PR Case Studies
Real PR campaigns. Real businesses. Real results.
Every business has a different story, and every PR campaign takes a different approach.
Our case studies showcase how we've worked with founders, experts and growing businesses to build authority, generate media coverage and increase their visibility. Rather than focusing solely on headlines, we'll explain the thinking behind each campaign, the opportunities we identified and the outcomes we achieved together.
You can also explore our Client Reviews and Media Coverage pages to see what our clients have to say and the types of publications they've appeared in.
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How Vapor Clean used cleaning expertise to reach national homes and consumer media
Vapor Clean: 9 months of expert-led PR, with historical coverage examples showing how specialist knowledge can help journalists.
How MotivatePT used fitness expertise in national health and lifestyle media
MotivatePT: 3 months of expert-led PR, with historical coverage examples showing how specialist knowledge can help journalists.
How Trinity SES brought business and technology expertise into specialist media
Trinity SES: 3 months of expert-led PR, with historical coverage examples showing how specialist knowledge can help journalists.
How VEXA Beauty brought beauty expert Sabah Karimi into national and specialist media
VEXA Beauty: 6 months of expert-led PR, with historical coverage examples showing how specialist knowledge can help journalists.
How Buckworths brought founder Michael Buckworth’s legal expertise to the media
Over six months of PR support, Fair PR worked with Buckworths founder Michael Buckworth to bring specialist legal knowledge to journalists. Explore the published coverage archive, selected press examples and the founder-led approach behind the campaign.
How Atkins Dellow brought specialist legal knowledge into consumer and business media
Atkins Dellow's lawyers had expertise relevant to consumer, property, employment and commercial journalism. This case study explains our six months of PR support, the approach to matching specialists with journalists and the firm's recorded media coverage.