PR Case Studies

Real PR campaigns. Real businesses. Real results.

Every business has a different story, and every PR campaign takes a different approach.

Our case studies showcase how we've worked with founders, experts and growing businesses to build authority, generate media coverage and increase their visibility. Rather than focusing solely on headlines, we'll explain the thinking behind each campaign, the opportunities we identified and the outcomes we achieved together.

You can also explore our Client Reviews and Media Coverage pages to see what our clients have to say and the types of publications they've appeared in.

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Small Business, Consumer Services, Expert Jordan Baker Small Business, Consumer Services, Expert Jordan Baker

How Admiral Jet secured 30+ published articles and grew its Domain Authority from 11 to 25

Fair PR used expert-led travel and aviation PR to help international private jet charter company Admiral Jet build brand awareness and online authority, securing 30+ published articles across titles including Forbes, The Sun, HuffPost UK, Travel + Leisure, Daily Express and Yahoo.

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Small Business, Consumer Services, Expert Jordan Baker Small Business, Consumer Services, Expert Jordan Baker

How One Less Thing secured 38 published articles, 35 backlinks and grew its Domain Authority from 0 to 19

Fair Public Relations used One Less Thing’s cleaning and household expertise to build an expert-led digital PR campaign around practical consumer advice. During the first 12 months of a 13-month project, the campaign generated 38 published articles, including 35 backlinks, across publications including Daily Express, Bustle, Forbes, Homes & Gardens and Ideal Home, while Moz Domain Authority increased from 0 to 19.

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Expert, Small Business, Consumer Products Jordan Baker Expert, Small Business, Consumer Products Jordan Baker

How Gut Wealth secured 10 pieces of media coverage and sold out its initial stock order

Fair Public Relations helped Scottish digestive-health brand Gut Wealth launch into the postbiotic supplement market through founder storytelling, expert commentary, customer case studies and product PR. The six-month campaign secured 10 pieces of media coverage across publications including The Times, Daily Express, The Scottish Sun, Daily Mirror and Take a Break, while the business sold out its initial stock order.

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Expert, Small Business, Consumer Services Jordan Baker Expert, Small Business, Consumer Services Jordan Baker

How Christopher Paul Jones secured 41 published articles in 12 months through expert-led PR

Fair Public Relations helped Harley Street phobia specialist Christopher Paul Jones secure 41 published articles during a 12-month campaign combining expert commentary, relatable consumer stories and a first-person service feature. Coverage appeared across The Sun, Daily Express, Woman & Home, Metro, Stylist, The Standard, Yahoo News, MSN and other national, lifestyle, health and regional publications.

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Expert, Consumer Products, Small Business Jordan Baker Expert, Consumer Products, Small Business Jordan Baker

How moonbird secured 25 published articles through product and expert-led PR

Fair Public Relations helped moonbird secure 25 published articles across 20 publication titles during a six-month campaign combining product reviews, gift guides and expert-led PR. The campaign introduced the breathing companion to wider UK audiences, positioned co-founder Stefanie Broes as an expert on breathing, sleep and stress, and coincided with client-reported increases in UK website visits and sales.

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Small Business, Expert, Consumer Services Jordan Baker Small Business, Expert, Consumer Services Jordan Baker

How Classic Interiors secured 65 media articles through expert-led interiors PR

Classic Interiors joined Fair Public Relations to build brand awareness and credibility by positioning Design Director Gareth Davies as a trusted kitchen and interiors expert. The ongoing campaign has generated 65 published articles across titles including The Telegraph, The Times, Homes & Gardens, Ideal Home, Woman & Home and Real Simple, while helping build many of the strongest editorial links in the company’s backlink profile.

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Consumer Products, Small Business, Expert Jordan Baker Consumer Products, Small Business, Expert Jordan Baker

How Eutrema secured 30 articles in six months through expert-led PR

Eutrema joined Fair PR to build brand awareness, credibility and online authority by positioning founder Dr Russell Sharp as a trusted gardening and horticulture expert. Within six months, the campaign generated 30 published articles across titles including Woman & Home, Homes & Gardens, House Beautiful, Country Living, Ideal Home and Yahoo!, while Eutrema’s Ahrefs Domain Rating increased from 13 to 16.

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