PR Case Studies
Real PR campaigns. Real businesses. Real results.
Every business has a different story, and every PR campaign takes a different approach.
Our case studies showcase how we've worked with founders, experts and growing businesses to build authority, generate media coverage and increase their visibility. Rather than focusing solely on headlines, we'll explain the thinking behind each campaign, the opportunities we identified and the outcomes we achieved together.
You can also explore our Client Reviews and Media Coverage pages to see what our clients have to say and the types of publications they've appeared in.
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How Experity Wealth secured 17 media placements in a three-month finance PR campaign
Fair Public Relations helped Experity Wealth founder Robert Cannon secure 17 published media placements across six titles, including U.S. News & World Report, Yahoo Finance, NASDAQ and GOBankingRates, during a three-month finance PR campaign.
How InnerXLab secured 19 media features through expert-led PR
Fair Public Relations helped InnerXLab founder Adam Levine secure 19 published articles across 15 publications through expert commentary spanning leadership, entrepreneurship, workplace performance, wellbeing and technology.
How Figment secured 16 published media opportunities through digital marketing expert PR
Fair PR positioned Figment's Emma and Steve Grant as digital marketing and business media experts, generating 16 published media opportunities across 13 publication titles.
How WarmZilla secured 14 published media opportunities through heating and air conditioning expert PR
Fair PR positioned two WarmZilla experts around heating and air conditioning, securing 14 published media opportunities across six publication titles during a six-month case-study period.
How E-Innovate secured 35 published media opportunities through digital marketing expert PR
Fair Public Relations positioned E-Innovate founder Karim Salama as a digital marketing and technology expert, generating 35 published media opportunities during a 12-month PR campaign.
How Mask Plumbing Solutions secured five media opportunities in a three-month PR project
A focused three-month PR project helped Mask Plumbing Solutions secure five published media opportunities across Grand Designs Magazine, Homes & Gardens, House Beautiful and Good Homes.
How Ordinarily Different secured 26 published media opportunities through expert HR PR
A nine-month expert PR campaign helped Ordinarily Different founder Sophie Bryan turn more than 20 years of HR and workplace culture experience into 26 published media opportunities across HR, business, finance and consumer media.
How More to Organising secured 38 media opportunities through expert PR
Fair Public Relations worked with Kathryn Lord, founder of More to Organising, to build her profile as an expert across professional organising, decluttering, family routines, parenting and life with children.
Over approximately 12 months, the campaign generated 37 recorded media opportunities across national, consumer, homes, lifestyle, parenting and broadcast media, followed by a further major profile in The Times.
Coverage included The Sun, BBC Radio London, Homes & Gardens, Livingetc, SheerLuxe, Daily Express, Ideal Home, Woman & Home, The Independent, The Mirror, OK! and other national and consumer titles.
How Spectrum Search secured 86 published media opportunities through B2B expert PR
Over an 18-month PR campaign, Fair Public Relations helped position Spectrum Search Chief Strategy Officer Peter Wood as a media expert on AI, technology, recruitment and business. The campaign secured 86 published media opportunities, including coverage in The Sunday Times, The Daily Telegraph, Computer Weekly, Raconteur, ICAEW Insights and FTAdviser.