How much should you actually spend on PR in the UK?

The frustrating answer is that there is no single correct figure.

A business might spend a few hundred pounds a month on a relatively lean PR service, several thousand pounds with a specialist agency, or considerably more for a large, complex or highly specialised campaign.

The more useful question is not simply “How much does PR cost?”

It is:

What are you actually paying for, what does your business need, and what would good value look like for you?

This guide explains how UK PR pricing works, what different budget levels can realistically buy, when specialist agencies are worth paying more for, when a broader agency may offer better value, how long you should give PR before judging it, and what to look for before signing a contract.

More people are using ChatGPT and other AI tools to research businesses, compare providers and ask for recommendations. So can PR help a company become more visible in those answers? PR expert Jordan Baker looks at what earned media can realistically contribute, what current research tells us, and why nobody should promise a guaranteed ChatGPT ranking.

A practical DIY PR guide for small businesses from former national journalist Jordan Baker, covering how to find media angles, research journalists, write pitches and press releases, respond to opportunities, earn coverage and make the most of it once it is published.

Former national journalist Jordan Baker explains how small businesses can get press coverage, from writing stronger pitches and finding newsworthy stories to responding to journalists, securing expert opportunities and understanding how earned media really works.

Expert commentary PR helps credible founders, coaches, therapists, doctors and specialists become useful sources for journalists. This guide explains how media opportunities are found, what makes a quote publishable, why speed and positioning matter, and how consistent commentary can build authority, trust and long-term visibility.

DIY PR can be a useful way for small businesses, founders and experts to start building media visibility without immediately hiring an agency. This guide explains when doing your own PR can work, the time and judgement it requires, the most common mistakes, and when professional PR support may become the better option.