Jordan Baker Jordan Baker

Can You Get Good PR for Under $1,000 a Month?

Can you get good PR for under $1,000 a month in the US? This guide explains what small businesses should expect, what to avoid and how a lean, boutique PR model can deliver genuine journalist outreach without a traditional agency retainer.

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Jordan Baker Jordan Baker

How Much Does a Boutique PR Agency Cost in the US?

How much should you pay for a boutique PR agency in the US? Fair PR founder Jordan Baker explains different retainer levels, what businesses should expect and why paying more does not automatically mean better PR.

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Jordan Baker Jordan Baker

How Much Does a Boutique PR Agency Cost in the UK?

How much should you pay for a boutique PR agency in the UK? Fair PR founder Jordan Baker explains what different retainers can buy, when specialist expertise is worth paying for and why price alone does not determine PR quality.

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Jordan Baker Jordan Baker

How to Do Your Own PR: A DIY PR Guide for Small Businesses

A practical DIY PR guide for small businesses from former national journalist Jordan Baker, covering how to find media angles, research journalists, write pitches and press releases, respond to opportunities, earn coverage and make the most of it once it is published.

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