PR Case Studies

Real PR campaigns. Real businesses. Real results.

Every business has a different story, and every PR campaign takes a different approach.

Our case studies showcase how we've worked with founders, experts and growing businesses to build authority, generate media coverage and increase their visibility. Rather than focusing solely on headlines, we'll explain the thinking behind each campaign, the opportunities we identified and the outcomes we achieved together.

You can also explore our Client Reviews and Media Coverage pages to see what our clients have to say and the types of publications they've appeared in.

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Expert, Small Business, Consumer Products Jordan Baker Expert, Small Business, Consumer Products Jordan Baker

How Frantoio Grove secured 10 media placements through gardening expert PR

Fair Public Relations used sixth-generation farmer Patrick Martin's horticulture and regenerative agriculture expertise to increase online visibility for Frantoio Grove. The three-month campaign secured 10 publicly shareable media placements across seven media brands, including Homes & Gardens, House Beautiful, Ideal Home and Woman & Home.

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Expert, Small Business, Consumer Services Jordan Baker Expert, Small Business, Consumer Services Jordan Baker

How Kidztivity secured 21 media placements through parenting and children’s activity PR

Kidztivity founder Chris Sharman was positioned as a media expert on children's activity, parenting, sport and family participation. The nine-month campaign generated 21 unique published placements across 15 media brands, including The Independent, The Times, HuffPost, The i Paper, Yahoo, MSN and Netmums.

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How More to Organising secured 38 media opportunities through expert PR

Fair Public Relations worked with Kathryn Lord, founder of More to Organising, to build her profile as an expert across professional organising, decluttering, family routines, parenting and life with children.

Over approximately 12 months, the campaign generated 37 recorded media opportunities across national, consumer, homes, lifestyle, parenting and broadcast media, followed by a further major profile in The Times.

Coverage included The Sun, BBC Radio London, Homes & Gardens, Livingetc, SheerLuxe, Daily Express, Ideal Home, Woman & Home, The Independent, The Mirror, OK! and other national and consumer titles.

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Expert, Small Business, Professional Services Jordan Baker Expert, Small Business, Professional Services Jordan Baker

How Spectrum Search secured 86 published media opportunities through B2B expert PR

Over an 18-month PR campaign, Fair Public Relations helped position Spectrum Search Chief Strategy Officer Peter Wood as a media expert on AI, technology, recruitment and business. The campaign secured 86 published media opportunities, including coverage in The Sunday Times, The Daily Telegraph, Computer Weekly, Raconteur, ICAEW Insights and FTAdviser.

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Small Business, Consumer Services Jordan Baker Small Business, Consumer Services Jordan Baker

How three independent accommodation businesses used travel PR to earn reviews and media coverage

Fair PR used review opportunities, unusual accommodation and destination-led travel PR to help Hadspen Glamping, Apple Camping and Unique Cotswold Cottages earn media coverage across national, regional and travel publications including OK!, Daily Express, The Sun and Daily Mail.

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