PR Case Studies
Real PR campaigns. Real businesses. Real results.
Every business has a different story, and every PR campaign takes a different approach.
Our case studies showcase how we've worked with founders, experts and growing businesses to build authority, generate media coverage and increase their visibility. Rather than focusing solely on headlines, we'll explain the thinking behind each campaign, the opportunities we identified and the outcomes we achieved together.
You can also explore our Client Reviews and Media Coverage pages to see what our clients have to say and the types of publications they've appeared in.
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How Frantoio Grove secured 10 media placements through gardening expert PR
Fair Public Relations used sixth-generation farmer Patrick Martin's horticulture and regenerative agriculture expertise to increase online visibility for Frantoio Grove. The three-month campaign secured 10 publicly shareable media placements across seven media brands, including Homes & Gardens, House Beautiful, Ideal Home and Woman & Home.
How Owl + Lark secured 49 published articles through product and expert PR
Fair PR combined consumer product PR with expert commentary to build visibility for Owl + Lark and founder Hafiz Shariff, securing 49 unique published media opportunities across titles including TIME, The Independent, The Sun, Glamour, Homes & Gardens, Ideal Home and TechRadar.
How Gut Wealth secured 10 pieces of media coverage and sold out its initial stock order
Fair Public Relations helped Scottish digestive-health brand Gut Wealth launch into the postbiotic supplement market through founder storytelling, expert commentary, customer case studies and product PR. The six-month campaign secured 10 pieces of media coverage across publications including The Times, Daily Express, The Scottish Sun, Daily Mirror and Take a Break, while the business sold out its initial stock order.
How moonbird secured 25 published articles through product and expert-led PR
Fair Public Relations helped moonbird secure 25 published articles across 20 publication titles during a six-month campaign combining product reviews, gift guides and expert-led PR. The campaign introduced the breathing companion to wider UK audiences, positioned co-founder Stefanie Broes as an expert on breathing, sleep and stress, and coincided with client-reported increases in UK website visits and sales.
How Eutrema secured 30 articles in six months through expert-led PR
Eutrema joined Fair PR to build brand awareness, credibility and online authority by positioning founder Dr Russell Sharp as a trusted gardening and horticulture expert. Within six months, the campaign generated 30 published articles across titles including Woman & Home, Homes & Gardens, House Beautiful, Country Living, Ideal Home and Yahoo!, while Eutrema’s Ahrefs Domain Rating increased from 13 to 16.