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Article Headline: "This £10 M&S fragrance makes you smell ‘younger, happier, more modern’ – here’s why"
Subject: Sabah Karimi
Brand: VEXA Beauty
Journalist: Lynne Hyland
Publication: Good Housekeeping
Published Date: 16/02/2026
Jordan Baker is the founder of Fair Public Relations. A former journalist with more than a decade of PR experience, he has worked with over 3,000 brands and high-profile names across the UK and US, including Amazon, Jameson and Britney Spears.