Perky Pear | Samantha Ryder
Consumer product, fashion, entrepreneurship and expert PR
Launching a genuinely distinctive physical product creates several potential stories, but it is rarely enough to tell journalists that a brand has a good product. They want to know why people are buying it, what problem it solves, whether it is changing a category, what its founder has learned or which cultural moment makes it newly relevant. Perky Pear's historical press record shows how those different angles can work alongside each other.
The client
Perky Pear is a UK consumer brand specialising in breast lift and shape tape and related clothing-support solutions. The business describes itself as founded to help customers wear outfits that conventional bras can make difficult. Its product history includes the development of a cup-size-specific tape range and expansion into accessories and shapewear, with product design and production part of the brand's distinctive commercial story.
Founder Samantha described developing an alternative after finding existing adhesive and lift products inadequate for her needs. The brand's own website positions this as a problem-solving, women-led design business. Its products are practical consumer goods with a visual demonstration angle, a strong fashion and occasion-wear context, and a potentially interesting entrepreneurship story.
The communications challenge
The commercial problem was understandable: breast tape is a niche product, and a straightforward pitch about a particular tape variety risks sounding like advertising. Successful earned PR therefore needed a range of editorial routes, from shopping recommendations to the business's founder journey, celebrity or fashion interest and topical conversations about clothing confidence.
Different publications value different angles. A fashion shopping editor might need product information, sizing and how a garment works. A business or real-life editor might respond to a credible founder story. A regional newspaper might be interested in a highly visible local campaign. A celebrity feature might reference the brand because of a publicly relevant connection. Not every placement can or should be engineered through exactly the same pitch.
The approach: more than a product announcement
An effective consumer-product approach starts by identifying what readers need. For Perky Pear that could be clothing support for strapless or backless outfits, an explanation of adhesive tape rather than conventional lingerie, practical styling advice, or the challenge of designing an inclusive product. Editors may consider the actual product, the founder and the social context as different evidence sources.
The archive suggests that the brand's profile was advanced through a mix of editorial formats, rather than one repeated news release. Those formats included national shopping round-ups, celebrity lifestyle coverage, founder-business storytelling, regional news and fashion product recommendations. That spread matters because different stories explain different aspects of the same brand.
Fashion shopping coverage in specialist titles
InStyle's linked article on breast-tape options and Grazia's guide to backless-bra solutions are among the most directly relevant placements. They put the product category in a consumer decision-making context. These are useful examples because readers are already considering solutions to a specific wardrobe problem, rather than being asked to learn about a brand without an immediate need.
Shopping and recommendation articles are a particular kind of editorial proof. The existence of a link does not establish how prominently the brand was described or imply an endorsement by the entire publication. The accurate claim is that Perky Pear is recorded in linked fashion and shopping coverage. Where a product was included in a buying guide, the live article should be checked for current attribution and any later editorial changes before a screenshot or short extract is used.
The founder story as a second media platform
The Daily Star article about the business's breast-tape success and a later Sun founder profile illustrate a different editorial approach. A founder who has developed a product around an overlooked everyday problem can offer a human story about finding a gap, building prototypes, business risk and growing a brand. That format reaches readers who might never read a fashion shopping guide.
The Sun's archived story connects product innovation with an entrepreneurial experience of struggling to find effective clothing support. It is useful as evidence of founder-led visibility, but article claims about revenue or a business being a 'multi-million-pound empire' should not be republished as verified financial performance without underlying accounts or independent verification.
Celebrity and culture hooks
Perky Pear also appears in media associated with well-known personalities and changing expectations of fashion and body confidence. The source archive includes a Sun story involving Vicky Pattison and two OK! articles about Olivia Bowen. These may be valuable examples of consumer lifestyle relevance, but celebrity appearance within an article must never be turned into a claim of an ongoing commercial endorsement without direct evidence.
The distinction is particularly important for a product-driven brand. Celebrity-related attention may introduce the product to a wider audience, but it is not the same as a verified paid collaboration, long-term brand partnership or sales result.
Making a local campaign relevant to a national product
The Manchester Evening News article about a conspicuous billboard shows that a regional or locally visible marketing moment can itself become earned news. Its relevance goes beyond the image: it connects a recognisable physical campaign, a fashion product and a person or personality that the paper's readers may know.
This route is different from expert commentary or product round-ups. It involves a specific action that creates a local news event. The strategic lesson is not that every business should commission a billboard; it is that visible activities, genuine product milestones and unusual founder decisions can generate stories when they are independently newsworthy.
Product safety and advice must be contextualised
Several recorded items concern bra fit, comfort or potential impacts of wearing unsuitable support. This is a natural subject for consumer advice and fashion media, but it is important to separate the general subject from any clinical assertion. No medical safety or therapeutic claim should be inferred from a media mention, and no article should be quoted out of context to suggest product safety outcomes the source has not demonstrated.
That caution protects the case study's credibility. It also makes the link between product PR and genuine editorial value clearer: the journalist selects the angle and assesses the source, rather than an agency dictating a favourable conclusion.
Evidence across the archive
The historical Published Press inventory records twelve article links across Daily Star, The Sun and its editions, Manchester Evening News, InStyle, Grazia, OK! and Daily Mail. Some of the Sun editions cover a common bra-health theme and therefore should not be mistaken for separate original pitching ideas. They remain separately recorded article URLs in the full historical table.
All twelve associated PubPB entries were selected for the press gallery, but two Sun edition entries have no recorded source image. Their absence is flagged below for Hershey to resolve using the established press-image workflow, not a reason to omit their linked historical article rows.
An actual client review of the PR team's earlier work
Perky Pear left a positive public review in January 2023 of the PR team's earlier work. The feedback described attentive support, continuing media coverage and placements including the Daily Mail, a full-page Sun feature, InStyle and Manchester Evening News. We are reporting this as historical client feedback, not as a review of Fair Public Relations under its current name and not as a new quotation written for this website.
This testimonial is unusually helpful because the publications it cites correspond to the independently linked coverage in the archive. It is still a client's opinion about the service, not audited evidence of how many sales the work generated. The original review and date are recorded in the non-visible source section for fact-checking.
| Publication | Date | Article | Read Article |
|---|---|---|---|
| Daily Star | 2022-03-25 | Twin sisters turn over seven figures with boob tape loved by reality TV stars | Read article |
| The Sun | 2022-06-18 | I’ve got a secret pet name for my boobs, says Vicky Pattison | Read article |
| Manchester Evening News | 2022-06-27 | Huge 'busty billboard' backed by reality TV star appears on side of Salford tower block | Read article |
| Grazia | 2022-10-18 | The Best Backless Bras And Solutions 2024 That Offer Maximum Support, Chosen By Our Editors | Read article |
| InStyle | 2022-10-26 | We Swear by These 7 Best Boob Tapes to Go Bra-Less With Confidence | Read article |
| The Sun | 2022-12-08 | BREAST KEPT SECRET: Finding support for my E cup boobs was a nightmare but it started a side hustle which is now a multi-million pound empire | Read article |
| The Sun Ireland | 2023-02-20 | From crushed nerves and back pain to ‘baggy’ boobs: 5 ways your bra is ruining your health and how to fix it | Read article |
| The US Sun | 2023-02-20 | Health impacts of badly fitting bras | Read article |
| The Sun | 2023-02-20 | Health impacts of badly fitting bras | Read article |
| OK! | 2023-05-23 | Olivia Bowen: 'I lost my body confidence as a mum - it made me spiteful' | Read article |
| OK! | 2023-05-23 | Love Island's Olivia Bowen 'struggles' with her post-baby 'elastic boobs' | Read article |
| Daily Mail | 2023-06-23 | Best strapless bras (historical article link reported as unavailable) | Original article link |
Images from the coverage
The outcome and what it demonstrates
Perky Pear's archive shows how product and founder PR can offer several credible routes into consumer media: fashion buying guides, practical explanations, the entrepreneurial story, local campaigning and culture-led coverage. The ability to pursue those different routes matters for consumer businesses whose products may be relatively narrow.
The independent evidence is a set of dated, attributable articles and an authentic historical client review. We do not claim that every linked article was obtained within the six-month engagement, that each article represented a separate original pitch, or that campaign activity generated a particular level of revenue, SEO performance or sales.
Results at a glance
| Result | Details |
|---|---|
| Campaign period | Six months (supplied) |
| Editorial scope | Product shopping coverage, business and founder stories, consumer styling and lifestyle |
| Historical linked appearances | 12 archived article records, including syndicated or regional editions, spanning a period longer than six months. One original article URL is reported as no longer accessible. |
| Selected outlets | InStyle, Grazia, The Sun, Daily Star, OK! and Manchester Evening News |
| Historical client feedback | Positive January 2023 review of the PR team's earlier work, cited without attributing it to the current brand |
Frequently asked questions
What makes a consumer product interesting to fashion journalists?
Editors may be interested in a clear consumer problem, a useful solution, independent product comparisons, credible expert insight and timely fashion trends. The product must be relevant to the actual article, and editorial inclusion is never guaranteed.
Can a founder's business journey be a PR story?
Yes. A well-supported account of why a founder developed a product, the obstacle it addressed and the lessons from developing it may interest consumer or business journalists. Revenue and popularity claims should be verified before use.
Did all twelve article links come from the six-month campaign?
The user-supplied engagement length is six months. The archive of linked articles covers a wider date range, and some editions report a similar underlying story. The complete list is provided as historic context, not presented as twelve independently verified placements within precisely six months.
Looking for earned media opportunities for an innovative consumer brand?
Fair Public Relations works with business owners who can offer a genuine story, a useful product or credible expertise. We look for angles that answer the questions journalists and their readers already care about, without promising paid or guaranteed editorial coverage.
