Affordable journalist-led PR expensive agency retainers
Boutique PR support for founders, experts, consumer brands, product businesses, service-led companies and growing businesses across the UK, US and Canada.
Standard PR: £597/month / US$797/month
Clear pricing. Honest advice. Commercially sensible PR.
Coverage secured in publications including
The Times, The Telegraph, Daily Mail, Forbes, Newsweek, BBC, ITV and more.
Affordable PR Should Still Be Proper PR
Many founders and growing brands know that PR could help them build credibility, reach new audiences and strengthen their reputation.
The difficulty is that traditional agency retainers can feel expensive, unclear and difficult to justify.
We do not believe affordable PR should mean generic outreach, mass press release distribution or low-quality activity.
Fair Public Relations was built to give founders, experts, consumer brands and growing businesses access to thoughtful, journalist-led PR through one clear service: Standard PR.
Standard PR is an ongoing, account-managed service that may include:
consumer PR
product and service PR
founder visibility
expert commentary
thought leadership
We are not a mass-market PR service.
We are not built around generic templates, automated outreach or sending the same pitch to hundreds of journalists.
Fair Public Relations is a founder-led, relationship-focused boutique PR agency. Our team includes former journalists and experienced PR professionals who understand how newsrooms work, what editors need and what makes a story credible.
We have worked with brands including Dolce & Gabbana, Anytime Fitness and Jameson Whiskey, and secured coverage in titles including The Times, The Telegraph, Daily Mail, BBC and ITV.
Our focus is not vanity PR.
It is building credibility, visibility and trusted influence that supports real business growth.
product launches
real-life stories
customer stories
business news
interviews and wider media opportunities
PR With A Purpose
Before outreach begins, we shape a tailored PR direction around your brand, audience, positioning, goals and strongest media opportunities.
For an expert or founder, this might mean becoming a recognised voice in a particular field.
For a consumer brand, it might mean:
product features
buying guides
reviews where appropriate
service recommendations
seasonal opportunities
Standard PR campaigns may include:
consumer PR
product and service PR
founder visibility
expert commentary
thought leadership
product launches
Every Standard PR client receives journalist-led strategic thinking, angle development, media positioning and a Founder & Authority Positioning Session.
This helps clarify:
what makes the business distinctive
what the founder or brand should become known for
which topics it can credibly own
what journalists are likely to care about
how the business should be presented in the media
The goal is simple:
We shape the story and authority behind the brand, then earn the media visibility that validates it.
That is what makes our model affordable without making it generic.
The structure keeps the service commercially sensible, but the campaign is shaped around your business, audience, story, goals and media potential.
trend commentary
founder stories
expert-led consumer advice
launch coverage
customer stories
real-life stories
customer stories
business news
media interviews
wider reactive and proactive media opportunities
Is Standard PRRight for You?
Standard PR could be a good fit if:
you want ongoing visibility rather than one-off press coverage
you want to become known for your expertise, story, product or service
you are a consumer brand looking for credible editorial exposure
you value trust, reputation and long-term authority
you want journalist-led support and honest advice
you want affordable PR without a traditional agency retainer
you understand that PR usually builds momentum over months three to six
you want a tailored campaign rather than generic distribution
you can respond promptly when we need approvals, comments or additional information
you want PR that supports visibility and commercial opportunity over time
you want clear pricing before starting
you value direct communication with the team
Standard PR is designed for brands that want broader support around their:
founder story
expertise
consumer product
consumer service
customer experience
real-life story
product launch
company news
thought leadership
wider media potential
Standard PR is probably not the right fit if:
you expect guaranteed coverage in named publications
you are looking for instant results
you want completely hands-off PR with no involvement
you are only interested in backlinks
you want mass press release distribution
you do not want honest feedback about what is likely to work
you are looking for the cheapest possible PR option
you need a large corporate communications consultancy
“The real deal. They do exactly what they say they’ll do.”
- Isaac, TOAD Diaries
A Fairer and More Affordable PR Model
Typical PR agency
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Many traditional PR agencies ask clients to commit to longer contracts before there is much clarity on how the campaign will perform. That can make PR feel risky for growing brands that want momentum, but also need flexibility.
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Traditional agency retainers are often built around larger teams, higher overheads and broader service structures. For founders, experts, consultants, coaches and growing brands, that level of spend does not always make commercial sense.
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Many agencies do not publish pricing, which can make it difficult to understand whether PR is realistic before booking a call. We believe clear pricing helps clients make better decisions from the start.
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Traditional agencies often involve multiple layers of account management, strategy and delivery. That can work well for large organisations, but smaller brands may end up paying for structure they do not really need.
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At lower retainer levels, some agencies focus more on delivery than strategic thinking. We believe commercially sensible PR should still include clear positioning, strong angles and honest guidance before outreach begins.
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Many agencies do not publish pricing, which means brands often have to book a call before they know whether the service is financially realistic.
Fair Public Relations
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Commercially sensible PR without traditional agency retainers.
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A fair starting point that gives us time to build foundations, test angles and start creating media momentum.
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Our team understands what journalists need and shapes your expertise, stories and updates into usable media angles.
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Senior PR strategy support helps clarify authority angles, founder story, commentary opportunities and media-ready messaging before outreach begins.
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You can see what we’re working on, where momentum is building and what has been secured.
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“They’ve already been getting me national coverage for a price I’m totally happy with.”
- Ben, Hugo Energy App
Standard PR With Clear Pricing
Standard PR
£597/month / US$797/month
Three-month initial commitment, followed by one full billing cycle’s notice.
Standard PR is an account-managed PR service for businesses that want journalist-led strategy, content creation, pitching, monitoring and credibility-building earned media without a traditional agency retainer.
What may be included:tailored campaign direction before outreach begins
Founder & Authority Positioning Session
media positioning and angle development
consumer PR
product PR
product launch PR
service PR
founder visibility
expert commentary
thought leadership
real-life stories
customer stories
business news
media interview preparation
content and press release development
journalist pitching and follow-up
press monitoring
dedicated team headed by Jordan Baker
private WhatsApp group with the team
client portal for visibility and tracking
fortnightly progress updates
monthly account call
Coverage volume varies.
Many suitable Standard PR campaigns secure around two to four pieces of coverage per month once momentum has started to build, but this is not guaranteed.
Results depend on:
the strength of the story
product or service relevance
media fit
journalist interest
timing
available opportunities
client responsiveness
the quality of information and assets provided
What Clients Love About Us
“Loyal, dependable & results-driven.
This isn’t just a transactional service; it’s a true partnership. They’ll do their part to get the ball rolling, and you can trust that they’ll follow through with professionalism and care. If you’re looking for a PR team that’s as committed to your success as you are, this is the company to trust.”
— Louise Burke, Actress
“…they are totally open, they have great systems and communications.
They have already been getting me national coverage for a price I'm totally happy with.
Dream come true."
— Ben, Hugo Energy App”
“These guys are great, particularly for a small business like mine.
They provide a personalised service and it seems that nothing is too much trouble. The whole team is so incredibly friendly and personable, and it feels like they are as excited about my business as I am.”
—Sara, The Bark Side
What Our Clients Have Achieved
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One Less Thing
Franchise cleaning business
We helped One Less Thing build visibility and credibility through consistent consumer, founder and business PR.
In under a year, we secured 35 pieces of national coverage, putting the brand in front of relevant audiences and supporting long-term growth.
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Rudolph Diesel
Interior designer
By positioning Rudolph as an expert voice in design, interiors and consumer lifestyle topics, we secured 84 pieces of national coverage.
This established him as a go-to expert across titles including The Times, Forbes and House Beautiful.
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Owl + Lark
Circadian fitness & sleep health brand
Ahead of its UK launch, we helped Owl + Lark build awareness through a combination of product-focused PR and expert commentary.
We secured coverage across T3, Evening Standard, The Independent, Yahoo, Stylist, Country Living and Glamour, helping position the business as a standout name in sleep and wellness.
How We Help Clients Earn Coverage
Standard PR campaigns may include a combination of:
consumer PR
product and service PR
expert commentary
thought leadership
founder visibility
product launches
real-life stories
customer stories
business news
media interviews
reactive journalist opportunities
Consumer PR
Helping products, services and experiences earn trusted visibility
Consumer PR is about more than emailing product details to journalists.
The strongest campaigns identify why a product, service or experience matters to a wider audience.
We look for:
a useful consumer benefit
a problem the business helps solve
a relevant trend
seasonal interest
a founder story
expert knowledge behind the product
customer experiences
an unusual or distinctive feature
a credible reason for journalists to cover it now
Consumer PR opportunities may include:
product roundups
gift guides
buying guides
reviews where appropriate
“best of” lists
service recommendations
The strongest consumer campaigns often combine product or service visibility with:
founder PR
expert commentary
customer stories
business news
real-life stories
thought leadership
This gives journalists more than one reason to cover the business.
What consumer PR can support
Consumer media coverage can help with:
brand awareness
customer trust
product discovery
conversion
website credibility
comparison features
seasonal coverage
trend-led features
launch stories
lifestyle media
expert-backed consumer advice
retail conversations
partnerships
product launches
online search visibility
long-term recognition
Founder, Expert and Thought Leadership PR
Turning knowledge and experience into authority
We position founders, spokespeople and subject-matter experts as credible voices journalists can quote, interview and feature.
This may include:
expert commentary
founder insight
practical advice
industry opinion
thought leadership
leadership topics
Repeated expert and founder-led coverage can help a business become more recognisable and trusted.
It can strengthen:
sales conversations
personal credibility
brand authority
search visibility
professional reputation
media relationships
workplace commentary
trend analysis
reaction to current news
media interviews
founder profiles
Real-Life Stories, Customer Stories and Business News
Some of the strongest media opportunities are rooted in genuine human experiences.
These might include:
a founder journey
a customer transformation
a real-life experience
a partnership
a launch
a milestone
Where a real-life story has genuine press potential, it may be developed with Emma Elms, an established journalist and editor with more than 25 years of experience working with titles including The Telegraph and Daily Mail.
Emma helps identify:
the strongest human angle
relevant emotional detail
the facts journalists will need
the most credible media route
how the story subject should prepare
This helps ensure real-life stories are handled with care, editorial judgement and credibility.
an award
an expansion
a piece of research
a new appointment
a wider business development
a product or service solving an unusual problem
Find the Right PR Angle for Your Brand
Not every business earns coverage in the same way.
Some campaigns are built around expertise and thought leadership.
Others are driven by products, services, seasonal relevance or consumer trends.
Some work best through founder stories, customer stories, real-life experiences or business news.
Standard PR follows the same core process, but the strategy changes according to:
your audience
your sector
your product or service
your founder story
your expertise
your wider business goals
what journalists are likely to respond to
We shape the campaign around what is credible, relevant and commercially useful.
Who We Work Best With
We work particularly well with:
consumer brands
product businesses
service-led businesses
founders
experts and spokespeople
small businesses
growing brands
beauty and skincare brands
fashion and lifestyle brands
health and wellness businesses
e-commerce and direct-to-consumer businesses
food and drink brands
travel and hospitality businesses
home and interiors brands
property and real-estate businesses
consumer services
technology companies
consultants and executive coaches
professional service providers
doctors and medical experts
finance and workplace specialists
Not Every Brand Is The Right Fit
We do not work with:
smoking or vaping brands
CBD or cannabis businesses
political organisations
gambling or adult content
businesses selling or promoting weapons
religious organisations
multilevel marketing businesses
wealth coaching or property coaching programmes
media outlets or publishing platforms
marketing agencies seeking PR for themselves
artists, musicians, films or fiction writers
jewellery brands
cryptocurrency or investment opportunities
financial institutions
Meet the Team Behind Your PR
Fair Public Relations is led by Founder Jordan Baker, a former UK national journalist with 11 years of experience in PR.
Clients work with a dedicated PR team headed by Jordan.
That means your campaign is not passed into a faceless process.
You have experienced people helping to shape:
the campaign strategy
positioning
story angles
media materials
journalist outreach
interview preparation
next steps
Our wider team includes experienced PR professionals, writers and former journalists who understand newsroom pressures, what editors want and how to shape stories journalists can actually use.
Clients also have a private WhatsApp group with the team.
This makes it easier to:
ask questions
respond quickly to journalist opportunities
approve content
share information
prepare for interviews
keep communication moving
We do not chase coverage simply to inflate a report.
Every campaign is built around:
clear positioning
credible ideas
relevant media angles
honest advice
consistent momentum
When something is unlikely to land, we will tell you.
When there is a better route, we will help you find it.
When a journalist wants to interview you, we will help you understand what to expect and prepare beforehand.
If you want transparent, journalist-led PR that supports real business growth, you are in the right place.
Jordan Baker, Founder
Fair Public Relations
Still Have Questions? We’ve Got You
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No.
Journalists and editors decide what they publish, so no reputable PR agency can guarantee editorial coverage.
We can guarantee thoughtful strategy, professional content, consistent outreach and honest communication.
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Some opportunities can happen within the first few weeks.
Broader PR campaigns usually become more consistent and valuable over months three to six.
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Standard PR costs £597 per month or US$797 per month.
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Standard PR starts with a three-month initial term.
After that, it continues with one full billing cycle’s notice.
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No.
The process is structured, but the campaign direction, story angles, content and outreach are shaped around each client.
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Yes.
Consumer PR is a core part of Standard PR for suitable products, services and experiences.
This may include:
product features
buying guides
reviews
seasonal opportunities
service recommendations
product launches
consumer trends
founder stories
customer stories
expert commentary
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Yes.
Suitable product launches may be supported through product pitching, founder PR, business news, consumer coverage, reviews, seasonal opportunities and expert-led stories.
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Yes, where there is genuine media potential.
Suitable stories may receive journalist-led interview, development and preparation support before pitching begins.
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A freelancer may be suitable for a one-off project or a narrow brief.
Fair Public Relations is designed for clients who want:
an ongoing team
account-managed support
campaign strategy
content creation
journalist pitching
reporting
direct communication
wider PR expertise
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Every campaign is shaped around the client’s audience, brand, founder, expertise, product, service and media potential.
We do not rely on mass outreach or generic press release distribution.
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Your campaign is supported by a dedicated PR team headed by Jordan Baker.
Experienced PR professionals, writers and journalists may also contribute depending on the campaign.
Want more detail?
You can read our full FAQs for more information on how we work, reporting, approvals, media contacts and what to expect from earned coverage.
How to Get Started
1. Get in touch
Answer three quick questions and tell us about your brand, product, service, expertise or story.
When it looks like we may be able to help, we will follow up with the right next step.
2. We’ll talk through your goals
We will discuss your brand, target audience, current visibility, products or services, founder story, consumer opportunities, expertise, possible media angles, and wider business goals
We will also give you an honest view on whether Standard PR is likely to be suitable.
3. We’ll set up your PR foundations
Once signed up, we collect the information and assets needed to shape the campaign.
This may include consumer PR opportunities, product or service angles, founder positioning, expert commentary, thought leadership, customer stories, real-life stories, business news, launches, and seasonal opportunities
4. We’ll start pitching
We identify suitable journalists and develop relevant proactive and reactive ideas.
Our team writes the material, prepares pitches, contacts journalists, follows up, manages opportunities, monitors coverage, and keeps you updated
We will still need your input at certain stages so the campaign remains grounded in your real expertise, experience and brand.
Ready to See Whether Standard PR Could Work for Your Brand?
Get in touch and tell us about your consumer product, service, founder story, expertise, real-life experience, customer story, launch, business news or wider PR goals.