DIY PR can be a useful way for small businesses, founders and experts to start building media visibility without immediately hiring an agency. This guide explains when doing your own PR can work, the time and judgement it requires, the most common mistakes, and when professional PR support may become the better option.

PR under £1,000 a month can be an effective way for founders, experts and growing businesses to build credibility without the cost of a traditional agency retainer. This guide explains what affordable PR should include, what it usually won't, how much value you can realistically expect and how to choose the right PR support.

Affordable PR doesn't have to mean low-quality PR. This guide explains the difference between fair pricing and cheap PR, what to look for when choosing an agency, common pitfalls to avoid and why experienced, journalist-led PR can still be accessible for growing businesses.