PR Case Studies
Real PR campaigns. Real businesses. Real results.
Every business has a different story, and every PR campaign takes a different approach.
Our case studies showcase how we've worked with founders, experts and growing businesses to build authority, generate media coverage and increase their visibility. Rather than focusing solely on headlines, we'll explain the thinking behind each campaign, the opportunities we identified and the outcomes we achieved together.
You can also explore our Client Reviews and Media Coverage pages to see what our clients have to say and the types of publications they've appeared in.
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How InnerXLab secured 19 media features through expert-led PR
Fair Public Relations helped InnerXLab founder Adam Levine secure 19 published articles across 15 publications through expert commentary spanning leadership, entrepreneurship, workplace performance, wellbeing and technology.
How Spectrum Search secured 86 published media opportunities through B2B expert PR
Over an 18-month PR campaign, Fair Public Relations helped position Spectrum Search Chief Strategy Officer Peter Wood as a media expert on AI, technology, recruitment and business. The campaign secured 86 published media opportunities, including coverage in The Sunday Times, The Daily Telegraph, Computer Weekly, Raconteur, ICAEW Insights and FTAdviser.
How Jessica Crane used expert and founder-led PR to build national media visibility
A nine-month expert and founder-led PR campaign helping business coach Jessica Crane build national media visibility through commentary on entrepreneurship, money, remote working, small business and her own founder story.
How Vineta Bajaj used expert PR to build her executive personal brand
Fair PR used expert commentary and thought leadership to help senior finance executive Vineta Bajaj build her personal brand, securing more than 30 published media opportunities across titles including Raconteur, Yahoo Finance, Nasdaq, The Grocer and Daily Express.