PR Case Studies
Real PR campaigns. Real businesses. Real results.
Every business has a different story, and every PR campaign takes a different approach.
Our case studies showcase how we've worked with founders, experts and growing businesses to build authority, generate media coverage and increase their visibility. Rather than focusing solely on headlines, we'll explain the thinking behind each campaign, the opportunities we identified and the outcomes we achieved together.
You can also explore our Client Reviews and Media Coverage pages to see what our clients have to say and the types of publications they've appeared in.
Find a relevant case study
Search by topic, industry, expertise, brand name or keywords.
How Cambridge Therapy Centre secured more than 30 published media opportunities in six months through expert PR
A six-month expert PR campaign positioning Cambridge Therapy Centre founder and Clinical Psychologist Christine Schneider as a credible media expert, generating more than 30 published media opportunities across national, lifestyle, health and specialist publications.
How Gut Wealth secured 10 pieces of media coverage and sold out its initial stock order
Fair Public Relations helped Scottish digestive-health brand Gut Wealth launch into the postbiotic supplement market through founder storytelling, expert commentary, customer case studies and product PR. The six-month campaign secured 10 pieces of media coverage across publications including The Times, Daily Express, The Scottish Sun, Daily Mirror and Take a Break, while the business sold out its initial stock order.
How Christopher Paul Jones secured 41 published articles in 12 months through expert-led PR
Fair Public Relations helped Harley Street phobia specialist Christopher Paul Jones secure 41 published articles during a 12-month campaign combining expert commentary, relatable consumer stories and a first-person service feature. Coverage appeared across The Sun, Daily Express, Woman & Home, Metro, Stylist, The Standard, Yahoo News, MSN and other national, lifestyle, health and regional publications.
How moonbird secured 25 published articles through product and expert-led PR
Fair Public Relations helped moonbird secure 25 published articles across 20 publication titles during a six-month campaign combining product reviews, gift guides and expert-led PR. The campaign introduced the breathing companion to wider UK audiences, positioned co-founder Stefanie Broes as an expert on breathing, sleep and stress, and coincided with client-reported increases in UK website visits and sales.