How Tower Tandoori secured 16 published media opportunities through food and hospitality expert PR
Tower Tandoori
Food and hospitality expert PR
Tower Tandoori worked with Fair Public Relations on a three-month expert PR campaign focused on increasing the restaurant's online visibility.
The objective was to position Head Chef Saifur Rahman as a credible media expert on cooking, food and hospitality, using his more than 20 years of professional kitchen experience and long-standing role at Tower Tandoori.
During the campaign, Tower Tandoori secured 16 published media opportunities across 12 publication titles, including The Independent, The Guardian, Daily Mail, Daily Mirror, Daily Express, WalesOnline, Ideal Home and London Daily News.
The client
Tower Tandoori is a London restaurant with a long-established reputation for Indian cuisine.
The campaign centred on Head Chef Saifur Rahman, who has more than 20 years of professional kitchen experience and has been a head chef at a leading restaurant for more than 15 years.
His expertise spans cooking, recipe development, flavour combinations, restaurant operations, food trends and wider hospitality.
That gave Fair PR a broad range of credible subjects to work with while keeping the campaign closely connected to Saifur's genuine professional experience.
The opportunity
Tower Tandoori's primary objective was to increase its online visibility.
Rather than relying solely on restaurant announcements or local hospitality stories, the opportunity was to use Saifur's expertise to place the brand into a much wider range of editorial conversations.
Food journalists regularly require chefs and cooking professionals to explain techniques, comment on trends and provide practical advice.
That created opportunities for Tower Tandoori to appear in national, consumer, food, homes and business publications even when the article itself was not specifically about the restaurant.
The strategy
Fair PR positioned Saifur as a practical and accessible food expert who could contribute useful commentary to journalists.
The campaign focused on expert-led opportunities around subjects including:
cooking techniques
cookware
bread
Indian cuisine
restaurant and hospitality trends
recipes
food preparation
kitchen advice
dining trends
business and hospitality commentary
The emphasis was on providing journalists with credible, useful commentary rather than forcing Tower Tandoori into stories where the connection was weak.
This allowed the restaurant's name and expertise to appear across a broad range of online publications while building Saifur's profile as a media source.
The results
The three-month campaign generated 16 published media opportunities across 12 publication titles.
Coverage included national titles such as The Independent, The Guardian, Daily Mail, Daily Mirror and Daily Express, alongside consumer, regional, homes, food and business publications.
Published opportunities covered subjects ranging from frying pans and air fryers to bread, French toast, mushroom recipes, Indian cuisine and restaurant expertise.
The campaign also generated direct coverage of Tower Tandoori itself, including a story about the restaurant being named among Tripadvisor's world's 'All-Time Best' restaurants.
The results
| Result | Details |
|---|---|
| Campaign | Tower Tandoori |
| Campaign length | 3 months |
| Expert | Saifur Rahman, Head Chef |
| PR approach | Expert commentary, food PR, hospitality PR, cooking advice and reactive journalist opportunities |
| Published media opportunities | 16 across the supplied campaign records |
| Publication titles | 12 |
| Selected publications | The Independent, The Guardian, Daily Mail, Daily Mirror, Daily Express, WalesOnline, Ideal Home, London Daily News and Croner-i |
| Campaign focus | Cooking, food expertise, Indian cuisine, recipes, cookware, hospitality and restaurant commentary |
| Primary objective | Increase Tower Tandoori's online visibility through earned media |
Building visibility beyond restaurant reviews
The campaign demonstrates how hospitality PR does not have to depend entirely on journalists reviewing a venue.
Tower Tandoori had something valuable beyond the restaurant itself: an experienced chef who could contribute to wider editorial stories.
That allowed the business to gain visibility when journalists were writing about cooking techniques, recipes, kitchen equipment and food trends.
For hospitality businesses with credible people behind them, expert PR can therefore create a much broader range of media opportunities than relying exclusively on restaurant launches, reviews or company announcements.
Looking for PR for your restaurant or hospitality business?
Fair Public Relations helps restaurants, hospitality businesses and credible food experts build visibility through journalist-led PR, expert commentary and earned media.
If your business has genuine expertise, a strong founder or chef story, or useful insight for consumers, we can help turn that into relevant media opportunities.
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