Case Studies

Real PR campaigns. Real businesses. Real results.

Every business has a different story, and every PR campaign takes a different approach.

Our case studies showcase how we've worked with founders, experts and growing businesses to build authority, generate media coverage and increase their visibility. Rather than focusing solely on headlines, we'll explain the thinking behind each campaign, the opportunities we identified and the outcomes we achieved together.

We're currently adding our case studies to this page, so please check back soon as we continue to publish new examples of our work.

In the meantime, you can explore our Client Reviews and Media Coverage pages to see what our clients have to say and the types of publications they've appeared in.



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Expert, Small Business, Consumer Services Jordan Baker Expert, Small Business, Consumer Services Jordan Baker

How Christopher Paul Jones secured 41 published articles in 12 months through expert-led PR

Fair Public Relations helped Harley Street phobia specialist Christopher Paul Jones secure 41 published articles during a 12-month campaign combining expert commentary, relatable consumer stories and a first-person service feature. Coverage appeared across The Sun, Daily Express, Woman & Home, Metro, Stylist, The Standard, Yahoo News, MSN and other national, lifestyle, health and regional publications.

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Expert, Consumer Products, Small Business Jordan Baker Expert, Consumer Products, Small Business Jordan Baker

How moonbird secured 25 published articles through product and expert-led PR

Fair Public Relations helped moonbird secure 25 published articles across 20 publication titles during a six-month campaign combining product reviews, gift guides and expert-led PR. The campaign introduced the breathing companion to wider UK audiences, positioned co-founder Stefanie Broes as an expert on breathing, sleep and stress, and coincided with client-reported increases in UK website visits and sales.

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