Expert Commentary PR vs Full-Service PR: Which Do You Actually Need?
Expert Commentary PR and full-service PR solve different problems. Compare Fair's two offers, their prices and inclusions to decide which is right for your goals.
GEO for Small Businesses: Where Should You Start Before Spending Money?
Small businesses do not need to begin GEO by signing an expensive specialist retainer. Jordan Baker explains the practical foundations owners can improve themselves, a realistic 30-day plan and when technical SEO or PR becomes worth paying for.
GEO Agency vs PR Agency: Which Does Your Business Need?
GEO and PR agencies can both contribute to online authority, but they often solve very different problems. Jordan Baker compares technical GEO, monitoring, content and journalist-led earned media to help businesses understand what they are actually buying.
Do Backlinks and Unlinked Media Mentions Help With AI Search?
A backlink can add considerable SEO and referral value to media coverage, but does that make an unlinked mention worthless? Jordan Baker explains what we know about editorial links, brand mentions, expert attribution and AI search.
How Do You Measure AI Search Visibility?
Appearing in ChatGPT once is not a measurement strategy. Jordan Baker explains how to track AI citations, brand mentions, recommendations, accuracy, referral traffic and real enquiries without turning uncertain data into another vanity metric.
What Can a PR Agency Actually Do for GEO and AEO?
PR can contribute to AI-search visibility by creating credible public information around a company and its expertise, but it cannot control ChatGPT or replace technical SEO. Jordan Baker explains exactly what a PR agency can and cannot deliver.
What Are GEO and AEO? How Do They Differ From SEO?
GEO and AEO are increasingly appearing alongside SEO in marketing conversations, but what do they actually mean? Former journalist Jordan Baker explains the differences, the overlap and what small businesses should genuinely prioritise.
How Do You Choose the Right PR Agency for Your Small Business?
Choosing a PR agency should involve more than comparing prices and famous media logos. Jordan Baker explains how to assess strategy, case studies, account teams, sector experience, contracts, guarantees and realistic expectations before committing your budget.
How Should Small Businesses Measure Whether Their PR Is Working?
PR is not measured properly by article counts or huge reach figures alone. Jordan Baker explains how small businesses can assess coverage, journalist interest, backlinks, credibility, website activity and commercial outcomes without pretending every benefit can be attributed perfectly.
How Can Technology Companies Get Media Coverage Without Funding Announcements?
Technology companies do not need a funding round every time they want media coverage. Jordan Baker explains how founders, specialists, original data and wider industry insight can create credible earned-media opportunities without relying on corporate announcements.
How Can Restaurants and Hospitality Businesses Get Featured in the Media?
Great food or beautiful rooms do not automatically make a media story. Jordan Baker explains how restaurants, hotels, cafés, chefs and hospitality venues can earn press attention through launches, genuine news, chef expertise, experiences, local media and practical journalist outreach.
What Makes a Real-Life Story Newsworthy Enough for the National Press?
What makes a personal experience interesting enough for national newspapers and magazines? Former national journalist Jordan Baker explains the ingredients of a strong real-life story, from transformation and timing to interviews, photographs, evidence, editorial control and informed consent.
How Do Beauty and Skincare Brands Get Featured in the Media?
A good skincare product is not automatically a compelling media story. Jordan Baker explains how beauty journalists assess novelty, evidence, expert backing, samples and imagery, and how independent brands can build credible pitches in a competitive market.
How Do Interior Designers Get Featured in Homes and Interiors Magazines?
Interior designers can secure media coverage through both striking projects and practical expert commentary. Discover what homes and interiors journalists need, how to prepare photography and case studies, and how to become a useful source beyond portfolio features.
When Should You Start PR for a Product Launch?
When should you start PR before launching a product? Jordan Baker explains why preparing around two months ahead can help, what needs to be ready for journalists, and how to plan pitching, samples, imagery and availability without rushing the launch.
How Can Founders Get Featured in the Media Without Being Famous?
Founders do not have to be famous to earn media coverage. Jordan Baker shares what journalists look for in an unfamiliar business owner, how to establish credibility and which story angles can help a founder become a useful source.
How Long Does PR Take to Work for a Small Business?
How long does PR take to deliver results? Former journalist Jordan Baker explains why some opportunities happen quickly, why most campaigns need time to build momentum, and how to judge early journalist interest, published articles and longer-term business benefits.
What Does a PR Agency Actually Do Each Month?
What should a PR agency actually do for you each month? Jordan Baker explains the research, writing, pitching, journalist requests and client support behind an ongoing campaign, what you should expect to see, and why media coverage cannot be guaranteed.
When Is a Small Business Ready to Hire a PR Agency?
A small business does not need to be famous, large or long-established to be ready for PR. Former national journalist Jordan Baker explains the signs that a business is ready to approach the media, from credible stories and a useful website to realistic budgets and expectations.
How Much Does PR Cost in the UK? A Practical Guide for Small Businesses
How much should you actually spend on PR in the UK?
The frustrating answer is that there is no single correct figure.
A business might spend a few hundred pounds a month on a relatively lean PR service, several thousand pounds with a specialist agency, or considerably more for a large, complex or highly specialised campaign.
The more useful question is not simply “How much does PR cost?”
It is:
What are you actually paying for, what does your business need, and what would good value look like for you?
This guide explains how UK PR pricing works, what different budget levels can realistically buy, when specialist agencies are worth paying more for, when a broader agency may offer better value, how long you should give PR before judging it, and what to look for before signing a contract.