PR Case Studies

Real PR campaigns. Real businesses. Real results.

Every business has a different story, and every PR campaign takes a different approach.

Our case studies showcase how we've worked with founders, experts and growing businesses to build authority, generate media coverage and increase their visibility. Rather than focusing solely on headlines, we'll explain the thinking behind each campaign, the opportunities we identified and the outcomes we achieved together.

You can also explore our Client Reviews and Media Coverage pages to see what our clients have to say and the types of publications they've appeared in.

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Expert, Small Business, Consumer Services Jordan Baker Expert, Small Business, Consumer Services Jordan Baker

How Kidztivity secured 21 media placements through parenting and children’s activity PR

Kidztivity founder Chris Sharman was positioned as a media expert on children's activity, parenting, sport and family participation. The nine-month campaign generated 21 unique published placements across 15 media brands, including The Independent, The Times, HuffPost, The i Paper, Yahoo, MSN and Netmums.

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How More to Organising secured 38 media opportunities through expert PR

Fair Public Relations worked with Kathryn Lord, founder of More to Organising, to build her profile as an expert across professional organising, decluttering, family routines, parenting and life with children.

Over approximately 12 months, the campaign generated 37 recorded media opportunities across national, consumer, homes, lifestyle, parenting and broadcast media, followed by a further major profile in The Times.

Coverage included The Sun, BBC Radio London, Homes & Gardens, Livingetc, SheerLuxe, Daily Express, Ideal Home, Woman & Home, The Independent, The Mirror, OK! and other national and consumer titles.

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Small Business, Consumer Services Jordan Baker Small Business, Consumer Services Jordan Baker

How three independent accommodation businesses used travel PR to earn reviews and media coverage

Fair PR used review opportunities, unusual accommodation and destination-led travel PR to help Hadspen Glamping, Apple Camping and Unique Cotswold Cottages earn media coverage across national, regional and travel publications including OK!, Daily Express, The Sun and Daily Mail.

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Small Business, Consumer Services, Expert Jordan Baker Small Business, Consumer Services, Expert Jordan Baker

How Rudolph Diesel secured 84 published articles and grew his Domain Authority from 4 to 22

Fair PR used expert-led interior design PR to help Rudolph Diesel build visibility and authority, securing 84 published articles over a 24-month case-study period across titles including The Times, Forbes, House Beautiful, Ideal Home and Homes & Gardens. During the same period, his Moz Domain Authority increased from 4 to 22.

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Small Business, Consumer Services, Expert Jordan Baker Small Business, Consumer Services, Expert Jordan Baker

How Admiral Jet secured 30+ published articles and grew its Domain Authority from 11 to 25

Fair PR used expert-led travel and aviation PR to help international private jet charter company Admiral Jet build brand awareness and online authority, securing 30+ published articles across titles including Forbes, The Sun, HuffPost UK, Travel + Leisure, Daily Express and Yahoo.

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Small Business, Consumer Services, Expert Jordan Baker Small Business, Consumer Services, Expert Jordan Baker

How One Less Thing secured 38 published articles, 35 backlinks and grew its Domain Authority from 0 to 19

Fair Public Relations used One Less Thing’s cleaning and household expertise to build an expert-led digital PR campaign around practical consumer advice. During the first 12 months of a 13-month project, the campaign generated 38 published articles, including 35 backlinks, across publications including Daily Express, Bustle, Forbes, Homes & Gardens and Ideal Home, while Moz Domain Authority increased from 0 to 19.

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Small Business, Consumer Services Jordan Baker Small Business, Consumer Services Jordan Baker

How 5th & Mad generated 1,122 ticket sales and 28,000 new website visitors through event-led PR

Fair PR used event-led PR to help New York gastropub 5th & Mad generate major media attention and measurable commercial results. Across five months, eight promoted events generated 1,122 ticket sales, approximately $75,000 in ticket and food-and-beverage revenue and 28,000 new unique website visitors, alongside coverage in publications including Time Out New York, Eater, New York Post, Bustle and Daily Mail.

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Expert, Small Business, Consumer Services Jordan Baker Expert, Small Business, Consumer Services Jordan Baker

How Christopher Paul Jones secured 41 published articles in 12 months through expert-led PR

Fair Public Relations helped Harley Street phobia specialist Christopher Paul Jones secure 41 published articles during a 12-month campaign combining expert commentary, relatable consumer stories and a first-person service feature. Coverage appeared across The Sun, Daily Express, Woman & Home, Metro, Stylist, The Standard, Yahoo News, MSN and other national, lifestyle, health and regional publications.

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Small Business, Expert, Consumer Services Jordan Baker Small Business, Expert, Consumer Services Jordan Baker

How Classic Interiors secured 65 media articles through expert-led interiors PR

Classic Interiors joined Fair Public Relations to build brand awareness and credibility by positioning Design Director Gareth Davies as a trusted kitchen and interiors expert. The ongoing campaign has generated 65 published articles across titles including The Telegraph, The Times, Homes & Gardens, Ideal Home, Woman & Home and Real Simple, while helping build many of the strongest editorial links in the company’s backlink profile.

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