach can work with suitable:
consultancies
advisory firms
agencies
lawyers
accountants
business advisers
independent consultants
specialist service providers
other expertise-led firms
PR can help turn professional knowledge into media commentary, thought leadership, founder visibility, business stories and independent proof around the firm's expertise.
We do not generally pitch B2B professional services for direct service inclusion.
The strongest opportunities usually come from what the people inside the business know.
Technology PR
We can also support suitable technology, SaaS and AI businesses through our Technology PR work.
We are not a traditional specialist technology communications agency.
We do not offer analyst relations, investor relations or highly technical product communications.
Our strength is more likely to sit around:
founder visibility
thought leadership
expert commentary
consumer-facing technology insight
business trends
data
original research
company news
search visibility
wider digital authority
For many technology companies, the most interesting media asset is not the software itself.
It is what the people behind the software understand.
HR & Recruitment PR
HR, careers and recruitment have broad relevance across both business and consumer media.
Our HR & Recruitment PR work can include:
workplace commentary
careers advice
salary trends
hiring
recruitment data
employee behaviour
leadership
retention
flexible working
workplace culture
skills shortages
founder visibility
thought leadership
Depending on the angle, we may pitch national media, business publications, HR titles, recruitment publications and other specialist media.
Expert PR
For many businesses, expertise is one of the strongest assets available.
Our Expert PR approach helps founders, professionals and specialists become credible media sources.
This may include:
expert commentary
practical advice
industry opinion
interviews
thought leadership
reaction to current news
trend commentary
podcasts
specialist features
The strongest expert PR is useful rather than promotional.
Journalists need someone who can make their article better.
They do not simply need someone who wants publicity.
Founder PR
Founders can also be powerful PR assets.
A strong founder may have:
an unusual career journey
a compelling personal story
significant expertise
strong business opinions
lessons from building the company
an interesting mission
experience of overcoming a setback
knowledge of a changing industry
a book
a distinctive approach to leadership
Our Founder PR work can help turn that experience into media opportunities.
The goal is not to create fame for its own sake.
It is to build recognition, credibility and a stronger public identity around the person behind the business.
Consumer Products and Services
For suitable B2C businesses, the product or service itself may be part of the story.
We can consider opportunities around:
product roundups
buying guides
reviews
seasonal shopping features
gift guides
consumer recommendations
service reviews
hands-on experiences
new launches
trends
lifestyle features
This can be especially relevant to sectors such as:
Again, inclusion is earned.
We can identify and pitch relevant opportunities.
We cannot guarantee that a journalist will feature a particular product or service.
Telling Stories
Not every strong PR opportunity comes from expertise or products.
Sometimes the story itself is the strongest asset.
That might include:
founder journeys
customer stories
real-life experiences
unusual business beginnings
major personal challenges
community stories
career changes
extraordinary circumstances
personal experiences behind the business
Where a real-life, founder or customer story has strong media potential, we can help shape it carefully and appropriately.
Strong stories create connection.
They give audiences something memorable to associate with the business.
Business News
Companies also have genuine news.
Potential opportunities may include:
expansion
new locations
partnerships
significant appointments
funding
acquisitions
research
new initiatives
major milestones
international growth
launches
substantial changes within the business
Not every company update needs to become a press release.
We look for the wider editorial reason someone outside the business should care.
PR With a Purpose
Strong PR starts before the first journalist is contacted.
Every Fair PR campaign includes strategic thinking, angle development and media positioning.
We consider:
what your business should become known for
which audiences matter
what makes the company distinctive
which founders or experts have the strongest authority
what journalists are already writing about
which ideas have genuine editorial potential
where consumer PR makes sense
where B2B PR makes sense
where specialist trade media may be more useful
how the campaign can support your wider business goals
Every Standard PR campaign also includes a Founder & Authority Positioning Session.
This helps clarify:
your strongest positioning
what your founder or experts should become known for
which areas of authority you can credibly own
how the company should be presented
which stories and themes are most likely to support your wider goals
The aim is not PR for the sake of PR.
It is to create clear reasons for journalists to pay attention.
Finding the Right PR Angle
Not every business earns coverage in the same way.
One client may have a brilliant founder.
Another may have a product journalists genuinely want to test.
Another might have an expert with unusually strong knowledge.
Another may have valuable research.
Another could have a powerful customer story.
Another may be best suited to business and trade media.
The job is to identify the strongest route.
We consider:
your business
your sector
your audience
your founder
your experts
your products
your services
your data
your story
your credibility
your goals
the wider media environment
We will tell you which direction we think has the strongest chance of working.
We will also tell you when an idea is weak.
That is part of doing PR properly.
Expert PR in Action
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65 published articles through interiors PR
Classic Interiors
Family-run kitchen and interiors businessWe helped Classic Interiors build sustained national visibility by positioning Design Director Gareth Davies as a trusted expert in kitchens, interiors and home renovation.
The ongoing campaign has generated 65 published articles across titles including The Telegraph, The Times, Homes & Gardens, Ideal Home, Woman & Home and Real Simple, while also contributing many of the strongest editorial links in the company’s backlink profile.
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84 published articles through interior design expert PR
Rudolph Diesel
Interior designerWe positioned Rudolph Diesel as a go-to interior design expert, using his professional knowledge to contribute commentary across interiors, kitchens, bathrooms, colour, property and home trends.
Over a 24-month case-study period, the campaign secured 84 published articles across titles including The Times, Forbes, House Beautiful, Ideal Home and Homes & Gardens.
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38 published articles and 35 editorial backlinks
One Less Thing
Cleaning and household expertWe positioned One Less Thing as a trusted source of practical cleaning, home organisation and household expertise for consumer journalists.
During the first 12 months of the campaign, expert-led pitching secured 38 published articles, including 35 editorial backlinks, across titles including Daily Express, Bustle, Forbes, Homes & Gardens, Ideal Home and Woman & Home.
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41 published articles in 12 months
Christopher Paul Jones
Harley Street hypnotherapist and phobia specialistWe positioned Christopher as a trusted media expert on phobias, anxiety, sleep, burnout and behaviour ahead of his book launch.
Through expert commentary, real-life stories and service-led features, the campaign secured national coverage, including a first-person review feature in The Standard.
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10 pieces of coverage and an initial stock sell-out
Gut Wealth
Scottish gut health and wellness brandWe supported the launch of Gut Wealth's postbiotic supplement through founder storytelling, customer stories, expert commentary and consumer product PR.
The six-month campaign secured 10 pieces of media coverage and supported the sell-out of the brand's initial stock order.
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More than 30 media opportunities through psychology expert PR
Cambridge Therapy Centre
Psychology, psychotherapy and mental health servicesHow a six-month campaign positioned Clinical Psychologist Christine Schneider as a credible media expert across mental health, relationships, wellbeing and human behaviour, generating more than 30 published media opportunities.
Optional Paid Media Opportunities
Our core service focuses on earned media.
Some business, trade, consumer and specialist publications also offer advertorial, sponsored content, contributor opportunities or other commercial partnerships.
These are not included within Standard PR and are not required to work with us.
For some businesses, carefully selected paid opportunities may complement a wider marketing strategy.
Where we become aware of something we think could genuinely be useful, we can flag it to you.
You decide whether to pursue it.
Any media payment is made directly to the publication or commercial provider. The media fee does not go to Fair Public Relations.
You can decline every commercial opportunity and continue with your earned PR campaign.
We will always make it clear whether something is earned or paid.
Simple, Transparent UK PR Pricing
Standard PR
£797 per month
Three-month initial term.
After that, one full billing cycle's notice.
Standard PR is designed for businesses that want ongoing journalist-led PR without a traditional multi-thousand-pound monthly agency retainer.
Depending on your campaign, it may include:
PR strategy
Founder & Authority Positioning Session
media positioning
expert commentary
thought leadership
founder visibility
B2C PR
B2B PR
consumer product PR
consumer service PR
business news
founder stories
real-life stories where appropriate
customer stories where suitable
data-led PR
proactive media ideas
reactive journalist opportunities
press release and media content creation
journalist outreach
follow-up
interview preparation
media monitoring
dedicated PR team
direct founder involvement
private WhatsApp group
client portal
fortnightly progress updates
monthly account call
Suitable campaigns may include a mixture of proactive and reactive opportunities.
The exact amount and type of activity depends on:
the business
story strength
expertise
product or service relevance
media fit
journalist interest
timing
opportunities available
client responsiveness
quality of information and assets
Coverage is earned and cannot be guaranteed.
A Fairer UK PR Model
Traditional agency model
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Many traditional PR agencies ask clients to commit to longer contracts before there is much clarity on how the campaign will perform. That can make PR feel risky for growing brands that want momentum, but also need flexibility.
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Traditional agency retainers are often built around larger teams, higher overheads and broader service structures. For founders, experts, consultants, coaches and growing brands, that level of spend does not always make commercial sense.
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Many agencies do not publish pricing, which can make it difficult to understand whether PR is realistic before booking a call. We believe clear pricing helps clients make better decisions from the start.
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Traditional agencies often involve multiple layers of account management, strategy and delivery. That can work well for large organisations, but smaller brands may end up paying for structure they do not really need.
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Fair Public Relations
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Commercially sensible PR without traditional agency retainers.
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A fair starting point that gives us time to build foundations, test angles and start creating media momentum.
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You’ll know exactly what Standard PR costs before you start: £797 per month. There are no hidden agency fees or mandatory media-placement charges. Any optional third-party costs, such as newswires or advertorials, are only used with your agreement and paid directly to the provider.
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Our team understands what journalists need and shapes your expertise, stories and updates into usable media angles.
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Senior PR strategy support helps clarify authority angles, founder story, commentary opportunities and media-ready messaging before outreach begins.
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A Fairer UK PR Model
Traditional agency model
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Many traditional PR agencies ask clients to commit to longer contracts before there is much clarity on how the campaign will perform. That can make PR feel risky for growing brands that want momentum, but also need flexibility.
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Traditional agency retainers are often built around larger teams, higher overheads and broader service structures. For founders, experts, consultants, coaches and growing brands, that level of spend does not always make commercial sense.
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Many agencies do not publish pricing, which can make it difficult to understand whether PR is realistic before booking a call. We believe clear pricing helps clients make better decisions from the start.
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Traditional agencies often involve multiple layers of account management, strategy and delivery. That can work well for large organisations, but smaller brands may end up paying for structure they do not really need.
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Fair Public Relations
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Commercially sensible PR without traditional agency retainers.
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A fair starting point that gives us time to build foundations, test angles and start creating media momentum.
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Item description
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You’ll know exactly what Standard PR costs before you start: £797 per month. There are no hidden agency fees or mandatory media-placement charges. Any optional third-party costs, such as newswires or advertorials, are only used with your agreement and paid directly to the provider.
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Our team understands what journalists need and shapes your expertise, stories and updates into usable media angles.
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Senior PR strategy support helps clarify authority angles, founder story, commentary opportunities and media-ready messaging before outreach begins.
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PR for Search Visibility and SEO
PR and SEO are different disciplines, but they can complement one another.
Earned media can contribute to the wider digital footprint around your company.
Coverage may help:
create additional references to your brand
expand branded search results
associate founders and experts with relevant subjects
create editorial backlinks where publications choose to link
provide independent third-party proof
give prospective customers more credible information to find
strengthen your wider online authority
Not every publication will link.
We cannot guarantee backlinks.
We cannot guarantee rankings.
We do not control how a publication structures its editorial links.
However, sustained media coverage can complement a wider SEO strategy.
Earned PR and Paid Coverage Are Different
Earned media is coverage secured because a journalist or editor believes your product, expertise, story, data or commentary is useful.
Paid media exists because a business has purchased a commercial opportunity.
Both can form part of a marketing strategy.
They are not the same thing.
We will not present paid advertorial as earned PR.
Transparency matters.
PR for AI Search and AEO
The way people research businesses is changing.
Potential customers increasingly use AI tools alongside traditional search.
They may ask about:
businesses in a particular sector
experts on a subject
products worth considering
service providers
recognised companies
founders
specialists
recommendations
No PR agency can legitimately guarantee that an AI platform will cite or recommend a particular business.
What we can do is help create a stronger body of credible third-party information around your company.
Earned media can contribute independent references to:
your business
founders
experts
products
services
specialist subjects
media coverage
areas of authority
This can support broader discoverability across traditional search and newer AI-powered research experiences.
We sometimes refer to this as AEO, or Answer Engine Optimisation.
We cannot guarantee citations or recommendations from ChatGPT, Google AI Overviews, Gemini, Perplexity or another AI system.
Our role is to help build credible visibility across the wider web.
PR Takes Time
PR is not advertising.
There is no switch we can turn on that guarantees an article will appear next week.
Some opportunities move quickly.
A journalist might need an expert comment within an hour.
A consumer editor may be building a roundup that week.
A breaking story can create immediate interest.
Other opportunities take longer.
Magazine features may be planned months ahead.
B2B and trade publications can have longer lead times.
A journalist may accept commentary weeks before the finished article appears.
Product testing can take time.
Interviews need scheduling.
Seasonal features may be commissioned far in advance.
For many suitable campaigns, momentum starts to become more established over months three to six.
That is why Standard PR begins with a three-month initial commitment.
The objective is consistent media activity and momentum over time rather than judging the entire campaign on what happens during the first few weeks.
What PR Can and Cannot Do
PR can help businesses build:
visibility
credibility
authority
brand recognition
founder recognition
expert profiles
independent proof
a stronger digital footprint
media relationships
branded search presence
editorial backlinks where publications choose to link
wider awareness
It can support:
sales conversations
consumer trust
partnerships
referrals
retailer discussions
speaking profiles
recruitment
wider marketing activity
But PR cannot guarantee:
a particular publication
a fixed number of articles each month
that every journalist will respond
product inclusion
positive reviews
that every article will include a backlink
Google rankings
AI citations
website traffic
leads
enquiries
sales
revenue
retailer listings
partnerships
a particular commercial return
Earned media involves independent editorial decisions.
We can control the quality of our strategy, ideas, writing, pitching, follow-up and communication.
We cannot control what journalists ultimately decide to publish.
Who We Work Best With
Fair PR can work with a broad range of suitable UK businesses and credible people.
This includes:
SaaS companies
HR and recruitment companies
home and interiors businesses
property businesses
finance experts
beauty and skincare companies
wellness businesses
fitness companies
food and drink brands
travel companies
hospitality businesses
e-commerce businesses
other expertise-led or consumer-facing companies
The key question is not whether your business fits neatly into one category.
It is whether you have genuine media potential.
Brands We Cannot Help
We do not work with every business.
There are sectors and models that are not appropriate for our service.
We do not work with:
smoking or vaping brands
CBD or cannabis businesses
political organisations
gambling businesses
adult-content businesses
businesses selling or promoting weapons
religious organisations
multilevel marketing businesses
cryptocurrency or investment opportunities
There may also be individual businesses outside these categories that we decide are not a suitable fit.
If we do not think we can help, we will tell you.
What We Need From You
Strong PR is collaborative.
To provide thoughtful, journalist-led PR at this price, we need clients to participate when required.
You should be willing to:
respond to journalist deadlines
provide accurate information
approve content
share professional-quality assets
provide products or service access where relevant
share expertise and opinions
take part in interviews where suitable
provide data where appropriate
keep your website and online presence credible
listen to honest advice
be open to different story angles
understand that PR takes time
Some days may require almost no input.
Other days, a journalist may need an answer quickly.
The more responsive we can be together, the better positioned we are to take advantage of genuine media opportunities.
Jordan Baker, Founder
Jordan Baker is the founder of Fair Public Relations, a former journalist and PR professional with more than a decade of experience.
His career has included working with internationally recognised brands and public figures such as Britney Spears, Dolce & Gabbana, Jameson Whiskey, Amazon and Anytime Fitness. He has also worked as a PR Officer at the House of Commons.
Jordan has been featured in national media including The Times, the BBC and the Daily Mail.
He leads Fair PR's strategy and works directly with clients to identify the stories, expertise and commercial opportunities most likely to translate into credible media coverage.
Fair PR is genuinely founder-led. Jordan is directly involved in client relationships, leads campaign strategy, joins account calls and is part of the client WhatsApp groups used for ongoing communication. He is supported by Fair PR's specialist team across content, positioning, media opportunities and campaign delivery.
His experience gives him a strong understanding of what businesses want to communicate, what journalists need and how PR can be used to build long-term visibility, credibility and trusted influence.
Fair PR's UK Roots
Fair Public Relations was founded in London in August 2015.
Our London roots remain an important part of the business.
Fair PR has a London office at 66 Paul Street, and our founder's own career included working at the Daily Mail in Derry Street before moving into PR.
But our work has never needed to stop at the M25.
Today, Fair PR supports businesses and experts across the UK.
That national model works because good PR is built around stories, expertise and media relevance rather than requiring every client to sit in the same city as their agency.
For businesses specifically looking for a London agency, you can also read about our London PR Agency.
Personal, Relationship-Led PR
Our systems are structured.
Our campaigns are not generic.
Every business has different:
goals
audiences
expertise
products
services
founders
opportunities
challenges
media potential
That means every campaign needs its own direction.
We do not believe good PR comes from putting hundreds of clients through exactly the same automated pitching system.
Clients work with a dedicated PR team.
Jordan remains directly involved.
You have a private WhatsApp group with the team.
You have a client portal where you can see campaign activity and coverage.
You receive fortnightly progress updates and regular account calls.
Technology supports the process.
It does not replace the relationships, judgement and editorial thinking behind the work.
AI supports the process. Humans do the PR.
Is Fair PR Right for Your UK Business?
Standard PR could be a strong fit if:
you want sustained PR rather than a one-off press release
you have a credible founder, expert, product, service or story
you want strategy as well as pitching
you value visibility, credibility and authority
you are willing to respond when journalists have deadlines
you want a bespoke campaign
you value transparent pricing
you want direct founder involvement
you want an experienced PR team
you want a mixture of proactive and reactive opportunities
you understand that media coverage cannot be guaranteed
you want PR to support wider business goals over time
It may not be right if:
you need guaranteed coverage in a named publication
you expect instant results
you only care about backlinks
you want hundreds of automated press release submissions
you do not want to provide information or approvals
you need a large corporate communications consultancy
you require investor relations or public affairs
you want paid placement presented as earned PR
you expect PR to guarantee sales
Good PR sometimes means telling you:
That story is not strong enough.
It can also mean finding the much stronger story sitting behind it.
How to Get Started
2. We’ll have a chat
You will have an initial conversation with Jordan.
We will discuss what your business does, who you want to reach, your current visibility, your strongest expertise, your founder story, your product or services, B2C or B2B opportunities, potential media angles, what you want PR to achieve, whether standard PR is likely to be the right fit.
We will tell if we think we can help.
1. Get in touch
Send us a message and tell us about your business, product, expertise, story or wider PR goals.
3. We’ll set up your PR foundations
Once you join, we gather the information and assets needed to develop the campaign.
This may include brand information, founder details, expert credentials, product information, professional photography, business news, customer stories, research, data, media positioning, subject areas, opinions, and thought leadership themes.
Your campaign also includes a Founder & Authority Positioning Session.
4. We’ll start pitching
We identify suitable journalist opportunities and develop proactive ideas.
Our team prepares the content, contact journalist, respond to media opportunities, follows up, monitors coverage, coordinates request, helps prepare you for interviews, and keeps you informed.
We ask for your input where required so the campaign remains grounded in your actual expertise, business and story.
Still Have Questions? We’ve Got You
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A UK PR agency helps businesses, founders and experts build media visibility through UK publications and other relevant outlets.
Fair Public Relations supports clients across England, Scotland, Wales and Northern Ireland through journalist-led earned PR.
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No.
We work with suitable businesses and experts throughout the UK.
Your location does not restrict us to publications in that area.
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Yes.
Suitable Scottish companies and experts can be pitched across Scottish, UK national, consumer, business and specialist media depending on the story.
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Yes.
We can support suitable Welsh founders, experts and businesses with regional and national media opportunities.
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Do you work with businesses in Northern Ireland?
Yes.
We can work with suitable Northern Irish businesses and experts where there is genuine media potential.
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Yes.
A business does not need to be based in London, Manchester or another major city to have national media potential.
The quality and relevance of the story matters more than the postcode.
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Yes.
Fair Public Relations was founded in London and has a dedicated London PR Agency page for businesses specifically looking for London PR support.
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Yes.
Depending on the campaign, we may pitch national newspapers, magazines, consumer publications, business media, digital publications, specialist titles and other appropriate outlets.
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Yes, where there is a genuine local or regional angle.
Not every story needs regional pitching simply because the business is based somewhere outside London.
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Yes.
Our B2C PR service supports suitable consumer product and service businesses.
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Yes.
Our B2B PR approach focuses on founder visibility, expert commentary, thought leadership, business stories, data and earned media.
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Yes, where our PR model is appropriate.
We support suitable technology, SaaS and AI businesses through Technology PR, although we are not a specialist analyst relations or investor relations agency.
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Yes.
We can work with suitable consultancies, advisers, agencies and other expertise-led firms through Professional Services PR.
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Yes.
Suitable B2C products can be pitched for relevant roundups, gift guides, reviews, recommendations and other earned-media opportunities.
Product inclusion cannot be guaranteed.
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Yes.
Depending on the business, consumer service PR can include reviews, recommendations, expert commentary, founder stories and other media opportunities.
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Yes.
Founder visibility can form an important part of the campaign where the founder has useful expertise, an interesting story or a strong point of view.
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Yes.
We can help identify the subjects your founder, executives or experts can credibly become associated with and develop those ideas into journalist-friendly media opportunities.
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PR can complement SEO by generating independent brand references and editorial backlinks where publications choose to link.
We cannot guarantee backlinks or rankings.
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Earned media can contribute to a larger body of credible third-party information around your business and experts.
This may support wider search and AI discoverability, but we cannot guarantee citations or recommendations from any AI platform.
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No.
PR is earned media.
Journalists and editors make independent decisions about what they publish.
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No.
Some publications link to brands and experts while others do not.
Backlinks can be a useful benefit of PR but cannot be guaranteed.
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There is no fixed timeline.
Some reactive opportunities can move very quickly.
Other articles, particularly magazine, business and trade features, may take weeks or months.
PR generally works best when approached consistently over time.
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Fair PR uses a leaner boutique structure with clear systems, direct founder involvement and a focused core service.
We do not try to replicate the overheads or layers of a large traditional agency.
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No.
Our systems help organise the work, but each campaign is shaped around the individual business, expertise, audience, stories and media potential.
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You work with a dedicated PR team headed by Jordan Baker.
Jordan remains directly involved in client relationships, campaign strategy, account calls and client WhatsApp groups.
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Our Standard PR service costs £797 per month.
There is a three-month initial commitment.
After that, the service continues month to month with one full billing cycle's notice.
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Standard PR does not require a paid media budget.
Some publications may offer optional advertorial, sponsored or commercial opportunities.
If you choose one, the media payment goes directly to the publication or provider.
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Tell us what your business does, what you want to achieve and where you think your strongest stories or expertise sit.
We will assess the opportunity and give you an honest view.
If we do not think we can help, we will tell you.
Want more detail?
You can read our full FAQs for more information on how we work, reporting, approvals, AI, media contacts and what to expect from earned coverage.
Ready to See Whether PR Could Work for Your Business?
You do not need to be based in London.
You do not need to be a household name.
You do not need a multi-thousand-pound monthly PR budget.
You do need something credible to build from.
That could be:
expertise
a founder story
a consumer product
a useful service
original research
business news
a customer story
an interesting point of view
a genuine real-life story
a business people should know about
If the media opportunity is there, we can help you find it, shape it and put it in front of relevant journalists.
Standard PR costs £797 per month, with a three-month initial commitment.