Can You Get Press Coverage Without Hiring a Full PR Agency?
Not every credible specialist needs a full PR campaign. A former journalist explains how to choose the right level of help and what earned coverage can achieve.
DIY PR Platforms vs Done-for-You PR: What Should a Small Business Choose?
Is a journalist-request subscription enough, or should you pay for professional outreach? An experienced PR founder compares the real options.
GEO for Small Businesses: Where Should You Start Before Spending Money?
Small businesses do not need to begin GEO by signing an expensive specialist retainer. Jordan Baker explains the practical foundations owners can improve themselves, a realistic 30-day plan and when technical SEO or PR becomes worth paying for.
GEO Agency vs PR Agency: Which Does Your Business Need?
GEO and PR agencies can both contribute to online authority, but they often solve very different problems. Jordan Baker compares technical GEO, monitoring, content and journalist-led earned media to help businesses understand what they are actually buying.
How Do You Choose the Right PR Agency for Your Small Business?
Choosing a PR agency should involve more than comparing prices and famous media logos. Jordan Baker explains how to assess strategy, case studies, account teams, sector experience, contracts, guarantees and realistic expectations before committing your budget.
How Should Small Businesses Measure Whether Their PR Is Working?
PR is not measured properly by article counts or huge reach figures alone. Jordan Baker explains how small businesses can assess coverage, journalist interest, backlinks, credibility, website activity and commercial outcomes without pretending every benefit can be attributed perfectly.
How Can Service Businesses Get Featured and Reviewed by Journalists?
Service businesses do not need physical products to earn media coverage. Jordan Baker explains when journalists can genuinely review a service, when expertise is a stronger route and how customer stories, founders and local news can create useful opportunities.
Why Do Journalists Ignore PR Pitches and Press Releases?
Why do journalists ignore PR pitches and press releases, even when the story seems good? Former national journalist Jordan Baker explains the real reasons for silence, why relationships and artificial personalisation are overrated, and how to improve your targeting, headline and editorial angle without repeatedly chasing journalists.
How Long Does PR Take to Work for a Small Business?
How long does PR take to deliver results? Former journalist Jordan Baker explains why some opportunities happen quickly, why most campaigns need time to build momentum, and how to judge early journalist interest, published articles and longer-term business benefits.
When Is a Small Business Ready to Hire a PR Agency?
A small business does not need to be famous, large or long-established to be ready for PR. Former national journalist Jordan Baker explains the signs that a business is ready to approach the media, from credible stories and a useful website to realistic budgets and expectations.
How Much Does a PR Agency Cost in London? A Guide for Small Businesses
London PR agency pricing varies enormously. This guide explains typical monthly retainers, what different budgets can realistically buy, why London agencies can cost more and what small businesses should look for before hiring.
How Much Does a PR Agency Cost in New York? A Guide for Small Businesses
How much does a PR agency cost in New York? We break down current NYC PR retainers, what different budgets can buy, why New York agencies cost more and what small businesses should look for before hiring.
Can You Get Good PR for Under $1,000 a Month?
Can you get good PR for under $1,000 a month in the US? This guide explains what small businesses should expect, what to avoid and how a lean, boutique PR model can deliver genuine journalist outreach without a traditional agency retainer.
Boutique PR Agency vs Large PR Agency: Which Is Better for a Small Business?
Is a boutique PR agency better value than a large agency? Fair PR founder Jordan Baker explains what businesses are really paying for, why bigger does not always mean better and when each agency model makes sense.
How Much Does a Boutique PR Agency Cost in the US?
How much should you pay for a boutique PR agency in the US? Fair PR founder Jordan Baker explains different retainer levels, what businesses should expect and why paying more does not automatically mean better PR.
How Much Does a Boutique PR Agency Cost in the UK?
How much should you pay for a boutique PR agency in the UK? Fair PR founder Jordan Baker explains what different retainers can buy, when specialist expertise is worth paying for and why price alone does not determine PR quality.
PR Agencies for $2,000 to $5,000 a Month: What Should You Expect?
What should a US business expect from a $2,000 to $5,000 monthly PR retainer? Fair PR founder Jordan Baker explains what buyers should compare, when higher agency fees make sense and why price alone does not determine PR quality.
PR Agencies for £1,000 to £3,000 a Month: What Should You Expect?
What should a business actually receive for a £1,000 to £3,000 monthly PR retainer? Fair PR founder Jordan Baker explains what buyers should expect, what drives agency costs and why paying more does not automatically mean better PR.
How to Do Your Own PR: A DIY PR Guide for Small Businesses
A practical DIY PR guide for small businesses from former national journalist Jordan Baker, covering how to find media angles, research journalists, write pitches and press releases, respond to opportunities, earn coverage and make the most of it once it is published.
How to Get Press Coverage for Your Small Business: Advice From a Former National Journalist
Former national journalist Jordan Baker explains how small businesses can get press coverage, from writing stronger pitches and finding newsworthy stories to responding to journalists, securing expert opportunities and understanding how earned media really works.