What do you mean by media coverage?

Media coverage can take different forms depending on the journalist, publication and story. It may include expert commentary within a wider article, interviews, founder or business mentions, product or service inclusion, real-life stories, contributed expertise or more substantial dedicated features. We describe these collectively as earned media coverage and do not suggest that every published article is a dedicated feature about the client.

Is every piece of media coverage a dedicated feature?

No. Some opportunities result in a substantial feature or interview about a client, while others may involve an expert contributing a quote or several paragraphs to a wider article. Both can be valuable. Regular expert commentary, for example, can help establish someone as a credible source within their field, while dedicated features can provide an opportunity to tell a broader business, founder or personal story.

Is the coverage on this page paid for?

No. The media coverage shown here is earned editorial coverage secured through PR activity rather than advertising or paid-for placement. Journalists and publications retain editorial control over whether something is published, how a contribution is used and the final format of the article.

Do you guarantee media coverage?

No. Fair PR does not guarantee publication, specific titles or a particular number of articles. We develop campaigns, identify relevant opportunities and pitch journalists, but editorial decisions ultimately sit with the publication. We believe being clear about that is an important part of providing fair and responsible PR.

Will every article include a backlink?

No. Some publications link to the businesses or experts they mention and others do not. This is normally determined by the publication's editorial policy and cannot be guaranteed by a PR agency. A media mention can still contribute to visibility, credibility and authority even when an article does not contain a backlink.

Why can similar coverage appear in more than one publication?

Articles are sometimes syndicated, republished or adapted across publications within the same media group or by other publishers. Where this happens, we count the resulting published articles as individual pieces of media coverage because each is a separate published URL and audience opportunity. We do not suggest that syndicated articles represent separate journalist pitches or independent editorial stories where they do not.

What types of media coverage does Fair PR secure?

Fair PR campaigns can generate expert commentary, founder interviews, business stories, B2B thought leadership, product and service inclusion, consumer advice, data-led stories, real-life stories, news-led commentary and dedicated features. The appropriate approach depends on the client, their expertise, business model, story and what journalists are looking for.

Does media coverage guarantee more traffic, sales or better search rankings?

No. Media coverage can support visibility, reputation, authority, brand recognition and online presence, but we do not guarantee increases in traffic, rankings, enquiries or sales. Where a case study includes a measurable commercial or SEO-related outcome, we explain what happened during the campaign without suggesting that PR was necessarily the sole cause.

Why do you publish a Media Coverage database?

We believe prospective clients should be able to see examples of the work behind our claims. Our Media Coverage database provides a searchable record of published articles secured for clients across different industries, areas of expertise and types of PR campaign. It also helps demonstrate the variety of ways earned media can work in practice, from a short expert contribution within a larger article to a substantial standalone feature.

Sarah Jeffries Shares Back-to-School Health Advice in Your Healthy Living

1 Sept

Written By Jordan Baker

Sarah Jeffries of Paediatric First Aid on back-to-school health in Your Healthy Living

Article Headline: "Back to school, back to health"

Subject: Sarah Jeffries

Brand: Paediatric First Aid

Journalist: Liz Parry

Publication: Your Healthy Living

Published Date: 01/09/2025

Topic: Back-to-school health

Coverage Summary: Sarah Jeffries of Paediatric First Aid contributed expert commentary to Your Healthy Living for an article focused on back-to-school health. The coverage explores health-related considerations for families as children return to school, with the topic spanning areas reflected in the supplied tags including nutrition, mental health and parenting. Jeffries’ inclusion positions Paediatric First Aid within a wider seasonal advice piece aimed at helping parents support children’s wellbeing during the transition back to school.

The article includes a NoFollow link to Paediatric First Aid's website from a publication with an Ahrefs Domain Rating of 38. NoFollow links are treated differently from standard followed links for search purposes, but they can still support brand visibility, referral visits and a direct path to the website.

This article shows how family-focused expert commentary can support parenting and family PR through useful seasonal advice.

Read the article

NutritionMental healthParenting (children & teens & young adults)

Jordan Baker

Jordan Baker is the founder of Fair Public Relations. A former journalist with more than a decade of PR experience, he has worked with over 3,000 brands and high-profile names across the UK and US, including Amazon, Jameson and Britney Spears.

Sarah Jeffries Shares Back-to-School Health Advice in Your Healthy Living

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