Jim & Tonic Featured in PC Gamer: Skyrim-inspired Skooma absinthe review

Jim & Tonic Skooma absinthe featured in PC Gamer

PC Gamer reviewed Jim & Tonic's Skyrim-inspired Skooma absinthe.

Article Headline: “I got loaded on real Skooma absinthe while playing Skyrim and regret nothing”

Brand: Jim & Tonic

Publication: PC Gamer

Journalist: Luke Winkie

Published Date: 07/04/2022

Topic: Skyrim-inspired Skooma absinthe review

Coverage Summary: PC Gamer journalist Luke Winkie tested Jim & Tonic's special-edition Skooma absinthe while playing The Elder Scrolls V: Skyrim. The article explores how the British distillery translated a fictional drink from the game into a real 69% ABV spirit, discussing its ingredients, presentation and the unusual experience of pairing the drink with the game. The feature put Jim & Tonic's product in front of PC Gamer's gaming audience through an original, first-person review.

For more on how topics like “I got loaded on real Skooma absinthe while playing Skyrim and regret nothing” can become media opportunities, see our food and drink PR service.

Jordan Baker

Jordan Baker is the founder of Fair Public Relations. A former journalist with more than a decade of PR experience, he has worked with over 3,000 brands and high-profile names across the UK and US, including Amazon, Jameson and Britney Spears.

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