TAK Index | Dr Huriye Atilgan
Parenting, Digital Safety and Technology PR
TAK Index offers a useful example of how a specialist company can contribute to public conversations that go beyond its own sales message. TAK Index works in the field of children's online safety, assessing the digital environments, apps and games families encounter. Founder and online-safety specialist Dr Huriye Atilgan's public work provides context for discussions about the risks and responsibilities surrounding children's technology use. The value of its PR story lies in the topics that journalists actually covered, the relevance of those audiences and the insight that readers could take away.
The client and its media opportunity
TAK Index works in the field of children's online safety, assessing the digital environments, apps and games families encounter. Founder and online-safety specialist Dr Huriye Atilgan's public work provides context for discussions about the risks and responsibilities surrounding children's technology use.
A specialist business has more to offer a newsroom than a product description. Its commercial activity exposes it to questions, misunderstandings, technical developments and ordinary consumer needs. When those insights can be explained accurately, they may help journalists make a complex subject accessible or produce practical advice.
The company did not need to be the main focus of every article for an expert contribution to have value. Independent editorial inclusion, if accurately attributed, can demonstrate relevance. It does not automatically establish that the outlet endorsed the brand or that the reader later became a customer.
The communications challenge
Parents want practical answers about apps, social media, screen time and online gaming, but the subject moves quickly and simple fear-based headlines can obscure the evidence. Journalists need sources who can make nuanced safety questions understandable.
PR therefore needed to begin with the journalist's question: what has happened, why is the subject timely, what can a knowledgeable source demonstrate, and what will an ordinary reader understand afterwards? A broad brand pitch cannot answer all of those questions, and a narrowly promotional statement rarely gives an editor a compelling reason to publish.
We assess the work from the source coverage rather than inventing details about unrecorded emails or individual outreach decisions. The Published Press record shows identifiable media articles, editorial subjects and dates. Any specific description of pitching mechanics beyond that evidence requires the original work records.
A useful route into mainstream and specialist media
The supplied record ranges from mainstream family advice to warnings about social platforms and new technology. This gives a parenting specialist different legitimate opportunities without needing every story to introduce the platform as a product.
Relevant journalists often work across different beats. A specialist reporter may seek a technical view, a consumer editor may need straightforward advice, and a national news team may look for a timely response to a public development. The same business can be useful to all three when the underlying information is honest, relevant and properly contextualised.
The range of subjects reflected in the press record is therefore a more meaningful lesson than the raw number of names in a press list. Repeated attention can result from having useful, credible knowledge across several connected questions, not simply from sending the same promotional story repeatedly.
Safer social media habits
Parents need to understand who children can contact, how privacy settings operate and which protections are appropriate for different ages.
This offers a distinct editorial opening for TAK Index. A successful contribution would address a clearly defined reader problem and show why the source has relevant knowledge. It should also respect the boundaries of that knowledge and the publisher's decision-making. The historic records evidence this subject area, but they do not allow us to claim a guaranteed placement, uniform reader response or a particular commercial result.
Gaming and harmful online behaviour
Gaming safety stories can involve messaging, harmful trends, advertising and how parents respond to something a child has seen.
This offers a distinct editorial opening for TAK Index. A successful contribution would address a clearly defined reader problem and show why the source has relevant knowledge. It should also respect the boundaries of that knowledge and the publisher's decision-making. The historic records evidence this subject area, but they do not allow us to claim a guaranteed placement, uniform reader response or a particular commercial result.
Screens and boundaries
Practical screen-time advice has greater value when it recognises differences in age, activity, educational use and family needs.
This offers a distinct editorial opening for TAK Index. A successful contribution would address a clearly defined reader problem and show why the source has relevant knowledge. It should also respect the boundaries of that knowledge and the publisher's decision-making. The historic records evidence this subject area, but they do not allow us to claim a guaranteed placement, uniform reader response or a particular commercial result.
New online products and AI
AI chatbots and fast-evolving features raise questions about children's developmental needs and the limits of existing protections.
This offers a distinct editorial opening for TAK Index. A successful contribution would address a clearly defined reader problem and show why the source has relevant knowledge. It should also respect the boundaries of that knowledge and the publisher's decision-making. The historic records evidence this subject area, but they do not allow us to claim a guaranteed placement, uniform reader response or a particular commercial result.
Independent guidance rather than panic
A trusted specialist can explain the available evidence without treating every platform or every child's experience as identical.
This offers a distinct editorial opening for TAK Index. A successful contribution would address a clearly defined reader problem and show why the source has relevant knowledge. It should also respect the boundaries of that knowledge and the publisher's decision-making. The historic records evidence this subject area, but they do not allow us to claim a guaranteed placement, uniform reader response or a particular commercial result.
Examples from the published archive
The Sun Online carried the recorded article “Katie Price's parenting” (2024-04-06). This is an identifiable article record rather than an invented case-study example; its publication wording and brand attribution must be checked in the original before release.
GoodtoKnow carried the recorded article “Social media safety” (2024-06-07). This is an identifiable article record rather than an invented case-study example; its publication wording and brand attribution must be checked in the original before release.
GoodtoKnow carried the recorded article “Facebook and online safety for kids” (2024-06-07). This is an identifiable article record rather than an invented case-study example; its publication wording and brand attribution must be checked in the original before release.
GoodtoKnow carried the recorded article “Should you look at your children's phones?” (2024-06-09). This is an identifiable article record rather than an invented case-study example; its publication wording and brand attribution must be checked in the original before release.
GoodtoKnow carried the recorded article “Signs of high emotional intelligence in children” (2024-06-27). This is an identifiable article record rather than an invented case-study example; its publication wording and brand attribution must be checked in the original before release.
MadeForMums carried the recorded article “Parenting website seeks child psychology expert for guide on how to talk to children about the news.” (2024-08-08). This is an identifiable article record rather than an invented case-study example; its publication wording and brand attribution must be checked in the original before release.
TechRound carried the recorded article “Benefits of kids having dumb phones.” (2024-09-04). This is an identifiable article record rather than an invented case-study example; its publication wording and brand attribution must be checked in the original before release.
Yahoo Life carried the recorded article “Practical ways parents help keep children safe online” (2025-01-10). This is an identifiable article record rather than an invented case-study example; its publication wording and brand attribution must be checked in the original before release.
Media breadth and editorial relevance
Among the source outlets were The Sun Online, GoodtoKnow, MadeForMums, TechRound, Yahoo Life, Parents News, The i paper, The Sun, Family Grapevine, Metro. A range of outlet types can be useful because specialist readers, consumers and business decision-makers are looking for different information. The value of each appearance should be understood in its own editorial context rather than reduced to a single publicity score.
It is also important to distinguish article records from genuinely separate editorial ideas. Closely related topics or republished pieces can create several URLs. The full historical table provides transparency, but none of these entries is used as a proxy for revenue, sales, organic search growth or a specific change in brand awareness without independent measurement.
The documented results
The supplied source identifies 18 publication records and 18 unique online article URLs, with dates running from 2024-04-06 to 2025-08-12. The campaign duration stated by Jordan is 9 months. Because some historic rows lie outside a narrow interpretation of that term, this page reports them clearly as archive-wide evidence, not a verified campaign-only placement total.
There are 9 rows selected for the image gallery. The selection is distinct from the full archive and must not be used to reduce the coverage table. Each image requires verification of the underlying article, an approved source asset, factual visible caption, separate descriptive alt text and the correct publication credit.
We cannot responsibly claim that this coverage caused a particular number of customers, enquiries, bookings, placements, search backlinks or sales. Those measurements were not supplied alongside the archival press records. The evidence demonstrates published visibility and the themes to which the business could contribute.
| Outlet | Date | Published Article | Read Article |
|---|---|---|---|
| The Sun Online | 2024-04-06 | Katie Price's parenting | Read article |
| GoodtoKnow | 2024-06-07 | Social media safety | Read article |
| GoodtoKnow | 2024-06-07 | Facebook and online safety for kids | Read article |
| GoodtoKnow | 2024-06-09 | Should you look at your children's phones? | Read article |
| GoodtoKnow | 2024-06-27 | Signs of high emotional intelligence in children | Read article |
| MadeForMums | 2024-08-08 | How to talk to children about scary news | Read article |
| TechRound | 2024-09-04 | Benefits of kids having dumb phones | Read article |
| Yahoo Life | 2025-01-10 | Practical ways parents help keep children safe online | Read article |
| Parents News | 2025-01-15 | Mobile games: how safe are your children? | Read article |
| The i Paper | 2025-01-24 | Quitting social media impacts brain functions and behaviour | Read article |
| Yahoo Life | 2025-02-27 | Screen time limits for children | Read article |
| Yahoo Life | 2025-03-21 | Ads removed from games for harmful gender stereotypes | Read article |
| The Sun Online | 2025-04-09 | Parents of Roblox players | Read article |
| The Sun | 2025-05-20 | Child safety issues with BrandArmy | Read article |
| Parents News | 2025-06-02 | How much screen time should I let my children have? | Read article |
| Metro | 2025-06-09 | Children are clinging to moving trams for a ‘dangerous’ TikTok trend – here’s why | Read article |
| Family Grapevine | 2025-07-07 | How to talk to your kids about online scams in games | Read article |
| Parents News | 2025-08-12 | What to do when your son is falling into the manosphere online | Read article |
Images from the coverage
The outcome and transferable lessons
A credible digital-safety source can make a parenting-tech brand relevant to journalists by answering topical, concrete questions that parents face. The value is accessible expertise, not sensationalised fear or an unsupported safety guarantee.
The broader lesson is that a useful media expert is able to connect their real-world work to problems that matter outside their organisation. Journalists do not owe coverage to a brand, and not every angle will work. The most durable approach remains to make the information itself accurate, timely, specific and independently worth reading.
Different businesses will achieve different results. The quality of the material, professional credibility, timeliness of the angle and editorial capacity all matter, and no client should infer the same placement count from another's historical case study.
Results at a glance
| Result | Details |
|---|---|
| Client | TAK Index |
| Engagement | 9 months, as supplied by Jordan |
| Press archive | 18 recorded items with 18 distinct linked articles, dated 2024-04-06 through 2025-08-12; this is not an audited placement count for precisely 9 months |
| Strategy evidenced | The supplied record ranges from mainstream family advice to warnings about social platforms and new technology. This gives a parenting specialist different legitimate opportunities without needing every story to introduce the platform as a product. |
| Measured sales or leads | No client analytics have been supplied to attribute commercial outcomes |
Frequently asked questions
How did TAK Index become relevant to journalists?
The documented coverage shows several connected subject areas that editors could use in advice, news or specialist features, rather than relying exclusively on corporate announcements.
Does 18 linked articles mean those all happened in 9 months?
Not necessarily. The stated engagement term and dated historical press archive are separately presented. The archive total is not used as a precise campaign-only count.
Do publication mentions guarantee new customers or search rankings?
No. Earned editorial coverage is independent, and a commercial or technical outcome must be measured separately. Source articles demonstrate media visibility, not a guaranteed conversion.
Interested in PR for your sector?
Fair Public Relations uses genuine founder expertise, well-supported information and journalist-led thinking to pursue earned media opportunities.
