You've Been Featured in the Press. What Should Your Business Do Next?
Press coverage going live is the start of another process. Learn how to check the article, thank the journalist, share it without overstating endorsement, track commercial signals and turn the result into future PR opportunities.
A 90-Day Product Launch PR Checklist: What Small Brands Should Prepare Before Launch
Launch day is only one part of product PR. This practical 90-day framework helps small brands organise the story, stock, photography, samples, media materials and journalist outreach before the pressure of launch week.
Press Release Distribution vs Expert Commentary PR: Which Is Right for Your Business?
Press release distribution can circulate an announcement, while expert commentary PR connects genuine specialist knowledge with journalists. Jordan Baker explains what each approach buys, where direct pitching fits and how to choose.
Can You Get Press Coverage Without Hiring a Full PR Agency?
Not every credible specialist needs a full PR campaign. A former journalist explains how to choose the right level of help and what earned coverage can achieve.
DIY PR Platforms vs Done-for-You PR: What Should a Small Business Choose?
Is a journalist-request subscription enough, or should you pay for professional outreach? An experienced PR founder compares the real options.
How Can Lawyers and Legal Professionals Become Media Experts?
Legal professionals can help journalists explain complex stories. Learn how to contribute useful commentary while respecting confidentiality and professional standards.
How Can Accountants and Financial Advisers Get Quoted in the Media?
Accountants and financial advisers can help journalists explain money stories. Discover the right media opportunities, credibility checks and regulatory boundaries.
How Much Time Does Expert Commentary PR Require From You?
You provide the knowledge while Fair handles PR outreach. Discover what expert commentary clients need to contribute and how journalist deadlines work.
Expert Commentary PR vs Full-Service PR: Which Do You Actually Need?
Expert Commentary PR and full-service PR solve different problems. Compare Fair's two offers, their prices and inclusions to decide which is right for your goals.
How Do Journalists Choose Which Experts to Quote?
Why are some experts quoted while others are overlooked? Jordan Baker explains how journalists judge credibility, relevance, timing, clarity and usefulness.
What Makes Someone a Credible Media Expert?
You do not need to be famous to become a media expert. Jordan Baker explains the experience, qualifications and judgement journalists look for.
GEO for Small Businesses: Where Should You Start Before Spending Money?
Small businesses do not need to begin GEO by signing an expensive specialist retainer. Jordan Baker explains the practical foundations owners can improve themselves, a realistic 30-day plan and when technical SEO or PR becomes worth paying for.
GEO Agency vs PR Agency: Which Does Your Business Need?
GEO and PR agencies can both contribute to online authority, but they often solve very different problems. Jordan Baker compares technical GEO, monitoring, content and journalist-led earned media to help businesses understand what they are actually buying.
Do Backlinks and Unlinked Media Mentions Help With AI Search?
A backlink can add considerable SEO and referral value to media coverage, but does that make an unlinked mention worthless? Jordan Baker explains what we know about editorial links, brand mentions, expert attribution and AI search.
How Do You Measure AI Search Visibility?
Appearing in ChatGPT once is not a measurement strategy. Jordan Baker explains how to track AI citations, brand mentions, recommendations, accuracy, referral traffic and real enquiries without turning uncertain data into another vanity metric.
What Can a PR Agency Actually Do for GEO and AEO?
PR can contribute to AI-search visibility by creating credible public information around a company and its expertise, but it cannot control ChatGPT or replace technical SEO. Jordan Baker explains exactly what a PR agency can and cannot deliver.
What Are GEO and AEO? How Do They Differ From SEO?
GEO and AEO are increasingly appearing alongside SEO in marketing conversations, but what do they actually mean? Former journalist Jordan Baker explains the differences, the overlap and what small businesses should genuinely prioritise.
How Can Recruitment and HR Companies Get Featured in the Media?
Recruitment and HR companies do not need constant corporate announcements to attract journalists. Jordan Baker explains how hiring expertise, workplace insight, credible data and responsive spokespeople can generate national, business and specialist media opportunities.
How Do You Choose the Right PR Agency for Your Small Business?
Choosing a PR agency should involve more than comparing prices and famous media logos. Jordan Baker explains how to assess strategy, case studies, account teams, sector experience, contracts, guarantees and realistic expectations before committing your budget.
How Should Small Businesses Measure Whether Their PR Is Working?
PR is not measured properly by article counts or huge reach figures alone. Jordan Baker explains how small businesses can assess coverage, journalist interest, backlinks, credibility, website activity and commercial outcomes without pretending every benefit can be attributed perfectly.