Journalist-Led PR Without Expensive Agency Retainers
Boutique PR support for founders, experts, consumer brands, consultants, coaches, small businesses and growing companies.
Strategic, relationship-led PR designed to build credibility, visibility and long-term media momentum.
£597 / US$797 per month
Three-month initial term. Then one full billing cycle’s notice. PR usually builds properly over months three to six.
Examples of publications where we secure coverage for clients:
The Times, The Telegraph, Daily Mail, Forbes, Newsweek, BBC, ITV and more.
Led by former journalists and experienced PR professionals, Fair Public Relations turns expertise, founder stories, consumer products, services, real-life experiences and business news into angles journalists can actually use.
Our Standard PR Service gives growing businesses a commercially sensible alternative to traditional agency retainers. It includes journalist-led strategy, tailored angle development, content creation, media pitching, account-managed support and clear reporting for under £1,000 a month.
Structured, not generic. Personal, not mass-market. Low-commitment, not low-strategy.
Pricing | How it works | Who We Help | Case Studies | FAQs | Get in touch
You Have Something Worth Talking About
You may have credible expertise, an interesting founder journey, a distinctive consumer product, a useful service, a real-life story or a growing business with genuine news to share.
The challenge is knowing what journalists will care about and how to present it.
You want to be seen as credible, trusted and relevant, rather than visible simply for the sake of it.
You want consistent media momentum, clear communication and honest advice, not vague PR activity with little indication of what is actually happening.
That is why we built Standard PR differently.
Before outreach begins, we shape a clear campaign direction around your brand, goals, audience, positioning and strongest media opportunities.
You receive a tailored PR proposal rather than a generic package. This helps you understand the recommended direction, likely story angles, media thinking and how PR can support visibility, authority, consumer awareness and trust.
No fluff. No vague activity reports. No PR for the sake of PR.
Just clear strategy, relevant stories, consistent pitching and media momentum that builds over time.
PR With a Purpose
Every campaign includes journalist-led strategic thinking, tailored angle development and media positioning.
We look at:
what makes your brand credible
what makes your product or service relevant
what you should become known for
what your audience genuinely cares about
what journalists are most likely to respond to
which media opportunities support your wider business goals
Every client also receives a Founder & Authority Positioning Session.
This helps clarify your messaging, strongest areas of authority, credible thought leadership themes and the stories that can make you or your brand more distinctive in the media.
For consumer brands, we also consider:
product and service relevance
customer problems and behaviours
seasonal opportunities
consumer trends
launches and new developments
founder stories
expert-led angles behind the brand
review, recommendation and buying-guide opportunities
For real-life, customer or founder stories, senior journalist-led support may also be included where there is genuine media potential.
This can involve interviewing the client or story subject, identifying the strongest human-interest angle and preparing the story in a press-ready format.
The goal is simple:
We shape the story and authority behind the brand, then earn the media visibility that validates it.
Is This the Right PR Service for You?
Standard PR could be a good fit if:
you want ongoing visibility rather than a single press hit
you understand that PR usually builds momentum over months three to six
you are comfortable starting with a three-month initial term
you have credible expertise, a founder story, consumer product, service, real-life experience or announcement
you value credibility, trust and consistency
you want people to understand why your product or service matters
you want PR to support both awareness and commercial opportunity
you can respond promptly when journalists need input, approvals or additional detail
you want strategy, content creation, pitching and account management
you want a tailored campaign rather than generic press release distribution
you want direct communication with an experienced PR team
you want clear pricing before committing
Standard PR is not a good fit if:
you expect guaranteed coverage in named publications
you need instant results
you want completely hands-off PR with no involvement
you are only interested in backlinks
you want mass press release distribution
you do not want honest feedback about which angles are likely to work
you are looking for the cheapest possible PR service
you need a large corporate communications consultancy
“The real deal. They do exactly what they say they’ll do.”
- Isaac, TOAD Diaries
A Fairer PR Model
Typical PR agency
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Many traditional PR agencies ask clients to commit to longer contracts before there is much clarity on how the campaign will perform. That can make PR feel risky for growing brands that want momentum, but also need flexibility.
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Traditional agency retainers are often built around larger teams, higher overheads and broader service structures. For founders, experts, consultants, coaches and growing brands, that level of spend does not always make commercial sense.
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Many agencies do not publish pricing, which can make it difficult to understand whether PR is realistic before booking a call. We believe clear pricing helps clients make better decisions from the start.
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Traditional agencies often involve multiple layers of account management, strategy and delivery. That can work well for large organisations, but smaller brands may end up paying for structure they do not really need.
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At lower retainer levels, some agencies focus more on delivery than strategic thinking. We believe commercially sensible PR should still include clear positioning, strong angles and honest guidance before outreach begins.
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Many agencies do not publish pricing, which means brands often have to book a call before they know whether the service is financially realistic.
Fair Public Relations
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Commercially sensible PR without traditional agency retainers.
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A fair starting point that gives us time to build foundations, test angles and start creating media momentum.
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You can see what we’re working on, where momentum is building and what has been secured.
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Our team understands what journalists need and shapes your expertise, stories and updates into usable media angles.
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Senior PR strategy support helps clarify authority angles, founder story, commentary opportunities and media-ready messaging before outreach begins.
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Simple, Transparent Pricing
Standard PR Service
£597 / US$797 per month
Three-month initial term, followed by one full billing cycle’s notice.
PR usually starts to build properly over months three to six.
Standard PR is for businesses that want journalist-led strategy, content creation, media pitching, monitoring and account-managed support without a traditional agency retainer.
What is included:
A tailored PR proposal and campaign direction before outreach begins
Founder & Authority Positioning Session
Media positioning and angle development
Consumer PR strategy where relevant
Expert commentary and thought leadership
Founder visibility
Product and service PR
Product launches and seasonal consumer campaigns
Real-life stories
Customer stories
Business news and company announcements
Press release and media content creation
Journalist outreach and follow-up
Media interview preparation
Dedicated team headed by Jordan Baker
Direct communication through a private WhatsApp group
Client portal for campaign visibility
Press monitoring
Fortnightly progress updates
Monthly account call
Suitable campaigns may include a combination of proactive ideas and reactive journalist opportunities each month.
The exact level of activity depends on the campaign direction, media relevance and opportunities available.
Many suitable campaigns secure around two to four pieces of coverage per month once momentum has started to build, but coverage is never guaranteed.
Results depend on:
the strength of the story
product or service relevance
media fit
journalist interest
timing
available opportunities
client responsiveness
the quality of information and assets provided
Everything is done with you, not dumped on you.
This is not DIY PR, and it is not a traditional agency retainer.
We shape the angles, prepare the materials, pitch journalists, follow up, monitor coverage and keep you updated as momentum develops.
Our model is structured, but it is not generic.
Clear systems keep the service commercially sensible, while every campaign is shaped around the individual brand, audience, story and media potential.
“They’ve already been getting me national coverage for a price I’m totally happy with.”
- Ben, Hugo Energy App
What We Do
The campaign may combine expertise-led, founder-led, consumer and story-led PR depending on your goals and what journalists are most likely to respond to.
Sharing Expertise, Thought Leadership and Founder Visibility
Turn knowledge and experience into media authority
We position founders, spokespeople and subject-matter experts as credible voices journalists can quote, interview and feature.
This can include:
expert commentary
founder insight
thought leadership
leadership and workplace topics
industry opinion
practical advice
reaction to current news and trends
media interviews
founder and executive profiles
Every campaign includes journalist-led angle development so your expertise is shaped around what journalists and their audiences are likely to care about.
The Founder & Authority Positioning Session helps clarify:
what you should become known for
where your authority is strongest
which topics you can credibly own
how your experience can become more media-ready
how your personal profile supports the wider business
What this can do for your business:
Repeated expert and founder-led coverage can make you more recognisable, trusted and credible.
It can support sales conversations, strengthen your professional reputation and create a clearer online footprint around you and your brand.
Promoting Consumer Products and Services
Put distinctive products, services and experiences in front of relevant audiences
Consumer PR is about more than sending a product description to journalists.
We identify why the product, service or experience is relevant to a wider audience and connect it to useful, timely and credible editorial angles.
This may include:
product roundups
buying guides
reviews and hands-on features
seasonal gift guides
trend-led features
launch coverage
service recommendations
expert-backed consumer advice
“best of” lists
comparison features
lifestyle and consumer news
founder stories behind the brand
customer problems the product or service helps solve
For many consumer brands, the strongest campaigns combine product visibility with founder expertise, customer stories, trend commentary and relevant business news.
What this can do for your business:
Consumer coverage places your brand in trusted editorial environments.
It can support:
brand discovery
consumer confidence
website conversion
retail and partnership conversations
product launches
search visibility
long-term brand recognition
It gives prospective customers an independent reason to pay attention to and trust the business.
Telling Stories and Announcing News
Build connection and credibility through stories people remember
Not every strong PR opportunity is based on expertise or a product.
Media opportunities may also come from:
real-life experiences
customer stories
founder journeys
product or business launches
awards
partnerships
We shape and pitch these stories so they feel relevant, authentic and genuinely newsworthy.
Where a real-life, founder or customer story has strong press potential, it may be overseen by a senior current or former journalist.
This can include:
interviewing the client or story subject
identifying the strongest emotional or human angle
checking factual detail
preparing a press-ready story
guiding the subject through media interest
pitching suitable journalists and publications
What this can do for your business:
Story-led and news-led coverage can build emotional connection, strengthen trust and give audiences something memorable to associate with the brand.
It is particularly powerful when combined with expert commentary, founder visibility and consumer PR.
Finding the Right PR Angle for Your Brand
Not every business earns coverage in the same way.
Some campaigns are built around expertise and thought leadership.
Some rely more heavily on consumer products, services, customer needs or seasonal relevance.
Others work best through founder stories, real-life experiences, business announcements or lifestyle media opportunities.
Standard PR follows the same core process, but the strategy changes according to:
the business
target audience
sector
founder
We will tell you honestly which direction is most likely to work.
product or service
credibility
media potential
commercial goals
Results at a Glance
Our strongest campaigns often combine expert commentary, founder visibility, consumer PR, product features, story-led media angles and business news.
Hundreds of pieces of coverage secured across the UK, US and Canada
Coverage in publications including Forbes, Business Insider, MailOnline, The Times and The Telegraph
84 national features for interior designer Rudolph Diesel
35 media placements for One Less Thing in under 12 months
78 media features for Spectrum Search
Supported a gut health brand during a successful product launch
Generated US$75,000 in event sales for a New York food and beverage venue
Delivered international and culture-led coverage, including a mention on Jimmy Kimmel
Worked on campaigns involving recognised names and consumer brands
What We Need From You
Strong PR is collaborative.
To provide thoughtful, journalist-led PR at this price, we need clients to play an active role when required.
You should be willing to:
invest appropriate time and budget
provide around ten minutes a day when necessary
respond promptly to journalist deadlines
provide accurate information
supply professional-quality brand assets
maintain a credible online presence
be open-minded about story angles
share opinions, expertise and experience
take part in interviews where suitable
listen to honest advice about what will and will not work
We will never force an angle that is not credible.
When a brand is not the right fit, we will say so and point it towards a more appropriate option where possible.
Who We Work Best With
We work particularly well with:
founders and personal brands
consumer brands
product businesses
service-led businesses
consultants
executive, life and business coaches
professional service providers
doctors and medical experts
health, wellness and lifestyle experts
home, interiors and property brands
finance and workplace experts
e-commerce and direct-to-consumer brands
technology and SaaS businesses
travel and hospitality brands
beauty and skincare businesses
fashion and lifestyle brands
food and drink brands
consumer products
consumer services
growing small businesses
Brands We Cannot Help
We do not work with:
smoking or vaping brands
CBD or cannabis businesses
political organisations
gambling or adult content
businesses selling or promoting weapons
religious organisations
multilevel marketing businesses
wealth or property coaching programmes
media outlets or publishing platforms
marketing agencies seeking PR for themselves
artists, musicians, films or fiction writers
jewellery brands
cryptocurrency or investment opportunities
financial institutions
Meet the Team Behind Your PR
Hi, I’m Jordan, Founder of Fair Public Relations.
For more than a decade, I have worked across the UK and US helping founders, experts, consumer businesses and growing brands earn meaningful media coverage.
Not vanity headlines. Not generic press release distribution.
Coverage that builds credibility, visibility and long-term trusted influence.
Our team includes experienced PR professionals, writers and former journalists who understand how newsrooms work, what editors need and how to turn genuine expertise, products, services and stories into media opportunities.
Every client works with a dedicated PR team headed by me.
You also have a private WhatsApp group with the team, making it easy to ask questions, respond to opportunities and keep communication moving without relying on long email chains.
We believe strong PR starts before the first pitch is sent.
That is why every campaign includes strategic thinking, positioning and angle development.
The Founder & Authority Positioning Session helps clients understand:
what they should become known for
what makes the business distinctive
where the strongest authority lies
which consumer, founder or expertise-led angles are credible
how the brand should be presented to the media
We do not chase coverage simply to inflate a report.
When an idea is unlikely to land, we will tell you.
When there is a better angle, we will help you find it.
When a journalist wants to interview you, we will help you prepare and understand what to expect.
The goal is consistent, credible media momentum that supports real business growth.
Jordan Baker, Founder
Fair Public Relations
What Our Clients Have Achieved
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One Less Thing
Franchise cleaning business
We helped One Less Thing build visibility and trust through consistent consumer, founder and business PR.
In under a year, we secured 35 pieces of national coverage, putting the company in front of relevant audiences and supporting long-term growth.
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Admiral Jet
Luxury private jet charter
We partnered with Admiral Jet to increase visibility across national, luxury, consumer and business media.
The campaign secured 30 pieces of coverage in titles including Forbes, The Sun and Raconteur.
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Rudolph Diesel
Interior designer
By positioning Rudolph as an expert voice across design, interiors and consumer lifestyle topics, we secured 84 pieces of national coverage.
This established him as a go-to source in publications including The Times, Forbes and House Beautiful.
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Owl + Lark
Circadian fitness and sleep health brand
Ahead of the UK launch, we combined product-focused PR with the founder’s sleep-health expertise.
Coverage appeared in T3, Evening Standard, The Independent, Yahoo, Stylist, Country Living, Glamour and more.
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Christopher Paul Jones
Harley Street hypnotherapist and author
Ahead of his book launch, we combined expertise, real client experiences and service-led stories.
This secured 41 pieces of coverage over 12 months and helped strengthen his profile as an expert in phobias and hypnotherapy.
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Gut Wealth
Gut-health and wellness brand
We supported the launch of Gut Wealth’s postbiotic supplement by positioning its founder as a credible voice in gut health.
Product-focused storytelling and expert commentary helped build trust and awareness at an important launch stage.
Still Have Questions? We’ve Got You
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Yes. We assess whether each business is suitable before recommending the service. Certain industries and business models are excluded.
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Clients need a credible business, genuine expertise, a product, service, story or development with realistic media potential.
They must also be willing to provide information, approvals and input when required.
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Get in touch and tell us about the business.
When we believe we may be able to help, we will arrange a call with our Founder to discuss the likely PR direction and whether Standard PR is a suitable fit.
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Standard PR costs £597 or US$797 per month.
We will explain any optional or campaign-specific costs before work begins.
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You receive:
a dedicated PR team
direct WhatsApp communication
a client portal
fortnightly progress updates
a monthly account call
content and pitching support
interview preparation
campaign strategy and positioning
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Once onboarding information and assets have been received, we begin shaping the campaign, positioning and initial media angles.
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No.
Journalists and editors decide what they publish.
We guarantee professional strategy, content development, pitching, follow-up and honest communication, but not editorial decisions.
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Some early opportunities may arise within the first few weeks.
PR usually becomes more consistent and valuable over months three to six.
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We use effective systems, a focused team structure and clear processes to keep the service commercially sensible.
The campaign itself remains tailored to the individual brand.
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No.
Publications control links and may choose not to include one.
The broader value of PR includes credibility, visibility, reputation, authority and third-party validation.
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Yes.
Every client receives a Founder & Authority Positioning Session to clarify what they should become known for, how the business should be described and which media angles are most credible.
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Yes.
We support suitable consumer products, services and experiences through product features, recommendations, buying guides, seasonal opportunities, trend-led stories, expert commentary and founder PR.
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Yes, where there is genuine media potential.
Suitable stories may receive senior journalist-led development and interview support before pitching begins.
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Yes.
Standard PR costs £597 or US$797 per month.
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Standard PR starts with a three-month initial term.
After that, it continues with one full billing cycle’s notice.
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No.
We use systems to organise the work, but each campaign direction, story angle, media document and pitch is tailored to the client.
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Should I choose a freelancer or Fair Public Relations?
A freelancer may suit a small project or occasional support.
Fair Public Relations is more suitable for clients who want an ongoing team, wider campaign support, direct communication, content creation, pitching and regular account management.
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Yes, when they have credible expertise, useful insight, strong positioning and media-relevant topics.
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Yes.
Consumer products and services are a core part of Standard PR where the business has a distinctive offer and credible media potential.
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Yes, subject to the area of expertise, regulatory considerations and the strength of the available media topics.
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Standard PR is designed to be commercially sensible, not low-quality.
It includes tailored strategy, positioning, content creation, journalist outreach, account management and direct support from the team.
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The price and commitment are lower, but the service still includes strategy, content, pitching, reporting and ongoing account management.
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Your campaign is managed by a dedicated PR team headed by Founder Jordan Baker.
Specialist writers, PR professionals and experienced journalists may also contribute depending on the campaign.
Want more detail?
You can read our full FAQs for more information on how we work, reporting, approvals, AI, media contacts and what to expect from earned coverage.
How to Get Started
1. Get in touch
Send us a message and tell us about your business, product, expertise, story or wider PR goals.
2. We’ll have a chat
You will speak with Jordan on Google Meet.
We will discuss your goals, current visibility, target customers, brand positioning, consumer or expertise-led opportunities, founder story, product or service, possible media angles, and whether Standard PR is likely to be the right fit
3. We’ll set up your PR foundations
Once signed up, we collect the information and assets needed to shape the campaign.
This may include expert commentary, founder visibility, thought leadership, consumer PR, product and service angles, customer stories, real-life stories, business news, and launches and seasonal opportunities
4. We’ll start pitching
We identify suitable journalist opportunities and develop relevant proactive ideas.
Our team prepares the content, pitches journalists, follows up, monitors opportunities and guides you through interviews and requests.
We ask for your input where needed so the campaign remains grounded in your genuine expertise, story and brand.
Ready to See Whether PR Could Work for Your Brand?
Get in touch and tell us about your expertise, consumer product, service, founder story, customer story, real-life experience, announcement or wider business goals.