What Should a Business Include in a Press Kit for Journalists?
What does a journalist actually need from your press kit? Jordan Baker explains how to organise company facts, expert biographies, professional imagery, evidence, previous coverage and reusable media resources without creating an oversized corporate brochure.
How Can Service Businesses Get Featured and Reviewed by Journalists?
Service businesses do not need physical products to earn media coverage. Jordan Baker explains when journalists can genuinely review a service, when expertise is a stronger route and how customer stories, founders and local news can create useful opportunities.
How Can Technology Companies Get Media Coverage Without Funding Announcements?
Technology companies do not need a funding round every time they want media coverage. Jordan Baker explains how founders, specialists, original data and wider industry insight can create credible earned-media opportunities without relying on corporate announcements.
How Can Doctors and Healthcare Experts Get Quoted in Newspapers and Magazines?
Healthcare expertise can be highly valuable to journalists, but qualifications alone are not enough. Former national journalist Jordan Baker explains how doctors, clinicians and appropriately qualified specialists can become trusted media sources through clear communication, relevant expertise, quick responses and responsible medical claims.
How Can Restaurants and Hospitality Businesses Get Featured in the Media?
Great food or beautiful rooms do not automatically make a media story. Jordan Baker explains how restaurants, hotels, cafés, chefs and hospitality venues can earn press attention through launches, genuine news, chef expertise, experiences, local media and practical journalist outreach.
What Makes a Real-Life Story Newsworthy Enough for the National Press?
What makes a personal experience interesting enough for national newspapers and magazines? Former national journalist Jordan Baker explains the ingredients of a strong real-life story, from transformation and timing to interviews, photographs, evidence, editorial control and informed consent.
How Do You Write a Press Release Journalists Actually Want to Read?
What makes a press release genuinely useful to a journalist? Former national journalist Jordan Baker explains how to structure compelling media material, write stronger headlines and quotes, prepare images and supporting facts, and choose the right format for products, experts, business news and real-life stories.
Why Do Journalists Ignore PR Pitches and Press Releases?
Why do journalists ignore PR pitches and press releases, even when the story seems good? Former national journalist Jordan Baker explains the real reasons for silence, why relationships and artificial personalisation are overrated, and how to improve your targeting, headline and editorial angle without repeatedly chasing journalists.
What Is Reactive PR and How Can Businesses Respond to Journalist Requests?
What is reactive PR, and how can businesses respond when journalists need credible experts? Former journalist Jordan Baker explains how to assess opportunities, provide useful commentary, meet deadlines and build lasting media relationships, while clarifying why Fair PR does not use journalist-request platforms.
How Do Beauty and Skincare Brands Get Featured in the Media?
A good skincare product is not automatically a compelling media story. Jordan Baker explains how beauty journalists assess novelty, evidence, expert backing, samples and imagery, and how independent brands can build credible pitches in a competitive market.
How Do Interior Designers Get Featured in Homes and Interiors Magazines?
Interior designers can secure media coverage through both striking projects and practical expert commentary. Discover what homes and interiors journalists need, how to prepare photography and case studies, and how to become a useful source beyond portfolio features.
When Should You Start PR for a Product Launch?
When should you start PR before launching a product? Jordan Baker explains why preparing around two months ahead can help, what needs to be ready for journalists, and how to plan pitching, samples, imagery and availability without rushing the launch.
How Do Products Get Featured in Gift Guides and Product Roundups?
How do brands get products into gift guides and shopping roundups? Learn what journalists look for, why novelty, availability, samples and photography matter, and how to prepare a product page and pitch that make editorial inclusion easier.
What Kind of B2B Stories Do Business and Trade Journalists Want?
Not every company announcement is a story a business journalist wants to cover. Former national journalist Jordan Baker explains what makes B2B news genuinely relevant, how trade, regional and national media differ, and how to find angles beyond the press release.
How Can Consultants and Professional Services Firms Become Media Experts?
Professional expertise alone will not make someone a journalist's preferred source. Learn how consultants and professional services firms can turn their specialist knowledge into clear, timely and credible media commentary that editors can actually use.
How Can Founders Get Featured in the Media Without Being Famous?
Founders do not have to be famous to earn media coverage. Jordan Baker shares what journalists look for in an unfamiliar business owner, how to establish credibility and which story angles can help a founder become a useful source.
How Long Does PR Take to Work for a Small Business?
How long does PR take to deliver results? Former journalist Jordan Baker explains why some opportunities happen quickly, why most campaigns need time to build momentum, and how to judge early journalist interest, published articles and longer-term business benefits.
What Does a PR Agency Actually Do Each Month?
What should a PR agency actually do for you each month? Jordan Baker explains the research, writing, pitching, journalist requests and client support behind an ongoing campaign, what you should expect to see, and why media coverage cannot be guaranteed.
When Is a Small Business Ready to Hire a PR Agency?
A small business does not need to be famous, large or long-established to be ready for PR. Former national journalist Jordan Baker explains the signs that a business is ready to approach the media, from credible stories and a useful website to realistic budgets and expectations.
How Much Does a PR Agency Cost in London? A Guide for Small Businesses
London PR agency pricing varies enormously. This guide explains typical monthly retainers, what different budgets can realistically buy, why London agencies can cost more and what small businesses should look for before hiring.