PR Case Studies
Real PR campaigns. Real businesses. Real results.
Every business has a different story, and every PR campaign takes a different approach.
Our case studies showcase how we've worked with founders, experts and growing businesses to build authority, generate media coverage and increase their visibility. Rather than focusing solely on headlines, we'll explain the thinking behind each campaign, the opportunities we identified and the outcomes we achieved together.
You can also explore our Client Reviews and Media Coverage pages to see what our clients have to say and the types of publications they've appeared in.
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How three independent accommodation businesses used travel PR to earn reviews and media coverage
Fair PR used review opportunities, unusual accommodation and destination-led travel PR to help Hadspen Glamping, Apple Camping and Unique Cotswold Cottages earn media coverage across national, regional and travel publications including OK!, Daily Express, The Sun and Daily Mail.
How Admiral Jet secured 30+ published articles and grew its Domain Authority from 11 to 25
Fair PR used expert-led travel and aviation PR to help international private jet charter company Admiral Jet build brand awareness and online authority, securing 30+ published articles across titles including Forbes, The Sun, HuffPost UK, Travel + Leisure, Daily Express and Yahoo.
How Plotpackers increased its Domain Rating from 9 to 41 through travel PR
Plotpackers partnered with Fair Public Relations for a six-month travel PR campaign led by founder Louise Truman. The campaign secured coverage in publications including The Independent, Yahoo, MSN, AOL and Southern Living, while the company’s Domain Rating increased from 9 to 41.