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Article Headline: “AI Copilots Could Fix What SFA Got Wrong”
Subject: Joe Crist
Brand: Transform 42
Journalist: Lin Grensing-pophal
Publication: Destination CRM
Published Date: 01/06/2026
Jordan Baker is the founder of Fair Public Relations. A former journalist with more than a decade of PR experience, he has worked with over 3,000 brands and high-profile names across the UK and US, including Amazon, Jameson and Britney Spears.