A practical DIY PR guide for small businesses from former national journalist Jordan Baker, covering how to find media angles, research journalists, write pitches and press releases, respond to opportunities, earn coverage and make the most of it once it is published.

Former national journalist Jordan Baker explains how small businesses can get press coverage, from writing stronger pitches and finding newsworthy stories to responding to journalists, securing expert opportunities and understanding how earned media really works.

Expert commentary PR helps credible founders, coaches, therapists, doctors and specialists become useful sources for journalists. This guide explains how media opportunities are found, what makes a quote publishable, why speed and positioning matter, and how consistent commentary can build authority, trust and long-term visibility.

DIY PR can be a useful way for small businesses, founders and experts to start building media visibility without immediately hiring an agency. This guide explains when doing your own PR can work, the time and judgement it requires, the most common mistakes, and when professional PR support may become the better option.