How Do Beauty and Skincare Brands Get Featured in the Media?
A good skincare product is not automatically a compelling media story. Jordan Baker explains how beauty journalists assess novelty, evidence, expert backing, samples and imagery, and how independent brands can build credible pitches in a competitive market.
When Should You Start PR for a Product Launch?
When should you start PR before launching a product? Jordan Baker explains why preparing around two months ahead can help, what needs to be ready for journalists, and how to plan pitching, samples, imagery and availability without rushing the launch.
How Do Products Get Featured in Gift Guides and Product Roundups?
How do brands get products into gift guides and shopping roundups? Learn what journalists look for, why novelty, availability, samples and photography matter, and how to prepare a product page and pitch that make editorial inclusion easier.
How to Get Press Coverage for Your Small Business: Advice From a Former National Journalist
Former national journalist Jordan Baker explains how small businesses can get press coverage, from writing stronger pitches and finding newsworthy stories to responding to journalists, securing expert opportunities and understanding how earned media really works.