How Rudolph Diesel secured 84 published articles and grew his Domain Authority from 4 to 22
Rudolph Diesel
Interior designer
Interior designer Rudolph Diesel wanted to build his profile, strengthen awareness of his work and create a much larger body of independent media coverage around his expertise.
Over a 24-month campaign snapshot, we positioned Rudolph as a go-to interior design expert and secured 84 published articles across national, consumer, homes, interiors and lifestyle media.
Coverage appeared in publications including The Times, Forbes, Bustle, House Beautiful, Livingetc, Ideal Home, Business Insider, Good Housekeeping, Country Living, Homes & Gardens, Woman & Home and The Sun.
Over the same period, Rudolph Diesel's Moz Domain Authority increased from 4 to 22. Domain Authority is a third-party SEO metric rather than a Google ranking factor, and changes cannot be attributed solely to PR.
The client
Rudolph Diesel is an interior designer whose expertise spans interior styling, home design, kitchens, bathrooms, colour, furniture, property presentation and emerging interiors trends.
That breadth of knowledge made him well suited to an expert-led PR strategy. Rather than relying on occasional project announcements, we could use Rudolph's professional experience to contribute useful commentary to stories journalists were already writing.
The challenge
The objectives were to:
• Build Rudolph's profile as an interior design expert
• Secure a substantial body of credible media coverage
• Increase awareness of Rudolph Diesel and his work
• Create stronger social proof around the business
• Support the website's wider online authority through earned media and editorial links
Interior design is a highly competitive media category, so simply pitching Rudolph as an interior designer would not have been enough. We needed to continually identify subjects where his professional opinion could add something useful to an existing editorial conversation.
The PR strategy
We built the campaign around Rudolph's practical interior design expertise.
Instead of relying on a small number of company-led stories, we positioned him as a source journalists could use across a broad range of home and interiors subjects.
Topics included:
• Interior design trends
• Kitchen and bathroom design
• Paint and colour choices
• Wallpaper trends
• Small spaces and room layouts
• Property value and presentation
• Design mistakes to avoid
• Seasonal decorating
• Furniture and styling
• Outdoor living spaces
• Home improvements
• Ways to make a home look more expensive
• Trends that were becoming dated
• Celebrity interiors
• Practical design advice for homeowners
This gave the campaign enough breadth to respond to changing editorial interests while keeping Rudolph's positioning firmly rooted in his genuine professional expertise.
84 pieces of earned media coverage
During the 24-month case-study period, the campaign secured 84 published articles. Coverage included:
• The Times
• Forbes
• The Sun
• Daily Express
• House Beautiful
• Ideal Home
• Livingetc
• Business Insider
• Bustle
• Good Housekeeping
• Country Living
• Homes & Gardens
• Woman & Home
• Yahoo
• Apartment Therapy
• Better Homes & Gardens
• The Spruce
• Real Homes
• U.S. News & World Report
• Best Life
The campaign generated a mixture of national coverage, specialist interiors features and consumer lifestyle articles. Rather than being associated with one narrow subject, Rudolph became a useful source across a wide range of interiors and home-related topics.
Building authority through expert commentary
A major strength of the campaign was the ability to connect Rudolph's expertise with stories already relevant to consumers. He contributed to articles covering everything from wallpaper and paint trends to kitchen layouts, property value, small spaces and seasonal design. For example, his expertise was used for stories on topics including how to make a home look more expensive, interior trends to avoid, the best ways to arrange a bedroom, colour rules, kitchen trends, outdoor living and design features that can affect a property's appeal. This helped build a much broader media footprint than would have been possible through occasional business announcements alone.
Supporting online authority through earned media
The campaign was also intended to support Rudolph Diesel's wider online authority. At the beginning of the documented period, the website had a Moz Domain Authority of 4. By the end of the 24-month snapshot, it had increased to 22. Many of the published articles also provided editorial links or independent online references to Rudolph and his work. Moz Domain Authority is a third-party metric and is not used by Google as a ranking factor. Website authority can change for many reasons, so the increase from 4 to 22 should not be attributed solely to PR. What the campaign did create was a substantial body of independent third-party coverage connecting Rudolph's name and business with interior design expertise.
What Rudolph said
"The team are superb at what they do and all our PR efforts go through the team. They know what opportunities to look for and put forward and care about getting us out there. Their business model is unique and truly geared up for SME's who want to excel. The team deliver every time!"
The outcome
The 24-month campaign snapshot produced 84 published articles and established Rudolph across a broad range of national, consumer and specialist interiors media. The strategy demonstrated how sustained expert-led PR can turn professional knowledge into an ongoing source of editorial opportunities rather than relying on individual launches or occasional press releases. During the same period, Rudolph Diesel's Moz Domain Authority increased from 4 to 22, while the campaign created a large body of independent media coverage that could support credibility, visibility and online authority. The coverage records you shared also show that media activity continued beyond the original 24-month case-study snapshot, so I would deliberately describe the 84 articles as the result of that documented period rather than implying it was Rudolph's eventual lifetime total. You can view Rudolph Diesel's published articles in our Media Coverage database, alongside hundreds of other articles secured for our clients across a wide range of industries, sectors and areas of expertise.
The results
| Project length | 24-month case-study period |
| Published articles | 84 |
| Core strategy | Expert-led interior design PR |
| Primary objectives | Media visibility, expert positioning and online authority |
| Media examples | The Times, Forbes, House Beautiful, Ideal Home, Livingetc, Business Insider, Bustle, Good Housekeeping, Country Living, Homes & Gardens |
| Moz Domain Authority | 4 to 22 |
| Market | United Kingdom and international |
| Campaign focus | Interior design, homes, property and lifestyle expertise |
Could expert-led PR help build your business's authority?
Fair Public Relations helps small businesses, founders and credible experts turn their professional knowledge and experience into useful media opportunities. Campaigns can include expert commentary, proactive story development, reactive journalist opportunities, founder and expert positioning, service PR and wider earned-media outreach.
Earned coverage, particular publications, backlinks and changes in third-party SEO metrics cannot be guaranteed, but every campaign is shaped around credible expertise, relevant opportunities and genuine editorial value.
