Journalist-led PR under £1,000 a month
Boutique PR support for founders, experts, consumer brands, consultants, coaches, small businesses and growing companies across the UK, US and Canada.
Standard PR: £597 per month / US$797 per month
Clear pricing. Honest advice. Commercially sensible PR.
Coverage secured in publications including
The Times, The Telegraph, Daily Mail, Forbes, Newsweek, BBC, ITV and more.
A Fairer Way to Do PR
Traditional PR agencies often come with expensive retainers, long contracts, multiple layers of account management and very little pricing transparency.
We do not think good PR needs to work that way.
Fair Public Relations was built to give founders, experts, consumer brands and growing businesses access to thoughtful, journalist-led PR through one clear core service: Standard PR.
Standard PR is an ongoing, account-managed service for businesses that want support with:
founder visibility
expert commentary
thought leadership
consumer PR
product and service PR
business news
real-life stories
customer stories
interviews and wider media opportunities
We are not a mass-market PR service. Our campaigns are not built around generic templates, automated outreach or sending the same press release to hundreds of journalists.
Fair Public Relations is a boutique, founder-led and relationship-focused PR agency. Our team includes former journalists and experienced PR professionals who understand how newsrooms work, what makes a story credible and what journalists need in order to use it.
We have worked with brands including Dolce & Gabbana, Anytime Fitness and Jameson Whiskey, and secured coverage across national, consumer, lifestyle, business and trade media.
Our focus is not coverage for the sake of it.
It is building the credibility, visibility and authority that can support genuine commercial growth.
PR With A Purpose
Before outreach begins, we shape a tailored PR direction around your brand, goals, audience, positioning and strongest media opportunities.
For an expert or founder, that might mean becoming a recognised voice in their field.
For a consumer brand, it might mean product coverage, founder storytelling, trend commentary, customer stories, seasonal campaigns or expert-led angles that make the business relevant beyond the product itself.
Standard PR campaigns may include:
founder visibility
expert commentary
thought leadership
consumer PR
product and service PR
product launches
real-life stories
customer stories
business news
interviews and wider media opportunities where relevant
Every Standard PR campaign includes journalist-led strategic thinking, angle development, media positioning and a Founder & Authority Positioning Session as standard.
The goal is simple:
We shape the story and authority behind the brand, then earn the media visibility that validates it.
Is This the Right PR Service for You?
Standard PR could be a good fit if:
you want ongoing visibility rather than a single press release
you want to become known for your expertise, story, product or service
you are a consumer brand looking for credible media exposure
you value trust, authority and long-term reputation
you want journalist-led strategy and honest advice
you want PR under £1,000 a month without a traditional agency retainer
you understand that PR usually builds momentum over several months
you want a tailored campaign rather than generic media distribution
you can respond promptly when journalists need comments, information or assets
you want PR that supports reputation, visibility and wider commercial opportunities
you want clear pricing before starting the conversation
Standard PR is designed for businesses that want broader PR support around their expertise, founder story, products, services, consumer offering, customer stories, real-life experiences, business developments and wider media potential.
Standard PR is probably not the right fit if:
you expect guaranteed coverage in named publications
you need instant results
you want completely hands-off PR with no involvement
you are only interested in backlinks
you want mass press release distribution
you are looking for a large corporate communications consultancy
you want an automated platform rather than a PR team
“The real deal. They do exactly what they say they’ll do.”
- Isaac, TOAD Diaries
A Fairer PR Model
Typical PR agency
-
Many traditional PR agencies ask clients to commit to longer contracts before there is much clarity on how the campaign will perform. That can make PR feel risky for growing brands that want momentum, but also need flexibility.
-
Traditional agency retainers are often built around larger teams, higher overheads and broader service structures. For founders, experts, consultants, coaches and growing brands, that level of spend does not always make commercial sense.
-
Many agencies do not publish pricing, which can make it difficult to understand whether PR is realistic before booking a call. We believe clear pricing helps clients make better decisions from the start.
-
Traditional agencies often involve multiple layers of account management, strategy and delivery. That can work well for large organisations, but smaller brands may end up paying for structure they do not really need.
-
At lower retainer levels, some agencies focus more on delivery than strategic thinking. We believe commercially sensible PR should still include clear positioning, strong angles and honest guidance before outreach begins.
-
Many agencies do not publish pricing, which means brands often have to book a call before they know whether the service is financially realistic.
Fair Public Relations
-
We don’t believe in tying our clients down for 6+ months. PR should be flexible and so after an initial 3-month commitment to get you going - then 1 billing cycle’s notice.
-
Commercially sensible PR without traditional agency retainers.
-
A fair starting point that gives us time to build foundations, test angles and start creating media momentum.
-
-
You can see what we’re working on, where momentum is building and what has been secured.
-
Our team understands what journalists need and shapes your expertise, stories and updates into usable media angles.
-
Senior PR strategy support helps clarify authority angles, founder story, commentary opportunities and media-ready messaging before outreach begins.
-
-
-
-
-
-
“They’ve already been getting me national coverage for a price I’m totally happy with.”
- Ben, Hugo Energy App
Simple, Transparent Pricing
Standard PR Service
£597 per month / US$797 per month
Three-month initial commitment, followed by one full billing cycle’s notice.
Standard PR is a broader, account-managed PR service for businesses that want journalist-led strategy, content development, media pitching, monitoring and credibility-building earned media without a traditional agency retainer.
Standard PR may include:
a tailored PR proposal and campaign direction before outreach begins
a Founder & Authority Positioning Session
brand and media positioning shaped around your goals
expert commentary, thought leadership and founder visibility
consumer PR, product PR and service PR
product launches and seasonal consumer campaigns
real-life stories and customer stories
business news and company announcements
media interview preparation
real-life story support led by Emma Elms where relevant
a dedicated PR team headed by Jordan Baker
a private WhatsApp group with the team
a client portal for visibility and tracking
press monitoring
fortnightly progress updates
a monthly account call
content creation, press release development and pitching handled by our team
Coverage volume varies. Many suitable Standard PR campaigns secure around two to four pieces of coverage per month once momentum has started to build, but this is not guaranteed.
Results depend on the strength of the story, the relevance of the angle, journalist interest, timing, responsiveness and the opportunities available.
What Clients Love About Us
“Loyal, dependable & results-driven.
This isn’t just a transactional service; it’s a true partnership. They’ll do their part to get the ball rolling, and you can trust that they’ll follow through with professionalism and care. If you’re looking for a PR team that’s as committed to your success as you are, this is the company to trust.”
— Louise Burke, Actress
“…they are totally open, they have great systems and communications.
They have already been getting me national coverage for a price I'm totally happy with.
Dream come true."
— Ben, Hugo Energy App”
“These guys are great, particularly for a small business like mine.
They provide a personalised service and it seems that nothing is too much trouble. The whole team is so incredibly friendly and personable, and it feels like they are as excited about my business as I am.”
—Sara, The Bark Side
What Our Clients Have Achieved
-
One Less Thing
Franchise cleaning business
We helped One Less Thing build visibility and credibility through consistent PR.
In under a year, we secured 35 pieces of national coverage, putting the brand in front of the audiences that matter and supporting long-term growth.
-
Rudolph Diesel
Interior designer
By positioning Rudolph as an expert voice in design and interiors, we secured 84 pieces of national coverage.
This established him as a go-to expert across titles including The Times, Forbes, House Beautiful, and more.
-
Owl + Lark
Circadian fitness & sleep health brand
Ahead of their UK launch, we helped Owl + Lark build visibility through expert commentary and product-focused PR.
We secured coverage across T3, Evening Standard, The Independent, Yahoo, Stylist, Country Living and Glamour, positioning the brand as a standout name in sleep and wellness.
How We Help Clients Earn Coverage
Standard PR campaigns can draw on a combination of:
expert commentary
thought leadership
founder visibility
consumer PR
product and service PR
launches and seasonal campaigns
real-life stories
customer stories
business news
interviews and reactive media opportunities
Find the Right PR Angle for Your Brand
Every client receives journalist-led PR support, but the right direction depends on their goals, audience, expertise, sector and media potential.
For some clients, the strongest route is expert commentary or thought leadership.
For others, it may be a founder story, a product launch, consumer trend commentary, a real-life story, customer experience, company news or a wider lifestyle angle.
Consumer PR is rarely just about sending product information to journalists. The strongest campaigns often connect the product or service to a wider conversation, behaviour, trend, problem or human story.
We shape the campaign around what journalists are most likely to respond to while keeping every angle credible, relevant and commercially useful for the brand.
Who We Work Best With
We work particularly well with founders, experts, consumer brands, consultants, coaches, professional service providers and growing businesses with credible insight, stories, products or services to share.
Examples include:
founders and personal brands
consultants and executive coaches
professional service providers
health, wellness and lifestyle experts
home, interiors and property brands
e-commerce and direct-to-consumer brands
technology businesses
travel, hospitality and experience brands
beauty, skincare and fashion brands
food, drink and hospitality businesses
consumer products
consumer services
family, parenting and education brands
workplace and career experts
Not Every Brand Is the Right Fit
We do not work with:
smoking, vaping, CBD or cannabis brands
political organisations
gambling or adult content
businesses selling or promoting weapons
religious organisations
multilevel marketing businesses
wealth coaching or property coaching programmes
media outlets or publishing platforms
marketing agencies seeking PR for themselves
artists, musicians, films or fiction writers
jewellery brands
cryptocurrency, investment opportunities or financial institutions
Meet the Team Behind Your PR
Fair Public Relations is led by Founder Jordan Baker, a former UK national journalist with 11 years of experience in PR.
Clients work with a dedicated PR team headed by Jordan. Your campaign is not handed over to a faceless system or managed through automated outreach. You have experienced people helping to shape the strategy, story angles, media materials and journalist approach.
Our wider team includes PR professionals, writers and former journalists who understand newsroom pressures, editorial expectations and what makes a contribution or story genuinely useful.
We do not chase coverage simply to produce a number on a report.
Every campaign is built around clear positioning, credible ideas, honest advice and consistent media momentum.
When an idea is unlikely to land, we will tell you. When there is a stronger route, we will help you find it.
When a journalist wants to speak to you, we will help you understand what to expect and prepare you for the opportunity.
When quick answers or additional information are needed, your WhatsApp group makes it easy to communicate directly with the team.
If you want transparent, journalist-led PR that supports visibility, credibility and real business growth, you are in the right place.
Jordan Baker, Founder
Fair Public Relations
Real-Life Story Support
For suitable real-life stories, clients are interviewed by Emma Elms, an established journalist and editor with more than 25 years of experience working with publications including The Telegraph and Daily Mail.
Emma helps uncover the strongest human angle, relevant detail and emotional context before the story is developed for journalist-led outreach.
This ensures sensitive and personal stories are handled with editorial judgement, care and credibility.
Still Have Questions? We’ve Got You
-
No reputable PR agency can guarantee that a journalist or publication will use a story. Editorial decisions remain with the media.
We can guarantee that your campaign will be approached thoughtfully, professionally and honestly.
-
Some opportunities can happen quickly, particularly when a client is suitable for a reactive journalist request. Broader campaigns usually build momentum over several months.
-
Yes. Standard PR costs £597 per month or US$797 per month.
-
Standard PR begins with a three-month initial term. After that, the service continues with one full billing cycle’s notice.
-
No. We use systems to keep campaigns organised, but the strategy, positioning, content and outreach are shaped around each client.
-
A freelancer can be a good fit for businesses that need occasional support or a small, defined project.
Fair Public Relations is better suited to clients who want an ongoing team, broader campaign support, direct communication, consistent pitching and access to different areas of PR expertise.
-
We combine the strategic thinking and media experience of a boutique agency with transparent pricing, a personal service and direct access to the team.
-
Every campaign is handled by a dedicated PR team headed by Jordan Baker. Depending on the campaign, clients may also work with specialist writers, PR professionals and journalists including Emma Elms.
Want more detail?
You can read our full FAQs for more information on how we work, reporting, approvals, AI, media contacts and what to expect from earned coverage.
How to Get Started
1. Get in touch
Answer three quick questions and tell us a little about your business.
When it looks like we may be able to help, we will follow up with the most suitable next step.
2. We’ll talk through your goals
We will talk through your brand, audience, current visibility, potential media angles, positioning, consumer offering, founder story and wider business goals.
We will also give you an honest view on whether Standard PR is likely to be the right fit.
3. We’ll set up your PR foundations
Once you have signed up, we will collect the information and assets needed to shape your campaign.
This may include founder positioning, expert commentary topics, thought leadership themes, consumer and product angles, service-led stories, customer stories, real-life story potential, launches and announcements, wider lifestyle or business opportunities
4. We’ll start pitching
Our team will start identifying suitable journalist opportunities and developing relevant PR ideas.
We will write the material, prepare pitches, manage outreach, and guide you through journalist requests and interviews.
We will still need your input at certain stages so that everything remains grounded in your genuine expertise, experience and brand.
Ready to See Whether Standard PR Could Work for Your Brand?
Get in touch and tell us about your business, expertise, consumer product, service, founder story, real-life experience, company news or wider PR goals.