How Much Time Does Expert Commentary PR Require From You?
You provide the knowledge while Fair handles PR outreach. Discover what expert commentary clients need to contribute and how journalist deadlines work.
Expert Commentary PR vs Full-Service PR: Which Do You Actually Need?
Expert Commentary PR and full-service PR solve different problems. Compare Fair's two offers, their prices and inclusions to decide which is right for your goals.
What Makes Someone a Credible Media Expert?
You do not need to be famous to become a media expert. Jordan Baker explains the experience, qualifications and judgement journalists look for.
GEO for Small Businesses: Where Should You Start Before Spending Money?
Small businesses do not need to begin GEO by signing an expensive specialist retainer. Jordan Baker explains the practical foundations owners can improve themselves, a realistic 30-day plan and when technical SEO or PR becomes worth paying for.
GEO Agency vs PR Agency: Which Does Your Business Need?
GEO and PR agencies can both contribute to online authority, but they often solve very different problems. Jordan Baker compares technical GEO, monitoring, content and journalist-led earned media to help businesses understand what they are actually buying.
Do Backlinks and Unlinked Media Mentions Help With AI Search?
A backlink can add considerable SEO and referral value to media coverage, but does that make an unlinked mention worthless? Jordan Baker explains what we know about editorial links, brand mentions, expert attribution and AI search.
How Do You Measure AI Search Visibility?
Appearing in ChatGPT once is not a measurement strategy. Jordan Baker explains how to track AI citations, brand mentions, recommendations, accuracy, referral traffic and real enquiries without turning uncertain data into another vanity metric.
What Can a PR Agency Actually Do for GEO and AEO?
PR can contribute to AI-search visibility by creating credible public information around a company and its expertise, but it cannot control ChatGPT or replace technical SEO. Jordan Baker explains exactly what a PR agency can and cannot deliver.
What Are GEO and AEO? How Do They Differ From SEO?
GEO and AEO are increasingly appearing alongside SEO in marketing conversations, but what do they actually mean? Former journalist Jordan Baker explains the differences, the overlap and what small businesses should genuinely prioritise.
How Can Recruitment and HR Companies Get Featured in the Media?
Recruitment and HR companies do not need constant corporate announcements to attract journalists. Jordan Baker explains how hiring expertise, workplace insight, credible data and responsive spokespeople can generate national, business and specialist media opportunities.
How Do You Choose the Right PR Agency for Your Small Business?
Choosing a PR agency should involve more than comparing prices and famous media logos. Jordan Baker explains how to assess strategy, case studies, account teams, sector experience, contracts, guarantees and realistic expectations before committing your budget.
How Should Small Businesses Measure Whether Their PR Is Working?
PR is not measured properly by article counts or huge reach figures alone. Jordan Baker explains how small businesses can assess coverage, journalist interest, backlinks, credibility, website activity and commercial outcomes without pretending every benefit can be attributed perfectly.
How Can Service Businesses Get Featured and Reviewed by Journalists?
Service businesses do not need physical products to earn media coverage. Jordan Baker explains when journalists can genuinely review a service, when expertise is a stronger route and how customer stories, founders and local news can create useful opportunities.
How Can Technology Companies Get Media Coverage Without Funding Announcements?
Technology companies do not need a funding round every time they want media coverage. Jordan Baker explains how founders, specialists, original data and wider industry insight can create credible earned-media opportunities without relying on corporate announcements.
How Can Doctors and Healthcare Experts Get Quoted in Newspapers and Magazines?
Healthcare expertise can be highly valuable to journalists, but qualifications alone are not enough. Former national journalist Jordan Baker explains how doctors, clinicians and appropriately qualified specialists can become trusted media sources through clear communication, relevant expertise, quick responses and responsible medical claims.
How Can Restaurants and Hospitality Businesses Get Featured in the Media?
Great food or beautiful rooms do not automatically make a media story. Jordan Baker explains how restaurants, hotels, cafés, chefs and hospitality venues can earn press attention through launches, genuine news, chef expertise, experiences, local media and practical journalist outreach.
What Makes a Real-Life Story Newsworthy Enough for the National Press?
What makes a personal experience interesting enough for national newspapers and magazines? Former national journalist Jordan Baker explains the ingredients of a strong real-life story, from transformation and timing to interviews, photographs, evidence, editorial control and informed consent.
What Is Reactive PR and How Can Businesses Respond to Journalist Requests?
What is reactive PR, and how can businesses respond when journalists need credible experts? Former journalist Jordan Baker explains how to assess opportunities, provide useful commentary, meet deadlines and build lasting media relationships, while clarifying why Fair PR does not use journalist-request platforms.
How Do Beauty and Skincare Brands Get Featured in the Media?
A good skincare product is not automatically a compelling media story. Jordan Baker explains how beauty journalists assess novelty, evidence, expert backing, samples and imagery, and how independent brands can build credible pitches in a competitive market.
How Do Interior Designers Get Featured in Homes and Interiors Magazines?
Interior designers can secure media coverage through both striking projects and practical expert commentary. Discover what homes and interiors journalists need, how to prepare photography and case studies, and how to become a useful source beyond portfolio features.