PR Case Studies
Real PR campaigns. Real businesses. Real results.
Every business has a different story, and every PR campaign takes a different approach.
Our case studies showcase how we've worked with founders, experts and growing businesses to build authority, generate media coverage and increase their visibility. Rather than focusing solely on headlines, we'll explain the thinking behind each campaign, the opportunities we identified and the outcomes we achieved together.
You can also explore our Client Reviews and Media Coverage pages to see what our clients have to say and the types of publications they've appeared in.
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How Frantoio Grove secured 10 media placements through gardening expert PR
Fair Public Relations used sixth-generation farmer Patrick Martin's horticulture and regenerative agriculture expertise to increase online visibility for Frantoio Grove. The three-month campaign secured 10 publicly shareable media placements across seven media brands, including Homes & Gardens, House Beautiful, Ideal Home and Woman & Home.
How Kidztivity secured 21 media placements through parenting and children’s activity PR
Kidztivity founder Chris Sharman was positioned as a media expert on children's activity, parenting, sport and family participation. The nine-month campaign generated 21 unique published placements across 15 media brands, including The Independent, The Times, HuffPost, The i Paper, Yahoo, MSN and Netmums.
How Experity Wealth secured 17 media placements in a three-month finance PR campaign
Fair Public Relations helped Experity Wealth founder Robert Cannon secure 17 published media placements across six titles, including U.S. News & World Report, Yahoo Finance, NASDAQ and GOBankingRates, during a three-month finance PR campaign.
How InnerXLab secured 19 media features through expert-led PR
Fair Public Relations helped InnerXLab founder Adam Levine secure 19 published articles across 15 publications through expert commentary spanning leadership, entrepreneurship, workplace performance, wellbeing and technology.
How Figment secured 16 published media opportunities through digital marketing expert PR
Fair PR positioned Figment's Emma and Steve Grant as digital marketing and business media experts, generating 16 published media opportunities across 13 publication titles.
How Tower Tandoori secured 16 published media opportunities through food and hospitality expert PR
Fair PR positioned Tower Tandoori Head Chef Saifur Rahman as a food and hospitality media expert, securing 16 published media opportunities across 12 publication titles during a three-month campaign.
How WarmZilla secured 14 published media opportunities through heating and air conditioning expert PR
Fair PR positioned two WarmZilla experts around heating and air conditioning, securing 14 published media opportunities across six publication titles during a six-month case-study period.
How E-Innovate secured 35 published media opportunities through digital marketing expert PR
Fair Public Relations positioned E-Innovate founder Karim Salama as a digital marketing and technology expert, generating 35 published media opportunities during a 12-month PR campaign.
How Mask Plumbing Solutions secured five media opportunities in a three-month PR project
A focused three-month PR project helped Mask Plumbing Solutions secure five published media opportunities across Grand Designs Magazine, Homes & Gardens, House Beautiful and Good Homes.
How Ordinarily Different secured 26 published media opportunities through expert HR PR
A nine-month expert PR campaign helped Ordinarily Different founder Sophie Bryan turn more than 20 years of HR and workplace culture experience into 26 published media opportunities across HR, business, finance and consumer media.
How More to Organising secured 38 media opportunities through expert PR
Fair Public Relations worked with Kathryn Lord, founder of More to Organising, to build her profile as an expert across professional organising, decluttering, family routines, parenting and life with children.
Over approximately 12 months, the campaign generated 37 recorded media opportunities across national, consumer, homes, lifestyle, parenting and broadcast media, followed by a further major profile in The Times.
Coverage included The Sun, BBC Radio London, Homes & Gardens, Livingetc, SheerLuxe, Daily Express, Ideal Home, Woman & Home, The Independent, The Mirror, OK! and other national and consumer titles.
How Spectrum Search secured 86 published media opportunities through B2B expert PR
Over an 18-month PR campaign, Fair Public Relations helped position Spectrum Search Chief Strategy Officer Peter Wood as a media expert on AI, technology, recruitment and business. The campaign secured 86 published media opportunities, including coverage in The Sunday Times, The Daily Telegraph, Computer Weekly, Raconteur, ICAEW Insights and FTAdviser.
How Charisse Cooke secured 26 published media opportunities through relationship expert PR
A six-month expert PR campaign positioning relationship psychotherapist Charisse Cooke as a media expert on dating, attachment, communication and relationships, generating 26 published media opportunities across national and lifestyle publications.
How Goodness Me Nutrition built national media visibility through nutrition expert PR
An expert-led nutrition PR campaign helping Goodness Me Nutrition and Anna Mapson build media visibility through commentary on digestive health, eating habits and everyday wellbeing, with 13 published opportunities across national, health and lifestyle media.
How Cambridge Therapy Centre secured more than 30 published media opportunities in six months through expert PR
A six-month expert PR campaign positioning Cambridge Therapy Centre founder and Clinical Psychologist Christine Schneider as a credible media expert, generating more than 30 published media opportunities across national, lifestyle, health and specialist publications.
How Harper Privé secured more than 80 published articles through chef-led expert PR
A two-year expert PR campaign positioning Harper Privé founder Dean Harper as a culinary media expert, generating more than 80 published articles and syndicated pieces across national, food, homes and lifestyle media.
How Jessica Crane used expert and founder-led PR to build national media visibility
A nine-month expert and founder-led PR campaign helping business coach Jessica Crane build national media visibility through commentary on entrepreneurship, money, remote working, small business and her own founder story.
How three independent accommodation businesses used travel PR to earn reviews and media coverage
Fair PR used review opportunities, unusual accommodation and destination-led travel PR to help Hadspen Glamping, Apple Camping and Unique Cotswold Cottages earn media coverage across national, regional and travel publications including OK!, Daily Express, The Sun and Daily Mail.
How Vineta Bajaj used expert PR to build her executive personal brand
Fair PR used expert commentary and thought leadership to help senior finance executive Vineta Bajaj build her personal brand, securing more than 30 published media opportunities across titles including Raconteur, Yahoo Finance, Nasdaq, The Grocer and Daily Express.
How Owl + Lark secured 49 published articles through product and expert PR
Fair PR combined consumer product PR with expert commentary to build visibility for Owl + Lark and founder Hafiz Shariff, securing 49 unique published media opportunities across titles including TIME, The Independent, The Sun, Glamour, Homes & Gardens, Ideal Home and TechRadar.