How Much Time Does Expert Commentary PR Require From You?
You provide the knowledge while Fair handles PR outreach. Discover what expert commentary clients need to contribute and how journalist deadlines work.
How Do Journalists Choose Which Experts to Quote?
Why are some experts quoted while others are overlooked? Jordan Baker explains how journalists judge credibility, relevance, timing, clarity and usefulness.
How Can Recruitment and HR Companies Get Featured in the Media?
Recruitment and HR companies do not need constant corporate announcements to attract journalists. Jordan Baker explains how hiring expertise, workplace insight, credible data and responsive spokespeople can generate national, business and specialist media opportunities.
What Should a Business Include in a Press Kit for Journalists?
What does a journalist actually need from your press kit? Jordan Baker explains how to organise company facts, expert biographies, professional imagery, evidence, previous coverage and reusable media resources without creating an oversized corporate brochure.
How Can Doctors and Healthcare Experts Get Quoted in Newspapers and Magazines?
Healthcare expertise can be highly valuable to journalists, but qualifications alone are not enough. Former national journalist Jordan Baker explains how doctors, clinicians and appropriately qualified specialists can become trusted media sources through clear communication, relevant expertise, quick responses and responsible medical claims.
How Do You Write a Press Release Journalists Actually Want to Read?
What makes a press release genuinely useful to a journalist? Former national journalist Jordan Baker explains how to structure compelling media material, write stronger headlines and quotes, prepare images and supporting facts, and choose the right format for products, experts, business news and real-life stories.
Why Do Journalists Ignore PR Pitches and Press Releases?
Why do journalists ignore PR pitches and press releases, even when the story seems good? Former national journalist Jordan Baker explains the real reasons for silence, why relationships and artificial personalisation are overrated, and how to improve your targeting, headline and editorial angle without repeatedly chasing journalists.
What Is Reactive PR and How Can Businesses Respond to Journalist Requests?
What is reactive PR, and how can businesses respond when journalists need credible experts? Former journalist Jordan Baker explains how to assess opportunities, provide useful commentary, meet deadlines and build lasting media relationships, while clarifying why Fair PR does not use journalist-request platforms.
How Do Products Get Featured in Gift Guides and Product Roundups?
How do brands get products into gift guides and shopping roundups? Learn what journalists look for, why novelty, availability, samples and photography matter, and how to prepare a product page and pitch that make editorial inclusion easier.
What Kind of B2B Stories Do Business and Trade Journalists Want?
Not every company announcement is a story a business journalist wants to cover. Former national journalist Jordan Baker explains what makes B2B news genuinely relevant, how trade, regional and national media differ, and how to find angles beyond the press release.
How to Do Your Own PR: A DIY PR Guide for Small Businesses
A practical DIY PR guide for small businesses from former national journalist Jordan Baker, covering how to find media angles, research journalists, write pitches and press releases, respond to opportunities, earn coverage and make the most of it once it is published.
How to Get Press Coverage for Your Small Business: Advice From a Former National Journalist
Former national journalist Jordan Baker explains how small businesses can get press coverage, from writing stronger pitches and finding newsworthy stories to responding to journalists, securing expert opportunities and understanding how earned media really works.