Atkins Dellow
Property, family, employment and commercial legal commentary
Atkins Dellow advises individuals and businesses on questions that reach into everyday life, the workplace and commercial decision-making. Its lawyers could contribute relevant knowledge to journalists who were not necessarily writing about law firms.
We provided six months of PR support. The wider historic published-press archive contains nine distinct linked media records associated with Atkins Dellow, including consumer, lifestyle and specialist business coverage. The examples illustrate how a law firm can bring a range of genuine legal specialists to very different editorial subjects.
The client
Atkins Dellow is an SRA-regulated firm with offices in Suffolk and London. Its areas of work include residential and commercial property, family law, wills, private-client advice, employment and business law.
That variety created a practical advantage. A question about neighbours' trees needs a different source from a question about employee confidentiality or corporate spin-offs. We could look beyond general legal-sector news because the firm's work genuinely connected to the problems readers were facing.
The objective
The PR opportunity was to raise the profile of Atkins Dellow's expertise by helping journalists understand issues that mattered to their audiences. Instead of asking editors to publish broad promotional announcements, we looked for occasions when the right specialist could clarify the law or the risks surrounding a real situation.
The goal was relevant editorial visibility grounded in professional competence, not a promise of any particular newspaper title or commercial outcome.
The strategy: match the legal specialist to the reader's question
Legal commentary is useful when it answers something concrete. What may a homeowner do about a tree overhanging their garden? What should parents consider when writing a will? What are employers' obligations around confidential information? What legal risks arise when a company separates part of its business?
Our approach was to examine the actual journalistic question, identify the appropriate expertise within the firm and offer an accurate explanation in accessible language.
This gave the campaign several distinct editorial routes without pretending every solicitor was qualified to speak on every branch of law.
Property law in homes and lifestyle coverage
woman&home examined whether a homeowner could cut branches from a neighbour's tree that overhung their property. Rob Dellow contributed guidance on what a householder might generally be able to do at the boundary and why communicating with a neighbour can help avoid conflict.
Read the woman&home feature.
This was a mainstream homes and gardens subject. Yet the reason a lawyer was useful was obvious: readers wanted to avoid taking an action that could create a dispute or legal difficulty.
The example shows why useful professional expertise can be more relevant than the sector label of the newspaper or magazine itself.
Family life and practical personal law
Another piece of coverage appeared in GoodtoKnow, which explored how parents should approach writing a will and which details families ought to consider.
Dylan Smith of Atkins Dellow was featured as a legal specialist on this topic. A family and lifestyle audience was looking for clear practical guidance, not a promotional profile of a law firm.
Read the GoodtoKnow article.
The wider archive also records coverage discussing tenancy deposits and a couple's living-together agreement, in titles including the Mirror and LADbible. Some of these stories were related to the same underlying news angle; the number of articles should not be mistaken for a number of independently invented story ideas.
Employment-law commentary for workplace readers
Business and HR audiences have different concerns from a homes or family magazine. They need to understand contracts, workplace obligations and risk.
Sage published guidance on employee confidentiality agreements, drawing on commentary from Adrian Green, who was identified in the piece as Atkins Dellow's employment-law partner. The article helped explain why confidentiality provisions matter and some of the consequences of breaching them.
Read the Sage guidance.
That placement made legal expertise useful to people running businesses and teams. It was another example of matching the spokesperson's specialist knowledge to a journalist's actual topic.
Commercial questions in business reporting
Raconteur explored whether corporate spin-offs create value or introduce serious new risks. Rob Dellow's contribution addressed some of the legal and structural considerations that can arise when a business separates parts of its operations.
Read the Raconteur analysis.
The audience and editorial purpose were different from the earlier consumer features. Nevertheless, the PR principle was the same: provide a capable expert whose knowledge helps a journalist explain a broader story.
Making several legal disciplines accessible
The strength of these examples is not that one person could answer every question. Different expertise was relevant to property, families, employment and corporate issues. For journalists, that made it possible to draw on a specialist source. For the firm, it meant several opportunities to demonstrate knowledge in publications with different audiences.
The lesson applies beyond solicitors. Accountants, consultants, engineers, healthcare practitioners and other professional-services teams may also have several legitimate media routes, provided their spokespeople remain within their actual competence and any applicable regulatory rules.
The results
Atkins Dellow has nine distinct linked historic PubPB article records. The selected publication mix includes the Mirror, Daily Star, LADbible, GoodtoKnow, woman&home, Sage, Raconteur and MoneyComms. The Mirror and Daily Mirror labels are treated as one media brand, and stories appearing in several titles are not described as separate original pitches.
The archive demonstrates how the firm’s legal expertise appeared across consumer, workplace and business publications. We have not attributed changes in enquiries, revenue, search performance or backlinks to the campaign without supporting evidence.
| Date | Publication | Article | Coverage |
|---|---|---|---|
| Mirror | Money Talk: 'My landlord didn’t protect my deposit - am I due compensation?' | Read article | |
| Daily Star | Woman makes 'living together prenup' so she can dump partner if he doesn't clean | Read article | |
| Mirror | Couple sign 'living together prenup' after bloke refused to do any cleaning up | Read article | |
| LADbible | Couple sign 'living together prenup' after man refuses to do cleaning up | Read article | |
| MoneyComms | What happens to debts when you die? | Read article | |
| GoodtoKnow | How to write a will and the 5 things ALL parents should include | Read article | |
| woman&home | Can I cut trees overhanging my property | Read article | |
| Sage | Employee confidentiality agreements and laws for HR teams | Read article | |
| Raconteur | The business of break-ups: do spin-offs pay off? | Read article |
The outcome
Atkins Dellow shows that a professional-services firm can be a useful media source across several editorial areas when it has genuine expertise to offer.
The most effective approach is to start with what the reader needs to understand, identify the right professional and explain their knowledge clearly. That can open opportunities in consumer and specialist reporting without turning the article into an advert.
Results at a glance
| Result | Details |
|---|---|
| Campaign | Legal expert and professional-services PR |
| Campaign length | 6 months |
| Expert(s) | Rob Dellow, Adrian Green and Dylan Smith, as credited in selected articles |
| Primary objective | Show how the firm's legal knowledge can help journalists explain practical consumer and business questions |
| PR approach | Match property, family, employment and commercial specialists to appropriate journalistic opportunities |
| Published media opportunities | 9 distinct archived articles; public sharing and article URLs subject to final verification |
| Publication titles | 8 distinct media brands |
| Selected publications | The Mirror, Daily Star, LADbible, MoneyComms, GoodtoKnow, woman&home, Sage and Raconteur |
| Campaign focus | Property and family matters, employment confidentiality, tenancy rights and business transactions |
Is your professional knowledge relevant to the media?
Fair PR helps suitably qualified experts and businesses share genuine insight through earned coverage. See our Professional Services PR and Expert Commentary PR, or contact us to discuss your media potential. Publication and commercial outcomes cannot be guaranteed.
