How Can Wellness Brands and Founders Get Featured in the Media Without Overstating Health Claims?
Wellness brands can have strong founder, product and expert stories, but health claims require care. Former national journalist Jordan Baker explains how to separate commercial founder expertise from medical commentary, substantiate product claims and create credible earned-media angles.
How Can Estate Agents and Property Experts Get Featured in the Media?
Estate agents can be valuable media sources when they understand their market, explain trends clearly and support forecasts with evidence. Former national journalist Jordan Baker explains how property experts can build credible media angles and why an ordinary listing still needs a genuine story.
How Can Professional Services Firms Get Press Coverage Without Naming Clients?
Professional services firms often have valuable expertise but cannot discuss confidential client work. This guide explains how consultants, advisers and specialist businesses can pursue credible media opportunities through expert commentary, public evidence and responsible storytelling without compromising client confidentiality.
How Can Consumer Brands Get Products Reviewed by Journalists Without Buying Coverage?
Independent product reviews can be valuable, but a product sample or PR pitch does not buy a positive article. This guide explains reviewer research, samples, testing, loan arrangements, disclosure and how to handle genuine editorial independence.
UK vs US PR: What Actually Changes When Pitching Journalists?
Pitching UK and US journalists involves more than changing spelling, dates and currency. Former UK national journalist Jordan Baker explains how to adapt a story for each market, verify local relevance, prepare the right spokesperson and manage cross-border outreach without exaggerating the evidence.
How Can Fitness Brands and Personal Trainers Get Featured in the Media?
Fitness PR is not one-size-fits-all. Qualified trainers, gyms, fitness apps and equipment brands have very different stories to offer journalists. This guide explains credible expert commentary, local business angles, independent product reviews and the evidence needed before pitching health or performance claims.
How Can Startups Get Press Coverage Before They Have Funding or Customers?
A startup without customers or external funding can still have a credible media angle, but launch excitement alone is not enough. Learn how founders can identify genuine expertise, useful early milestones and verified evidence, decide whether journalists have a reason to care and recognise when waiting is the better PR decision.
Paid PR Placement vs Earned Press Coverage: How to Tell the Difference
A published-looking page does not always mean a journalist independently selected a business. This guide explains earned media, sponsored features, advertorials, press-release distribution and the questions buyers should ask.
PR Retainer vs One-Off PR Campaign: Which Is Better for Your Business?
Should your business pay for ongoing PR or commission one fixed publicity campaign? This guide compares the practical cost, scope, limitations and suitability of both, including why Fair PR focuses exclusively on ongoing activity.
The First 90 Days of Thought Leadership PR: A Practical Plan for Founders and CEOs
Building a credible public profile takes more than creating a personal brand or sending a few press releases. This practical 90-day guide explains how founders and CEOs can identify their strongest expertise, develop editorial angles, work with journalists and judge whether a campaign is progressing.
How Should Professional Services Firms Choose a PR Agency?
Choosing a PR agency for a professional services firm means looking beyond media logos and promises of exposure. This guide explains how consultancies, advisers and specialist businesses can evaluate editorial ideas, experience, delivery, reporting and genuine expertise.
How to Prepare for a Media Interview: A Practical Checklist for Founders and Experts
Being approached by a journalist is exciting, but good interviews require preparation. Fair PR founder and former national journalist Jordan Baker shares an interview-ready checklist covering difficult questions, talking points, accuracy, TV, radio and written interviews.
PR Coach vs PR Agency: What Do You Actually Get for Your Money?
A PR coach can show you how to approach journalists, but who actually does the work? Former national journalist Jordan Baker compares PR coaching, freelancers and account-managed agencies, including responsibilities, costs, time commitments and realistic outcomes.
How Can Fintech Founders Explain Complex Products to Journalists Without the Hype?
Fintech founders often understand their technology far better than the people they're pitching. Fair PR founder and former national journalist Jordan Baker explains how to turn technical features into clear stories without inflated AI claims, unsupported numbers or unnecessary jargon.
How Can Healthcare Businesses Use Research and Patient Stories in PR Without Making Misleading Claims?
Research and patient experiences can make powerful healthcare stories, but evidence, confidentiality and accuracy matter. Former national journalist Jordan Baker explains how healthcare organisations can develop credible media angles without exaggerating outcomes or compromising patient trust.
Local, Trade or National Press: Which Should a Small Business Target First?
National press isn't always the best starting point for a small business. Fair PR founder and former national journalist Jordan Baker explains how to choose between local, trade, regional and national coverage based on your audience, evidence and story.
How to Write a Media-Ready Expert Biography: A Practical Guide With Examples
A good media biography explains exactly why someone is qualified to comment on a subject. Former national journalist Jordan Baker shares practical templates, examples and advice for writing an expert bio journalists can use.
Expert Quotes, Founder Features and Product Reviews: What Actually Counts as PR Coverage?
Not all media coverage looks the same. Former national journalist Jordan Baker explains the difference between expert quotes, founder features, product reviews, business stories and other earned editorial opportunities, and why the best result depends on the business.
How Can Professional Services Firms Turn Client Trends and Data Into Media Stories?
Professional services firms often have valuable knowledge hidden in their everyday work. Former national journalist Jordan Baker explains how to identify meaningful patterns, protect client confidentiality and develop newsworthy stories from genuine industry insights.
How Should a UK Business Plan PR When Expanding Into the US?
UK success does not automatically create a US media story. Jordan Baker explains how British businesses should prepare market evidence, local relevance, spokespeople, outreach and earned-media strategy before approaching American journalists.