Can You Get Press Coverage Without Hiring a Full PR Agency?
Not every credible specialist needs a full PR campaign. A former journalist explains how to choose the right level of help and what earned coverage can achieve.
DIY PR Platforms vs Done-for-You PR: What Should a Small Business Choose?
Is a journalist-request subscription enough, or should you pay for professional outreach? An experienced PR founder compares the real options.
How Can Consultants and Professional Services Firms Become Media Experts?
Professional expertise alone will not make someone a journalist's preferred source. Learn how consultants and professional services firms can turn their specialist knowledge into clear, timely and credible media commentary that editors can actually use.
How Long Does PR Take to Work for a Small Business?
How long does PR take to deliver results? Former journalist Jordan Baker explains why some opportunities happen quickly, why most campaigns need time to build momentum, and how to judge early journalist interest, published articles and longer-term business benefits.
What Does a PR Agency Actually Do Each Month?
What should a PR agency actually do for you each month? Jordan Baker explains the research, writing, pitching, journalist requests and client support behind an ongoing campaign, what you should expect to see, and why media coverage cannot be guaranteed.
When Is a Small Business Ready to Hire a PR Agency?
A small business does not need to be famous, large or long-established to be ready for PR. Former national journalist Jordan Baker explains the signs that a business is ready to approach the media, from credible stories and a useful website to realistic budgets and expectations.
How Much Does a PR Agency Cost in London? A Guide for Small Businesses
London PR agency pricing varies enormously. This guide explains typical monthly retainers, what different budgets can realistically buy, why London agencies can cost more and what small businesses should look for before hiring.
How Much Does a PR Agency Cost in New York? A Guide for Small Businesses
How much does a PR agency cost in New York? We break down current NYC PR retainers, what different budgets can buy, why New York agencies cost more and what small businesses should look for before hiring.
Can You Get Good PR for Under $1,000 a Month?
Can you get good PR for under $1,000 a month in the US? This guide explains what small businesses should expect, what to avoid and how a lean, boutique PR model can deliver genuine journalist outreach without a traditional agency retainer.
Boutique PR Agency vs Large PR Agency: Which Is Better for a Small Business?
Is a boutique PR agency better value than a large agency? Fair PR founder Jordan Baker explains what businesses are really paying for, why bigger does not always mean better and when each agency model makes sense.
How Much Does a Boutique PR Agency Cost in the US?
How much should you pay for a boutique PR agency in the US? Fair PR founder Jordan Baker explains different retainer levels, what businesses should expect and why paying more does not automatically mean better PR.
How Much Does a Boutique PR Agency Cost in the UK?
How much should you pay for a boutique PR agency in the UK? Fair PR founder Jordan Baker explains what different retainers can buy, when specialist expertise is worth paying for and why price alone does not determine PR quality.
Is DIY PR Worth It? What Small Businesses Need to Know Before Doing PR Themselves
DIY PR can be a useful way for small businesses, founders and experts to start building media visibility without immediately hiring an agency. This guide explains when doing your own PR can work, the time and judgement it requires, the most common mistakes, and when professional PR support may become the better option.